Chanels of Distribution
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Transcript of Chanels of Distribution
Submitted to:-
Mr. Surjeet Bishoni
Faculty of Management
S.B.S, SikarSubmitted From:-
Mr. sanjay k. shah
S.B.S, Sikar
According to cundiff, still and Govani,” Marketing Channels are the distribution networks through which producers’ products flow to the market.
Meaning and Definition:-
Channels LevelsChannels Levels
1)Channel of Distribution for consumer goods:
2)Zero-level Channel:
3)One-Level Channel:
4)Two-Level Channel:
5)Three-Level Channel:
6)Channel of Distribution for Service:
7)Channel of Distribution for industrial Product:
Types of Intermediaries
1) Sole-Selling Agent/Marketer:
2) C & F Agents (CFAs):
3) Wholesaler/stockist/Distributior:
4) Semi-Wholesalers:
5) Retailer/Dealer:
6) Value-Added Resellers (VARs):
7) Merchants: