Education Travel Centre (ETC) - Education arm of Chan Brothers

Coordinators for ETC: Mr Marc Teng (Business Development Manager)Mr Vincent Goh and Jessica

TEACHER WORK ATTACHMENT19 NOV TO 21 NOV 2012

Teacher Work Attachment

Chan Brothers Education Travel Centre (ETC)

ETC Business Development Manager - Mr Marc Teng

New Zealand Trade Education Counsellor in SE Asia - Mr Izak Human

Korea Trade Organisation (Singapore Office) Manager – Ms Catrin Moh

Tour Guide – Ms Yik Cheng Fong

Education Travel Centre (ETC) Objectives:• Integrating education element to

tourism - premier partner of education institutions worldwide in the delivery of school based curriculum.

• Synchronise with school syllabus so as to make the overseas trips more relevant.

LJ encourage active learning

Paradigm shift in LJ

Paradigm shift in LJ

Achieving the balanced scorecard – integration of syllabus and MOE values

Ensuring relevance to targeted students Providing learning experience which is

reliable and satisfactory

Introduction to Basic Marketing Concepts [Strategic Planning and Marketing Mix]

Marketing 101 4 Ps of marketing - price, product,

promotion, place 4C cost, competitor cost and consumer 

4 Ps of marketing

Price - discount given, dumping cheaper price in other country, upstream supply scrutinised to maintain cost of production

  Promotion - sales promotion also known as marketing

communication above the line -brochure, TV, radio ad, outreach prog, CSR corprate social responsibilty,below the line - direct sales door to door, telecommunication

Place - more distribution points means greater catchment 545 outlet. a place with more activities

Product - e.g Apple product

Most important – who are the target customers?

Porter five force model

Remaining Competitive Who are the main competitors or rivals? suppliers bargaining power threat of new entrants bargaining power of customer threat of substitutes

Keys to growing business

weak bargaining power of supplier high barrier of entry docile buyers less threatening rivals no substitute

Group work

Teachers are grouped to look into the use of the 4Ps in helping the school increase recruitment

Introduction to the operations of Airlines and Hotel Industries around the world

Skytrax rating based on security, comfort, in-flight entertainment

 1. Qartar2. Asiana 3. SIA4. Cathay Pacific5. ANA All nippon6. Etihad7. Turkish8. Emirates

flightlookup.com, Star alliance

 Accommodation for students

Rating of hotels based on rooms, services, facilities

hotels dormitory home stay farm stay

Planning an LJ

What is the nature of LJ? What is noteworthy about the chosen

destination? What we do not have in Singapore? What are the learning points? How is it applicable in the Singapore

context?

Always have the end in mind

Tour of the various departments of Chan Brothers

The new expansion – for Asia tours

Ticketing office on the ground floor of Hong Lim Complex for China tours

Ticketing office on the 7th floor in Hong Lim Complex for long haul tours

Day 3: Visit to Korean Tourism Office

Presentation by Catrin Moh http://www.facebook.com/KTOMICE

Field Experience- Sharing by guides on different techniques in conducting guided tours

Yik Cheng Fong 93380817 chingf0817@gmail.com

Different types of tour:

Sit in coach (SIC) Tour group Independent group MICE Cruise Student groups Exchange program Others eg. Assistance in filming of

documentary

More about guiding Free lance nature – tour guide licence issued by

tourism board Familiar with basic time, routine, routes Having good relationship with existing tour guide,

get thrown job Exam based on both theory and practical e.g.

history, development - The licence has to be renewed every 3 yrs after she has done 21 hours of product development e.g tour of Pulau Ulbin etcsomething not in curriculum, how to manage people barrier free, different sites, architecture or fengshui

Be discerning – sensitive to the needs of different tour groups.

Outfield [Gardens by the Bay]

Cloud Forest Observatory

Outfield [Gardens by the Bay]

Plus 5 degree – video show on global warming and its global impacts

Outfield [Gardens by the Bay]

Above -Flower Dome Observatory

Bottom Left -OCBC skywalk Bottom right - garden cruiser @ Chinese garden

Day 3

Literature Review and Review of Existing Learning Journey pedagogies

Research- Mapping the Pedagogies to different places of interest

Production of Learning Journeys Lessons to meet needs of individual schools

Planning using SIOModel

Planning using the LJ balanced Scorecard

The Paradigm Shift In Learning Journeys

Strengths The approach allows us to use Geographical

Inquiry in Fieldwork Investigation which is aligned to the new syllabus requirement.

By using the approach it allows the students to identify the specific learning objectives and outcomes for the students.

It helps the teachers evaluate the activities to be carried out at the different destinations better.

It helps to ensure the quality the learning experience for the students and teachers.

The Paradigm Shift In Learning Journeys

Weakness/Areas for improvement Teachers may not be familiar with the

destinations in planning the activities. Teachers require more inputs from other

organizations e.g. Korean tourism organization and schools.

Limited Fund may limit the choice of destinations in aligning with the activities planned.

Integrating RAMS

Presented to you by:

Mrs Sue-Ann LimMrs Lily Lee

Thank you