Change Your Organisation’s Culture to Make Data and Information Quality a Part of Its DNA

EMBEDDING DATA & INFORMATION QUALITY IN YOUR ORGANISATIONS DNA

JAY ZAIDIOctober 13, 2015 INFORMATION AND DATA QUALITY SUMMIT 2015, BALTIMORE

To view this presentation, first, turn up your volume and second, launch the self-running slide show.1 AlyData 2015

Copyright InformationThese materials, and any part thereof, are protected under copyright law. The contents of this document may not be reproduced or transmitted in any form, in whole or in part, or by any means, mechanical or electronic, for any other use, without the express written consent of Jay Zaidi.

AlyData All Rights Reservedwww.alydata.com [email protected]+1 703-861-9636U.S.A.

Copyright Jay Zaidi, AlyData 2012-2015

1. DAWN OF DATA4. CHANGE MANAGEMENTEmbedding Quality Into the DNA2. TRANSFORMATION AGENDA3. QUALITY MATTERSFor more information on Strategic Data Management & Analytics, visit www.alydata.com5. CALL TO ACTIONCopyright Jay Zaidi, AlyData 2012-2015

To view this presentation, first, turn up your volume and second, launch the self-running slide show.3 AlyData 2015

About Me I am the Founder and Managing Partner ofAlyData. As an entrepreneur, advisor and thought leader in Strategic Data Management.

Prior to founding AlyData, I spent 13 years at Fannie Mae and was a direct report to the Chief Data Officer. My LinkedIn! profile is at - https://www.linkedin.com/in/javedzaidi.Copyright Jay Zaidi, AlyData 2012-2015

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influenceorganize mobilize


As data practitioners we have to focus on three things influence, organize and mobilize..this must be backed by facts, a vision, strategy and execution roadmap.5 AlyData 2015

WELCOMETOOFTHE DAWNDATA


The first rule is: Data is the new realityWith Cloud, Shared Services models and other such offerings IT is being commoditized...6 AlyData 2015

WELCOME TO THE DAWN OF DATA.WE ARE MOVING FROM AN IT-CENTRICTO A DATA-CENTRIC REALITY.Copyright Jay Zaidi, AlyData 2012-2015

The last four or five decades were about Information Technology.that field has matured and is commoditized....Organisatoins now have to move to a Data-Centric reality ------7 AlyData 2015

DATA IS THE NEW SOIL.IT SPROUTS FLOWERS AND WEEDS.Copyright Jay Zaidi, AlyData 2012-2015

David McCandliss - So, I've been working as a data journalist for about a year, and I keep hearing a phrase all the time, which is this: "Data is the new oil." Data is the kind of ubiquitous resource that we can shape to provide new innovations and new insights, and it's all around us, and it can be mined very easily. It's not a particularly great metaphor in these times, especially if you live around the Gulf of Mexico, but I would, perhaps, adapt this metaphor slightly, and I would say that data is the new soil. Because for me, it feels like a fertile, creative medium. Over the years, online, we've laid down a huge amount of information and data, and we irrigate it with networks and connectivity, and it's been worked and tilled by unpaid workers and governments. And, all right, I'm kind of milking the metaphor a little bit. But it's a really fertile medium, and it feels like visualizations, infographics, data visualizations, they feel like flowers blooming from this medium. But if you look at it directly, it's just a lot of numbers and disconnected facts. But if you start working with it and playing with it in a certain way, interesting things can appear and different patterns can be revealed.8 AlyData 2015

ORGANISATIONS ARE FACING A DATA TSUNAMI.

VOLUME IS PROJECTED TO GROW 44 TIMES BY 2020.

SOCIAL, CLOUD, LOCATION AND MOBILE RULE.

DECENTRALISATION AND DEMOCRATIZATION OF DATA IS INTRODUCING NEW CHALLENGES.


The Data Tsunami needs to be tamed..Who better to do it than US...the practitioners that can help demystify data and create elegant solutions

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ORGANISATIONS RUN ON DATA.

SERIOUS CONSEQUENCES RESULT FROM USING BAD QUALITY DATA.Copyright Jay Zaidi, AlyData 2012-2015

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ORGANISATIONS NEED ATRANSFORMATIONAGENDA

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FOCUSED ON PEOPLEAND CULTURE TIED TO BUSINESS DRIVERSCopyright Jay Zaidi, AlyData 2012-2015

A culture is a way of life of a group of people--the behaviors, beliefs, values, and symbols that they accept, generally without thinking about them, and that are passed along by communication and imitation from one generation to the next.11 AlyData 2015

SPONSORSHIIP FROM THE TOP AND LONG TERM INVESTMENT AREPRE-REQUISITES FOR SUCCESS.Copyright Jay Zaidi, AlyData 2012-2015

and propel12 AlyData 2015

THIRD PARTY DATA ISSUESLACK OF QUALITY STANDARDSPOOR GOVERNANCE OF DATALACK OF ACCOUNTABILITY FOR QUALITYCOMPLEX DATA & IT SYSTEMSCOMPETING PRIORITIESDATA SILOSTHIS IS COMPLEX. THEREFORE REQUIRES A TRANSFORMATION EFFORT SPEARHEADEDFROM THE TOP OF THE ORGANISATION.Copyright Jay Zaidi, AlyData 2012-2015

global causes.13 AlyData 2015

SILOSTHE REALITY IS UGLY AND PRESENTS COMPLEX CHALLENGES.Copyright Jay Zaidi, AlyData 2012-2015

Your audience deserves to be treated like royalty. Design a presentation that meets their needs, not just yours.14 AlyData 2015

QUALITYMATTERS

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The next rule is: Help them see what you are saying.15 AlyData 2015

A 2002 TDWI study titled Data Quality and the Bottom Line: Achieving Business Success through a Commitment to High Quality Data, estimated that U.S. businesses lost $600B due to bad data. The report's findings were based on interviews with industry experts, leading-edge customers, and survey data from 647 respondents.In todays environment, this estimate is at least $1 Trillion. This is equivalent to 6% of U.S. Gross Domestic Product.Primary causes Incorrect Data, Reconciliation Issues, Data Duplication, Aging, and Incomplete data. Copyright Jay Zaidi, AlyData 2012-2015

How many of you are aware of this fact??? In todays environment poor data quality is costing us US $1 Trillion.this is a staggering amount of money, yet organisations dont appreciate it, since none of them actually spend the time to quantify the impact of poor quality data....we have to do it for them...16 AlyData 2015

IMPACT OF BAD DATA AND INFORMATION QUALITYUSD 455 Billion> USD 1000 BillionSlice of the US GDP (6% to 15%)Organizations Operating Expense (15% to 45%)CyberCrimesDQ & IQ Copyright Jay Zaidi, AlyData 2012-2015

This is mind blowing Im sure youve read about the impact of cyber crimes the recent theft of OPM data, Target, etc.the sensational stories gain eyeballs and attention across the globe...CEOs and CIOs have lost their jobs due to it...So, there is fear and loss of credibility associated with it...but the impact of cyber crimes is less than half of that of bad data...yet data quality isnt on anyones radar...we have to fix that...17 AlyData 2015

DATA QUALITY ISSUES GET FANNED OUT AS DATA FLOWS THROUGH THE INFORMATION SUPPLY CHAIN.

THIS RESULTS IN THE COMPOUNDING OF REMEDIATION COSTS AND RECONCILIATION ISSUES.Copyright Jay Zaidi, AlyData 2012-2015

Imagine a river Ganges flowing through India from the north to the south and eastas it flows across towns and cities it gathers momentum, picks up nutrients, drops sediments, is polluted by the discharge of industrial and human waste and finally reaches the ocean...the same is true of data flowing through the veins of an organisation...18 AlyData 2015

15 to 45% of the operating expense of virtually all organizations is WASTED due to Data Quality issues"Copyright Jay Zaidi, AlyData 2012-2015

So, consider including imagery that powerfully illustrates your point.19 AlyData 2015

A REAL STORY THAT SHOWS THE CONSEQUENCES OF DATA QUALITY ISSUES.Copyright Jay Zaidi, AlyData 2012-2015

And a thought-provoking video moves your audience in a way that can change not only minds, but hearts.20 AlyData 2015

HAS TO COME FROM THETOP AND WITH CONVICTION.FORD IS THE ONLY AUTO MAKER THAT DIDNTNEED A HAND OUT AFTER THE FINANCIALCRASH.Copyright Jay Zaidi, AlyData 2012-2015

Theyre there to see you. To be inspired by your message21 AlyData 2015

Ford Motors used quality as the driver to transform itself from a manufacturing company to a consumer product company.Resulted in U.S. $300 Million cost saving and increased revenues.In the 80s, Ford CEO Jacques Nasser introduced the slogan Quality is Job 1.Was driven by customer satisfaction and desire to grow revenues. 1.5 points of customer satisfaction drove 1 point more loyalty, In North America this translated into more than $2 Billion on incremental revenue and $100 million in profit.How Ford Motors achieved its goals - Focused on quality at every step from concept to production,Invested in total quality management tools, process and measurement,Trained staff in quality concepts,Diligently measured and improved quality across the product supply chain - process-by-process,Had commitment from every level of the organization, andIncented staff to focus on quality.Copyright Jay Zaidi, AlyData 2012-2015

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CHANGEMANAGEMENT

IS THE KEY TO SUCCESS

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Rule number 4: Practice design, not decoration.23 AlyData 2015

BLAHBLAHBLAHBLAHBLAHBLAHBLAH


Your audience didnt show up to read your 60 page on screen dissertation.24 AlyData 2015

ANOTHERCHETGEINITIATIVENOT JUSTCopyright Jay Zaidi, AlyData 2012-2015

Tie the data quality change initiative to real business challenges example reducing the accounting close from 18 days to 7 days, producing pristine and high quality MBS disclosures, providing proactive feedback regarding quality of loan data to lenders, rather than doing it after 2 weeks of deliveryreducing the re-work and band aids applied to data across the InformatioN Supply Chain...etc......25 AlyData 2015

START WITH AN OUTLINE AND A FRAMEWORK.Copyright Jay Zaidi, AlyData 2012-2015

Start with the outline and a framework based on data quality patterns (reconciliation, band aids, DQ embedded in code, lack of monitoring and remediation, lack of feedback loop between the producers and consumers of data, etc.)26 AlyData 2015

AND DEVELOP THE VISION AND SUCCESS FACTORS.Copyright Jay Zaidi, AlyData 2012-2015

is destructive.27 AlyData 2015

IMPLEMENTING CHANGE IS HARD WORK> INFLUENCE. ORGANISE. MOBILISE>GAIN BUY-IN FROM ALL KEY STAKEHOLDERS.Copyright Jay Zaidi, AlyData 2012-2015

have to focus on whats in it for every stakeholders Board, C-level, IT, Business, Operations etc28 AlyData 2015

Impediments You Will Face > Budget. Time. Resource skills. Copyright Jay Zaidi, AlyData 2012-2015

and keep the audiences needs top of mind,29 AlyData 2015

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Explain what DATA QUALITY Is, Why it is complex, and How the organization will address it.Copyright Jay Zaidi, AlyData 2012-2015

Give them those things in a clear, easily understandable way30 AlyData 2015

DEFINE THE ENTIRE DATA QUALITY PROCESS FROM REQUIREMENTS DEFINITION TO MEASUREMENT AND REMEDIATION. INCORPORATE IT INTO IT DEVELOPMENT & GOVERNANCE PROCESS.DEPLOY TOOLS AND ANALYTICS THAT WILL MEASURE AND REPORT ON DATA QUALITY ACROSS THE INFORMATION SUPPLY CHAIN.

TOOLS

PEOPLEEDUCATE STAFF ON DATA QUALITY CONCEPTS AND BEST PRACTICES. TRAIN THEM ON PROCESS AND TOOLS.ADDRESS THE PROCESS, TECHNOLOGY AND PEOPLE DIMENSIONSDONT BOIL THE OCEAN. FOCUS ON CRITICAL DATA AND PROCESSES.Copyright Jay Zaidi, AlyData 2012-2015

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SUPPORTING CAPABILITIES.

Data quality dimensionsBusiness Intelligence for data qualityIssue logging systemMetadata for Critical DataData store inventoryExternalize Calculation and Derivation logicExternalize quality rulesReference and Master DataData quality standardsData quality policies

ProactiveReactiveTHERE ARE MANY PROGRAM COMPONENTS. PROACTIVE & REACTIVE.Copyright Jay Zaidi, AlyData 2012-2015

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AGILE DATA QUALITY.

Time-to-value is important to the business. Every data quality project and issue should use the Agile Methodology. Waterfall techniques arent ideal.Start with a goal or problem. Prioritize requirements and execute sprints. Engage Subject Matter Experts and stakeholders throughout the process.Project success requires cross-functional team of SMEs, Scrum Masters and project staff, coupled with quality management background.


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THEPROCESS

DEFINE PROGRAM MILESTONES AND REGULARLY SHOW PROGRESS.Copyright Jay Zaidi, AlyData 2012-2015

and replace those words with a picture, chart or diagram. Then apply a consistent treatment to your graphics to give your whole presentation a unified look so that your audience is attracted to, rather than distracted from, your message.34 AlyData 2015

HIGH QUALITY DATA WILL HELP INTERNAL & EXTERNAL CUSTOMERS.YOUR HARD WORK WILL RESULT IN COST SAVINGS AND HIGHER PROFITS..Copyright Jay Zaidi, AlyData 2012-2015

Always focus on the end goal exceeding the expectations of the internal and external end userssolving business problems...improving quality so that users trust it to make decisions and take action.....35 AlyData 2015

CALL TOACTION

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The last rule is: Cultivate healthy relationships (with your slides and your audience)36 AlyData 2015

influenceorganize mobilize


your presentation will not only hold their attention,37 AlyData 2015

GET LONG TERM COMMITMENT FROM TOP LEVEL. ADDRESS ALL STAKEHOLDER NEEDS.Copyright Jay Zaidi, AlyData 2012-2015

and keep the audiences needs top of mind,38 AlyData 2015

CAPTURE METRICS ACROSS THE DATA QUALITY CYCLE(DEFINITION, MEASUREMENT, IMPROVEMENT. REMEDIATION.)IMPLEMENT AGILE DATA QUALITY, FOR FAST TIME-TO-VALUE.Copyright Jay Zaidi, AlyData 2012-2015

As tempting as it is to fill your slides with stuff, often de-decorating is the best policy.39 AlyData 2015

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COMMUNICATE. COMMUNICATE, COMMUNICATE.FOR DATA QUALITY TO BE EMBEDDED IN YOUR ORGANIZATIONS DNA, IT HAS TO BECOME PART OF THE DAILY ROUTINE EASY TO USE, ON THE DESKTOP, PRE-BUILT UTILITIES AND RULE LIBRARIES.Copyright Jay Zaidi, AlyData 2012-2015

Give them those things in a clear, easily understandable way40 AlyData 2015

Data Quality is Job 1.Copyright Jay Zaidi, AlyData 2012-2015

and witness the quality of your thought.41 AlyData 2015


Do you have a main point? Consider putting just one word on the slide by itself. Want them to remember a few items? Dont show everything at once. Instead, show one item at a time. Have a picture that expresses your idea? Scale that picture so that it fills the slide. Have a quote that says it all? Let it say it and remove everything else.42 AlyData 2015

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For more information, go to www.duarte.com or email us at [email protected] AlyData 2015


But the question remainsWhy go to all this trouble?44 AlyData 2015

References (Articles by Jay Zaidi):Use Data Analytics and Facts For Greatest ImpactUse Data Visualisations To Tell Stories and Gain Influence5 Reasons Digital Spring Cleaning Is Critical For Risk ManagementThe 11 Data Management Knowledge Areas5 Tips For Solving Every Data User's Frustration4 Impediments To Self-Service AnalyticsHigh Quality Data + Analytics = Deep InsightsUse The Data Management Maturity Model To Guide Your Journey6 Core Components of a Data Quality Program3 Actions Can Save Your Organisation MillionsOrganisation Can Save Millions By Applying This Data RuleThe Politics of Data12 Criteria For Selecting a Data Quality ToolMethodologyFor Selecting a Data Quality Tool7 Root Causes For the High Cost of Bad DataBad Data Is Costing the U.S. At Least 6% of Its GDP5 Data Quality Best Practices4 Reasons Why Data Deserves a Seat at the TableWho's On Point For Data?Data Without Context is Data PornGot Dark Data? Do Something About ItSerious Implications of the Dark Side of Big DataRe-thinking Information Security and Data GovernanceData Quality is Job 1 and Here's Why?What is this thing called "Data Quality"?3 Components of an Information Security FrameworkCopyright Jay Zaidi, AlyData 2012-2015

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Change Your Organisation’s Culture to Make Data and Information Quality a Part of Its DNA

Data & Analytics

Transcript of Change Your Organisation’s Culture to Make Data and Information Quality a Part of Its DNA