CHAMBER CASTING

PRESENTATION

Customer Needs Analysis Recap

Promote Your Key Strengths To Key Audiences to Optimize Success

• Men 25+

• Women 25+

• Families

Comcast Spotlight is the source for Cable Television Advertising in the Pittsburgh and Central PA

Markets. We reach Comcast, Verizon, Armstrong and Atlantic Broadband households, which

represents 98% of cable households and 67% of all TV homes in the market. Advertising

opportunities are available on over 50 cable networks, each of which is programmed to reach a

specific target demographic to efficiently and effectively utilize your marketing dollars. Cable

advertising is cost effective, providing marketing solutions to all types of businesses. Cable TV

offer the ability to geographically, demographically and psycho-graphically target your message on

television.

By partnering with your Indiana County Chamber of Commerce, your business will be offered the

opportunity to choose your plan based one of the following targets:

• Home Owners

• Business Owners

• Healthy Lifestyles

Chamber Casting Membership Includes:

A Guaranteed……

Minimum of 200 x 30 second ‘IMAGE’ commercials (insertable donut with Chamber message) per

month for a total of 1,200 commercials for the six month agreement.

Of these 200 commercials……

33% are GUARANTEED to be on Peak Times* placement

The Balance……

Are placed in Peak Time* when available.

Free Upgrades……

To Peak Time* when available.

Rate Protection…..

For the 6 months of the Chamber Casting Membership.

Discounts on TV Creative (Production of commercial)……

Your insertable donut of 18 seconds will cost only $249 (a savings of $250). You simply supply 7-8

pictures of your business PLUS your logo and a 15 second SCRIPT.

*Peak times are defined as M-F 5a-9a and M-Sun 4pm-midnight.

Chamber Casting Networks

Women 25+Men 25+

Chamber Casting Networks

Home OwnersFamilies

Chamber Casting Networks

Healthy LifeBusiness Owners

Chamber Casting Zone Options and Pricing

Primary Zone - Blairsville/Indiana/Delmont/Kittanning48,500 Households - $500.00 per month (35% savings off rate card)

Zip Code Town

15752 Kent

16201* Kittanning

15650* Latrobe

15658 Latrobe

15655 Laughlintown

15661 Loyalhanna

15754 Lucernemines

16238 Manorville

16236 McGrann

15756 McIntyre

15668 Murrysville

15670* New Alexandria

15671 New Derry

15944 New Florence

15239 Plum

15677 Rector

15949 Robinson

15684 Slickville

15957 Strongstown

15147* Verona

16262* Worthington

15696 Youngstown

*Denotes partial coverage

Zip Code Town

15068* Arnold

15713 Aultman

15716 Black Lick

15717 Blairsville

15923 Bolivar

15620 Bradenville

16212 Cadogan

15724 Cherry Tree

15725* Clarksburg

15727 Clune

15728 Clymer

15731 Coral

15732 Creekside

15626 Delmont

15627 Derry Township

15739 Ernest

15632* Export

16226* Ford City

16228 Ford Cliff

16229* Freeport

15748 Homer City

15701 Indiana

15750 Josephine

Chamber Casting Zone Options and Pricing

Kiski/Armstrong – 13,500 HH Johnstown – 21,750 HH Portage/Ebensburg – 16,500 HH

Punxsy/DuBois – 18,200 HH

Additional Zones – Only $200.00 per month

(35% savings off rate card)

A REAL WORLD EXAMPLE OF SAVINGS

• One Indiana Company chooses the “Home Owners” Target in the PRIMARY ZONE of Indiana and surrounding areas…..

• They receive 200 commercials across the 10 Home Owners Target Networks.

• 33% of those ads (66 ads) run in PEAK TIMES.

• TV Commercial created in High Definition (18 second insert of Chamber message).

• Here’s what that company SAVES with Chamber Casting:

• Production – Retail Price - $499.00

• Production – Chamber Casting Price - $249.00

• Airtime – Retail Price – $800.00

• Airtime – Chamber Casting Price - $500.00

Indiana Company SAVES $300 per month on the air time ($1,800 over 6 months)

Indiana Company SAVES $250 on Production

TOTAL SAVINGS - $2,050!!!!!!