Challenges in building a mobile apps platform
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Mobile App MakerChallenges of Building a Platform for Mobile Apps
The lifecycle of a mobile app
Mobile apps’ look & feel
Some of the challenges in the mobile market
How to do mobile monetization
How distribution should be in the forefront of dev.
about me
loves technology, architecture, development & methodologies
about.me/avi.wortzel
@wor t ze l
A v i Wor t ze l
A v i . Wo r t z e l @ c o n d u i t . c o m
expert in cloud-based solutions
manages R&D for Conduit Mobile
member of Conduit Mobile’s founding team
powerful, cloud-based platform
for creation of browser, website,
& mobile user-engagement tools
largest B2B network worldwide
more than 260,000 publishers
over 250,000,000 active end users
over 3 billion monthly user interactions
founded in 2005
platform to create mobile
apps for multiple devices
create a strong mobile presence
reach a wider audience
engage the world with your content
about Conduit
ENGAGING PEOPLE.
mobile app
lifecycle
mobile app lifecycle
Idea
Technology
Review
Development
Distribution
mobile app lifecycle
Idea
Technology
Review
Development
Distribution
mobile app lifecycle
Idea
Technology
Review
Development
Distribution
mobile app lifecycle
Idea
Technology
Review
Development
Distribution
genetically mutated iPhone app on other mobile platforms
similar UI
example: Mashable app
Is the Android
app optimized for
the Android
platform?
About
Search
Back
example: Mashable app
But what went wrong?
Navigation Bar
Back
example: Dropbox app
iPhone
■ simple
■ smooth & superior design
■ high quality (hardware, software)
■ massive apps eco-system
■ user experience is locked down
■ OS updates
Android
■ highly customizable
■ varied user experience
■ device fragmentation
■ deep social integrations
Windows Phone
■ same architecture as Win 8
■ enterprise support
■ customization - unique looks
■ NFC support
mobile apps’
look & feel
physical interface differences
Power
Vo
lum
e
Home HomeBack Recent
apps
Back SearchStart
Po
we
r
Vo
lum
e
Vo
lum
eP
ow
er
Cam
era
home screen
navigation
navigation
navigation
navigation
push notifications
push notifications
push notifications
mobile app
markets
app markets
70
0k
70
0k
15
0k
alternative markets
alternatives alternatives alternatives
world-wide smartphone sales (thousands of units)
dev. account
dist. cert
mobile provision
push cert
build
upload app review
upload to market
dev. account
build
review
alternative markets
self distribution
upload to market
dev. account
build
upload app review
upload to market
mobile
monetization
ads support
■ banner ads
■ full screen interstitial
■ rich media
ads support
■ banner ads
■ full screen interstitial
■ rich media
freemium model
in-app purchase
incentivized download
monetization
distribution
Social
Online Campaigns
Local Marketing, PR, Reviews
Friends
distribution
summary
■ platform differentiation
• Optimize app look & feel for each platform
• use unique platform features
■ market challenges
• simplify the submission process
■ monetization
• use platform opportunities
• consider a different model in each platform
■ distribution
• natural growth is most effected
Thanks
• questions?
• we are hiring!