Challenges for App Developers Po Chi Wu, Ph.D. Adjunct Professor School of Bus. & Mgt. School of...
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Transcript of Challenges for App Developers Po Chi Wu, Ph.D. Adjunct Professor School of Bus. & Mgt. School of...
Challenges for App Developers
Po Chi Wu, Ph.D.Adjunct ProfessorSchool of Bus. & Mgt.School of EngineeringHKUST
How will your app get noticed?
• What is the aim of the app?
• Who is my target user group?
• What functionality will the app
have?
• How novel is the app?
• What is the market opportunity?
• How will the app make money?
• What is the Unique Value
Proposition?
Screen real estate
• On what devices will the app run?
• What conditions will the OS
impose?
• What kinds of bugs are likely to
occur?
• Test, test, test.
• Responsive Design methodology
Interactivity
• How can the app respond to the user’s actions?
• How might you integrate device sensors?
• What might be a comprehensive app/user
experience?
• How can you integrate tangible interactions,
e.g., shaking?
KISS Principle
• How can your app be self-explanatory?
• How can explanations be simple & clear to user?
• What are native UI elements in each OS
(familiar to users)?
• How will those UI elements influence your
choice of icons?
Performance vs battery life
• Integrate the development team at
prototyping stage
• Device backward compatibility
• Test, test, test.
Mobile content management
• Bandwidth challenge for reliable delivery of rich
content
• App stores, e.g., Google Play, require new versions to
update
Connecting with the user
• How will your app make a positive first
impression?
• What impressions do your competitors’ apps
make?
• What do users like – find interesting?
• The devil is in the details.
• Ask, ask, ask.
Promoting & marketing
• Success = 90% marketing + 10% development
• What are useful tools and platforms that simplify
your efforts?
• Seek professional help?
App store lack of transparency
• What is the market size for specific categories of
apps?
• Which categories of apps are trending globally?
• Trust your gut?
• Research, research, research.