Change a Light, Change the World

2007 CFL Markdown Promotion

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Objective

• To achieve residential sector energy savings, quickly and easily

• To offer utilities an opportunity to participate• To encourage consumers to buy and install high-

quality, ENERGY STAR specialty CFLs • To provide low promotional pricing through big

box retailers who already stock these products• To raise market penetration of specialty &

standard CFLs

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Approach

• CFL markdown promotion on existing stock• Goal is 50 percent specialty bulbs and 50 percent

twister CFLs• Twisters included to boost savings• Utilities may claim credits or reimbursements through

CRC or CAA by covering costs for sales in their service territory - $2.50 plus BPA admin

• BPA covers costs and claims savings in remaining territory

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Retail

• 258 participating stores in BPA’s service territory:– COSTCO (43)– HOME DEPOT (71)– LOWES (47)– WALMART (97)

• Limited field support for POP & product verification• Retail coordination through PECI office• Customized POP for participating utilities

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Products

Store Manuf. Lamp Type Watts Pack Reg. Price/pack New Price/pack Price/CFL

Costco Philips SPIRAL 23 4 $ 7.99 $ 2.99 $

0.75

Costco Feit R30 High Heat 15 4 $ 11.99 $ 2.99 $

0.75

Costco Feit 6 SPIRAL, 1 R30 HH 13, 23, 16R 7 $ 14.99pk $ 5.25 $ 0.75

Home Depot TCP SPIRAL 19 2 $ 7.97 $ 5.47 $

2.74

Home Depot TCP SPIRAL 23 2 $ 7.97 $ 5.47 $

2.74

Home Depot TCP SPIRAL 23 4 $ 9.97 $ 4.97 $

1.24

Home Depot TCP SPIRAL 42 1 $ 9.97 $ 8.72 $

8.72

Home Depot TCP G25 9 1 $ 5.97 $ 4.22 $

4.22

Home Depot TCP G25 14 1 $ 5.97 $ 4.22 $

4.22

Home Depot Philips PAR38 High Heat 20 1 $ 11.99 $ 9.74 $

9.74

Lowe's Feit R30 High Heat 15 2 $ 12.98 $ 8.98 $

4.49

Lowe's Feit SPIRAL 18 4 $ 9.98 $ 4.98 $

1.25

Lowe's Feit SPIRAL 23 4 $ 9.98 $ 4.98 $

1.25

Wal-Mart GE SPIRAL 26 1 $ 4.50 $ 3.25 $

3.25

Wal-Mart Philips G25 12 3 $ 13.44 $ 8.19 $

2.73

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Utility Participation

• All regional electric utilities may participate• Utilities can claim $2.50 plus BPA admin• Can request estimated sales prior to committing to

participate• Contract to participate with PECI• Will receive a sales report by store for your territory• Utilities will be invoiced monthly for sales

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Utility Cost per Lamp

Spiral Globe HH Reflector

Markdown $1.25 $1.75 $2.25

PECI Admin $0.25 $0.25 $0.25

Total Cost $1.50 $2.00 $2.50

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Regional Estimated Sales

Total Projected CFLs

Total Markdown

Quantity Twisters

Quantity Specialty

1,000,875 $1,745,580 465,522 535,353

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Measuring Results

• Achieve target savings goal • Number of utilities participating• Ease to participate• Level of sales for specialty bulbs• Consistent product supply

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For questions or to sign up, contact:

Teri Duncan

tduncan@peci.org

503-595-4487