Chamberlain Marketing Group Capabilities Overview
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Transcript of Chamberlain Marketing Group Capabilities Overview
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Chamberlain Marketing GroupCapabilities Overview
2011
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Corporate Identity IndustryCMG – The Tip of the Iceberg!
Top 1% of Suppliers in the Promotional
Products & Incentives Industry
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CMG Company Overview
Founded in 1984 with 25 years of experience as full service
agency
Vertically integrated to serve customer’s needs
Michigan’s largest Promotional Products Company
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CMG Company Overview•Full service/vertically integrated service provider
•Creative services•In-house production•E-commerce/IT•Global procurement and merchandising•Incentive and recognition management•Fulfillment and customer services•Finance and administrative•Legacy Buying Group
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A few of the customers we serve…
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CMG Facilities Tour
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Custom e-Commerce Solutions
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e-Commerce Highlights• Fully integrated online ordering
• Online, real-time inventory
• Secure financial transactions
• Automatic order tracking and acknowledgement
• Multi-tiered pricing
• Electronic gift certificates
• Administrative module with reporting 24/7
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Program Management• Understanding client’s critical business issues
• Needs analysis
• Current situation
– Branding objectives
– Process and systems
– Geographical considerations
– Resource allocation
• Establish an objective-based action plan
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Required Action Timeline
• Design and development with client input
• 60-day development timeline
• Ongoing communication with client
– Scope changes are tracked
• Transition plan
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Program Launch & Marketing Strategies
Develop Program Marketing Plan
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Program Launce & Marketing Strategies
• Provide incentives & promotions to register on eStore
• WebEx eStore Demonstrations
• Attend meetings when appropriate
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Program Management
• Provide marketing & communications support to launch new programs
– Company newsletter
– E-mail blasts
– Marriage mailings
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Emerging & Growing Trends
•Just In Time Inventory
•Rebate Processing
•ECO Apparel & Products
•Direct Importing
•Item Personalization
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• Questions?
• Next Steps?