When we study in a college, striving to become a doctor, a lawyer or an engineer, that is education for a living. On the other hand, education for life requires an understanding of the essential principles of spirituality; it is about gaining a deeper understanding of the world, our minds, our emotions and ourselves. We all know that the real goal of education is not to create people who understand only the language of technology; the main purpose of education should be to impart a culture of the heart, a culture based on spiritual values.

Communication through technology has made the world a small place yet there is so much of a division. Today’s world needs people who express goodness in their words and in actions with which the darkness prevailing in today’s society will be dispelled and the light of peace and non-violence will once again illuminate this earth. Let us work together towards this goal.

Sri Mata Amritanandamayi DeviChancellor, Amrita Vishwa Vidyapeetham

Chancellor’s Message

There are two types of education, education for living

and education for life.

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Excerpts from the key note address delivered by Amma during the closing plenary session of the World Parliament of Religions held at Barcelona, Spain.

Contents

Message from the Dean : 03

Amrita University : 04

Amrita School of Business : 07

The ASB Offering : 09

The ASB Campuses : 10

The ASB Faculty : 13

Our Global Footprints : 14

The ASBians : 16

Pedagogy : 20

Curriculum : 21

MBA Course Structure : 22

The Campus : 24

The ASB Clubs & Committees : 27

Summer Placements : 32

Final Placements : 34

Our Recruiters : 36

Faculty Profiles : 38

The ASB Faculty Initiatives : 56

Honours & Achievements : 57

Industry Interface at ASB : 60

Mata Amritanandamayi Math : 62

Admission Process : 66

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Message from the Dean

Secure knowledge, skills and values to face the challenges of sustainable

global business with confidence

The Amrita School of Business has more than eighteen years experience in offering quality management education and is pleased to have hundreds of its graduates contributing richly to managerial excellence in global business.

The MBA and MBA-MS programs of the school offer you a great opportunity for acquiring superior capabilities and multi-dimensional skills needed for sustainable global business. For the potential manager and leader, the programs provide knowledge and skills for effective and inclusive decision-making while creating an awareness of the critical need for ethical conduct and social responsibility in business.

The school’s outstanding faculty with qualifications from prominent global institutions is committed to serving you well. They will be with you every step of the way in your transformation into informed professionals.

I encourage you to join us and secure a strong and durable foundation for value-creating activities in business.

Best Wishes.

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Dr. V.S. Somanath

Ph.D. (New York University)

Dean, Amrita School of Business

Dr. P. Venkat RanganVice Chancellor

Prof. C. Parameswaran Director, Corporate Relations

Amrita Vishwa Vidyapeetham

Amrita Vishwa Vidyapeetham (Amrita University) celebrates a milestone; the first decade of service to society and humanity. Under AMMA’s inspiring and motivating leadership and direction as Chancellor of the University, AMRITA University is marching forward towards higher goals and accomplishments and scaling great heights of excellence.

AMRITA educational Institutions provide a holistic approach to ‘Education for Life’ and ‘Education for Living’. The University provides the best education in terms of academic excellence, facilities, ambience, pedagogy and infrastructure. The education one receives at AMRITA inculcates both values and virtues, while instilling the essential principles of spirituality. An education which caters to both the external and internal, to both the head and the heart, one which creates an atmosphere to help students understand that serving the society with a selfless attitude is also of paramount importance.

All the students of Amrita University have ample opportunities for orientation in Yoga, Meditation and Cultural Education. The students have demonstrated their social commitment and community engagement by participating in disaster relief and rehabilitation activities after the Gujarat Earthquake in 2001; Tsunami relief operations in Tamil Nadu and Kerala in 2005-2006, flood relief operations in Bihar in 2009 and Karnataka in 2010. AMRITA students in all campuses have played an active role in the Amala Bharatham - Clean India awareness drive and campaigns in their communities, notably in the cleaning of the Sabarimala pilgrimage site before and after the pilgrimage season for the last three years.

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Academic ProgrammesAmrita Vishwa Vidyapeetham was conferred the “University” status under “Section 3 of UGC Act 1956” by the Government of India in 2003. With campuses at Coimbatore, Amritapuri, Kochi, Bengaluru and Mysore, Amrita University is emerging as one of the fastest growing institutions of higher learning in the country. The University,

which is managed by Mata Amritanandamayi Math, offers over 150 undergraduate, postgraduate and doctoral programmes in Engineering, Business, Medicine, Dentistry, Pharmacy, Nursing, Journalism, Biotechnology, Information Technology, Arts and Sciences, Health Sciences, Teacher Education, Microbiology, Hospital Management, Visual Media Studies, Mass Communication, Social Work, Nanosciences and Ayurveda.

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Recognitions and National RankingsBased on the evaluation of all the campuses and programmes by a peer review committee, the University has been accredited by National Assessment and Accreditation Council (NAAC) with ‘A’ grade, which is the highest possible grade.

AMRITA Vishwa Vidyapeetham has also been ranked in the ivy league of Indian universities along with the top institutions in India like Indian Institute of Science, Bangalore, Tata Institute of Fundamental Research (TIFR), Mumbai etc. in the 2009 review of Deemed Universities constituted by the Ministry of Human Resource Development (MHRD) of the Government of India. AMRITA is placed in Category 1 - the highest category - in this review conducted by a high power committee (Tandon Committee) consisting of reputed academicians.

Faculty and StudentsAMRITA started off in November 1994, as a School of Engineering in an obscure village called Ettimadai, at the foothills of Bouluvanpatty ranges of the Western Ghats in Coimbatore district of Tamil Nadu, with 120 students and 13 faculty members.

Today, AMRITA Vishwa Vidyapeetham University spread over five campuses in three different States of India has a student population of around 17,000 and faculty strength of 2000, conducting over 150 UG, PG and Doctoral programmes. Presently, there are over 600 Ph.D/DM holders as faculty in the University, which is perhaps the best among Private Universities in India. The staff-student ratio in the University, which is about 1:8, is one of the best in the country. The University today is having a total land area of about 1000 acres and built-up area of about 8 million square feet.

Research AccomplishmentsRight from inception, research has been a mission critical activity at AMRITA University. The research activities at AMRITA are directed towards societal, humanitarian and community development and relief. Many centres of excellence have been started in cutting-edge areas like Nanosciences & Molecular Medicine, E-learning, Haptics,

Biostatistics, Biomedical Engineering, Environmental Sciences, Virtual Labs, Wireless Sensor Networks, Computational Engineering & Networking, Cyber Security, Cancer, Educational Technologies, etc. with the support of major national laboratories, industry leaders and agencies like TIFAC, DST, ICMR, ISRO, DRDO, DBT, DIT, DRDO, Microsoft, Hewlett Packard, Media Lab Asia, Infosys, MDS Pharma, Biocon etc. AMRITA is also a partner in the Indian Government’s Ministry of Human Resource Development’s National Mission for Education using Information and Communication Technology (ICT) for various national projects in haptics, virtual labs, Educational Resource Planning, Natural Language Processing and interactive E-learning systems along with Indian Institutes of Technologies and Indian Institute of Science.

The faculty of AMRITA has published more than 150 books, 300 book chapters and 3000 research papers in reputed international and national journals in the past ten years.

AMRITA has attracted grants from various Governmental and private funding agencies to the tune of more than Rs. 200 crores in the past ten years. AMRITA has also bagged or filed fifty major patents and inventions in the past few years which include Adaptive and Automatic Insulin Pump, Wireless Telematics, Virtual Private Network (VPN), Amrita Hospital Information System (AHIS) etc.

AMRITA has developed a unique E-learning system, A-VIEW, ‘Amrita Virtual Interactive E-Learning World’, which is a cutting-edge video conferencing software, customized explicitly for Universities. This system is the preferred system for this National Mission for Education using ICT of the Government of India and is being currently deployed at 600 universities and all colleges across India free of cost. Other research and development accomplishments include an adaptive insulin pump for the benefit of diabetes patients, which will be at a fraction of the cost of similar devices; innovative product development in photovoltaics and storage devices using nanomaterials, which are primarily aimed at solving energy problems; low-power wearable wireless ECG monitoring device; low cost wearable safety device for women; India’s first-ever Wireless Sensor Network system for predicting landslides at Munnar in Idukki district in Kerala etc.

“My two years stay at Amrita had been literally life changing and defining. There is something for everyone

out there. The ambiance and environment fosters creativity, the warmth of the professors and their personal touch leaves a lasting impact, the rules and regulation (though painful) when understood in its true sense would help one sail through the drudgery of the corporate world and there is ample opportunity for those interested minds to pursue their interests in fields of astronomy, music, photography by being a part of those clubs.

I keep asking myself, Is Amrita different from any other

B School? The answer is an emphatic YES and a NO.

It is the same in the sense that it offers quality, best in class Management education and it is different in the flavor that it adds to ones character and belief system.

It’s been almost nine years and I strongly feel that the lessons that I have learnt both in class and outside (mostly outside for me) are growing within me, it’s like a seed that is sown and it takes time to germinate and grow to a fully blossoming tree.”

Is AMRITA different fromany other B-School ?

Sandeep P.R., MBA 2005

Assistant Vice President

HSBC

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In the brief span of a decade and a half since its founding, ASB has built a formidable reputation for itself and its graduates as a Business School with sound foundations; with a commitment to excellence; and a demonstrated ability to initiate, innovate, and lead.

The presence of outstanding faculty who have come from some of the best institutions in the world inculcate in the students traits of observation, internalization and adoption of leadership qualities. Students are tacitly taught to appreciate and practice unconventionality, divergent thinking and meticulous action. Even from day one, the Amrita culture strongly emphasizes anchoring oneself to principles and values. ASBians are taught not only to manage themselves and their organizations, but to be responsive to the needs of others. ASBians know that ability can take one to the top but it takes character to stay there.

Unsurprisingly, ASBians are excellent team players, and chart their own path to excellence in a range of top notch corporates across the world. In tune with these global times, you will encounter ASB alumni across the world- in places such as Austin, Boston, Dubai, Durban, Hanover, Hong Kong, London, Melbourne, New York, Sharjah, Shanghai, Singapore, Stockholm, Sydney, Toronto and Zurich.

An institution with strong values and deep commitment, ASB has grown over the years like a banyan tree with its dedicated faculty as its core and its eager students as its expanding roots. Every passing year has made it stronger and its existence more celebrated. This brochure is a brief journey into an institution dedicated to value-based excellence, and an invitation to an education that prepares you not only for a career but also for life.

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An Education for Life

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The MBA Batch of 2014-2016

Figure – 1 Educational Qualification of Students

Figure 2: Intended Specializations at Commencement of MBA

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Delivering Genuine Value

Master of Business AdministrationThe MBA programme at Amrita School of Business was established in 1996. The programme offers an opportunity to have dual specialization from Finance, Human Resource Management, Information Systems, Marketing and Operations Management areas. The programme lays emphasis on contemporary knowledge and competencies, and provides opportunities for experiential learning and community engagement. The annual intake is 300 students across four campuses – Amritapuri (Kollam), Bengaluru, Coimbatore and Kochi.

Ph. D. in ManagementIn an era where knowledge creation and applied research are being acknowledged as the basis for development and growth of society, Amrita School of Business is positioning itself in the forefront, being one of the few B-Schools in the country, where a rigorous Doctoral Programme in Management is offered. The part-time Doctoral Programme was stated in 2009 with a view to encourage aspiring scholars to take up research. The doctoral programme at ASB is especially meant for working professionals and scholars, as its flexible structure allows them to continue working while pursuing their Ph.D. In addition to ASB’s excellent full time faculty, the Doctoral

courses are taught by eminent visiting faculty from some of the world’s best regarded Management Institutes. The interest areas of the current scholars include Business Strategy, Innovation, Social Media Marketing, Logistics and Supply Chains, Energy, Sustainable Development, Micro Finance, SME, Organizational Design, Corporate Governance and CSR. Presently there are 40 Scholars enrolled in the programme, who are at different stages of their research..

MBA-MS in Management : Business Analytics & Systems and EMBA-MS in ManagementAmrita University offers a full time two-year MBA-MS programme and an Executive MBA programme at the Bengaluru Campus. The international twinning programme is offered in collaboration with the top-rated University at Buffalo (SUNY), New York State, USA. This unique programme offers an MBA degree from Amrita University and Master of Science (MS) in Management Sciences (Business Analytics) and Systems from the University at Buffalo, New York, USA. A highlight of the programme is a 3-4week visit by the students to the University at Buffalo (SUNY) and highly qualified faculty members from the University of Buffalo (SUNY) visiting Bengaluru campus to teach the MS courses.

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The ASB Campuses

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The Amritapuri campus is located in the picturesque village of Vallikavu in Kollam, across the beautiful backwaters of Kerala. The campus with its proximity to the headquarters of the Mata Amritanandamayi Math benefits significantly from the graceful presence of AMMA. This setting helps in greater appreciation of personal and corporate values among the students.

Amrita University and University at Buffalo, New York (SUNY) jointly offers two year full-time post-graduate twinning programme in Business Management at Bengaluru campus. A part time two-year Executive-MBA Programme is also offered for the benefit of working professionals. The MBA-MS degree involves an MBA degree from Amrita University and the Master of Science degree in Management Sciences (Business Analytics) and Systems from the University at Buffalo, New York. This international Collaborative programme brings in the finest faculty from University at Buffalo to teach MS courses at Bengaluru campus. The students enrolled in this programme gain real time ‘International Exposure’ during their brief visit to the campus of School of Management, University at Buffalo (SUNY).

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Dr. V.S. SomanathDean

Prof. Manoj P.Chairperson

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ASB Coimbatore is the flagship campus for ASB’s MBA programme and also its part-time Ph.D. programme. Situated in the foothills of the Western Ghats in a spectacular and serene four hundred acres, the campus provides an ideal atmosphere for learning. ASB has been consistently placed in the list of top B-Schools in the country.

Strategically located in the commercial capital of Kerala, the Kochi campus is blessed with excellent social and educational infrastructure, ideal for holistic learning and professional development. Continuous interaction with the vibrant business community of this fast growing city of India, provides an excellent opportunity for our students to develop practical insights from the world of business.

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Dr. Raghu RamanChairperson

Prof. Sunanda MuralidharanChairperson

insp

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I have had the pleasure of learning from the best of the teachers and with passionate

and enthusiastic students.

Jaya Lekshmy Venugopal, MBA 2009

Manager HR,Tata Steel

“I have had the pleasure of learning from the best of teachers and with passionate and enthusiastic students. I never stopped working, reading, thinking, and writing...and enjoying every minute. But, it’s the people at ASB- the faculty and your fellow students - that make the difference.

The exceptional aspect of ASB is the high degree of access one has to this dedicated and engaging faculty who make sure that you are always on track. They have high expectations and give you every opportunity to meet those expectations.

Quite simply, being at ASB gave me the opportunity to work with people who are a true inspiration to me and who helped me achieve my goal of getting accepted into an HR role in one of the best companies in the country. I will continue to build on that solid foundation wherever life takes me.”

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The ASB Faculty

The ASB faculty have an outstanding pedigree

The ASB faculty brings with them a rich blend of academic rigor and corporate experience. They are from some of the best institutions in the world such as Berkeley, Kellogg, LSE, Stern NYU, Stirling, Texas-Austin, Cornel, IIMs, IITs, JNU, ICAI, XLRI etc. Their rich subject knowledge and vast experience gained from a wide spectrum of organizations such as BHEL, Biocon, Coca-Cola, ESAB, ICICI Bank, Philips, Ponds, SAIL, TISCO enable ASB faculty to provide a strong foundation in management.

ASB faculty contributes actively in knowledge creation and applied research. Apart from their teaching activities, faculty find themselves involved in publishing papers in leading journals and conferences, organizing research seminars and conferences and reviewing articles for reputed journals and conferences.

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“This is year 2014, and I am 32yrs old. And if someone asks me which phase of my life so far I’ve cherished the most, my answer will be - my 2yrs at ASB. I still remember when I had first visited Ettimadai for my interviews, and the minute I’d entered the building, I knew I was home. ASB, its faculty, and my peers, became my foster family within weeks of having stepped inside. The pristine campus, the intellectual yet humble faculty, the amazing library, the yummy hostel food, the group assignments... the list is endless. If I could I surely would like to re-live those 2yrs of my life all over again. I’ve made some of my dearest friends at ASB, and my learnings from the campus (both, intellectual & spiritual) have made me the person I am today. Proud to be a part of the ASB fraternity!”

Lalita Dhanvada, MBA 2004

Risk Operations Analyst – Google

If I could I surely would like to re-live those 2yrs of

my life all over again.

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Anup Menon, MBA 2007

Senior Manager

Business Development - Professional Staffing

Randstad India

...I realize that my time at ASB has had an influence on the decision being made. That is what ASB has done for me. It has taught me to think from my heart.

I do not know if an institute can teach you how to be successful, but ASB sure can nurture some emotions inside you that can shape success coming out of hard work and sincerity. I had the good fortune to learn from some amazingly gifted people who made us believe in ourselves to take on the world. Time spent interacting with them taught me more than time spent inside the classrooms. That is what ASB campus enables - sowing the seeds of intellectually stimulating relationships that assume a life as you go through your two years and thereafter too.”

“At work, every time I take a decision from the heart...

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“I feel really fortunate to have studied at ASB and be part of the Amrita family. I learned a lot, not only in terms of technical skills, but also how to live a good and happy life from the ASB faculty and students. For that (and many other things), I am very grateful to the faculty at ASB as well as my fellow classmates and friends. I have fond memories of my two years on the ASB campus and really cherish my time there.”

Nemit Shroff, MBA 2005

Assistant Professor of Accounting in MIT.

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I am very grateful to the faculty at ASB

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teSourabh Deshpande, MBA 2007

Consultant, Enterprise Strategy

Microsoft, India

“One of my juniors came up with this song - “ASB, the place to be…”. I really love the song as it portrays the true feeling that any ASBian would have. I feel proud of having got a chance of studying in ASB. Since my schools days, I never focused on studies. To me, studying meant only mugging up lengthy chapters to be able to answer some text book questions and reiterating them in answer sheets better than any other classmate.

ASB opened a whole new world for me. The professors here have oceans of knowledge and excellent experience that help students to relate the theory to practical life. I remember having some HBR Cases in multiple classes where we discussed the same case from Marketing point of view, from Operations Management point of view and also the Project Financing way. I never studied better in my life but the two years of MBA at ASB. And this was only because I could relate the theory to how companies implemented them in practice. Thanks to my professors who made learning a wholesome approach and a cherishing experience.”

ASB opened a whole new world

for me.

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Culture is the undercurrent of norms and values that build up over time as people work together, solve problems, and confront challenges. The ASB culture exhorts its family members to constantly develop new skills and attitudes, the capacity for learning to cope with a challenging world. Learning as a way of life is clearly embedded in the daily routine of every inmate of the campus. The uniqueness lies in the difference in the learning modes, the formal as well as the subtle ways we imbibe lessons. From the very first day, the budding manager is absorbed into a whirlwind of knowledge, by way of the regular subjects, the daily classes, and, of course, the indispensable Economic Times. Breaks from lectures and seminars see student groups scattered across the campus scripting role-plays, planning new product launches, analyzing financial statements, or deeply immersed in the business case study that is the flavour of the day.

The ASB approach to pedagogy offers its faculty immense flexibility in course design and encourages them to push the frontiers. Thus, in addition to the class work and case studies, our courses have featured the use of movies and satellite based video lectures, immersive field exercises, live industry Market Research projects, NGO collaborations, management games, video based assignments, reflective writing exercises, book reviews, business model innovation challenges, buisness simulation games like CAPSTONE, TED talks, interactions with corporate, and a deepening integration of e-learning through online platforms such as Moodle. Similarly, ASB is a global University Academic Partner of SAP and SAP is a part of the MBA curriculum and is used in the ERP course extensively.

In the end it is all about doing what it takes to inspire a life long learning and at ASB you will truly get an MBA education that is benchmarked with the global best.

Unni Krishnan, MBA 2006GM, Marketing & Trade Shopper MarketingWOOX Innovations (Licensee of Philips NV)

...are applicable in whatsoever streams of Business (rather Life). I have personally experienced the depth of these sessions-be it in the Rural Distribution expansion project of Colgate in the interiors of Andhra Pradesh or in Negotiations of the prestigious Airport project of Gurgaon for Philips. This great business curriculum is a beautiful blend of the Marketing principles of Philips Kotler & the principles of business ethics, learned through the experience of Enron, yes here the emphasis is learning.”

Peda

gogy

“I can vouch for the fact that our classroom

sessions...

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Explorations in Excellence

The ASB curriculum is globally benchmarked against the best and the course work is rigourous. The MBA course curriculum has been designed and is continuously fine-tuned to keep abreast with the changing global business scenario. What sets it apart is the degree of curricular innovation as the faculty consistently seek to push the boundaries of learning.

The emphasis on innovation is invariably encountered in the course offerings. There are a wide variety of new and innovative courses - Business across Cultures, Business Development, Innovation Management, Leadership Models, Negotiations, Management of the Self for Success and Happiness, Social Entrepreneurship - to name a few, and these are often supplemented by colloquia from experienced industry professionals, entrepreneurs, and our alumni. Faculty are very accessible and the students are increasingly encouraged to take up research projects and think beyond the regular curriculum.

The premier business schools around the world have woken up to the need of including values in the curriculum. ASB has been a pioneer in this concept. ASB since its inception, had a course on Self Awareness and Personal Growth to help prepare the students to meet life’s challenges. ASB believes in imparting an education for life along with an education for a living. As a step in this direction, the course Self Awareness and Personal Growth has been made an integral part of the curriculum for both years. This course provides an opportunity for holistic learning. It also involves the practice of yoga and meditation to help the students tide over the requirements of the demanding course. In addition, “Managerial Values and Business Ethics” is taught as a core course in the second year. The emphasis on values extends much beyond the formal coursework - it is reflected in almost every choice.

A Globally Benchmarked Education

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MBA Course StructureTRIMESTER - I

Business Communication

Economic Analysis : Micro Level

Financial Accounting

Organisational Behaviour – I

Marketing Management – I

Quantitative Methods for Management – I

Self Awareness and Personal Growth – I**

TRIMESTER – II

Economic Analysis – Macro Level

Financial Management

Fundamentals of Information Technology and Excel VBA Programming

Marketing Management – II

Organisational Behaviour - II

Production and Operations Management - I

Self Awareness and Personal Growth -I**

Corporate Skills**

TRIMESTER – III

Cost Management

Human Resource Management

Management Information System

Research Methodology

Production and Operations Management – II

Quantitative Methods for Management – II

Self Awareness and Personal Growth -I**

Corporate Skills**

TRIMESTER - IV

Managerial Values & Business Ethics

Strategic Management

Self Awareness and Personal Growth -II**

Corporate Skills

TRIMESTER – V

FEconomic Environment and Policy

International Business

Self Awareness and Personal Growth -II**

Master’s Thesis -I

TRIMESTER – VI

Legal Aspects of Business

Environmental Management & Sustainable Development

Self Awareness and Personal Growth – II**

Master’s Thesis – II

GENERAL MANAGEMENT *

Cross-Cultural Management

Management of Self for Success and Happiness

Management Beyond Profit

Managerial Applications of System Dynamics

Innovation

Enterprise Resource Planning

Entrepreneurship & Social Business

*List of electives is tentative and subject to change

**Single Credit

OPERATIONS MANAGEMENT*

Business Analytics and Predictive Modeling

Customer Analytics

Logistics and Supply Chain Management

Manufacturing Systems

Product Design and Development

Production Planning and Control

Project Management

Services Operations Management

Total Quality Management

INFORMATION SYSTEMS*

Business Intelligence

E-Commerce

IT Business Analysis

IT Infrastructure Management

Software Engineering

Software Project Management

Information Assurance and IT Services Management

HUMAN RESOURCE MANAGEMENT*

Compensation and Reward Management

Employee Selection and Succession Management

Industrial Relations

International HRM

Leadership Skills

Learning and Development

Management of Global Diversity

Managing Negotiation

Organization Change and Development

Performance Management and Compensation

Strategic Human Resource Management

ELECTIVES

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FINANCE*

Commercial Bank Management

Corporate Taxation & Planning

Financial Derivatives

Financial Markets and Institutions

Financial Modeling

International Financial Management

Investment Analysis and Portfolio Management

Project Appraisal and Financing

Risk Management and Insurance

Working Capital Management

Public Finance

Applied Econometrics

MS from SUNY at Buffalo, USA

Analysis Modeling and Design

Contract Relationships and Management

Enterprise Models

Financial Accounting

Global Marketing

Information Assurance

International Law and IP Management

ITES Project and Change Management

Services Quality Management

Strategy and Policy of ITES Firms

Seminar on Work Life Balance

MARKETING*

B2B Marketing

Basics of Digital Marketing

Consumer Behaviour

Customer Relationship Management

Experiential Marketing

Integrated Marketing and Communications

Marketing Analytics

Retail Management

Sales and Distribution Management

Services Marketing

Strategic Brand Management

Strategic Marketing Management

Strategic Media Planning

*List of electives is tentative and subject to change

**Single Credit

Executive MBA

Managerial Economics

Principles of Operations Management

ITES Project and Change Management

Global Marketing

Financial Accounting

Business Analytics

Organizational Behaviour & Leadership

Strategic Marketing

Services Quality Management

Enterprise Models

Strategy and Policy of ITES Firms

Cost Management

Human Resource Management

Analysis Modeling and Design

Information Assurance

Contracts and Relationship Management

Financial Management

International Business, Law & IP Management

Seminar on Work Life Balance

Bitupan Baruah, MBA 2008

Marketing Manager

ICICI Prudential Life Insurance Co. Ltd.

I am a happy individual not only career wise but also in life.

“I owe a lot to this campus. It has completely changed me as a person.

It has given one great thing which has completely changed my life -CONFIDENCE. This is the place where I discovered most of my talents and could identify what I am good at. ASB has changed the way I look at my career and life. Today when I look back I can say that courses like SAPG and MSSH have really changed the way I look at life. It has helped me immensely at my present job as even under tremendous pressure, I can manage to see the brighter side and enjoy what I am doing. It has also helped me to be satisfied and happy in what I am doing right now.

Today after more than 5 yrs since I passed out of ASB, I am a happy individual not only career wise but also in life. I joined ASB to make my career but it has also made my life.”

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A Living InspirationA 400-acre hillside campus with breathtaking view of the Western Ghats looming in the morning mist, the majestic Elephant peak lit up by flashes of lightning… Quite unlike a picture that any B-School would normally paint.

With hills enveloping the campus on the three sides, nature adorns herself at her best with mist-covered mountains and lush green flora. The peaceful environment stimulates learning and creates an atmosphere where students can achieve focus in their academic work and at the same time live in close companionship with nature. The sight of a flock of parrots taking off from a bush or peacocks dancing to the sound of thunder makes one hold one’s breath and stand in awe. Away from the pollution and bustle of city life, the environment friendly campus is a township in itself with over 4000 students and is ideally equipped with the best in modern infrastructure and amenities.

The campus practices water harvesting, EM based effluent/food waste management, drip-irrigation and reforestation programmes.

The one-of-a-kind e-learning studio enables satellite based live multi- way classroom delivery across the different Amrita campuses. The campus provides for outdoor sports with two cricket pitches, four tennis courts, a football ground, a volleyball court, a basketball court and indoor games like carrom, table tennis and chess. Also provided is a modern multi station gymnasium and table tennis/badminton courts. The Amrita library is a knowledge repository with its wide selection of books, periodicals, journals-both Indian and international, audio- video material and electronic databases such as EBSCO, Capitaline and IBID. Amrita’s digital library, ‘Vidya’, a virtual treasure chest of infotainment, is one of the premier digital libraries in the country today. The computer labs are well equipped with the latest technology and networking solutions. At the end of a long, challenging day, students retire to the peace and quiet of their own single rooms - rooms with a phenomenal view of the distant mountains, and the natural beauty which is so unique to our campus. That solitude and tranquility is the key that opens portals of an inexhaustible energy and creativity.

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“This is not just another University, but a very high-quality, world-class University, focusing on technology and research, dealing with very concrete issues which have immediate applications”

Muhammad Yunus

Nobel Laureate

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“Lungs full of fresh air; heart full of sunshine is a regular affair at Amrita School of Business in Ettimadai, Coimbatore. Surrounded by a necklace of green mountains with ice cream cloud tips, college life becomes a prolonged hillside holiday that is every student, thinker, writer and photographer’s paradise.

The impeccable planning that went into the construction of the university is noteworthy. The clean roads with herbal plants and trees along the sides, the constant chirps of little, grey birds, the religious tilling of mud ants bring one into the zone of intellectual thought. The sustainable architecture of the buildings makes them, environment friendly and long lasting. The classrooms are naturally lit during the days, numerous well-planned rooms for conferences and even the sewage water gets recycled for the lawn grass and trees.

Everything for life is available inside the campus: great food for the tummy and thought, conducive environment for learning, laboratories, libraries and innovation hubs for the dynamic minds and most importantly, world-class faculty to guide students into the distinctive paths of excellence. Two years of vigorous activities balanced with work and fun will transform personalities and uplift minds. Life is definitely good at Amrita School of Business.”

S. Vijayalakshmi

MBA - II year

Get educated at a paradise

The ASB Clubs and Committees

ClubsAll the ASB campuses have vibrant and lively clubs which make

life at campus ever so engaging and fun.

ASB, a melting pot of different cultures and a synergistic blend of minds and emotions, helps create a platform for extricating and expressing talents of students through cultural festivals, forum meets, competitions, sports and games, all organized by the students themselves through the different discipline - specific forums and event related committees.

Yi NetAn initiative of CII, Yi attempts to influence, inspire and connect the youth in a movement to build Brand India- by means of conducting socially productive projects. Yi Net of ASB Coimbatore came into being in December 2008. Since its inception, it has been a great platform for MBA students to hone their abilities and skills in organizing and managing several activities like business conferences, skill development initiatives and social events. Awaaz - the Clarion Call for Change is an annual event which is a national level symposium organized by Yi Net at ASB.

Handiques

To promote and maintain the rich cultural legacy of Handicrafts in India, MBA students from ASB, Amritapuri formed “HANDIQUES”, an Ecommerce website to market and sell their product. The main intention of this venture is to bridge the gap between rural quality handicraft producers and the global market using modern marketing strategies. This venture also helps to prevent the exploitation of the artisans by the middle-men.

Marcedos

ASB Bangalore’s Marketing Club which is the hub of all marketing related developments around the world and discussion activities.

Anuva

ASB Bangalore’s Human Resources Club which brings together the HR visionaries of tomorrow to discuss serious issues that are plaguing the corporate.

Ethos

ASB Bangalore’s Operations Club conducts workshops to educate the members about various operational concepts around the world. The student members of the club are today Six Sigma white belt holders. Ethos has also launched its own magazine which displays several operations related articles by students.

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Nature ClubAmrita has always had campuses which are closest to nature. A lot is done to conserve Mother Nature like water harvesting, EM based effluent/food waste treatment, drip-irrigation and reforestation programs. ASB Coimbatore’s Nature Club adds fuel to this endeavour and organizes trekking and tree planting events to get closer to Mother Nature.

CybertoneASB Kochi’s Systems Club has created an online platform called “LOG ASB” so that students can actively take part in the network and communicate.

DhanamKochi’s Finance forum facilitates exchange of finance related knowledge through mock share trading, colloquiums, case studies, group discussions etc.

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EXPLORE’M

Kochi’s Marketing forum aims to open up the creative minds of students by promoting an active discussion of the latest concepts and techniques in marketing. The forum encourages the students to apply themselves and connect to real world scenarios using business games and other simulations.

OMKARA

Omkara comprises the entire gamut of internal events organized by the students across the year. The Omkara committee of ASB, Kochi takes the initiative in coordinating competitions, games, sports events and festival celebrations.

Student Committees

Placecom

All ASB Campuses have Placement Committees - which take care of students’ summer and final placements and Alumni Committees which interact with alumni of ASB and keep them informed about the latest developments in the ASB fraternity. The alumni act as ‘mentors’ for the current batch of students and guide them through their career formation process

Festcom

Republic Day, Independence Day and other festivals such as Holi, Diwali, Dussera, Onam and Gokulashtami- every festival is celebrated on campus in style. Students and faculty share lighter moments and work together in creating a truly festive atmosphere on these occasions. The Festival committee makes these wonderful celebrations possible.

Team Colloquia

Working tirelessly throughout the year, this is the student led team that is the “window to the external world” for ASB students. Its principal activity is to bring eminent personalities from business, civil society, and the academia to the ASB campuses. It is an immense learning experience in planning, business communication, logistics and service management, and building enduring relationships.

Pragati is the annual national-level business festival hosted by Amrita School of Business, Coimbatore. A host of management games in the domains of Marketing, Finance, HR, Operations and Systems are offered by 6 student forums: BIZIT (systems forum), Fortune (finance forum), GenM (Marketing forum), Jagriti(meta-growth forum), Ozone (Operations forum) and Relations(HR forum). These management games are crafted in consultation with faculty members, thus benefiting from their wide experience and deep wisdom.

Year-on-year, Pragati has proven its mettle by attracting participation from many leading schools of management across our country, participants challenging each other in all domains and aspiring for the grand Championship award. Pragati is not just a management festival, but for the students of ASB, it has always been a live lab for experiments. It is a knowledge-share platform where business students not just compete but network, collaborate and co-create ideas.

Pragati 2014, the 17th edition, saw around 300 participants from 30 fellow top-tier management schools. The key factor for the steadily growing reception is the immersive experience that the games offer. The fest was a raging success with its innovation through digital engagement.

The soul and theme of Pragati 2014 was “Business Beyond Profits”. “The Social responsibility of Business”, said the Nobel laureate Milton Friedman “is to increase its profits”. Friedman had put forth this argument in 1970 and times have clearly changed. The shift in perspective that “doing good can mean doing well” is becoming ever more evident by the day. Thought leaders such as Michael Porter and Mark Kramer are championing concepts such as “Shared Value”, as an effect of this business evolution. Social responsibility has now become a strategic direction. As businesses think “Smarter Planet”, “Shared Planet” and “Ecomagination”, the question Pragati 2014 put forth was this – “are you a part of the purpose driven future businesses?” Mr. Kiran Khalap, Co- Founder and Managing Director of Chlorophyll , the presiding guest of honour inspired everyone with his thought provoking talk to explore and expand the notion of “Business Beyond Profits”.

Pragati offers a compelling platform to see if future leaders can walk the talk, by imagining, crafting and delivering a grand convergence for business students. The baton is passed on to the incoming batch every year and Pragati has grown bigger and better over years. It is a spectacular managerial learning beyond the classroom and the lessons learnt are treasured forever by the students.

Pragati – The Pride of ASB, Coimbatore

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AmritapuriVidyut – A Multi-Fest : Vidyut is a national level multi-fest (technology and business) jointly organized by the schools of Amritapuri campuses. The man-agement section of the fest is designed and organized by the MBA students. The event saw the participation from various schools across the state. The main event is the selection of the best CEO where participants tested on negotiation skills, team management and interpersonal relations, stress han-dling capability and scenario planning. ‘Yuv Tarang’ – ASB Cultural Fest : Born from a notion to create new rhythms in ASB, ‘Yuv Tarang’ emerged as an epitome of both management skills and talents. The two day intra-ASB cultural fest set the stage for an exciting display of talents and provided the students a chance to showcase their talents in extra-curricular activities along with their ability to organize and manage events. Various stage and non-stage events conducted, which give an array of opportunities for students who show an inclination towards enumerating stories, writing poems, cooking, dance, music, photography, and face painting. An important lesson ‘Participation mattered more than winning’ imbibed by all the students during this program. ‘Yuv Tarang’ a memorable event that symbolize the unity of the Amrita fraternity.AMMA’s Birthday Celebrations: Proximity to the headquarters of Mata Am-ritanandamayi Math exposes the students to the nuances of managing mega events. AMMA’s birthday celebration, which is held during the month of Sep-tember every year, is a mega international event where the students interact with people from various walks of life across the globe. Over the last few years, the MBA students involved in the overall management of the special invitees, interviewing attendees from various walks of life (including special invitees) and capturing their experiences around AMMA. This interaction with people is an eye-opener for many students. AMMA’s birthday celebration also provided the students a chance to test and experiment some of the principles and concepts of project management and event management they had learnt in the classroom.

BengaluruMaiden management fest, Akyka is an initiative to bring together the students of various institutions spread across the country. The fest provides a platform for students who are in a continuous hunt for opportunities to show case their talents in business acumen. Amrita School of Business, which has seen the brilliance of its students, is getting ready to open its doors to invite future leaders to share our stage and express themselves.

The theme of our Inter Collegiate Management Fest is on ‘Integrating Society, Imparting Awareness’ by voicing the cause against sub standard ambience, degradation of living conditions and accumulation of filth and waste strewn around that has plagued the society to the point of ignorant acceptance.

Our event would cover the need for ‘Young India’ to highlight the issue of urban degradation and create awareness by bringing all fields of education to a common ground of participation and learning. As part of our theme, the fest has collaborated with Amrita’s Amala Bharatham Campaign; which aims at cleaning up the community for a greener tomorrow. Aykya team has hence committed to take up the initiative of cleaning up the urban areas of Bengaluru.

Aykya gives the students an opportunity to generate solutions to real life problems concerning the society for the community at large. Students also get an opportunity to learn new skills, brush up their technical expertise and build their network.

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Outreach programs : Participated in social outreach program by Kellog’s Akshayapatra CSR activity in government schools in Bangalore

The Amala Bharatham Campaign initiated by Chancellor Amma in 2010 was showcased to all participants. Leading up to the fest, a clean-up campaign where the students and faculty undertook a clean-up drive from the college premises to the gate of Wipro Technologies.

KochiASTHRA - Social Innovation ConclaveAmrita School of Business at Kochi organized the third edition of its annual B-fest ASTHRA on 24thand 25thof January, 2014 with the theme ‘Social Innovation’. The centerpiece of the event was the Social Innovation Conclave, which hosted distinguished speakers from industry and academia.

Delivering his keynote address, Dr. Rajiv Khosla,Director of Research Center for Computers, Communications and Social Innovation, Faculty of Business, Economics, Law, La Trobe Business School, Melbourne, Australia, spoke on social innovation driven sustainable society. Shri Rajeev Mukundan, Head, Sales and Solution, Insurance Analysis, TCS, highlighted the pressing importance of corporate transition from corporate social responsibility to social innovation. The other eminent speakers in the conclave included Shri. Korath V Mathew, Sr. State Projects Coordinator, UIDAI,Shri. K Paul Thomas, Chairman and Managing Director of ESAF Microfinance, Smt. Tanie Thomas, District Coordinator, Kudumbashree and many others.

Mr. Biju Varghese, who provided a new ray of hope for the physically challenged by innovating a retro fitted car, thus giving them mobility and independence was honored during the event.

This was followed by an array of business events and games. Over 25 colleges from various parts of the country participated in these events.

Students Social Responsibility Forum – Sahayak This forum at Kochi works towards creating awareness among the student community of their social responsibilities and provides the students, faculty and staff an opportunity to participate in various social service activities.

SPANDANA – Family Food Kit Project of Amrita School of Business, Kochi helps in providing food and other essential supplies to the underprivileged in and around the campus on a regular basis. Our students also help in mobilizing funds to support toilet construction in the tribal areas of Wayanad district so as to improve their public hygiene and sanitation. The first year MBA students celebrated their Diwali ’ 14 with the inmates of the Relief Centre for Destitutes run by the Corporation of Cochin. Students are actively involved in organizing “Incredible Talents”- the Annual Day function of Sampoorna School for children with special needs.

The ASB Summer Projects 2014

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An Excellent Value Proposition resting on 4 pillars

► “A study on the Service Quality of Pantaloons Retail India” at Pantaloons Retail India Ltd.

► “Customer perception & ways to increase the sales of modern Atta bread” at Hindustan Unilever Limited

► “Internal Controls” at Pepsico ► “Inventory Management” at Apollo Tyres ► “Capability development and to study the incentives

and the effect of the sales training program” at Godrej

► “Research on Telecommunication” at Vodafone Ltd.

► “Business development” at HCL Infosystems Ltd. ► “Kinley water management” at Hindustan Coca

Cola Pvt. Ltd. ► “Offshoring in Europe market” at L&T Infotech ► “Market mapping and activation for Caprese hand

bags” at VIP Industries ► “Customer preference and Competitor analysis for

Honda Mobilio” at Honda Cars India Limited ► “Retail Operations and Promotional Strategies” at

Reliance Retail ► “Sales and Distribution” at ITC Ltd. ► “Finding opportunities and barriers to entry in

software companies in Bangalore” at WRIGLEY ► “Ways to reduce the cost of funds for micro finance

institutions” at Reserve Bank of India ► “Marketing of Car loans and Home loans” at State

Bank of India ► “Post Implementation Review of KPIs in Capital

Projects & Schemes” at Tata Steel Ltd. ► “Employee Engagement for IT Employees” at

Cognizant ► “Effectiveness of Induction Training in LCV

Marketing department” at Ashok Leyland ► “Auditing and Revamping of Maruti Suzuki

Gurgaon’s Trainee Assessment Diary” at Maruti Suzuki India Limited

► “A study on the journey of Vodafone ZOOZOO” at Ogilvy & Mather

► “Market potential of Berger Paints Silk Brand in Kollam district” at Berger Paints India Ltd.

► “Event effectiveness at Chennai” at Hyundai Motors India Ltd.

► “Study of Budgetary Policies and Procedures in Indian Oil Corporation Limited - An Analytical study” at Indian Oil Corporation Ltd.

► “Analyzing the potential of new destinations for the AirAsia India in the existing route map” at Air Asia

► “A study on Employee Engagement” at Britannia Industries Limited

► “Revising & Redesigning Standard Operating Procedures and Layout along with SCM Study” at Saint-Gobain Glass India Ltd.

► “Market Mapping Of Samsung In Rural Gurgaon” at Samsung India

Ability: Our students are capable, hardworking and committed with respect to summer projects or for that matter, any assignment entrusted to them. Attitude: Our students bring to their summer projects, a positive and never die attitude Training: Rigorous Pre-Internship Training from Faculty Mentorship: Mentorship by Faculty, Alumni and Corporate project guide

Summer Projects A GlimpseThe summer of 2014 saw ASB students involved in wide range of live projects across the country. Some of them are given below:

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Summer Placement

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Final Placement In order to fulfill the career aspirations of the students, it was found necessary for them to have expert assistance in specific areas, beyond their regular academic training.

Corporate and Industry Relations (CIR) was established with the prime motive of transforming every student into a globally accepted professional, together with high human values and life skills to face the never ending challenges of life. The University management has demonstrated its commitment to lead this important function by positioning a senior Director to head CIR. CIR functions encompass seven key areas: Learning & Development, Corporate Relations, Career Facilitation, Entrepreneurship Development, Alumni Networking, Corporate Communication and Corporate Training.

In order to benefit all sections of students across the University, CIR has centres in all the Campuses, replicating the form and function of the main centre, with necessary modifications incorporated to meet the varying nature of programmes offered at such locations. CIR conducts sessions on soft skills to make the students for placement ready. ASB continues to have 100 % placements in some of the best known MNC’s and Indian Corporations.

2014 saw 102 companies hiring ASB students for placements and 229 students getting placed. The salaries offered in 2014 have shown significant growth over the previous year. The average salary (CTC) offered was INR 5.10 lakhs per annum, the highest being INR 20.75 lakhs per annum. The batch of 2012 - 2014 have been placed in diverse and high-quality professional organisations.

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Dr. AMALENDU JYOTISHI - Professor, Adjunct Faculty - University at Buffalo, The State University of New York, Chairperson - Ph.D. Program & ResearchPh. D. (Economics from Institute for Social and Economic Change, Bengaluru University)He has a Ph.D. in Economics from Institute for Social and Economic Change, Bangalore. Prior to joining ASB, he has worked in OHIO University-Christ College Academy and in Gujarat Institute of Development Research. In recent past his research focus is on environmental issues including iron smelting and deforestation, informal gold mining, and climate change vulnerability. He has published his research ideas in journals, book, edited volumes and working papers. Besides, he has presented several papers in International and National level conferences and has been acting as reviewer for several acclaimed journals in the areas of economics, management and other social sciences. He is the coordinator of ‘Asian Initiative on Legal Pluralism’ since 2012. Amalendu has been collaborating in research projects supported by organizations like Swedish International Development Agency (SIDA), World Bank, International Water Management Institute (IWMI), Oxfam (GB) Trust, Aga Khan Rural Support Program (India), Australian Research Council (ARC), South Asian Network for Environment and Development Economics (SANDEE).Areas of Interest: New Institutional Economics, Ecological Economics, Micro and Macro Economics, Economic Policies, Econometrics.amalendu_jyotishi@blr.amrita.edu

Prof. AVINASH SHIVDAS - Assistant Professor BE (Marathwada University, Maharashtra ), MBA (Amrita School of Business), Currently pursuing Ph.D. at ASBStarted his career as Manager in Sales (Small and Medium Enterprise Division) in ICICI Bank Ltd. Was responsible for the Liability Product Business for certain major branches in Hyderabad. Then he moved to Reliance Consumer Finance as Manager in Sales (Small and Medium Enterprise Division) for the Asset Products. He was associated in setting up this company in Hyderabad. He was also responsible for setting up the channels as well as motivating them to meet business goals. Worked with HDFC Bank Ltd as a Relationship Manager (Small and Medium Enterprise Division) for Working Capital Finance. He was responsible for handling a portfolio of Rs 45 Crores consisting of over 30 SME clients. Generating new avenues for business was an additional part of his portfolio. He is currently with ASB Amritapuri with a goal of creating young managers with sharp business acumen necessary to meet the challenges of current corporate world.Areas of Interest: Frugal Innovation, Marketing Strategy, Sales and Distribution Management, B2B Sales strategy.avinash_shivdas@am.amrita.edu

Dr. BALASUBRAMANIAN P. - Associate ProfessorM.A., M.Phil., Ph.D. (Jawaharlal Nehru University) Seventeen years of experience in teaching and research and two years of Industrial experience. Teaches Core courses in Economics and Elective Courses in Finance like Financial Derivatives, Financial Modeling and Valuation in the MBA Programme and Behavioural Economics for PhD Scholars. Published in academic journals such as Vision, MDI Journal and International Conference proceedings. Helped to organize rehabilitation activities for tsunami victims, focusing on education, counseling and support of children. Currently Chairperson Student Welfare, Coimbatore Campus.Areas of Interest: Behavioural Economics in particular, Experimental economics, and Application of event studies in economics and finance.bala@amrita.edu

Faculty Profiles - Full Time

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Prof. BHAWANA JAIN - Assistant ProfessorB.Com.(Hons.) (Delhi University), CA(ICAI), CPA(USA), Currently pursuing Ph.D. at ASBMore than 5 years of teaching at ASB, 8 years of industry experience involving 4 years of practice as a Chartered Accountant, 2 years with Dhabriya Agglomerates Pvt Limited and 2 years with Cyber Media (India) LimitedAreas of Interest: Earnings Management, Family Business, Accounting, Taxation, Financial Management and Corporate Governancej_bhawana@cb.amrita.edu

Dr. DEEPAK GUPTA - ProfessorB.Tech. (IITD), PGDM (IIMC), M.A. Economics (UC Berkeley), M.Sc Marketing (UC Berkeley), Ph.D. (UC Berkeley)More than fifteen years of combined teaching and research experience at ASB and at UC Berkeley as a graduate student, where he earned separate masters degrees in Economics and Marketing Science, and an interdisciplinary Ph.D. degree focused on skilled migration.Worked with Ponds India Ltd prior to Ph.D. Teaches courses at the intersection of marketing and economics in both the MBA and the Ph.D. program.Areas of Interest: Globalization & skilled migration, innovation & value creation, higher education & pedagogy, behavioural decision making, and modelling consumer choice behaviourg_deepak@cb.amrita.edu

Dr. DEEPIKA M. G. - Associate Professor, Adjunct Faculty - University at Buffalo, The State University of New YorkPh. D. (Economics from Institute for Social and Economic Change, Bengaluru University)Has a decade long experience of teaching in different Business Schools in the areas of Managerial economics, Macroeconomics, Economic Policy, Marketing research and Research Methods at Post graduate and Ph.D. levels. As a researcher, she has published research papers in the area of Economics and Management and has also developed and published pedagogical cases in the areas of management. She has presented research papers in national and international conferences in areas pertaining to International trade and WTO, Agricultural economics, Microfinance and other areas of economics and management. She has undertaken consulting research assignments through projects funded by Tata Trust and Ministry of Commerce in the recent years.Areas of Interest: Microeconomics, Macroeconomics, Economic Policy Environment, Marketing Research, Agriculture Economics, International Trade and WTO, Microfinance.mg_deepika@blr.amrita.edu

Mr. GOPIKUMAR V. - Faculty AssociateB. Tech. (Mechanical Engg), PGDM (Operations), CFA (ICFAI), UGC - NET, Currently pursuing Ph.D. at ASB10 years of industry experience and 2 year of teaching experience. He has worked with companies like Crompton Greaves Ltd, HDFC Bank Ltd and Tata Capital Ltd before moving into academia. Worked with Rajagiri Centre for Business Studies, Cochin as an Assistant Professor for over a year. He is also a resource person for Indian Institute of Banking and Finance.Areas of Interest: Financial Derivatives and Risk Management, Commercial Banking, Investment Analysis, Excel based Financial Modelling. v_gopikumar@asb.kochi.amrita.edu

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Mr. GYANENDRA SINGH SISODIA - Faculty AssociateM.Sc., MBA, Currently pursuing Ph.D. at ASB, ongoing Erasmus Mundus doctoral research fellow at University of Porto8 years of experience in teaching, research and industry. Currently, pursuing Ph.D. with ASB. Earlier to joining Amrita, had been working for BIT Mesra Ranchi, RMSI Pvt. Ltd., and had been a visiting faculty to Banaras Hindu University and Jammu University. Worked extensively on the DST sponsored project “Establishment of District NRDMS Centre of Ranchi, Jharkhand & Creation of Geospatial Database for the Development of Spatial Decision Support System”. Awarded Erasmus Mundus scholarship by European commission for doctoral research in Europe.Areas of Interest: Renewable energy investments and marketing, Renewable energy business modeling, Renewable energy project evaluation for business risks and policies.ss_gyanendra@cb.amrita.edu

Dr. HARDIK VACHHRAJANI - Associate Professor Ph.D. in Management (SVKM’s NMIMS University, Mumbai), MBA (Saurashtra University, Rajkot)He holds his Post Doctoral Fellowship from University of Bologna. He is Six Sigma Green Belt, NASSCOM Certified BPO Quality Analyst and former examiner for Ramkrishna Bajaj National Quality Award applicants (Indian clone of Baldrige Awards).He holds twelve years of consulting, training and research experience in the field of quality and innovation management across South Asia, Middle East and East Africa. He has served 200 SMEs as a consultant, and has mentored entrepreneurs / owner managers / start ups / professionals across the hierarchies and industries.He is credited with several publications in national and international journals. He is empaneled reviewer as well as holds editorial responsibilities for leading journals and conferences. He has received research grants from agencies like Swiss National Science Foundation (2008), European Commission (2013,2010) and CSaRO, Deakin University (2013,12).Areas of Interest: Innovation, Quality Management, Entrepreneurship, Small & Medium Enterprises (SMEs)hardikbv@am.amrita.edu

Prof. HEMAMALA K. - Assistant ProfessorB.E. (PSG Tech), MBA (BSMED), M.Phil. (BSMED), MFT (PCU), Currently pursuing Ph.D. at ASB.Been teaching, undertaking consultancy assignments and training for the last 20 years, after a short stint in industry. Held administrative positions in educational institutes. Previously worked with CK Institute of Management, Coimbatore as Assistant Dean - Academics. Participated in a Faculty Training Program at IIM- A. Recipient of Rotary International Cultural Ambassadorial Scholarship, ‘Best Paper - Early OperationsTrack’ in 7th Doctoral Colloquium at Indian Institute of Management Ahmedabad (IIM - A), 2013, First Prize in CII’s Case Writing Competition for Teachers, 2012.Areas of Interest: Production and Operations Management, and Supply Chain Management.k_hemamala@cb.amrita.edu

Mr. JEAYARAM SUBRAMANIAN - Faculty AssociateB.Tech. (Electrical & Electronics, Anna University – Chennai), MBA (HR & Marketing, Amrita School of Business), Currently pursuing Ph.D. at ASBstarted his career with M/s Info Edge (I) Ltd, which is a conglomerate with various business units such as Naukri.com, 99acres.com, Jeevansathi.com, etc. He was a part of the 99acres.com team, in Chennai for 6 months, prior to joining Amrita School of Business. He was into Corporate Sales, handling the existing piece of business, worth INR 20 lacs. As an aspirant in taking up Research in the field of Management, he joined Amrita by October 2012 and currently pursuing Ph.D. at Amrita. Apart from this, he is a professional classical singer and a trained musician for the past 16 years, won two state awards in Bhajan Singing, a couple of realty shows in prominent television channels and also currently performing concerts.Areas of Interest: Human Resources Management, Human Resources Planning , Strategic & International HRM.jeayaram@am.amrita.edu

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Mr. MAHESHWAR PRATAP - Faculty AssociateMBA (ASB), B.Sc. (Biotechnology), Currently pursuing Ph.D. at ASBAn operations enthusiast with nearly three years of experience across industry verticals like Retail and Pharmaceuticals. An MBA in operations from Amrita School of Business, Maheshwar started his career with retail operations at Pantaloon Retail India Ltd. - India’s largest retailer. He joins ASB after a nearly two year stint with India’s pharmaceutical major, Biocon Limited. In his role at Biocon, he was actively involved in coordination of activities related to development, industrialization and commercialization of novel bio-medical devices into emerging and regulated markets. Areas of Interest: Project Management, Supply Chain Management, ERPmaheshwarp@am.amrita.edu

Prof. MANOJ P. - Chairperson - Bengaluru CampusB.Eng. (Nanyang Technological University, Singapore), MS in Info Systems, NTU, MBA (University of Surrey, UK), Currently pursuing Ph.D. at ASBJoined Amrita University in 2007 after fifteen years of international work experience, where he headed the International Initiatives Office from Coimbatore. He was educated in Singapore where he majored in Electrical and Electronics Engineering from Nanyang Technological University. He completed his Masters in Information Studies, majoring in Information Systems from NTU and has an MBA in IT Management from University of Surrey, UK. He was a Naval Officer in the Singapore Navy for thirteen years where he specialized in Electronic Warfare and, in the rank of Captain. He took voluntary retirement in 2000 to pursue a career in IT and worked in an International law firm as an IT Manager. He then moved onto be the Singapore Country Manager for Softbridge Solutions, an IT service provider with offices in Japan, Singapore and India. Subsequently he left Singapore and moved to Australia where he worked as an IT Security Analyst in Sydney. Prof. Manoj has a keen interest in IT Security and is a Certified Information Systems Auditor (CISA). He is presently pursuing his Ph.D. in Disaster Management at Amrita University.Areas of Interest: IT Security Audit, Information Management, Project Management, International Businessmanoj@amrita.edu

Dr. MRIDULA SAHAY - Associate ProfessorPh.D. (Mgmt), Post Doctorate (Mgmt, Australia), Endeavour Research Fellow, AustraliaHas 22 years experience in teaching, research, consultancy & training. She has published and presented around 60 papers in national/international conferences and seminars. 7 edited and 1 compiled books are in her credit. She has awarded with Bharat Jyoti Award along with Certificate of Excellence from India International Friendship society in 2012 and also conferred with the Best Citizens of India Award 2012 from International Publishing House.Areas of Interest: Strategic Management, Strategy and Policy Planning, Corporate Governance, Higher Education, System dynamics Modelings_mridula@cb.amrita.edu

Dr. V. MURALE - Assistant Professor MBA., M.Phil. (Bharthiar Univerity), Ph.D. (Anna University Chennai) Post Doctoral Fellow – Swiss Government Excellence Scholarahip Progamme/ESKAS (USI Lugano,Switzerland).He brings in Nine years of experience in Academics, Research and in corporate training. Prior to joining ASB he had been associated with various leading B-schools such as IBS Hyderabad, SCMS Cochin and Karunya University. He was a resource person for many of the MDP programs organized at IBS Hyderabad and has conducted training sessions for executives of ICICI, HSBC and GE Capital on the topic ‘Understanding Employee Behavior’. In 2014,He was awarded with the prestigious Swiss Government Excellence Scholarship(ESKAS Scholarship)for carrying out his post doctoral research in the area of methodological rigor in theory building by applying qualiatative methods at università della Svizzera Italiana(USI,Lugano). He has extensively published articles in National and International journal and presented papers in conferences such as Academy of Mangement Affiliate IAMConference held at IIM Ahemedabad and CERE conference held at IIM Indore.Areas of Interest: Intellectual Capital, Social Network Analysis, Qualitative research and Epistemological and Ontological Dimensions in Management Research v_murale@asb.kochi.amrita.edu

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Dr. NEERPAL RATHI - Assistant Professor Post-Doc (Incheon National University, South Korea, pursuing), Ph.D. (IIT Roorkee), M.A. (Psychology), PGDICCurrently, he is also associated with College of Business Administration, Incheon National University, South Korea, where he is engaged in his Post-doctoral research and teaching. Prior to joining Amrita University, he had worked with Indian Institute of Management Ahmedabad and Banasthali University, Jaipur. He had passed National Eligibility Test (NET) in Psychology, conducted by University Grants Commission (UGC). Dr. Rathi is a keen researcher and has published several papers in various international and national journals, including Personnel Review; Vikalpa; Equality, Diversity, and Inclusion; and Journal of Human Resources in Hospitality and Tourism. He has also presented 20 research papers in various national and international conferences in India and abroad.Areas of Interest: Emotions at workplace, Quality of work life, Employee health and well-being, and Organizational effectiveness.r_neerpal@cb.amrita.edu

Dr. POOJA SHARMA - Assistant Professor, Adjunct Faculty- University at Buffalo, The State University of New YorkPh.D. (Faculty of Management Studies, Udaipur, Mohanlal Sukhadia University, Rajasthan), MBA (FMS, JRN Rajasthan Vidyapeeth (Deemed) University, Udaipur.)Dr. Pooja Sharma has nine years of experience in Teaching and Industry. She holds Ph.D. Degree from Faculty of Management studies (FMS) Rajasthan awarded in the year 2005. Her doctoral thesis was on “Patterns of Advertising on Television: An Empirical study”. She has worked at ICICI Bank Ltd. Retail Assets department for 2 years in Udaipur, Rajasthan. She has taught at different Business school in Bangalore before joining Amrita School of Business in the year 2009. She is an Adjunct Faculty at University at Buffalo, (UB) The State University of New York. Her teaching interests are in the areas of Marketing Management, Strategic Brand Management, Consumer Behavior, Advertising Management, Integrated Marketing Management (IMC), and Rural Marketing. She has published research papers in national and international peer reviewed journals. She has also written book reviews and case studies, and contributed articles to newspapers.Areas of Interest: Marketing Management, Strategic Brand Management, Advertising Management, Consumer Behavior, Integrated Marketing Management (IMC), Business Communication and Retail Management. pooja_sharma@blr.amrita.edu

Dr. PRIYA GUPTA - Assistant ProfessorPh.D. (Sociology from Institute for Social and Economic Change, Bengaluru)Has received ICSSR Fellowship for pursuing her Ph.D. research. She is qualified in University Grants Commission National Eligibility Test for Lectureship. She has attended several workshops and conferences including the prestigious International Sociological Association (ISA) XVll World Congress of Sociology (July 11-17, 2010) in Gothenburg, Sweden where she presented her paper entitled, ‘Disasters and vulnerability, survival and resilience of two village communities in coastal Orissa, India,’. She has also presented research papers in many other national and international seminars and conferences.Areas of Interest: Disaster Management, Sociology of Communities, Sociology of Environment, Organizational Studies and Organizational Behaviour and Human Resource Management, Leadership, Industrial Relation and Labour laws, and Labour research.g_priya@blr.amrita.edu

Dr. RAGHU RAMAN - Chairperson - CoimbatorePh.D. (Amrita University), MBA (UC Berkeley), MCA (Jawaharlal Nehru University)Dr. Raman’s main research focus is in the areas of Diffusion of ICT Innovations in socio-technical systems, eGovernance, Big Data Analytics in Education and Health, Social Network Analysis and Virtual Interactive learning environments. Dr. Raman established the Center for Research in Advanced Technologies for Education (CREATE), an affordable and accessible educational technology initiative with over $4.6m in research funding and has over 45 related publications. As an Entrepreneur-in-Residence at NEC Research Labs, he raised over $16.5m in VC funding for an Intelligent Video surveillance startup. As Executive Director at Informix/IBM, he provided leadership for product development group in the area of Massively Parallel Database systems. For over five years, as CEO of Amrita Technologies, a high technology healthcare start up, Dr. Raman provided leadership that lead to a patented and CCHIT certified Electronic Medical Record (EMR) system with a global customer base. He is the recipient of President of India Gold medal for his Undergraduate education at University of Delhi. He serves as an Advisory Editor for the Journal of Educational Technology & Society; as Member Standing Committee, National Mission on Education through ICT (NMEICT); as Member, National Resource Group for ICT in School Education and is the immediate past chair of IEEE Education Society Chapter, IEEE India Council.Areas of Interest: Diffusion of Innovations, Big Data Analytics, Social Network analysis, Virtual Interactive Learningraghu@amrita.edu

Prof. RAJIV NAIR - Assistant ProfessorMBA (University of Stirling, Scotland), MSc (London School of Economics), CIMA (Chartered Institute of Management Accountants)An accomplished professional with over 20 years of international experience at senior management levels in blue chip multi-national companies such as Unilever, Fonterra, Coca-Cola, Dubai Properties and Etisalat. His career in the UK, the Middle East, Africa and Asia has exposed him to a gamut of corporate functions from IT and ERP implementation to budgeting and general management. He has a strong background in budgetary process controls with an outstanding history of managing various projects from initial conception, through development to implementation. Skilled at strategic management in diverse industries he is a strong communicator with the ability to ensure execution of time bound deliverables and a proven ability to build and lead highly efficient teams.Areas of Interest: Cost controls, Financial analysis, General management and Corporate culture.rajivnair@am.amrita.edu

Dr. RAJIV PRASAD - Associate ProfessorB.A. (Hons, Patna University), MBA (IRMA, Anand), FPM (IIM C)Has over eighteen years of industry, teaching and research experience. Has been with ASB for the last seven years. Teaches numerous courses in the OB area such as Organizational Behaviour, Business Ethics, Leadership Skills, Self Management, Theories of Personality etc. at our MBA and the Ph.D. Programs. Conducts training sessions on topics such as individual and team motivation, leadership, organization culture, and work-life balance. Has conducted numerous Training Sessions for organizations such as PGCIL, ESIC etc. He is also an academic consultant to Vancouver, Canada based Commonwealth of Learning and developed the Course Material for the Business Ethics course taught in their EMBA program which is administered in several member countries of the Commonwealth. Was invited to teach the Business Ethics course as a visiting faculty at IIM Kozhikode in the y ear 2007. Currently working on several projects in the areas of motivation, leadership, group and team behavior, business ethics – pedagogy and its practice, organizational culture and self-management. Is also working upon a theory of personality based upon the studies conducted during doctoral work in the area of ‘happiness’ and its impact upon the workplace dynamics.Areas of Interest: Humanistic Psychology and Positive Organizational Behavior; Leadership and its relation to Organization Culture; Spirituality at the Workplace; and Business Ethics.r_prasad@cb.amrita.edu

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Dr. R. RANI GEETHA PRIYADARSHINI - Associate Professor MBA, M.Phil., Ph.D. (BSMED, Bharathiar University) Recipient of ‘Ramaswamy P Aiyer Best Young Teacher Award’ instituted by Association of Indian Management Schools (AIMS), awardee of All India Council for Technical Education (AICTE)’s Young Teacher Career Award, CII Industrial Fellowship Award and CII “Best Yi Net Mentor Award”. She is a qualified award assessor for CII EXIM Bank Award for Business Excellence and a qualified psychometrician (Thomas International, UK). She has been a consultant to TV Sundaram Group of companies, Wipro Technologies and Larsen & Toubro and has had academic associations with PSG College of Technology, University of Toledo and San Diego State University, USA.Areas of Interest: Organization Development, Performance Management, Competency Mapping and developing Assessment Centers, Organizational Effectiveness of MSMEs.rg_priyadarshini@cb.amrita.edu

Ms. REMYA V. MENON - Faculty AssociateMBA (ASB), B.A. (Economics), Currently pursuing Ph.D. at ASBStarted her careerwith the banking industry and worked for around 3 years with HDFC Bank and HSBC Bank. Subsequently, she was associatedwith the Corporate and Industrial Relations (CIR) unit at the Amritapuri campus of AMRITA and worked as a Soft-Skills Trainer and Placement Manager for over 3 years. Prior to joining ASB in 2012, she had a short stint with the Marketing Department of Amrita Institute of Medical Sciences and Research Centre, Kochi.Areas of Interest: Digital Marketing, Services Marketing, Rural Marketingm_remya@asb.kochi.amrita.edu

Prof. SANDHYA G. - Assistant ProfessorPGDM (ASB), B.Com., Currently pursuing Ph.D. at ASBHas over 5 years of experience in academics with Amrita School of Business. She has been a Branch Manager and Key Accounts Executive with AFL Pvt. Ltd. (Logistics Division) for over four years and worked as an Administrative Officer with a private concern for three years. Before moving into academics she had a short stint as a counselor and trainer at Heromindmine Institute, a soft skills and corporate training institute.Areas of Interest: Consumer Behavior, Customer Relationship Management, Marketing Research, Services Marketing, Green Marketing. g_sandhya@asb.kochi.amrita.edu

Dr. SANGEETHA GUNASEKAR - Assistant ProfessorPh.D. (Indira Gandhi Institute of Development Research, Mumbai)A gold medallist in her graduation and post graduation, she has received her doctoral degree from Indira Gandhi Institute of Development Research, Mumbai. prior to joining here, she was teaching at XLRI, Jamshedpur, KPR School of Business, Coimbatore along with teaching as visiting faculty at various institutions including Loyola Institute of Business Administration, Chennai, PSG Institute of Management, Coimbatore, AEGIS Global Academy, Coimbatore. She has also worked in the industry as manager-administration for over two years. She also has to her credit adapted the book ‘Basic Econometrics’: 4th edition (2007) by Damodar N Gujarati and 5th edition (2011) to Indian audiences. Her research experience includes work done at Hong Kong Polytechnic University, UNDP and the Department of Economic Affairs, Government of India, for Indian Chamber of Commerce and Industry, Coimbatore. Presently she is working (with Ms. Sofi Dinesh) on a funded project for NSE- IGIDR Corporate Governance Initiative.Areas of Interest: Econometric applications, reforms in transition economies and economics of institutions. g_sangeetha@cb.amrita.edu

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Dr. SANJAY BANERJI - Professor EmeritusB.Sc. (Engg.), Fellow (IIM-C), UNDP Fellow (Kellogg School of Management)Founder Director / former Dean of Amrita School of Business. Earlier, worked in Hindustan Steel Ltd/SAIL and Management Development Institute (MDI), Gurgaon. Life Member of Coimbatore Management Association. Senior Member, American Society for Quality (ASQ), Certified Quality Engineer-ASQ, 1993-96. Lead Assessor certification from Victoria Group, U.K. UNDP Fellow at Kellogg School of Management, Fall 1993, Visiting Professor at Malardalen University Sweden, as a part of EUREKA program. Currently leading AACSB accreditation at Coimbatore.Areas of Interest: Project Management, Quality Management, Supply Chain Management and ERP & Management, Business Ethics, Environmental Management and Sustainable Development.s_banerji@amrita.edu

Prof. SHOBHANA MADHAVAN - Associate ProfessorB.E.(Delhi College of Engineering), PGDM ( IIM-Ahmedabad), M.P.S. (Cornell University, USA), Currently pursuing Ph.D. at Deakin UniversityTen years of teaching experience and ten years of international development consultancy experience. Worked as a consultant in national parks in countries such as Madagascar, Vietnam, and Lao PDR. Consulted for organizations such as WWF-Indochina, Asian Development Bank, Cornell Institute of Food, Agricultural and Development, and GFA Terra Systems-Germany. Author of Cross-cultural Management – Concepts and Cases (2011) published by Oxford University Press which won the Indian Society for Training and Development (ISTD) Best Book Award in 2013.Areas of Interest: Cross-cultural Management, Social Marketing, Social Entrepreneurship. m_shobhana@cb.amrita.edu

Prof. SHRIKANT G. KULKARNI - ProfessorBE (Metallurgy) from VNIT Nagpur (1972), PGDBM from XLRI Jamshedpur (1979), Submitted Ph.D. Thesis at Nagpur UniversityEight years of research and production experience in TISCO and TRF Jamshedpur, followed by eighteen years experience in sales and marketing at senior managerial positions with reputed organisations like Philips India, ESAB India, and Advani Oerlikon Ltd in different locations in India. Was trained in sales and marketing in ESAB AB in Sweden and Germany. Sixteen years of teaching experience at Amrita. Chairperson of ASB, Coimbatore from April 2011 to June 2014.Areas of Interest: Sales & Distribution, Consumer Behaviour, B2B Marketing, Corporate Governance.sg_kulkarni@cb.amrita.edu

Ms. SHWETA PREMANANDAN - Faculty AssociateB.E. (Gujarat University), MBA (ASB) , Currently pursuing Ph.D. at ASBOne year industry experience in IT services. Four years teaching experience in Amrita School of Business in the area of Information Systems. Currently working on the research area of Culture and management; and E-government systems.Areas of Interest: E-Government systems, Culture and Management, Management Information Systems, Software Engineeringp_shweta@cb.amrita.edu

Ms. SMITHA NAIR - Faculty AssociatePGDM (Finance), B.Com. (Actuarial Science), Currently pursuing Ph.D. at ASB One year of academic experience and nine years of industry experience mainly across Finance & Accounts, Risk Management and Compliance in Banking and Insurance sectors with companies like Reliance Capital and Dhanlaxmi Bank.Areas of Interest: Commercial Banking, Insurance, Risk Management, Corporate Governance, Strategic Managementn_smitha@asb.kochi.amrita.edu

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Ms. SOFI DINESH K. G. - Faculty Associate MBA (Sambalpur University with the University Gold medal in Marketing), B.Sc. (Gangadhar Meher, Sambalpur), Currently pursuing Ph.D. at ASBShe started her career as a faculty for Spoken English and IELTS training in Coimbatore. Ms.Sofi Dinesh was also involved in training Japanese students in enhancing their English language communication skills at KGISL Coimbatore. Joined Amrita School of Business after being in the medical transcription industry as MT and proofer for 4 years. She plans to pursue her research interests in Corporate Governance reforms and its impact on performance of SOEs in India in the years to come. Currently she is engaged in an NSE funded research project on Corporate Governance with her supervisor.Areas of Interest: Business Communication, Consumer Behavior, Services Marketing, Retail Marketing.sofidinesh@am.amrita.edu

Dr. V. S. SOMANATH - Professor, Dean - ManagementMBA (New York University), M. Phil. (New York University), Ph.D. (New York University)Thirty four years of academic experience, including twenty three years abroad at Hong Kong University of Science and Technology, New York University, Oklahoma City University, Pace University, San Francisco State University and University of San Francisco. Has also taught in academic programs in Canada, China, Japan, Malaysia and Singapore. Has published in recognized US academic journals such as the Journal of International Business Studies, Journal of International Money and Finance and the Journal of International Financial Markets, Institutions and Money. Worked briefly for the United Nations (Center for Transnational Corporations) in New York.Areas of Interest: International Financesomanath@amrita.edu

Ms. SONI VIVEK - Faculty AssociateB.Tech. (EEE) (Amrita School of Engineering), MBA (ASB), Currently pursuing Ph.D. at ASBWith the passion for teaching and research Soni started her career with Amrita School of Business, Amritapuri and is also now pursuing her Ph.D. in the area of Marketing. She has actively participated in large seva activities of Mata Amritanandamayi Math and the Amrita University. She was the Master of the Seminar at the International Conference on Enhanced Education ’12 by AMMACHI LABS.Areas of Interest: Business Communication, Marketing Communication, Green Marketingsonivivek@am.amrita.edu

Prof. SOUGATA RAY - Assistant ProfessorM.A. (Economics), PGDM (ASB), Currently pursuing Ph.D. at ASBHe has a teaching experience of 4 years at ASB, Amritapuri in the area of Economics and Finance. Prior to joining ABS, Amritapuri has worked in the Financial Services Sector for over 7 years with companies such as Peerless Securities Ltd, Apeejay Securities Pvt Ltd, IL&FS Investsmart Securities Ltd. Pursuing PhD from ASB, Coimbatore in the area of Finance. Doctoral Fellow at School of Economics, University of Porto, Portugal under Erasmus Mundus India4EU II Project Scholarship.Areas of Interest: Economics and Financesougataray@am.amrita.edu

Dr. SUDHAKAR MENON ACHATH - ProfessorB.E. (EEE, REC-Trichy), MS (Econ, Texas-Austin), M.A.(Math., Texas-Austin), Fellow (IIM-B)Has eleven years of experience in industry, and twenty-three years in teaching andresearch in India and abroad. He started his career as a commissioning engineer in Bharat Heavy Electricals Ltd., Bengaluru, and thento an academic career with Xavier Institute of Management, Bhubaneswar, and the University of Texas at Austin. In 1982, Dr. Achath received two awards in commissioningwhile in BHEL. Dr. Achath is a member of the Indian Econometric Society, Society of Computational Economics, and Statistical Society Canada. Dr. Achath received the 17th Dewang Mehta Award for best teacher in operations management in 2009. He is also a rank holder in the 1966 entrance examination to Sainik School, Kazhakoottam.Areas of Interest: Optimal design, quasi-likelihood method, imprecise probabilitys_achath@cb.amrita.edu

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Prof. SUNANDA MURALIDHARAN - Chairperson - Kochi CampusMBA (CUSAT)Has over 28 years of experience in industry and academics and has been with Amrita University since2000. In the industry, she has been actively involved in project consultancy, including project monitoring, andrehabilitation of sick units. She was the financial consultant for some major projects including the Cochin International Airport project during her employment with Kerala Industrial and Technical Consultancy Organization Ltd. (KITCO). She has a keen interest in capital markets and has headed the capital market operations of a financial services company as Assistant Vice President. With over 20years of teaching experience, she has also developed study material in her areas of interest, which have been published by ICFAI and NCDEX.Areas of Interest: Corporate Finance - Valuation, Corporate and Financial Restructuring, Project Finance and Appraisal, Financial Markets.m_sunanda@cb.amrita.edu

Mr. SURESH APPUKUTTAN - Faculty Associate B.Tech. (Agricultural Engineering) Kerala Agricultural University. PGDM (ASB) Currently pursuing Ph.D. at ASBHe has over 14 years of experience in multifarious industrial segments including portable engine based industry to IT and telecommunication. He has worked with companies like Bharti Airtel, Reliance Communication, Sistema Shyam Teleservices, Honda Siel Power Products Ltd before moving into academia. He also has been associated with an NGO working in the sector of natural resource management. He has worked with DC School of Management and Technology, Vagamon Idukki as an Assistant Professor before joining ASB.Areas of Interest: Fundamentals of Information Technology and Excel Programming, Rural Marketing Management Information Systems, Marketing Researchsureshappukuttan@am.amrita.edu

Dr. SURESH M. - Assistant ProfessorM.E., Ph.D.(IIT B)He has over eight years of experience in industry (operations and projects). He holds a Ph.D. in Project Management from the Indian Institute of Technology Bombay and Masters in Industrial Engineering from PSG College of Technology, Coimbatore, India. Before Joining Amrita School of Business, he has been working as Corporate Trainer in the area of Project Management at Larsen & Toubro Limited. During his tenure at L&T, he has trained 1000’s of project executives in the area of project management. He is trained and interested to teach in the areas of Project Management, Supply Chain Management, Production and Operations Management, Production Planning and Control, etc. His research mainly focuses on Construction Project Management, Operations Management and Decision Sciences. He has several international publications on his credit in areas related to Project Management.Areas of Interest: Project Management, Supply Chain Management, Production and Operations Management, Production Planning and Control, Decision Sciences.m_suresh@cb.amrita.edu

Dr. SUSHANTA KUMAR MAHAPATRA - Associate ProfessorPost Doctoral Fellow - European Commission (University of Bologna, Italy), Ph.D. (Economics, Madras Institute of Development Studies through University of Madras), M.Phil., M.A. (Economics, Sambalpur University)Has worked in NABARD-BIRD (Bankers Institute of Rural Development) as Senior Researcher at the Centre for Micro Finance (CMF) and subsequently at Centre for Insurance and Risk Management (CIRM) at Institute for Financial Management and Research (IFMR), Chennai. He has collaborated in research projects supported by organizations like ILO Geneva, CARE Foundation, Harvard School of Public Health, Rashtriya Swasthya Bima Yojna (RSBY), Sir Ratan Tata Trust, Ministry of Rural Development Govt of India, SBI and NABARD. He has worked as a Consultant to Japan International Co-operation Agency (JICA) through Institute for Social and Economic Change, Bangalore. He has previously worked as a Senior Scientist within a multi-disciplinary team at JRD Tata Ecotechnology Centre, M.S.

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Swaminathan Research Foundation Chennai. He has published his research ideas in Books, journals, edited volumes and working papers. Besides, he has presented several papers in International and National level seminars and acted as reviewer for several journals. He is the recipient of prestigious Malcolm Elizabeth Adiseshiah Doctoral Merit Fellowship from Madras Institute of Development Studies, Chennai. Recently he has received the prestigious European Commission Post-Doctoral Scholarship Erasmus Mundus India4EU II Programme. At ASB, he teaches in Master and Doctoral Programme and guides PhD scholars in the area of Economics and Environment.Areas of Interest: Micro and Macro Economics, International Economics/Relations, Environmental Management and Sustainable Development, New Institutional Economics, Governance, Economic Policies, Micro finance and Micro insurance, Natural Resource Management and livelihoods, Research Methodologysushanta_mahapatra@asb.kochi.amrita.edu

Prof. C. S. UDHAYAKUMAR - Associate ProfessorM.A. (Sociology), M.Sc. (Yoga), T.C.Y. (Kaivalyadhama), P.G. Dip. (Yoga), P.G. Dip. (Guidance and Counselling), Dip. (Saiva Siddhaantham), Cert. (Indian Psychology)39 years of corporate industry and teaching experience. Publications include a) A compiled and edited volume titled ‘Beyond Personality - Collected Works on Self Awareness and Personal Growth’ and b) ‘Useful Guidelines Concerning Yoga Practices’. Has presented and read a number of papers of Yoga, Values, Spirituality, Personal Growth etc in various international and national conferences and seminars. He started his teaching career in the art and science of Yoga and Yoga Therapy in the year 1976 when he joined the YOGA ACADEMY, an offshoot of the Swami Sivananda Vedanta Yoga Center, founded by Swami Vishnudevananda who was one of the chief disciples of Swami Sivananda of the Divine Life Society, Rishikesh and under the tutelage of the late Dr. B.V.Reddy. He had his vocational education and higher studies in Yoga, Yoga Therapy and allied subjects in KAIVALYADHAMA, Lonavla in Pune and also in KYM Institute of Yoga Studies, Chennai, under the guidance of Dr. T.K.V.Desikachar, son of the the legendary Mysore T. Krishnamacharya. He was also closely associated with the Krishnamurti Foundation India (KFI) and was with their new education schools both in Varanasi and Chennai for several years. He was the Founder-Director of ‘YOGAKSHETHRAM-Foundation for Yoga Studies’ in Chennai before joining the Amrita family in as a full time faculty in 1996.Areas of Interest: Yoga Education, Self Awareness and Personal Growth, Spirituality, Integral Studies, Cultural Education etc.cs_udhay@cb.amrita.edu

Ms. VANDANA M. - Faculty AssociatePGDM (HRM and Marketing, ASB), B.A. (M.G. University), Currently pursuing Ph.D. at ASBFaculty Associate since 2013 in the HRM area with industry experience in training and development and general HR functions at IBS Software Services, Trivandrum and Nature Soft Pvt. Ltd., Chennai. Associated with ASB Kochi as Visiting Faculty (OB and HRM) from 2009 to 2013. Areas of Interest: Training and Development, Organization Behaviour, Leadership, HRM and Communicationm_vandana@asb.kochi.amrita.edu

Dr. VIVEK MENON - Associate ProfessorB.E. (CSE, ASE-Bharathiar), PGDM (ASB), Ph.D. (Computer Science, AMRITA), CISAHas thirteen years of teaching and research experience and joined AMRITA in 2001 at the Coimbatore campus. A Visiting Research Scientist at the Center for Unified Biometrics and Sensors (CUBS), Dept. of CSE, State University of New York (SUNY) at Buffalo from 2007-09, his ongoing collaborative research on smart environments with SUNY at Buffalo has featured in prestigious international journals and conference proceedings published by the IEEE, Springer-Verlag and Elsevier. He has presented research papers at international conferences and workshops held at St. Louis, Liverpool and Seoul and has delivered invited talks/lectures in various forums. A Cisco Certified Network Associate(CCNA) and

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Cisco Certified Academy Instructor(CCAI) during 2002-05; he is currently a Certified Information Systems Auditor (CISA) since 2013. He is a Senior Member of IEEE and IEEE Computer Society, a Senior Member of ACM and serves as an Academic Advocate of ISACA for Amrita Vishwa Vidyapeetham. He is also a member of AIS.Areas of Interest: Cyber Physical Systems, Smart Environments, Business Intelligence, Cloud Computing, Object Oriented Systems, IT Strategyvivek_menon@cb.amrita.edu

Part time faculty

Dr. O. S. DEEPA GOPAKUMAR - Assistant Professor, Amrita School of Engineering, Coimbatore. Ph.D. in Statistics (Bharathiar University), M.Phil. (Bharathiar University), M.Sc. (Madras University)Deepa was first rank holder in M.Sc. and has more than 18 years of teaching experience in UG and PG courses. She was with Bharathiar University before she moved on to Amrita University.Areas of Interest: Statistical Quality Control, Statistical modeling, Bioinformatics and Data Mining os_dmenon@cb.amrita.edu

Prof. JAY MISRA B.S., M.S. (Engg., Pittsburgh), MBA (Harvard) Taught at Stanford Business School’s MBA program for 5 years, guest lectured at Harvard Business School, and more than two decades of teaching experience at Amrita and various universities. Has held senior management positions, including being Managing Director for George Soros, Vice President at Capital Group, and marketing management roles at Intel and IBM. Published 2 books “Business Telecommunications” and “Business Telematics”. Supervised cases written at Stanford and Harvard. Areas of Interest: Entrepreneurship, Growth Strategies.jay@amrita.edu

Dr. (Col.) P. N. KUMAR - Professor, Dept of CSE, Amrita School of Engineering, CoimbatorePh.D., M.Tech (IIT K), FIE, FIETEAn alumnus of National Defence Academy Pune, IIT Kanpur and Defence Services Staff College Wellington. He has 26 years of service in Defence with vast experience in Software Project Management, Technology Management in a Telecommunication and IT environment and Training. Projects executed include a War Gaming Model for Airborne operations, Decision Support System for career management of officers of Army and Y2K projects at Defence HQ. He was Head of Dept at Military College of Electronics and Mechanical Engg, Secunderabad and Faculty in College of Military Engg, Pune. He was a visiting professor at Army War College Mhow, Defence Services Staff College Wellington and Institute of Armament Technology Pune. Served as GM (Technical) of Defence Forces at Ladakh (J&K), Assistant Military Secretary (Automation) at Defence HQ, New Delhi and Head Technical Wing for Parachute Brigade of Indian Army. Currently Professor, Dept of CSE at Amrita School of Engineering and Visiting Professor at Amrita School of Business at Coimbatore, Bengaluru and Kochi. He is an adjunct faculty of State University of New York, Buffalo. Chairman Board of Studies for the Undergraduate and Post Graduate Programs in Amrita Vishwa Vidyapeetham and former Chairperson of the Dept of CSE at Amrita School of Engineering, Coimbatore.Areas of Interest: Agent Based Modeling of Financial Marketspn_kumar@cb.amrita.edu

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Prof. PRASHANT R. NAIR - Vice-Chairman - Dept of CSE, Amrita School of Engineering, CoimbatoreB.E. (ECE), PGDM (ASB), MIETE, MCSI, MIEEE, MISTEFifteen years of teaching, research, training, consultancy and academic administration experience in the Information Technology department at Amrita School of Engineering, Coimbatore. A rank holder from the third batch of ASB, Coimbatore. Has taught in academic programs in USA and Europe at University of California, San Diego and Sofia University, Bulgaria as an Erasmus Mundus fellow. Has 30 publications in reputed journals, books and conferences. Is on the program committee of over 60 international conferences including the IADIS WWW/Internet conference and editorial board of CSI Transactions on ICT, a Springer Journal. Awards won include IEEE Education Society Chapter Achievement Award (2013) and Computer Society of India (CSI) Academic Excellence award (2011 & 2013). Is holding several leadership roles in professional bodies. Positions currently held include National Vice-Chair, IEEE Education Society; Joint Secretary of IEEE Computer Society; Member of National Student Committee & Regional Student Coordinator of CSI and Treasurer of Institution of Electronics and Telecommunication Engineers (IETE) Tamil Nadu region. Has been instrumental in winning best CSI student branch for Amrita School of Engineering out of more than 600 universiites/colleges in India in 2011, 2012 and 2013. Has the distinction of organizing the top 4 student events in India of 4 major professional bodies, namely IEEE, CSI, IETE and ACM viz. IEEE All India Student Congress (AISC) 2013, 29th CSI National Student Convention (NSC) 2013 - oldest computer science student conference in India, IETE National Technical Paper Contest 2012 and regional contest of ACM International Collegiate Programming Contest (ICPC) Asia Pacific region (since 2010). Other major events organized including one of the top engineering techfests in India - Anokha (since 2010); one of the top distributed computing conferences worldwide, ICDCN 2014; Network Forensics tutorial of international conference; IFIP Networking 2010 at IIT Madras and one of the first cloud conferences in India in 2009 along with IBM. Was a member of the Indian delegation to ACM ICPC World Championship of Programming at Orlando in 2011, which made a formal bid for India to host this world championship for the first time. Is on the management team of Amrita Technology Business Incubator (TBI) and has been serving Amrita University as the Vice-Chairman for Internal Quality Assurance Cell (IQAC), since 2008.Areas of Interest: Enterprise Computing, ICT tools for Supply Chain Management, Cyber Security and Software Engineeringprashant@amrita.edu

Mr. J. SHRI KRISHNAN - Senior Faculty, ICTS, Amrita Vishwa VidyapeethamB.Sc., MCA, DCPA (National Computing Centre, UK) PGDCSThirteen years of experience in academia. Interest areas include Object Oriented Software Engineering, Object Oriented Modeling using Design Patterns, Software Project Management, Database Management Systems, Enterprise Computing, Infusing Technology in Education, E-Commerce, ERP, SAP.j_shrikrishnan@cb.amrita.edu

Dr. SHYAM NATH - Adjunct ProfessorM.A. (Economics), Ph.D. (Economics of Taxation) and PDF Maxwell School, Syracuse University (New York, USA)Over 30 years of teaching experience at University level in India and abroad. 20 years of active participation in consultancy and research for national and regional governments and international agencies (UNDP, UNCDF, The World Bank, UNU/WIDER, USAID, UNRISD, ECA, AERC, Commonwealth Secretariat). Has published research articles in international journals, books and national and international consultancy reports which include reports for Ministry of Finance, Government of India. Recently finalized book and report while visiting University of California at Berkeley are environmental and natural resource challenges in SIDS and social policy management in small countries. Currently, he is engaged in a research project “ Globalisation, Climate Change and Urban Public Finance” as ICSSR Senior Fellow (Ministry of Human Resource Development, Government of India).Areas of Interest: Environmental and Natural Resource Economics, Sustainable Economic Development, Public Finance and Policy.shyamnath@am.amrita.edu

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Prof. M. SREEVALSAN - Head - ICTS, Amrita Vishwa Vidyapeetham B.Com., MBA (MKU), CCNAMore than twenty years of Experience in IT field. Has designed and led the team to network over 2000 PC campus network at Amrita Vishwa Vidyapeetham and the E-Learning infrastructure. Involved with leading IT-enabling projects of the University. Areas of Interest: Computer Networks and Security, OS, Systems Administration, IT Infrastructure Design and Implementation.sree@amrita.edu

Mr. VAIDYANATHAN S. B.Tech. (Chemical Engineering, IIT Kharagpur), PGDM (IIM Ahmedabad) Eleven years of industry experience in FMCG and IT, working with MNC’s such as Coca Cola and adidas, and Indian IT companies such as HCL and UST Global. Areas of experience include Operations, Sales & Distribution, Marketing, Business Development. Functional experience includes leadership roles and working closely with senior management on pricing models, profitability analysis and contract negotiations.Areas of Interest: Quantitative Methods in Management, Operations Research, Statistical Methods in Data Analysisvaidyanathan@am.amrita.edu

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A.V. Shyam PGDM Business Intelligence

Aaditya Vidyarthi B.E., MBA Business Consultative Sales Management

Abhijath V. B.Tech(Hons.), PGDM Service Operations Management, Project Management, Advanced Quality Planning and Management, Quantitative Methods in Management, Production & Operations Management, ERP

Ajesh B. Nair MBA, PGPM Sales and Distribution Management

Anand Menon MBA Sales and Distribution Management, Marketing Management - II

Anantha Narayanan B.Sc.(Engg), DMS, Product Design & Development, Logistics and Supply MIMA, MIIPE Chain Management

Anbu Rathinavel Ph.D. Learning and Development

Anju Bist MBA Environmental Management and Sustainable Development

Archana Subhash M.Sc., MBA Business Communication

B. Sukumaran ICWA, C.I.I. B, M.Sc. Cost Management

Balagopal P. K. Ph.D. Commercial Bank Management

Balaji Chetlur B.Sc., M.A., FPM (IIM-A) Performance Management

Banumurthy N.R.* Ph.D. Econometrics*

Bhumika Gupta* Ph.D. Human Resource Management*

Biresh Sahoo* Ph.D. Advanced Micro Economics*

Chandra Sekhar B.Com., FCA Financial Accounting

Chandrasekar M.K. B.Com., PG Diploma in Experiential Marketing Marketing & Sales

D.D. Roy* Ph.D. Research Methodology-III*, Psychographic Analysis and Market Segmentation*

Deepak S Kumar FPM (IIM Kozhikode) Services Marketing

Rajeev Chawla Ph.D. Strategy Marketing

Remya Neelamegam Ph.D., Kellogg Global Marketing

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Visiting Faculty

Thithi Bhatnagar Ph.D. Understanding Subjective Well-Being for Effective Work Relationships

Ganesan V.S. MA, LLB, LLM Industrial Relations, Legal Aspects of Business

Gita Srivatsan FCA Working Capital Management

Gopakumar V MBA Retail Management

Govind Babu MBA Internet Marketing

Jairam Reddy MS Business Analytics

Joy Chakrabarthi M.A. (Political Science) Strategic Brand Management

Jyothinath Ganguly B.E., MS Strategic Management, Taking Innovation to IT Markets

Kameswaran S. M.Com., CA International Finance Management, Corporate Taxation

Kaushik Gopalan B.Com., PGDM Retention Management

Kumar Ramamurthy MBA Project Appraisal and Financing

Lakshmi Rangarajan Ph.D. Economics, Financial Markets

Madhava Priyan M.P MBA Employee Selection and Succession Management

Mala Ramanathan* Ph.D. Research Methodology-II*

Manish Rai MS Service Quality Management

Menon N.R. M.Com., Ph.D. “Self awareness & Personal Growth”

Nagaraju Kesari PGDM Strategic Sourcing

Padmanaba Aital ME, Ph.D. Supply Chain Management

Pampa Mukherjee* Ph.D. Advanced Qualitative Methods*

Pintoo Shome MBA Logistics

Prakash V. MPA, Ph.D. Industrial Relations, Talent Management

Prasannavadanan M.Sc., CAIIB, MBA Customer Relationship Management Thampi

Praveen Bist MBA Environmental Management and Sustainable Development

Raj Sreedharan B.Sc. Engineering, ENC, Management Information Systems DIISc. Electronic Design Technology

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R P Nair MBA ITES Strategy and Policy

Raj Sreedharan MS Fundamentals of IT

Rajesh Madhavan B.Com., PGDCM, MBA Investment Analysis and Portfolio Management

Ram Bishu* B.Tech., MBA., MS, Business Analytics, Quality and E-commerce*, Design of Ph.D. Experiments*

Ramachandran T S MBA Financial Management

Ramasubbu T. K. B.E. (Hons) Mech., MBA Strategic Sourcing (Marketing)

Ramaswamy Ph.D. International Financial Management Shanmugham

Ramesh Chandran MBA (Indiana University), Investment Analysis and Portfolio Management CFA, USA

Ramesh Gopala Swamy MBA Global Software Project Management

Ramesh K. M.A., MICA Strategic Media Planning

Ramnarayanan MST, MBA, CPIM Supply Chain Mangement Viswanath (APICS, USA), PMP

Ravichandra T. M.Tech., Ph.D. Strategic Human Resource Management

Rishiraj Dasgupta B.E., PGDM Financial Management, Project Appraisal and Finance, Financial Modelling, Cost Management, Advanced Financial Management

Sampatkumar B Aratti MBA Compettion and Benefits

Sandeep Rao MBA Employee Training and Development

Satheesh MBA Strategic Brand Management, Marketing Management II Krishnamoorthy

Shankar MS Working Capital Management

Sheela Prasad LLB (Bachelor of Law) Legal Aspects of Business

Shiv Prakash MBA Advance Financial Management

Shriram Y. K. B.Tech., PGDM Human Resource Management

Siddhartha Saxena MBA, M.Sc. Industrial Relations

Srinivas Ramanujam MBA Project Management Practice Perspective

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Srinivasan S MBA International Financial Management

Sriram Venkata MBA Managerial Values and Business Ethics Subramanian

Sudhanshu Kumar* Ph.D. Time Series Analysis*

Sukumaran B. BAL, M.Sc., CIIB., Financial Accounting, Cost Management CAIIB,CA

Suma James MSW Personality Development

Sumeet Bahl B.E., MBA e-Commerce

Sumesh Ramankutty MBA Managerial Values and Business Ethics

Sunil Kumar P. LLM Legal Aspects of Business

Sunil Puliyakot M.Com., PGDRM (IRMA) Economic Environment and Policy

Supriya M M.Tech. Fundamentals of IT

Sushila Hariharan MBA Consumer and Retail Banking

Tilak K MBA, IBE, Cowan Service Quality Management University

Udaya Mishra* Ph.D. Research Methodology-II*

Unmesh Vakil M.A. (Statistics), MMS Merchant Banking and Financial Services (Finance)

V. Parvathi Ph.D. Organizational Behaviour-I

Vasant M Cavale MBA (IIM) Business Communication

Vatsal Singh* Ph.D. Human Resource Development in Knowledge Economy*, Learning Innovation and Entrepreneurship*

Venkatesh Bhagavath MS Business Analytics

Venugopal G PGDM Supply Chain Management

Vijayaraghavan S.V. ACA, PGDM (IIM-B) Strategic Financial Management

Vishal Kumar MBA, CA (Inter) International Financial Management

Vishwanathan P.K. Ph.D. Environmental Management & Sustainable Development

(* PhD program faculty/courses)

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Faculty and staff at ASB are encouraged to advance their knowledge and equip themselves with latest skills relevant to the current business scenarios. This in turn benefits the students as they get exposed to the latest trends and techniques in the business world, well before they graduate.

Faculty Development Programmes (FDP) and research seminars are regularly organized at ASB to help faculty widen their knowledge base and enhance their pedagogical and research skills. Some of the FDP’s and research seminars conducted at ASB include: ‘Sustainability through Social Entrepreneurship’ by Dr. Harry Hummels, Professor of Ethics, Organisations and Society at Maastricht University and Managing Director at SNS Impact Investing; ‘Academic Writing and Publication – Understanding Basic and Significant Issues’ by Dr. Neharika Vohra (Professor, IIM Ahmedabad); ‘Evaluating the Internationalization of Emerging Market Multinationals: Role of Managerial Intentionality’ by Prof. Raveendra Chittoor, Assisant Professor (Strategy), ISB Hyderabad; ‘Indian Manufacturing: Jobless Growth During the 2000s’ by Dr. Jayan Jose Thomas, Assistant Professor, IIT Delhi; ‘Case Study Workshop’ by Dr. Nagendra V. Chowdary, Centre Director and Associate VP, Aegis Global Academy, Coimbatore and Founding Head and Former

Dean of IBS Case Development Centre; ‘The Non-Sustainable = Enjoyable Intuition: Potential Negative Effects of Sustainability on Enjoyment Inference’ by Anupama Sukhu, PhD student and Teaching Assistant in the Consumer Sciences area at Ohio State University, USA; ‘Soft Skills Workshop’ by Ms. Manisha Lewis, Chief Training Officer for Corporate and Industry Relations at Amrita Vishwa Vidyapeetham University, Amritapuri Campus. In addition to the external experts, ASB faculty also present research findings as part of the monthly research seminar series.

ASB faculty and students were actively involved in organizing ‘SAMYOGA’ - an India Platform Research Matchmaking event held at the Bengaluru campus, which aimed to connect Indian researchers with European Researchers across all disciplines.

Following the success of the International Conference on “Sustainable Development and Governance: Building Commerce and Communities” jointly organized by Amrita School of Business and Deakin University, Australia in December 2012 at the Coimbatore campus, Amrita School of Business and Deakin University, Australia jointly organized a two-day International Symposium on Corporate Social Responsibility (IS-CSR), focusing on the themes of sustainability, governance and effective outcomes in December 2013 at the Bengaluru campus.

ASB Faculty Initiatives

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Dr. Amalendu Jyotishi (with co-author Jyothi S.) won the best paper award for their paper on “Sustaining the Profits: A panel Data and Technical Efficiency analysis of Economic Sustainability” during the International Conference on Creating a Sustainable Business: Managerial Implications and Challenges (ICSBMC-12) organised by Jaipuria Institute Management, Jaipur in December 2012. Dr. Amalendu Jyotishi and Dr. Sushanta Mahapatra (with Prof. Maarten Bavinck) edited the proceedings of the International Conference and Workshop on “Legal Pluralism in Natural Resource Management” organized at Amrita School of Business (ASB) in December 2012 -- “Legal Pluralism in Natural Resource Management: South and Southeast Asian Perspective”, Excel Publishers, New Delhi, 2012. Dr. Amalendu Jyotishi undertook a Project from International Water Management Institute (IWMI) on “Urban Agriculture: A Sustainable Solution to Alleviating Urban Poverty, Addressing the Food Crisis, and Adapting to Climate Change: A Study of Bengaluru”, implemented by the RUAF Foundation, with financial support from the World Bank for the study period 2010-2011.Dr. Hardik Vachhrajani (with co-author K. Mandalia) received the Best Research Paper Award for their paper on “Factors Affecting Sales Ethics in Life Insurance Sector of India: A Critical Review of Literature” at the 3rd International Conference on Business Ethics, Governance and Sustainable Enterprises organized by Gujarat Technological University (GTU) in February 2013.Dr. Hardik Vachhrajani, who visited the University of Bologna, Italy as a post-doctoral fellow from 2010 to 2011, re-visited the university as visiting academic in Novermber 2013 (both visits under the prestigious

Erasmus Mundus fellowship). Dr. Vachhrajani also visited the Deakin University, Australia as a visiting academic to pursue collaborative research projects in the area of Innovations in SMEs. Dr. Hardik Vachhrajani was invited to be a member of the final judging panel for an international youth event – ‘Challenge:Future Make.it.Work’ Competition held at IEDC-Bled School of Management, Slovenia in September 2013. During the summit, he also addressed a roundtable on ‘The Poverty and Youth: How new leaders will put the poverty into museums?’ Prof. Jeayaram Subramaniam and Dr. Hardik Vachhrajani presented a case study titled “Do SME’s innovate?”, and won the runners up award at the International Case Competition conducted by ICBM School of Business Excellence at Hyderabad in November 2013. This case has also been accepted for publication in “UDAAN” - Journal of Business Management published by the organizer.Dr. Mridula Sahay was appointed as an Editor for the following journals -- Journal of Business and Management Sciences, American Journal of Rural Development, American Journal of Educational Research. She is also on the editorial board of International Journal of Applied Science & Engineering. Dr. Neerpal Rathi won the ‘Young Researcher Award’ during the 4th International Research Symposium in Service Management-4 (IRSSM 4) held at Kerala in July 2013.Dr. Pooja Sharma presented a research paper titled “Building an Effective Supply Chain Model for Kirana Stores in India through MFI Intermediation: A Market Potential Analysis” at the 2nd International Workshop on Inclusive Finance: Making Finance and Insurance Markets Work for the Poor conducted by XLRI Jamshedpur in September 2013.

Faculty Honors and Achievements

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Dr. Pooja Sharma presented a research paper titled “Marketers Are Finding New Strategy through Innovative Marketing Communications, Will Consumer respond? An Empirical Study” at the International Conference Convergence 2013 “Role of Innovation in Business” at IFIM Bangalore in May 2013. The Conference was organized by IFIM & Academic Partners included University of Applied Sciences, Lubeck- Germany and Virginia Commonwealth University (VCU). Dr. Priya Gupta presented a paper titled “Vulnerability among communities facing Natural Disasters: A study on Coastal Odisha India” at 4th International Geography Congress held by PG department of Utkal University, Vani Vihar, Bhubaneswar, Odisha with Focal theme: Coastal Zone Management: Issues and Challenges in January 2013.Dr. Priya Gupta presented a paper titled “Managing Attrition in Retail sector” at the 3rd National Conference on Human resource Management (NCHRM 2013) held at New Delhi by Management Development Research Foundation, New Delhi in April 2013.Dr. Rani Geetha Priyadarshini, was awarded the ‘Dewang Mehta Best Teacher Award for Teaching Excellence in the HR area’ by the Dewang Mehta Foundation Trust in October 2012.Dr. Sangeetha Gunasekar and Prof. Sofi Dinesh are currently working on a project titled “Impact of Board Characteristics on Firm Performance: A comparison of private sector firms with SOEs in India” funded by the National Stock Exchange of India (NSE) and the Indira Gandhi Institute of Development Research (IGIDR), Mumbai under the NSE-IGIDR Corporate Governance Research Initiative since October 2013.Prof Sougata Ray is currently pursuing his research on ‘Issues related to Multiple Borrowing in Microfinance Sector in India’ at School of Economics, University of Porto, Portugal under the Doctoral Exchange Scholarship of Erasmus Mundus India4EU II Project.Dr. Neerpal Rathi and Dr. P. Balasubramanian appointed as ‘Research Sabbatical’ by Tata Consultancy ServicesHemamala Krishnan, won the best paper award in the Early Research Track-D in the 7th IIM Ahmedabad Doctoral Colloquium paper titled “Modeling Logistics Systems Using System Dynamics” Gyanendra Singh Sisodia, got Erasmus Mundus India-4EU II Scholarship for one year and he is currently in University of Porto, Portugal.Dr. Sudhakar Achath, awarded a fellowship to pursue further studies and research in the Department of Mathematics and Statistics, University of Sakatchewan, Saskatoon, Canada.

Shobhana Madhavan’s book on “Cross Cultural Management” has won the first prize at ISTD Book Awards 2014. Dr. Neerpal Rathi, awarded a Post-doctoral researcher in Incheon National University, South Korea for one year.Dr. Deepika M.G. working on “ Export competitiveness of Plantation Crops in India in the context of WTO” under CDS research projects, Ministry of Commerce, India ICSSR Funded Research Project titled “The Role of Rural Institutions in Enabling Adaptation to Climate Change in the Agricultural Sector Across different Ecosystems in India” (with G Sridevi, Satyasiba Badamatta and Sushanta Mahapatra)A Collaborative Research Project with Australian National University funding support from Australian Research Council Discovery Grant titled “Going for Gold: Safe Livelihoods for Informal Gold Miners in South and Southeast Asia” and seed grant from SANDEE to conduct a study on Informal Gold Mining in Nilgiri-Waynad region of India Dr. Amalendu Jyotishi and Maarten Bavinck edited a book (forthcoming) “Conflict Negotiations and Natural Resource Management: A Legal Pluralism Perspective from India, Routledge, Taylor and Francis, UK.Dr. Mridula Sahay, won awards ‘Bharat Jyoti Award’ for exemplary services in the education sector by India International Friendship Society and ‘The Best Citizens of India’ Award by International Publishing House. Dr. Neerpal Rathi, won Young Researcher Award in Research Symposium at the 4th International Research Symposium in Service Management organized by Marian International Institute of Management, Kuttikanam, Kerala on July 2-6, 2013.Dr. VivekMenon has been accepted into the Academic Advocate Program of ISACA and has been designated as an ISACA Academic Advocate for AMRITA VishwaVidyapeetham. The ISACA Academic Advocate serves as a link between research, teaching, and practice in the areas of IS Audit/Assurance, Security / Cybersecurity, IT Governance and Risk professions. ISACA is an independent, nonprofit, global association, which engages in the development, adoption and use of globally accepted, industry-leading knowledge and practices for information systems and has more than 115,000 members worldwide.Dr. Vivek Menon (with Mr. Ashish Kirtikar of Aegon Religare) finished runner up in the finals of the “GRC 2.0 for SMAC” quiz held during ISACA India Conference 2014 organized by ISACA Mumbai Chapter at The Palladium Hotel, Mumbai from July 25-27, 2014.

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Dr. Bhima Swathi of Coimbatore campus represented India as a student facilitator at the annual Asia Pacific Area Conference (APAC) of the European Society for Opinion, Marketing and Research (ESOMAR) organized in Ho Chi Minh City, Vietnam from April 7-9, 2013.

Rahul Raj, Shivangini Agrawal, Chaitanya Udyavar and Swagat Narayanan of Amritapuri campus won the BEST MANAGEMENT TEAM prize at SIMTHESIS 2012, a national level B-Fest conducted by Saintgits Institute of Management.

Ravi Teja and Rakesh Kumar of Amritapuri campus won the second prize in the IT Strategy game - Vaibhava which was a conducted as a part of Aegle 2012, a national level B-Fest by Albertian Institute of Management, Kochi.

Rakesh Solanki and Nisha Nair of Bengaluru campus (joint work with Dr. Amalendu Jyotishi) presented a paper “A study of factors at Bank-level affecting the Non-performing assets of the Banks”, at BA Conference, organized by Great Lakes Institute of Management, Chennai from December 22-23, 2012.

Rohini M and Neekita Hari of Bengaluru campus (joint work with Dr. Amalendu Jyotishi) presented a paper “Impact of Macroeconomic Variables on Stock Market Indices Value: A Cross Country Indices Study”, at NCETB 2013, organized by Department of Management Studies, Christ University, Bengaluru

from January 28 - 29, 2013.

Sachidanandham L. of Kochi campus won the fifth place in Nissan Student Brand Manager Contest 2012.

Amrutham Babu, Bhavya M., Hima Sudarsan and Pritika R of Kochi campus won 1st prize in “Theories and HR games” as part of Daksh 2013, a national level B-Fest conducted by De-Paul School of Management, Angamaly, Kerala.

Rahul Sukumaran, MBA, II Year selected by ESOMAR as their student facilitator from ASB Coimbatore for the annual APAC Conference 2014.

Amrita Banerjee, MBA II Year presented a paper “Emotional Exhaustion and Work Attitudes: Moderating Effect of Personality among Frontline Service Employees”, in 3rd biennial Conference 2013 held at IIM Ahmedabad.

Vijayalakshmi S, MBA, II Year won a Best Paper Award , “ Sustaining Brand Equity in a Competitive Scenario”, presented in the Marketing Conclave “Markit” organized by Loyola Institute of Business Administration,Chennai on September 26-27, 2013.

Prathimma Vinothini M, MBA-II Year won a Best Paper Award , “ Rejuvenation and Hospitality - The Holistic Value Model ”, presented in the Marketing Conclave “Markit” organized by Loyola Institute of Business Administration,Chennai on September 26-27, 2013.

Student Honors and Achievements

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Industry Interface

Industry interface is an important lifeline for any business school and Amrita provides its students multiple opportunities to experience and learn from the practical wisdom of experts from industry and academia. Industry interaction is organized by Team Colloquia and CII-Yi Net.

ASB – Team Colloquia regularly organizes colloquiums and workshops by a galaxy of professionals from industry, academia and society, who share their experiences and wisdom with our budding managers. Some of the prominent speakers who addressed our students include Nobel Laureate Dr. Rajendra Kumar Pachauri, Chairperson of Intergovernmental Panel on Climate Change on Green Campus Initiative (via A-VIEW), Mr. B. Suryanarayanan, Director, Sales – South Asia, Intel on Inside Intel, Mr. P.S.N.V. Narasimham, Exec. Vice President, Microland on Strategic HR Management, Mr. Joseph Korah, Director and Center Head – Cochin, Cognizant Technology Solutions on 10 Important Lessons in Management, Dr. P.K.C. Bose, Global Manager-Business Communication, Saertex Pvt Ltd. on Managing Business, Mr. K.M. Subhash, Founder of Trinity Mobility, Bangalore on The Innovation State of Mind, Mr. Rajesh Nahar, CEO, CBazaar on Opportunities in E-Commerce, Mr. Andrine Mendiz, CEO, SaltMangoTree CMC on Digital Marketing Tools and Techniques, Mr. Amit Agnihotri, Chairman, MBA Universe, New Delhi on Beyond MBA, Mr. Sanjit Ravi, AGM, ICICI Bank on Managing the transition from Campus to Corporate, Mr. M. K. Krishnamoorthy

Regional Manager (Results and Market Development Wing), The Times of India, Kochi on Importance of Media, Ms. Madhuri Menon, HR Consultant and Former Vice President (Human Capital), IFMR Trust on HR - Future and Challenges, Prof. Stanley Nollen, McDonough School of Business, Georgetown University on Indian Software Industry, Dr. Paul Couchman, Head of the School of Management and Marketing at Deakin University, Australia on Entrepreneurship in Natural Resources, Dr. Neharika Vohra, Professor, IIM Ahmedabad on Skills for Managers

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in the 21st Century, Ms. Brenda Roberts, Executive Director, Center for Living In Harmony on Role of Spirituality in Business and Methods of Implementation, Mr. Deigo Guidi, Director and Founder Irribizia Consulting on Social Innovation and Sustainability, Mr. Matti Rajakyla, Olympian Swimmer, Swim Through a Swimmer’s Life, Squadron Leader (Rtd) Unni Nair on Experience: The Joy of Life. Mr. Mani Chinnaswami, MD, Apachi Cotton, Pollachi on Brand Ethics, Mr. Kumar Rajgopalan, Retail Coimbatore Association of India on Retailing, Mr. Anbu Rathinavel, Sr. Vice President, Polaris on The Great Expectations from MBAs: A Learning Perspective, Dr. A. Subash Babu, Professor, IIT Bombay, on Manufacturing Excellence - Perspectives and Practices, Mr. Gopi Kallayil, Marketing Manager, Google, USA on Social Good through Social Media, Dr. Bernhard Ostheimer, Professor, THI Business School, Germany, on Augmented Reality Usage in Retail.

In addition to the regular colloquia conducted on campuses, ASB initiated a distinguished lecture series with speakers from USA addressing the students across all the 4 campuses via the A-VIEW platform. The distinguished speakers include Prof. Anantha Sethuraman, CEO, DFMSim, California on Product Marketing, Prof. Swaminathan Natarajan, Executive Director, Chase Wealth Management Technology group, J.P. Morgan, New York on Excel VBA Programming, Prof. Santhosh Nair, Strategic Vendor Manager and Mobile Operations Manager - Corporate Engineering, Google, California on Negotiations, Devashree Saha, Senior Policy Analyst and Associate Fellow, Brookings Institution Metropolitan Policy Program, Washington D.C. on Microeconomics, Prof. Harish Sharma, Co-Founder at ravaani, LLC, Texas on IT Strategy, Prof. Sunny (Santosh) Kumar, Sales Director, Accenture, Chicago on Sales and Distribution Management, Prof. Gopi Kallayil, Chief Evangelist, Brand Marketing, Google, California on Brand Marketing, Prof. Anand Patwardhan, Professor, School of Public Policy at the University of Maryland, College Park, MD on ‘Sustainability and Development’, Prof. Jairo Hirata Prado (Lokesh), Regional Quality Launch Manager, GM on Manufacturing Quality System.

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Mata Amritanandamayi Math The Mata Amritanandamayi Math (MAM) is a registered Public Charitable Trust dedicated to serving humanity without distinction of nationality, caste, race or religion. The Math has its International Headquarters at Amritapuri, Kollam, Kerala (India) with a global presence. Mata Amritanandamayi Math has numerous philanthropic activities and institutions that reflect AMMA’s message of love and compassion. AMMA’s charities are globally known as Embracing the World.

UN Recognitions for MAMThe Economic and Social Council (ECOSOC) of the United Nations (UN) has given the distinguished award of Special UN consultative status to Mata Amritanandamayi Math in 2005. Subsequently in 2008, the UN Department of Public Information (DPI) has awarded associate status to the Mata Amritanandamayi Math. MAM joins a list of 17 organizations that have been conferred both honors in India in the past 3 decades. MAM is the only organization among that list of 17 that has a wide variety of charitable projects in India, and in many of the countries around the world, including USA. This DPI associate status allows the Math to convey issues of concern around the world to senior officials within the United Nations. Along with its international charitable arm, Embracing the World (ETW) charities, the math has engaged in disaster relief activities and rehabilitation to the tune of $ 60 million in India, USA, Japan, Sri Lanka, Haiti, Kenya etc since 2004. Since 1998, $ 70 million has also been provided in healthcare charity.

2012, AMMA Speaking at UN Summit - Shanghai, China.

2010, AMMA being conferred honorary doctorate at

State University of New York

AMMA’s International Recognition & AcclaimSatguru Sri Mata Amritanandamayi Devi (AMMA) has given darshan to over 33 million people across the world and has been invited to address global fora.

• 1993, Chicago - AMMA spoke at the World Parliament of Religions

• 1995, New York - AMMA addressed the Interfaith Celebration , 50th Anniversary of UN

• 2000, New York - AMMA delivered the keynote address at the Millennium Peace Summit - UN General Assembly

• 2002, Geneva - AMMA delivered the keynote address at the Global Peace Initiative of Women Religious & Spiritual Leaders at UN

• 2003, Kochi - AMMA’s 50th Birthday Celebrations over 50,00,000 people including representatives from 191 countries, prayed for world peace and harmony

• 2004, Barcelona - AMMA delivered the keynote address at the Closing Plenary Session of the World Parliament of Religions

• 2005, Cannes - A film on AMMA ‘Darshan - The Embrace’ by Jan Kounen was screened at Cannes Film Festival

• 2006, New York - AMMA was presented with the Interfaith Centre of NY 4th Annual James Parks Morton Interfaith Award after speaking on the topic ‘Understanding and Collaboration between Religions’

• 2010, Buffalo, New York - AMMA was conferred Honorary Doctorate in Humane Letters by the State University of New York (SUNY).

• 2012, Shanghai - AMMA spoke on “Co-existence and Engagement Between Cultures” for the conference on “Harmony through Diversity and Dialogue” at UN Summit, Shanghai, China

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Disaster ReliefMAM has undertaken a number of relief and rehabilitation programs in India and abroad. Since 2004, over $ 60 million have been spent on disaster relief activities by AMMA’s charities all over the world -- Uttarakhand Floods (2013), Landslides in Kerala (2013), Japan Earthquake/Tsunami (2011), Karnataka and Andhra Pradesh (2010), Haiti Earthquake (2010), Bihar Floods (2008), Kashmir Earthquake (2005), Hurricane Katrina and Rita (2005), Mumbai Floods (2005), School fire in Tamil Nadu (2004), Tsunami (2004), Earthquake in Gujarat (2001) and Latur (1992), etc.

Humanitarian ActivitiesAmrita Self-Reliant Villages (Amrita SeRVe) - Village adoption program with the goal of helping them establish the required infrastructure to become self-reliant role-model villages for the country. Launched during AMMA’s 60th Birthday celebrations in September, 2013, currently 101 villages have been selected across the country.

Amala Bharatam - Massive public cleanliness drive launched in 2010 to create social awareness of humanity’s debt to our beautiful earth and nature. More than 1000 clean-up drives have been undertaken all over the country.

Amrita SREE: Free vocational training to 6000 Women Self-Help Groups (SHG) consisting of over 100,000 women from impoverished agricultural families with start-up capital to begin small home-based businesses post-training.

Vidyamritam: Full scholarships to around 50,000 children (ages 10 to 15) of people living below the poverty line, including children of farmer suicide victims

Amrita Kuteeram: Free housing scheme launched in 1996, with over 45,000 houses built to date all over the country

Amrita Nidhi: Monthly Pension scheme for destitute women launched in 1998, with over 69,000 beneficiaries today.

Amrita Niketan: An orphanage located at Parippalli, Kollam, Kerala caring for five hundred children from the most disadvantaged sections of society, mainly from tribal areas.

Anbu Illam: Care Home for Senior Citizens at Sivakasi.

Mass Wedding Ceremony for the poor: Initiated in 2003, project helps couples who cannot afford a proper wedding. Over 1200 marriages have been conducted for impoverished couples including Tsunami victims.

Amrita Keerthi Award: Instituted in the year 2001 to recognize and commemorate the outstanding contribution to Indian Culture, Vedic Tradition and Sanathana Dharma.

AYUDH (Amrita Yuva Dharma Dhara): The Math’s initiative for youth that promotes satsangs, social service activities, yoga and meditation.

Green Friends: Established for the preservation and protection of the environment, Green Friends instills love and reverence for Mother Nature.

Free Meal Scheme: The Math feeds over 10 million poor and under-privileged people every year.

Mothers Kitchen: In USA, AMMAs’ devotees run Mothers’ Kitchen in 40 cities, providing over 40,000 meals for the homeless each year

Consoling Tsunami affected

Amrita SREE

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Mass Wedding Ceremony for the poor

Amrita Nidhi

Amrita Aranya Jeevanam: Indigenous People’s Project for all-round upliftment of adivasis/tribals. This project provides vocational training and means for livelihood in addition to providing educational and health facility.

Legal Aid: Inspired by AMMA, more than 1000 lawyers from all over India have pledged to give free counseling to the poor.

Educational• Amrita Vidyalayam Schools – More than 60 schools across the country

• MAM Industrial Training Centre for the youth, Kollam, Kerala

• Amrita Speech and Hearing Improvement School (ASHIS) for children, Thrissur, Kerala

• Amrita School for Visual Media Studies, Thiruvananthapuram, Kerala

• Amrita Shilpa Kalakshetra- Extension Centre for artisan development in woodcarving and handicrafts, Thiruvananthapuram, Kerala

• Amrita Institute for differently abled, Kozhikode: A school and therapy centre for the mentally challenged.

• Vocational Training: Institute of People’s Education (sponsored by Government of India)

Health Amrita Institute of Medical Sciences (AIMS), Kochi, Kerala is a 1500-bed, super specialty hospital with 800 full time doctors, 4500 employees that offers international quality medical care at affordable/subsidized rates. This has become one of the best hospitals in Asia with many firsts to its credit in facilities and patient care and offers free and partly subsidized services to the poor and needy. AIMS’ extensive infrastructure comprises 60 departments, 24 modern operating theatres, 210 Well-equipped Intensive Care beds, a reference diagnostic clinical laboratory, including advanced Molecular Biology and Cytogenetics Labs, a state-of-the-art Diagnostic Imaging Centre, Medical, Dental, Nursing, Nanosciences & Pharmacy Colleges and Research Facilities. Patient care is enhanced by a fully computerized and networked Hospital Information System and a fully digitized Radiology Department. The hospital was inaugurated by the then Prime Minister of India, Shri Atal Bihari Vajpayee on 17 May, 1998. Since inception in 1998, over 8 million patients have been treated of which 2.6 million received completely free treatment, Over $ 70 million have been spent on conducting free/subsidized surgeries, free medical camps and other charitable activities in the healthcare domain since 1998. Over 6 lakhs outpatients and 50,000 inpatients are being treated every year. The Hospital also houses the health sciences campus of Amrita University. Other healthcare facilities of MAM include Amrita Kripa Charitable Hospitals, Kollam and Kalpetta, Amrita Kripasagar Hospital, Mumbai, Amrita Ayurvedic Clinic, Kollam and Amrita AIDS Care Centre, Thiruvananthapuram. Free medical camps conducted at ashram centres throughout India.

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Spiritual• Ashram headquartered at Amritapuri, Kollam with

23 Mata Amritanandamayi Math (MAM) Centres in India. (Website of the Math: www.amritapuri.org)

• MAM Centres in 40 countries.

• 20 Brahmasthanam Temples throughout India and in Mauritius.

• IAM (Integrated Amrita Meditation) Technique – taught free of charge nationally and internationally.

• Amrita Kutumbams – a focused group of house-holders for enabling them to practice AMMA’s teachings in their life and to bring up their children in a value oriented life.

• AMMA’s teaching are made available in books, tapes, CDs, in more than 40 Indian and international languages.

• ‘Matruvani’, monthly magazine published in 8 Indian and 7 foreign languages, now one of the largest spiritual magazines in terms of circulation all over the world

• ‘Immortal Bliss’, quarterly magazine, published in English.

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Admission ProcessEligibility for MBA Programme @ AmritaThe minimum qualification required to apply for admission to the MBA Program is a Bachelor’s Degree (10+2+3 years of education)

Criterion AMRITAPURI BENGALURU COIMBATORE KOCHI MBA-MS

10th Min 50% Min 50% Min 50% Min 50%

12th Min 50% Min 50% Min 50% Min 50%

Degree Min 50% Min 50% Min 50% Min 50%

Entrance Test (any one)

CAT ü ü ü ü

MAT ü ü NA ü

GMAT ü ü ü ü

GRE ü ü ü ü

XAT ü ü ü ü

CMAT ü ü NA ü

IBT-TOEFL* NA ü(Min 79) NA NA

*TOEFL score required only at the time of admission

• Degree in any discipline which is recognized by the Association of Indian Universities

• Those appearing for the final year of the Bachelor’s degree examinations may also apply subject to completing their examinations and viva-voce, if any, before 30th June 2015.

• Such candidates are advised to produce a letter from their college Principal/Head of Institution stating the examination dates, at the time of personal interview and/or admissions.

• Consolidated marks sheets must be furnished before Oct 31, 2015.

• Degree certificates to be furnished by Dec 31, 2015.

• If an admitted student fails to meet the eligibility criteria, he/she will be required to withdraw from the programme.

• For the MBA – MS program jointly offered by Amrita and the University at Buffalo (SUNY) at Bengaluru, a minimum IBT - TOEFL score of 79 is necessary.

• NRI and students of foreign origin are required to take the GMAT test (a maximum of five percent NRI and /or foreign candidates may be admitted through GMAT with a minimum score of 550). The completed application form is to be sent to - The Director - Corporate and Industry Relations, Amrita Vishwa Vidyapeetham, Amritanagar P.O., Coimbatore, India.

• Candidates with appropriate industry experience will be for admissions. Their work experience will be given due weightage (the stature of the company, the work profile and period of employment will be taken into consideration)

SelectionNames of candidates who are short-listed will be posted on our website,: www.amrita.edu/asb. A personal interview (PI) is expected to be held around the third week of March 2015. Interviews will be held at Amritapuri, Ahmedabad, Bengaluru, Bhubaneswar, Chennai, Coimbatore, Hyderabad, Kochi, Kolkata, Lucknow, Mumbai and New Delhi. The date and venue of the interview will be intimated to the shortlisted candidates by email and post/courier.

Selected candidates are required to pay the first installment of the fees within 15 days from the date of intimation of final selection.

Batch SizeThe number of seats available for the 2-year MBA Program starting in June 2015 is 300 (120 in Coimbatore and 60 each in Amritapuri, Bengaluru and Kochi).

Orientation ProgramIn the third week of June 2015, the School will organize a two week orientation Program for the new batch. This preparatory program is mandatory before students begin their regular program of studies.

MBA Fees Structure 2015-2017Fees (in Rupees) Amritapuri Bengaluru* Coimbatore Kochi

Tuition Fee 3,60,000 7,50,000 6,00,000 3,60,000 (Paid in 4 bi-annual installments)

Other Fees 59,000 68,000 82,000 64,000 (Paid in 2 annual installments)

One time charges 40,500 41,000 40,500 40,500 (Paid at the time of admissions)

Hostel Fee**

Hostel Rent 36,000 36,000 48,000 32,000 (Paid in 2 annual installments)

Establishment Charges 19,000 21,000 30,000 21,000 (Paid in 2 installments)

Mess Bill *** 76,000 82,000 90,000 70,000 (Paid in 2 installments)

Caution deposit 5,000 5,000 5,000 5,000 (Paid at the time of admission)

*Cost of educational trip to University at Buffalo (SUNY), is extra and to be borne by the students. Actual cost will be intimated to students at a later date.

**Students are expected to stay in the campus hostel facility. However, the students who are living with their parents in the city where the campus is located are exempted from this rule, if they are located within 30 kms from the campus. Such students can avail the transportation facility provided by the institute.

***Could change for the second year.

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Laptop PolicyStudents are required to bring their own laptop at the start of the orientation programme.

Refund Policy1. Fees paid are refundable as per the latest UGC norms. If a student withdraws from the program before

the admission closes, the full amount of the fees paid will be returned after deducting Rs.1000/- towards administrative expenses. If the student chooses to withdraw after orientation program, the fee amount returned will be a prorated amount, on a term basis.

2. Caution deposits will be refunded after the settlement of liabilities.

3. Hostel fees will be refunded on a pro-rata basis.

Admission e-help deskAmrita School of Business will be running an e-help desk for handling queries from aspiring applicants. The candidates can mail their queries to:

asb@am.amrita.edu (Amritapuri campus)

asb@blr.amrita.edu (Bengaluru campus)

asb@amrita.edu (Coimbatore campus)

asbkochi@amrita.edu (Kochi campus)

Policy on RaggingAnti Ragging clause under UGC Regulations 2009 - Ragging is totally prohibited in the university, and anyone found guilty of ragging and/or abetting ragging, whether actively or passively, or being a part of a conspiracy to promote ragging, is liable to be punished in accordance with these regulations as well as under the provisions of any penal law in force.

Instructions(For filling up application forms as well as communicating with the campus of your FIRST choice)

1. Please have one permanent address which does not change right from the time of application till the commencement of classes in July 2015. All postal communications should be sent to this address.

2. Please provide an e-mail id which you will be using during the entire admissions process. Do not change your e-mail ID, during the admission process.

3. Address all your queries to the email address of the campus of your FIRST choice.

4. Please read the instructions carefully before you begin to complete the application form.

5. Please attach semester-wise/ term-wise/ year-wise mark lists (photocopies only) of your UG degree. This is over and above the consolidated list and SSLC/HSC mark list (photocopies only).

6. Students with work experience should attach a copy of their appointment order and /or their most recent pay slip.

7. All information regarding interview calls and final selections will be published on our website. Your ASB application number will be your website access code. The information given on our website can be treated as firm and final. Candidates need not wait for intimation via post / courier as there could be postal delays.

8. Please send the completed application form to the campus of your FIRST choice, enclosing a DD of Rs. 1,000/- The DD should be payable to the city highlighted below:

• Amritapuri - Amrita School of Business payable at Kollam• Coimbatore - Amrita School of Business payable at Coimbatore• Bengaluru - Amrita Vishwa Vidyapeetham payable at Bengaluru• Kochi - Amrita Vishwa Vidyapeetham payable at Kochi

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