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Welcome, Champions! This guide details the Social Media Post

Submission process. As a Champion, you are the ambassador of your

location. To strengthen our brand, we rely on Champions to create

engaging social posts that connect with our fans and celebrate our

employees and customers.

Logging into the Reputation.com Platform Navigate to app.reputation.com in your web or mobile browser, and enter your username and password.

Champion’s Guide for Social Posters

Reputation.com Champion’s Guide for Social Posters Reputation University

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Publishing a Social Post to Facebook

After you log into the platform, click Social Suite. Then click + > Create post.

Tip: You can also create new posts from the calendar.

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Within the Create Post window, add your post caption to the Text area.

• A – Optionally include emojis by selecting the emoji icon.

• B – Optionally “at mention” a Facebook user or business by typing the @ symbol and finding the appropriate Facebook handle.

• C – When adding links, hover over for options, including auto shorten the URL. Toggle between a Link Post and Media post if you want to preview the website or to show photos.

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A

B C

Toggle between Link Post (preview of web page) or Media post (preview of your own media)

Reputation.com Champion’s Guide for Social Posters Reputation University

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Add your post image(s) or video to the Select Media area.

• A – Drag-and-drop to rearrange multiple images.

• B – Click the Pencil/Edit icon on an image to open the Image Editor. The Editor allows you to crop, apply filters, and more.

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B

A

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Choose when to publish your post (now or later), and then click Submit.

• A – (Publish Now) Your post will be published as soon as it is approved.

• B – (Publish Later) Choose the date and time for your post. Click the clock icon to set the time. You can optionally view suggested posting times to reach the maximum audience, according to global industry data. Days with the most circles indicate not optimal.

Note: If you get an error upon submitting a post, hover over the icon for more details.

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B A

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Click the Calendar to review your upcoming and published posts.

• A – Posts that haven’t been approved are in a Pending state.

• B – Click a post to open details. You can edit posts that haven’t been published. You can also see notes from an approver if a post is rejected. Edit the post and resubmit.

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A

B

Left: Example of a rejected post email notification with reason for rejection in the post details.

Reputation.com Champion’s Guide for Social Posters Reputation University

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Best Practices When considering whether to submit a photo for Social Media, consider the following:

1. Equipment

a. Is your camera/phone in good working order?

b. Is the lens clean?

2. Layout

a. Before taking the picture, consider whether to take the image in landscape or portrait

mode. This can make a huge difference, landscape photos and videos are better suited

for posting on social media platforms!

b. Is the image too small?

c. Too narrow?

d. Is the image cut off?

3. Subject(s)

a. Centered: Are the subjects of the photo completely in frame?

b. Grouping: If multiple subjects, are they grouped in a way that is balanced? Are they

centered?

c. Facial Expressions: Are the subjects smiling?

4. Background & Foreground

a. Are there objects in the background or foreground that are distracting the focus from

the subject(s) (e.g. fire extinguishers, medical equipment, signage, clothing)?

b. Are there stains on the walls/floors/subject(s)?

c. Are there reflective surfaces behind the subject(s)?

5. Portraits

a. Is the background a neutral color?

b. Is the background clean of any scuff marks or dirt?

c. Does the person’s skin tone make him/her look “washed out” against the background?

d. Is the angle of the photo straight-on?

e. Is the person smiling? Dressed professionally?

f. Overall professional appearance?

g. Are there reflective surfaces behind the person?

h. A professional headshot is not a selfie. Ask another person to take the photo for you.

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6. Clarity

a. Is the image clear or blurry?

7. Lighting & Filters

a. Is the picture well-lit?

b. Can the subject(s) be seen clearly?

c. Is there a lot of backlighting? Excessive backlighting can cause the subject(s) to appear

“washed out.”

d. Does the selected filter (if any) enhance the photo?

e. Are colors clearly visible?

8. Does the image tell a story?

a. Can the viewer tell, without reading the caption, what is going on in the photo?

b. Is the photo engaging/eye-catching?

9. Caption

a. Every post needs to contain an image and at least 3 to 5 sentences to describe the post.