Chandler - Under Armour PAVE Project 2016

PAVE the Way Student Design Challenge is a unique opportunity organized by the Planning and Visual Education Partnership (PAVE) which is a vital and effective organization that enables young talent to build successful careers in all aspects of the retail industry.

#PAVE2016 PAVEINFO.ORG

© CHANDLER INC. 2016 // THIS DOCUMENT MAY NOT BE USED OR REPRODUCED IN ANY MANNER WITHOUT CHANDLER INC. ADVANCE KNOWLEDGE AND WRITTEN PERMISSION

P 2Chandler has teamed up with Under Armour and the Dakota County Technical College to participate in the PAVE the Way Student Challenge for 2016.

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Pave The Way Student Design Challenge

How the challenge works:

• The retailer outlines a realistic need they have in their stores.

• The students have the opportunity to design a solution for the retailer.

• The manufacturer provides real world guidance and support through the design phase.

• Once the students are ready to present their concepts, the manufacturer and the retailer chose the winning concept.

• The manufacturer then builds the winning concept and it is displayed at GlobalShop 2016!


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Patrick Stringer, Senior Manager Global Store Development and Christiana DiMattesa, Senior Retail Marketing Manager outlined a realistic fixture need for Under Armour. Below are snapshots of the student presentations.


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glowing light highlighting the product

rings of light illuminating from the shoe to give the impression of a footprint and draw attention to the product

backlit logo

red accent band to highlight the student information

flooring to match background scene



The feature product display will utilize Augmented Reality to highlight the featured product while bringing the space to life.



multiple configurations are possible to highlight a variety of products


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We are proud to announce the final winning team for the 2016 PAVE the Way Student Design Challenge from Dakota County Tech College.

After two months of work, Dyonne Danielson and Cassie Behnke won the opportunity to develop a feature fixture for Under Armour with Chandler!

Congratulations! These two have won not only this fabulous chance to work with Chandler and Under Armour, but they have also earned a trip to GlobalShop.

However, their work is just getting started.

Chandler and Under Armour will use their design concepts to develop a fixture which will be on display at GlobalShop. They will be involved each step of the way through design, engineering, production and install/dismantle. In addition, they will be on site working the booth.


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Chandler Team went to work transforming the design concepts into a fixture that would be displayed at GlobalShop with engineering drawings for the fixture and the backdrop.


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Chandler looked to Under Armour for direction related to the augmented reality component of the fixture. Christiana from Under Armour introduced us to the group Blippar and Made by Mode. In addition, she supplied us with a creative brief to help move forward. With a tight timeline, Blippar provided us with a program that offered a demo to showcase the potential for augmented reality integrated into a physical fixture.

“With this project we are looking to create the “fixture of the future” that emphasizes the UA concept of merging the digital and physical world through Connected Fitness. See how the UA HealthBox Products: Band, Heart Rate and Scale can connect you directly with your own health information and others in the community. The exciting part of the fixture is what you can’t see in plain sight and what will tell the story of UA connected fitness. When the consumer walks up to the display that will be prompted to use an iPad to bring to life the UA digital world around the mannequin.”


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PRESS RELEASE CONTENT BLOCK

Part of the PAVE Challenge involved using social media to track the number of posts related to each participant. Under Armour liked the idea of a contest and they were all in!

To track the posts before and during the show: Linkett is the social sharing technology employed by PAVE to track the social posts. For the Chandler team, in addition to driving people to the UA Las Vegas store, we are going to ask people to select the UA booth as their favorite and share on their social media via the Linkett software.

To win – we not only had to have an awesome fixture – but we needed to win a Fan Favorite Vote via Social Media. Hashtag #PAVE2016 was provided by PAVE to track pre-show and during show activities.

Pre-Show Media Promotion:

• Chandler Q1 Newsletter

• Pre-Show Press Release to Idustry Media

• Chandler Q1 Email

• Blog Posts to Chandler Website

• Social Media posts to Twitter, Facebook and LinkedIn


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Booth Footprint


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Our team won the PAVE Fan Favorite Vote for 2016 at GlobalShop! Within 3 days, PAVE had tallied close to 1,000 social media posts and the Under Armour, Chandler, DCTC team took home the prize. Thank you to everyone for their votes and their support for PAVE: The Planning and Visual Education Partnership. Thank you to the Under Armour, Chandler and DCTC team members for their support and efforts to bring this fixture from the pages of a notebook to reality.

#pave2016

Click here to read full Chandler Release(http://chandlerinc.com/media-release-two-wins-at-globalshop-with-under-armour-and-pave)

FACT: UA/DCTC/Chandler team generated 40% of the 1000 posts and shares.

http://chandlerinc.com/media-release-two-wins-at-globalshop-with-under-armour-and-pave


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For Under Armour, this project offered a variety of positive opportunities:

• Working with the Chandler team on a complementary prototype fixture and the ability to test Augmented Reality with a physical fixture.

• Supporting an industry non-profit.

• Visibility for the Under Armour brand at an Industry Event – estimated 30K retailers and manufacturers

For Chandler, this project offered a variety of positive opportunities:

• Working with Patrick and Christiana on a new and exciting prototype for Under Armour.

• Another opportunity to provide support for Under Armour.

• Engaging with local student designers that could become future employees.

• Instead of a static booth at GlobalShop, Chandler was given a story to share at the event which allowed pre and post media elements.

For Dakota County Tech, this project offered a variety of positive opportunities:

• Working with an international retailer on a real project versus an in-class project.

• Working with a design - manufacturer to gain real world experience.

• Networking within the industry for possible employment options after graduation.

• Learning real world problem solving tactics for manufacturing and client support.

WHAT DID EACH GROUP GAIN FROM PARTICIPATING?


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“The Midwest PAVE 3D Challenge Team was led by John Chandler and Libby Shea Hurley from Chandler Inc. Jeremiah Albrecht gave design guidance to Dakota County Technical College ID students Casandra Behnke and Dyonne Danielson to deliver on the design brief of Patrick Stringer and Christiana DiMattesa from Under Armour for this stunning feature display. They were the fan favorite in voting at GlobalShop, helping to deliver over 1000 social media shares for PAVE, Chandler and Under Armour in just 2 days! Yup, they rocked it.”

Neal Claassen – So Showcases

“Congratulations to Dakota County Technical College on being voted the Fan Favorite for their Under Armour designed space built by Chandler Inc at GlobalShop 2016.”

“Supporting student design and engaging Under Armour with an exciting new fixture was a win even before we reached GlobalShop. We were excited to learn everyone’s hard work on this booth/fixture won Fan Favorite at GlobalShop.”

Dash Nagel – PAVEJohn Chandler – Chandler Inc.

T H A N K Y O U .

Chandler - Under Armour PAVE Project 2016

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