Marketing and Selling to the Federal Government: A Changing Landscape
Changing landscape of digital marketing
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Franklin D Rivera MBA Founder/CEO
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Transcript of Changing landscape of digital marketing
41%-Tie Financial Results to Customer Data
20%-Measure Marketing ROI
10%-Correlate Financial Results to SM initiatives
3.9%-Integrate SM into Marketing Budget
• Know Who You are Trying to Reach• Know The Value of Each New Client• Know where to find those prospects• Know the interests of those prospects• Speak to those interests• Create a path for them to follow to you• Track their progress through your funnel• Put “trackers” in place to measure those conversions
Bring All of These Together
Target Messaging/Content Curation Mode of Delivery Management Tools Measuring Tools Efficiency Tools