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Champlain Radio Group Media Kit

Champlain Radio Group Media Kit

(802) 863-­1010336 Water Tower Circle Suite 900Colchester, VT 05446

The Ronnie K Morning Show

6am - 9am Weekdays

Mix 102.3 Special Features

What is Mix 102.3? Mix 102.3 primarily targets the female audience between the ages 25-49 with upbeat and high energy music, entertaining our audience for long periods of time with clean music for all ages.Why Listeners Love Mix 102.3: We’re not just a musical outlet. We’re a personal outlet. We make the personal connection with our listeners. From morning drive, to lunchtime, afternoon drive and into the night.

Our mindset and focus is live and local. Mix 102.3 is active in the community with many non-profits, making a difference where it matters with event hosting, raising money and awareness with special organizations in the area.

The Sound of Mix: !Justin Timberlake Taylor Swift Maroon 5 Jack Johnson Bruno Mars Katy Perry Coldplay Pink Jason Mraz And many more!

The Lunchtime Rewind 12pm - 1pm Everyday

TK on Mix 102.3 4pm - 6pm Weekdays

Also hourly weather sponsorships and event opportunities too!

Market: Burlington/Plattsburgh Format: Hot Adult Contemporary Primary Demographic: Adults 25-49 Audience Profile: 65% Female/35% Male Commercial: 4 Commercials per break Website: www.TheMix1023.Com

Mix 102.3 features researched selections from mainstream adult contemporary songs and pop categories that appeal primarily to 25 to 49 year old females with a 65%/35% female-to-male ratio. !Mix 102.3 attracts the upscale or upwardly mobile, well-educated professional with a higher-than-average income. Mix 102.3 combines today’s best-testing music with a lineup of higher profile personalities for a fun, energetic and interactive personal delivery. Mix 102.3 consistently runs entertaining promotions and contests with your business as the focal point!

Mix 102.3 features a strong owned audience in the Champlain Valley and it’s surrounding cities. With a wide reach into Canada and many parts of New York, as well as the streaming live option online.

What is MP103? MP103 is a unique radio station built strategically to influence long listening

times with entertaining music, all while packing a premium punch for advertisers with it’s uniquely designed commercial blocks.

What makes MP103 unique?• We. Are. LOCAL.

Locally programmed and run. MP103 is active in the Champlain Valley hosting non-profit events and helping many organizations give back to the community. The personal connection we have with our listeners is priceless.

• Effective commercials. Self-restricted commercial break lengths means more music, less commercials for optimum listening lengths.

• The widest variety of music in the Champlain Valley. Music for all tastes, all ages and all listening habits. !

• Premium punch for the price. Your commercials never air ‘overnight’ at 2am and your business will not be buried in 10 minutes worth of commercials.

Market: Burlington/Plattsburgh Format: Adult Variety Hits Primary Demographic: Adults 34-54 Audience Profile: 50% Male/50% Female Commercial: 4 Commercials per break Website: www.MP103.Com

Where is our audience? MP103 is strategically positioned in the Champlain Valley with a strong

presence and owned listenership.

Don’t forget that MP103 streams live to the world on our website!

Market: Burlington/Plattsburgh Format: Adult Variety Hits Primary Demographic: Adults 34-54 Audience Profile: 50% Male/50% Female Commercial: 4 Commercials per break Website: www.MP103.Com

Business Radio 1070 is the world’s most-trusted source for financial and business news and information. !Hear the newsmakers who are moving the markets, as well as personal finance experts covering what you need to know to navigate life’s challenges. Radio 1070 is the Champlain Valley’s go-to source for business and financial news.

Market: Burlington/Plattsburgh Format: Business & Financial News Primary Demographic: Adults 24-64 Audience Profile: 65% Male/35% Female Commercial: 4 Commercials per break Website: www.WTWK1070.Com

Women Helping Battered Women Chittenden Emergency Food Shelf

V-Twin Cruisers of Vermont Alzheimers Association

American Cancer Society Making Strides Against Breast Cancer

Leukemia & Lymphoma Society Prevent Child Abuse Vermont

Humane Society of Chittenden County Lake Champlain Sailing Center

Bluegrass for the Next Generation American Red Cross

Drive Electric Vermont Emma’s Foundation

Lund Foundation ANew Place NFI Vermont

Community Focused RadioThe Champlain Radio Group is constantly committed to the local Champlain Valley community and giving back to the organizations that matter. !From hosting unique events to spreading awareness about community events. We work with on an annual basis over 15+ non-profits to organize events, raise money and spread awareness for their great causes. Just some of the many non-profits we work with extensively are below.

Contact us to get involved with yearly non-profit events!

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Station Profile

Launch Date: July 13, 2015 Format: 50s/Early 60s Target Demographic: Adults 55+

Frequencies: 98.3 FM, 1390 AM, and 1420 AM Website: http://www.wcat98.com

There is quite simply no other radio station like WCAT. This station highlights one of the

greatest eras in music, the late 1950s and early 1960s. From the roots of Rock N’ Roll to the

early days of Country, listeners can experience the music from legendary artists like Elvis

Presley, Fats Domino, Conway Twitty, and Johnny Cash all on one radio station. This unique

mix makes WCAT a solid choice for any 55+ listener, and appealing to virtually any age group.

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Our listeners speak out!

“It's great to see a station such as this that is still willing to do an innovative music format!”

“I can honestly say I have not lost all hope in the radio industry, thanks to you guys!”

“I feel like I just found the oasis in a desert of radio mediocrity”

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The Buying Power of a 55+ Audience

The over-55 age group is important not only because of their growth rate, but also because

their value as consumers and their relevance as media users.

According to Nielsen’s Joe Stagaman, “The misconception is that spending drops for people in

this age group, and that they’re set in their ways, but those in the 55+ age group are just as

likely to switch brands as those aged 25-54, and the two groups’ buying rates almost match.”

! WCAT is designed to super serve the 55+ age demographic, with music that not only brings

back memories, but also creates a genuinely fun listening experience.

• In the State of Vermont, 30% of the population is age 55 or older, and that number is

growing.

• Vermont is one of 7 states that now have a median age over 40.

Tap into the valuable buying power of the 55+ demographic by leveraging the power of The

Burlington Big Cat, WCAT!