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Transcript of ChangeDgame
Plugging the Leaks of
Public Distribution SystemIIM Lucknow – Team ChangeDgame
Gaurav Singh(PGP28099)|Mirza Intekhab Ali(PGP28098)|Raunak
Agrawal(PGP28063)|Amit Kumar(PGP28079)|Anurag Mohanty(PGP28109)
Public Distribution
System
Indian PDS is world’s largest food distribution system, supplying essential commodities to around 18 million families
Serves two fold goal of guaranteeing a stable selling price for the farmers and providing essential commodities to poor at affordable prices
The state and central government jointly are responsible for functioning of PDS
Problems with existing PDS
Unfair identification of beneficiaries- exclusion of BPL and wrongful inclusion of APL
Problem of leakage during transportation; existence of ghost cards
Issues regarding the viability of FPS due to higher costs, long replenishment time, delays, losses, low commission
Solid PDS will be the backbone of Food
Security. Reports suggest PDS
corruption estimate is around 20747
crores. Massive loss to exchequer.
Most important imperative for
Inclusive growth
Reason for
selecting
Proposed Solution & Concept
Broadly, we propose the following solutions to each of these three issues-
Pre Allocation phase- Use Aadhar cards and latest census data to recognize BPL and APL
Pre Allocation- Apply a strategy similar to rolling out of new Cooking Gas registration; everyone has to renew their ration card- Introduce new ration card book with a unique magnetic swipe card attached
Allocation phase- Implementation of RFID tags;
Allocation phase- Implementation of swipe card reader- EDC machines at each POS
Allocation Phase- Collection of data at district, state and national level- cue can be taken from prevailing primary healthcare system- even in Bihar daily data relayed to Centre
Allocation- Use hub and spoke model for distribution- easy to monitor
Allocation- Reduce intermediaries in distribution
Allocation- Scope for PPP and outsourcing of electronics machine and data collection
Post Allocation phase- Analysis based working capital management and order replenishment
Based on our research, there are three main pain points-
Unfair allocation between BPL and APL- exclusion and inclusion issue; Possibility of exclusion during allocation of disbursement card
Leakage and pilferage problem- Supply chain flaw, Ghost ration cards
Viability of Fair Price Shops
Proposed Solution- Concept & Merits over
prevailing systems, Stakeholders Lack of accountability is the key insight behind the failure of prevailing PDS as per our research
We have developed our solutions around this issue
We will tackle the problem phase wise; integrating the threads in the end
Aadhar based BPL recognition will lead to more inclusion
RFID tags will alert the leakage instantly- will be elaborated later
Swipe card usage will lock in the sales and collection- will be used for analysis and book balancing
Outsourcing to private players will bring more discipline to the system
Analysis based order replenishment will help in better availability of items
The existing system offers none of these advantages
Stakeholders involved at different stages would be-
Central govt.- Analysis of data from all state centers; choosing private players for outsourcing-technical and commercial bidding; post allocation replenishment strategy
State govt.- Identification of BPL based on Aadhar; Planning PPP for FPS; Most importantly implementing collection of POS data from district to State level; implementing replenishment strategies
Private IT/KPO/Data Support/Network Infrastructure provider- All stages
Transporters
Private public shop owners for more accountability
Consumers largely BPL families
Implementation of the solution- Key Steps Inc.
Leveraging govt. infrastructure
Pre Allocation Phase
Increase awareness and importance of swipe card requirement for procurement by families
Strict instructions regarding period after which items will not be provided to BPL after specific date
2 month period deadline for availing the cards; Instill fear of getting caught among all stakeholders
Make Aadhar mandatory for procuring card; Introduce PPP FPS for better accountability; Invite bids for transport
Develop bulk swipe card, EDC machines, RFID cards and sensory devices with Data partners
Allocation Phase
Start with Test-and-control marketing for one state say UP; Issue magnetic swipe card
RFID tags can transmit weight data to sensors at different timestamps; automate programs to match the weight shed given by RFID overtime to the data from POS swipe reader- Gap means leakage at that point
Integrate RFID with GPS if mass unloading in intermediate path to block leakage
Collection of data on a daily basis
Inclusion of professional private players in certain channels in supply chain
Post Allocation Phase
Time-Series Analysis of POS past data- considering cyclicity and seasonality; better replenishment
Use transportation problem simulation for optimization- Optimal usage of govt. warehouses and transport
Allocate as per prediction and storage capacity of target FPS
Outsource data collection to a private player or govt. specialized agency
Cost Benefit Analysis
Items Units Cost
EDC machine 500000(@50$) 150cr
RFID tags(reusable) 300000(@25$) 45cr
Magnetic Cards 200million(@0.05$) 60cr
Items Expenditure
Existing Loss 20747cr
IT support Cost(@10% of Aadhar) 4500cr
Technology Cost 255cr
Net Savings 15992CR
Assuming 1$ = INR 60
We don’t require Aadhar like registration of 1.2 billion people
Financial and Human resources required
• Cost of installing RFID infrastructure, IT infrastructure, EDC machines at each FPS and cost of making and distribution of magnetic cards for BPL households
• Training for FPS shopkeepers on EDC
• Marketing cost for generating awareness
Pre allocation
• Cost of setting up of data centers and cost of optimizing the procurement and distribution of food based on data analysis, cost of movement of goods from one place to another
Allocation
• Incremental cost of using the technology
• Customer support cost for magnetic cards and EDC
• Cost of monitoring teamsPost Allocation
PPP model will be followed, bidding will be done for choosing private partners, performance will be given preference over price
Involving government institutes like NIC,C-DAC
Help of WHO will be garnered Bulk deals will be signed with private partners for RFIDs, Swipe machines,
network infrastructure
Proposed source of funding
Financial and Human resources Propose source of funding
Leakage and pilferage reduction in the system and compared between different districts and states
Reduction in wastage of food
Return on investment and time taken to break even
Return on investment and time taken to break even
% of time food is available in shops on a monthly basis
Criteria For measuring
Impact
Load is divided between different centers working independently to cover their own set of districts
Data collected at different center will help to optimize the allocation of quantities
Viability of FPS can be assessed and monitored
on growing basis
Easier to incorporate changes without affecting
the overall setup
Scalability of solution
Criteria For measuring Impact Scalability of solution Sustainability of solutionAppropriate Monitoring
Mechanism
Test run environment will ensure better control mechanism while testing the viability and necessary changes can be easily accelerated within time
With each shop sharing its data it will become easy to accommodate APL families as well
Targeted awareness campaigns for BPL families
Improved coverage through UID
Break even period and continued improvement can be realized early after few months of disbursement of cards
Sustainability of solution
RFID data monitoring
Monitoring teams across states
Allocation and disbursement data of each shop to monitor
the utilization of food available at each shop
Positive net income for FPS
Number of BPL families covered
Monitoring of requests made by families during stock outs in
shops
Appropriate Monitoring Mechanism
Impact of the solution
Challenges & Mitigation Factors
Federal structure of government is a big impediment in flawless execution
of optimized plan implementation
Bureaucratic interference at ground level
Lack of single window clearance for bidding and project allotment
Data collection issues in far flung areas owing to power crisis
Resistance by existing FPS owners
BPL people selling their swipe cards for small gains
Mitigation Factors
Clear division of work between center and state
Special cross functional committee for project implementation
Looping local players
References
http://planningcommission.nic.in/reports/peoreport/peo/peo_tpds.pdf
http://socialism.in/index.php/aadhar-who-benefits/
http://www.myaadhaarcard.in
http://uidai.gov.in/index.php?option=com_content&view=article&id=141&Itemid=164
http://www.rfidjournal.com/
http://rfid.net/applications/foodsafety
http://www.alibaba.com
Ahluwalia, D (1993): Public Distribution of Food in India– Coverage, Targeting and Leakages,
Food Policy, Vol.18, No.1, (pages 33-54)