Challenges in Adopting It in Manufacturing Sector For

8/4/2019 Challenges in Adopting It in Manufacturing Sector For

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SHIVAJIRAO S. JONDHLEINSTITUTE OF MANAGEMENT SCIENCE & RESEARCHSUMMER INTERNSHIP PROJECT

ON

CHALLENGES IN ADOPTING IT IN

MANUFACTURING SECTOR FOR (SMB)

SUBMITTED

Mr virendra patil (marketing HOD)


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BY

Mr. Harshad R. kadam

CHALLENGES IN ADOPTING IT IN

MANUFACTURING SECTOR FOR(SMB)


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INTRODUCTION

Tata Consultancy Services Limited (TCS) is the

world-leading information technology consulting,services, and business process outsourcing

Organization that envisioned and pioneered theadoption of the flexible global business practices

that today enable companies to operate

More efficiently and produce more value.


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Nirmal Datacomm Pvt. Ltd.

(Business partner of TATA ConsultancyServices for Cloud service)

Nirmal Datacomm Private Limited is a leading Network Integrator

providing End-to-End solutions based on advanced technologies.

Founded in 1996, Nirmal Datacomm has been a dynamic and aquality conscious organization that thrives on continuousinnovations and uncompromising excellence.


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SMB (small and medium business) market

Small and Medium Businesses feel the desperate need for adopting IT, yet nosingle vendor solution seems to serve their plight. Does this call for an entirelydifferent service model.

IT demand from SMB is growing. It is a market that is characteristically differentfrom large enterprises.

IT industry has seen this market attractive for niche solutions in hardware andsoftware.

the business needs of the SMB demand holistic partnership. With too manyoptions and very little in-house knowledge, the plight of SMBs is far from beingmet.

TCS, with 35 years of IT solutions experience and expertise in various verticals,is making this happen by bringing IT as a Service catering to the needs of SMB.


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TCS brings IT solutions in each of these spaces, in a concerted way.We call it IT on Tap because we provide one shop IT solutions that is

rendered on demand.

The demand may be in terms of scalability with business expanding, or

in terms of new solutions as business adopt new operating models toevolve and compete.

Our managed services, mostly remotely hosted and administered,relieve users from complexities of IT management.

By centralizing and standardizing solutions to multiple customers, weare able to achieve cost advantage for the customer.


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TCS-SMB Manufacturing solution Success for a manufacturing firm comes from winning the game of

numbers, again and again. Its about getting the product.

Specifications right by understanding customer preferences. Its about

getting the pricing right by introducing cost efficiencies.

streamlining operations to control wastage and reduce the time-to-market. Expanding manufacturing firms must also Monitor theperformance of multiple plants, numerous departments, processes,products and markets.

Designed a Manufacturing Solution based on industry R & D to cater tothe needs of rapidly growing manufacturing units.


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Application Modules

Provides integrated suite of end-to-end comprehensive and cost-efficient

business solution that helps to achieve competitive standards of cost, quality andproduct delivery by facilitating continuous innovation across the manufacturingvalue chain.

Payroll

Project Management

(CRM)

Finance and Accounting

Document Management

Intranet Management

Messaging

Online Presence

Infrastructure- Hardware &

Networks


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Benefits

Streamlined procedures

Better cash flows

Reduce procurement costs

Informed decision-making

Higher revenues


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Integrated end-to-end IT solution


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Evolution of marketing

Marketing as we know it today began in the 1970's with the birth of the

"marketing orientation". During the first stage of capitalism business had a production orientation.

Business was concerned with production, manufacturing, and efficiencyissues.

By the mid 1950's a second stage emerged, the sales orientation stage.

Business's prime concern was to sell what it produced. By the early 1970'sa third stage, the marketing orientation stage emerged as businesses cameto realize that consumer needs and wants drove the whole process.Marketing research became important.

Businesses realized it was futile putting a lot of production and sales effortinto products that people did not want. Some commentators claim that weare now on the verge of a fourth stage, one of a personal marketingorientation.

They believe that the technology is available today to market to people onan individual basis (see personalized marketing, permission marketing, andmass customization). They feel it is no longer necessary to think in broad

aggregated terms like market segments or target markets.
http://www.nowsell.com/marketing-guide/marketing-orientation.htmlhttp://www.nowsell.com/marketing-guide/production-orientation.htmlhttp://www.nowsell.com/marketing-guide/sales-orientation.htmlhttp://www.nowsell.com/marketing-guide/personal-marketing-orientation.htmlhttp://www.nowsell.com/marketing-guide/personal-marketing-orientation.htmlhttp://www.nowsell.com/marketing-guide/personalized-marketing.htmlhttp://www.nowsell.com/marketing-guide/permission-marketing.htmlhttp://www.nowsell.com/marketing-guide/market-segment.htmlhttp://www.nowsell.com/marketing-guide/target-market.htmlhttp://www.nowsell.com/marketing-guide/target-market.htmlhttp://www.nowsell.com/marketing-guide/market-segment.htmlhttp://www.nowsell.com/marketing-guide/permission-marketing.htmlhttp://www.nowsell.com/marketing-guide/personalized-marketing.htmlhttp://www.nowsell.com/marketing-guide/personal-marketing-orientation.htmlhttp://www.nowsell.com/marketing-guide/personal-marketing-orientation.htmlhttp://www.nowsell.com/marketing-guide/sales-orientation.htmlhttp://www.nowsell.com/marketing-guide/production-orientation.htmlhttp://www.nowsell.com/marketing-guide/marketing-orientation.html


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Marketing Objectives

Your marketing objectives should be the means toachieve your sales objectives. By workingthrough your target market data and your marketsegment data, you should come up with

marketing objectives that address every group.

Your marketing objectives should follow thesame rules as the sales objectives, and be

measurable, quantifiable (meaning there is aspecific number of some sort assigned to eachone), and time specific.


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Research Methodology

Manufacturing organizations operating in a globally competitiveenvironment face multiple challenges ,both operational and strategic.

A large product range coupled with multiple engineering changescomplicates the situation.

Manufacturers need to ensure that they manage these challenges interms of appropriate process planning, manufacturing datamanagement and plant layout for efficiency in realizing the production ofthe companys product.

In addition, there is a need to drive efficiency into the manufacturingvalue chain. Tata Consultancy Services (TCS), with its digitalmanufacturing solutions enables virtual validation for pre-production andproduction engineering activities, helping manufacturing organizationsto reduce the product realization cycle time and improve manufacturingproductivity.


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Finding and analysis


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1) How many employee are there in organization?

Number of employee in organization?More than 500 More than 250 Less than 500 Total

75 50 125 250


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2)What is turnover of the company?

Turnover of company?More than 50cr More than 100cr Less than 50cr Total

75 50 125 250


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Manufacturing Type?Discreet Process Make to Order Total

125

75

50

250

3)Which type of manufacturing is done in company?


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Are you aware about TCS-ION?Yes No Total Observations150 100 250

4)Is the people are aware of tcs-ion ?


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Any ERP/Software in use?Yes No Total Observations175 75 250

5)Which type of software is use by company?


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Remark/pain areas if any?inventory

management not integratedoutsourcing

ERP Total75 125 50 250

6) What are the Pain area of the company?


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Interested in implementing TCS SMB Manufacturing Solution for Organization?1 month

2 months 3 monthsTotal

50 75 125 250

7)Which company are interested to implement TCS-SMB software?


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Limitations of study

1.As the manufacturing companies are not so near to each other it is verydifficult to gather an information at place.

2. They do not give an information on cold call by the fear of disclosing their

information to their competitors.

3.Some time it finds IT head is not present or he is on holiday.

4.Some time IT head ask for an appointment which takes a long time forgathering proper information.


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While working in manufacturing sector making a cold call before visiting is must butthe executive should visit the concern person directly to have good communication andexplain the solution in detail.

Creating awareness about software is must for the organization in manufacturingsector; it can be done by WebEx, meeting or DEMO about TCS-ION in somemanufacturing sector.

Manufacturing area like Mahape, taloja, rabale, andheri, dombivli can be targetedsince they are having good number of manufacturing sectors and excellent productionsystem and give good revenue to MIDC area

The data which is collected regarding manufacturing sector should be more updatedand valid because many companies are having junk data which makes the person

confuse while working on it.

TCS concern person should explain the different between in-house software andintegrated software to the manufacturing head or IT person to know the difference

In manufacturing sector they should give some rights to owners because ofmanufacturing process. There can be any problem while working.

Suggestions / Recommendation


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Manufacturers have come out of the latest economic cycle with increased awareness not

only of the importance of inventory control, but also the importance of improving customerservice and visibility into their operations. Wireless can be a key enabling technology forbusinesses seeking to improve information quality, reduce costs, increase revenues andimprove customer service and responsiveness.

Think Big wireless can and will alter virtually all businesses practices

Start Small choose one functional area and then expand

Move Fast control initial project scope to deliver rapid results

Make Money eliminate waste and generate accounting verifiable Return onInvestment (ROI)

Now is the time to make wireless mobility solutions part of your short, medium and long-term IT

Infrastructure plans. By investing in wireless solutions today, you can position your companyto take full advantage of the next big thing tomorrow.

Conclusion


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Thank you!

Challenges in Adopting It in Manufacturing Sector For

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