Challenge the bank scenario
9
New Scenario for financial and banking players? Maybe more then one starting from the customer. Customer Engagement
-
Upload
marco-de-carli -
Category
Design
-
view
139 -
download
0
Transcript of Challenge the bank scenario
New Scenario for financial and banking players? Maybe more then one starting from the customer. Customer
Engagement
The evolution of banking scenario.
MULTICHANNELyesterday
OMNICHANNELyesterday - today
ONE CHANNELtoday - tomorrow
ONE CHANNEL APPROACH: VALUE FOR CUSTOMER, RESULTS FOR BANKS
NEW ROLE FOR RETAIL SPACE.
PAY FOR TIME NOT FOR PRODUCT
TRY IN STORE BUY AT HOME BUY SCANNING YOUR HOME PRODUCTS
1. DIGITAL BANK ERA ED “ANYTIME/ANYWHERE CUSTOMER” ONE CHANNEL APPROACH: VALUE FOR CUSTOMER, RESULTS FOR BANKS
2. SERVICE DESIGN APPROACH TO DELIGHT THE CUSTOMER ONE CHANNEL APPROACH: VALUE FOR CUSTOMER, RESULTS FOR BANKS
3. LANDSCAPE DESIGN TO BOOST BRAND PROMISEONE CHANNEL APPROACH: VALUE FOR CUSTOMER, RESULTS FOR BANKS
4. PRODUCT HOT SPOT TO VALORIZE BANK OFFER ATTRACTING NEW CUSTOMERS
ONE CHANNEL APPROACH: VALUE FOR CUSTOMER, RESULTS FOR BANKS
5. ONE POSITIONING, DIFFERENT WAY OF INTERACT WITH THE CUSTOMER
Rinforzo brand
product brand experience
ONE CHANNEL APPROACH: VALUE FOR CUSTOMER, RESULTS FOR BANKS
