CHallenge Magazine

The Challenge 2013 Charity Event Hosted by

Challenge is a not-for-profit organisation that supports approximately 300 children

and their families living with cancer every week by providing:

Dedicated support in hospitals for children undergoing treatment, with activities

including cooking, arts and crafts, celebrity visits, bedside games and book reading.

It also provides iPads, internet access, video games, DVD players, and an extensive

DVD library, plus a number of activities to support parents.

Access to support services at the Challenge Family Centre including music therapy,

massage therapy, information seminars, a playgroup for children who cannot attend

their usual crèche or kindergarten and a resource library equipped with cancer-related

reading materials.

Access to a broad range of activities that take place in the community such as

camps, tickets to concerts and events, holiday accommodation, parent retreats and

social activities, home help and scholarship opportunities.

The main goal of Challenge is to make life for families a little easier as they face their

cancer journey head on. Challenge receives no government funding and relies on

the generous support and donations from individuals and community groups.

The Challenge 2013 Charity Event

About ChallengeAbout Challenge


About Challenge

‘I would like to introduce you to Mr Hive. Mr Hive Kitchen & Bar, Crown

Metropol’s rustic signature restaurant, is the brainchild of Executive Chef

John Lawson, whose reputation for modern comfort food bursting with

big flavours last year earned him a coveted nomination for The Age’s

Young Chef of the Year. Influenced by stints in New York and Toulouse,

Lawson combines traditional French techniques with world class local

produce. This a young man who’s not afraid to make luxurious produce

the hero on the plate. There’s a playfulness to the menu, in dishes such

as ‘black and blue tuna’ and ‘crispy little pig’, in which golden cubes of

crumbed and fried pig’s head are served with beetroot-stained water-

melon and barbecue-style sauce.’

The Age Good Food Guide 2013

Brought up in a small town in Essex, John discovered his passion for food

as a young man working at his father’s local pub washing dishes, while

still at school. After acquiring his diploma at Westminster College, John’s

first experience of a working kitchen was doing a Stage at a family run

restaurant in Toulouse called Restaurant La Rapiere, where he cooked

dishes using produce from local farms sourced earlier in the day.

With experience in two Michelin star restaurants, he produced

exceptional modern French cuisine under the guidance of

Raymond Blanc and Gary Jones. John spent time in London and then

headed to New York , where he first began working for Gordon Ramsay

as part of the team involved with the opening of Gordon Ramsay at

The London. He progressed quickly from Chef de Partie to Sous Chef;

however, after three years in New York John moved to a more exotic

location - Oman - where he worked as a private chef.

In January 2010, John moved further east and took on the role of Head

Chef at maze Melbourne from its inception, before becoming Executive

Chef in early 2011. Following maze's closure, John leads the same

premises into a new chapter as Executive Chef of Mr. Hive Kitchen & Bar.


Mr. Hive Kitchen & Bar

An elegant oasis of space and calm, Crown Metropol Melbourne is

a modern private getaway in one of the world’s most liveable cities.

With specially commissioned works of art, bespoke fittings and

designer furniture throughout, the 658 rooms and suites are the

most stylish and striking hotel guest rooms in Melbourne.

From the top floors of the 28-storey tower, Crown Metropol offers

spectacular views of Melbourne’s Yarra River and a bayside

panorama. The hotel is minutes to the CBD with Melbourne’s

lively restaurants and hidden laneway bars in walking distance.

Crown’s Entertainment Centre and exciting Casino are easily r

eached via an air bridge.

Unique to Crown Metropol, Mr Hive Kitchen & Bar is the brainchild

of Executive Chef John Lawson. Influenced by dining in London,

Melbourne & New York, John applies his traditional French cooking

techniques in a modern context. He has created a menu that is

reflective of his British heritage & the love of comforting dishes that

burst with “big flavours”.

It’s not just the food that will inspire you. You’ll be captivated by the

luminous cityscape from 28, the exclusive club lounge and sky bar

that never fails to impress.

A stay at Crown Metropol isn’t complete without indulging your senses

at ISIKA day spa, an oasis for the soul in the midst of the city. The

ultimate cosmopolitan retreat, ISIKA day spa and wellness sanctuary

offers luxurious spa and relaxation areas, a stunning indoor pool and

an unparalleled range of state-of-the-art equipment in its studio with

panoramic views.


Welcome to this very special night, where we as a group can make a

big difference and help the lives of so many, through the amazing work

done by Challenge – supporting kids with cancer.

Tonight has been made possible by the incredible support of Crown

Metropol Melbourne and Mr Hive Kitchen & Bar. When asked to help

with this event, they were delighted to help Challenge and the FIA to

make this event a success. Special thanks to the GM and Executive

Chef for their support.

Please enjoy their food and the luxurious surroundings of this

spectacular venue and the Bright Lights of Melbourne.

How can YOU help ChallengeDoor Prize: Place your business card or complete a card with your

name and phone number and go into the draw for a Blu Ray & DVD

Player, kindly donated by Patties Foods.

Raffle: We have a Raffle with tickets @ $10 each and some great prizes

including 1st prize, a Nespresso Pixie unit

Silent Auction: There will also be a silent auction for the Melbourne

Food & Wine Boards from the Urban Coffee Farm, a world 1st event,

held in March 2013.

These Boards would look fabulous in your Boardroom / Warehouse /

Staff Room. (2, x 1m approx in size – each will be sold individually).

Live Auction: We have ‘lucky’ 13 packages for you to consider and

place your best bid to secure these wonderful packages.

Register your name for bidding and grab ‘a hand’ so you can use this

for bidding with your number!

Wine Wall / Vouchers: Buy a bag from the wine wall @ $20 each and

you will be surprised with a bottle of wine, a voucher or some other

treats.

Terms & Conditions:

1. You can make an ABSENT bid for any of the items above.

Please contact Carol prior to the event, by Wednesday 15 May,

before 12 noon.

2. Absentee bids should be via email [email protected]

stating item and number, your name, phone and email plus the

maximum amount you are prepared to go to.

3. Phone bids can also be organised for the night.

Please contact the office.

4. All items sold asis and as provided by the supplier.

5. The auctioneer’s decision is final and binding.

6. All monies will be donated to Challenge (except the auction

of the bike which will be given to Ride for Cancer – Peter Mac).

Payment Terms:

1. Payment for any items is required prior to be handed to you

as the winner.

2. Payment can be made with a credit card, cash.

(cheques only by FIA members).

3. Credit cards will incur a 2% surcharge to cover credit card fees.

4. The person will need to sign a form with their details which

will be processed after the event and a tax invoice will be sent

back to the contact person.


Bright Lights of Melbourne

Includes the signatures of the Culinary world: Matt Preston,

George Calombaris, All Wolf-Tasker, Stephanie Alexander,

Adam d’Sylva, Martin Boetz, Maggie Beer, Adrian Richardson,

Teage Ezard and all the international chefs & presenters -

Nigella Lawson, Rachel Allen, Mat Bans, Ruth Pretty,

Cath Claringbold, Tony Tan, Alexia Johnson, Kogi & Margaret Yu.


2 x Reserved ticket & dinner packages to an AFL game of your choice at the Medallion Club - Etihad Stadium together with dinner in the Grille Steakhouse, including 4hr beverage package

1 x Framed Melbourne Food & Wine Festival Apron from Master Class

Auction #1

Auction #2

Donated by

Donated by

f ive star events

www.meccompany.com.au

f ive star tickets

f ive star service

Value: $750

Value: Priceless


Take a forgiving geometry and a performance carbon fibre

frame. Now add Shimano 105 componentry, take a step back

and try to hide your grin!

The Cadent is built more comfortable for long road rides while

being quick on any attack, hill or sprint finish. The more forgiving

geometry reduces physical stress without reducing performance.

Expect a faster, more enjoyable ride and a quicker recovery time.

Who wouldn’t want that?

2013 carbon road bike - Avanti Cadent ER II 2 Click on the logo below for full specs

Auction #3

Donated by

Value: $2,229.95

Donation is conditional on the successful bidder collecting the

bike from the Avantiplus shop in Frankston. This is because we

need to respect the Avanti delivery and warranty process which

involves fitting the customer to the right size bike, adjusting the

bike to measure with the appropriate tools at the shop and

maintaining customer records. (In the event that we don’t have

the required size on the shop floor we would order one as

necessary from Avanti).

The bike comes without pedals of course, the successful bidder

is offered 10% discount on all accessories purchased at time of

collection.

The money from this auction will be donated directly to

Peter Mac on behalf of the FIA Deb’s Team who are

competing in the Ride To Conquer Cancer in October.


The package will be 1 night’s accommodation in a Luxe room,

parking and 28 access (our club lounge). 28 offers;

• complimentary breakfast (weekdays 06:30am -10:30am,

weekends 07:00am - 11:00am)

• complimentary pre-dinner drinks between the hours

of 17:30pm - 19:00pm

• complimentary tea, coffee or soft drinks till 19:00pm daily

Crown Metropol Melbourne offers the most luxurious style and

your stay will be a very special experience.

Enjoy your night away with a seat at the Movies in the comfort of Gold

Class with 2 seats and this also includes your food and beverage.

• 32GB of Storage

• 9.7” Display

• Ultrafast Wireless

• Cellular

• Bluetooth 4.0

• Dual-Core A6X with Quad-Core Graphics

• iSight Camera

• FaceTime HD Camera

• Video Recording

• Black in Colour

This also comes with a black case and a blue tooth compatible

keyboard, great for the executive on the move!

Apple iPad 3 with Retina Display

Crown Metropol Melbourne

Auction #4

Auction #5

Donated by some special industry friends

Donated by

Luxe Room

Club 28

Value: $858

Value: $1,100


• Dual-Core A6X with Quad-Core Graphics

This also comes with a black case and a blue tooth compatible

keyboard, great for the executive on the move!

Apple iPad 3 with Retina Display

Auction #4

Donated by some special industry friends

Value: $858

Enjoy your night away with a seat at the Movies in the comfort of Gold

Club 28

Luxe Room


Travel to Vietnam and savour its culture and cuisine from

Hanoi to Ho Chi Minh City

Chop, slice and eat your way through Vietnam, experiencing one of the

freshest and most fragrant cuisines on the planet. From pho and ancient

buildings in Hanoi, banh khoai and imperial citadels in Hue, banh xeo and

lantern-lit streets in Hoi An and banh canh and pulsating markets in Ho

Chi Minh City, experience Vietnam’s cuisine and its tightly woven place

within its culture. Drink in cafes and beer halls that sprawl out over city

streets, buy fruit from wicker baskets draped over a vendor’s shoulders

and sit at market stalls as aromatic noodle soups are whipped up in front

of you. Experience all of Vietnam’s iconic sights, spend time cooking with

some of the country’s top food experts and get a true taste of Vietnam on

this delectable real Food Adventure.

• Sip bia hoi beer in one of Hanoi’s colourful beer halls

• Eat Hanoi’s best street food at the bustling Don Xuan Markets

• Sail the emerald-green waters of breathtaking Halong Bay

• Slurp bun bo hue (beef and vermicelli noodle soup), Hue’s local specialty

• Bike through herb gardens of Tra Que Village

• Be part of the raucous making of banh xeo (savoury crispy pancake)

in Hoi An

• Learn the secrets of central Vietnamese cooking at Hoi An’s

celebrated Morning Glory Cooking School

• Float past markets and farms on your way to a welcoming homestay

on the Mekong Delta

Your return flight for one passenger is included and the airline will be

determined by the provider and based on availability. (Please liaise with

Carol at FIA to book this package).

Valid for use until 31 December 2013

Food Adventure toVietnam for 12 days & flight (for ONE person only)

Auction #6

Donated by

Value: $2,595

Vietnam for 12 days & flight (for ONE person only)


Enjoy 5 nights in a holiday home filled with everything you need, at The

Rothschild House in picturesque Queen Charlotte Sounds, Marlborough at

the top of the South Island in NZ. Your view will be of water and an amazing

view down the sounds, watching the boats, listening to the birds and

enjoying this tranquillity and peacefulness. Only 45 mins to the wineries,

Carol has also included a lunch voucher at Wither Hills Winery. You

also have a ½ day Kayak Hire on the tranquil Marlborough Sounds for

four persons.

ACE Car Rentals will also provide you with a Tourist car for 7 days.

This will be for the rental car and standard insurance only, for pickup from

and return to our Picton branch.

The only way to cross the Cook Straight from Wellington Picton is with

an Interislander family pass for four guests.

* blockout periods do apply

A table for four (4) guests in The Terrace Restaurant

at Flemington Racecourse.

(includes racecourse admission, racebook, reserved table

location with full view of racecourse, magnificent three course

a-la-carte lunch, afternoon tea and VIP car parking)

Available for any of these race days:

Sat 8 June / Saturday 22 June / Saturday 6 July /Saturday 20 July.

Flemington Raceday Dining Package

NZ Accommodation, Winery Lunch and Kayak Adventure in Marlborough Sounds

Auction #7

Auction #8

Donated by

Donated by

Value: $880

Value: $2,000


Cellarstack Wine Rack to hold 55 bottles and we will also include

a dozen assorted wines to start off your collection PLUS we have

also includes a set Riedel Glasses - four Vinum Riesling glasses

and four Vinum Shiraz glasses so that you can drinking your wine

Cellarstack Wine Rack,a dozen assorted wines and eight Riedel glasses

Auction #9

Auction #10

Donated by Gycor Wine Racks / Riedel / a variety of wineries

Value: $1,100

Value: $800

Our team of five designers work with your brand and to develop a site to represent the look and feel you wish your company to portray.

It will have multiple page layouts, Includes high quality illustrations and photographs*,

We add your content**, We come to you, Premium functionality pack (including Galleries

and Sliders), Blog, Site submitted to Google, Yahoo and Bing, SEO tuning, Google Analytics

integration, Integrated social media, Google Maps integration, Contact forms, Online

quote request form, Mailing list signup form, Content Management System, Unlimited

self-updates, Daily backups, 12 months tech support, Fully tested on all major browsers,

Tutorial videos, eCommerce (online store) integration using payment gateway paypal,

Mobile and iPad mode, Favicon and Smart Phone icon,CMS training for you and your team,

Monthly performance reports, Email addresses, Hosting, Domain Name Registration.

* Images & Illustrations supplied by customer

** Content supplied and proofed by customer

20 page website - perfect for small to medium business.

Donated by



Our team of five designers work with your brand and to develop a site to represent


We add your content**, We come to you, Premium functionality pack (including Galleries

and Sliders), Blog, Site submitted to Google, Yahoo and Bing, SEO tuning, Google Analytics

integration, Integrated social media, Google Maps integration, Contact forms, Online

quote request form, Mailing list signup form, Content Management System, Unlimited

self-updates, Daily backups, 12 months tech support, Fully tested on all major browsers,

Tutorial videos, eCommerce (online store) integration using payment gateway paypal,





“Ever wanted to experience the open road in a Mercedes-Benz Vehicle? Well now you can...Craig Howard and the team at Mercedes-Benz Berwick will supply you with a beautiful SLK for the weekend.*

Let your imagination run wild as you embrace the thrill of a lifetime. Our vehicles come with a range of options such as heated sports driver and passenger seats, MP3, Satellite Navigation, Reverse Camera, Lane Keeping Assist, Park Assist and Ipod connectivity. # terms and conditions do apply

Bayplay Adventure Tours have a package for some quality family time. Drive down to Mornington Peninsula and stay in Rye with this great offer.

- 2 night stay in one of our Rye Beach cottages for 2 adults & up to 4 children- Free 2 hour bike hire- 25% off our Snorkel with the Sea Dragons Tour- Offer would be valid until December 15th (not including Saturday nights)

Moon Under Water, Fitzroy Chef: Andrew McConnell Enjoy a four course menu and a bottle of wine

Maha, CityChef: Shane Delia Dinner for 2, 8 course Sultans menu, exc wine

Car for the Weekend & Family Accommodation in Rye

Auction #11

Auction #12

Donated by

*Note: (This is for model/advertising purposes only not necessarily reflecting the actual car you will receive for the weekend)

Value: Priceless

Value $ Priceless + Family Time

Dine in a variety of restaurants and enjoy a

variety of culinary experience with some of the

best Chefs in town.

3 x Restaurants = 3 amazing experiences

Culinary Adventure with Melbourne Restaurants Package A

Donated by the restaurants & the chefs

Carlton Wine Room, Carlton Chef Matthew SilovicDinner for 2, with a wine taste with each course


Gazi, , CityChef: George Calombaris OPENS tomorrow night – Friday 17 May - It’s NEW !!a dinner for 4 guests, 3 course sharing, with matched beverages.

True South, Black Rock Chef: Mauro Callegari* Degustation Menu for 4 guests with 5 courses inc wine

Auction #13 Value: Priceless

Dine in a variety of restaurants and enjoy

a variety of culinary experience with some

of the best Chefs in town.

3 x Restaurants = 3 amazing experiences

*Chef Mauro from True South is one of

24 competing for Chef of the Year next month

Culinary Adventure with Melbourne Restaurants Package B

Donated by the restaurants & the chefs

Fitzrovia, St KildaChef: Paul JewsonDinner for 2, exc wine


Raffle Prizes1st prize

Nespresso Pixie machine Donated by Nespresso

Blu-ray DVD Player Donated by Patties Foods

Voucher for Intimate Apparel Donated By Intimo

2 x Tickets to listen to James Reyne at Mebourne Public, DocklandsOn Sunday 8 June 2013 Donated By Darcy Group

Plumm Glasses x 2 & a bottle of red Donated By Plumm

EJ Whitten Legends Game Family Pass (2 adults +2 Kids) on Wednesday 10 JulyDonated By Baker Smith Management

2nd prize

3rd prize 4th prize

5th prize 6th prize


Sponsors

Avantiplus www.allanscott.com

Allan Scott Vineyard NZ www.allanscott.com

Ackerfeld & Goldberg www.travelassociates.com.au/Ackerfeld

Arquilla Wines www.arquilla-wine.com

Baker Smith Management www.bakersmith.com.au

Barokes Wines www.wineinacan.com

Bidgeebong Wines www.bidgeebong.com.au

Bruno Distributors http://brunodistributors.com.au

Builders Arms Hotel www.buildersarmshotel.com.au

Farinacci Pasta www.farinacipasta.com.au

Carlton Wine Room thecarltonwineroom.com.au

Communicate Design [email protected]

Dimattina Coffee http://dimattinacoffee.com.au

Edlyn Foods www.edlyn.com.au

Felice's Place Gourmet Butchers www.fwgp.com.au

Mr Hive Kitchen & Bar Level 28 Lounge, Crown Metropol


Fitzrovia http://fitzrovia.com.au/

Gazi Facebook/Gazirestaurant

Glendal Foods http://gfoods.com.au/

Intimo www.intimo.com.au

Intrepid Travel www.intrepidtravel.com

Imports of France www.importsoffrance.com.au

King Salmon Australia www.kingsalmon.co.nz

Kraft www.deliciouskitchen.com.au

Little Creatures https://littlecreatures.com.au

Maha www.mahabg.com.au

Mars Foodservices Australia www.marsfoodservices.com

Mercedes Benz Berwick www.mbberwick.com.au

MEC Corporate Hospitality www.meccompany.com.au

Metropolitan Foods www.metropolitanfoods.com.au

Moon Under Water www.buildersarmshotel.com.au

Mojo www.winesource.com.au

Movenpick www.moevenpick-icecream.com

Ninth Island www.crackawines.com.au/Ninth_Island

f ive star events

www.meccompany.com.au

f ive star tickets

f ive star serviceFitzrovia


Sponsors continued

Nestle Professional www.nestleprofessional.com/australia

North East Victoria Tourism Board www.victoriashighcountry.com.au

Ocean Made www.oceanmade.com.au

Patties Foodshttp://www.patties.com.au

Prahran Market www.prahranmarket.com.au

Red + White www.redandwhite.com.au

Sea Kayak Adventureswww.nzseakayaking.com

Simplotwww.simplot.com.au

Stoddartwww.stoddart.com.au

Suzanne Symons Photographywww.facebook.com/suzannesymonphotography

Superior Food Serviceswww.superiorfs.com.au

True South www.truesouth.com.au

Woods Condiments www.woodscondiments.com.au

Yealands Estate NZ www.yealandsestate.co.nz

Zeneli Flowers www.zeneliflowers.com.au

La Manna Direct www.lamannadirect.com.au


Little Creatures loves beer. We also love Challenge and the work that they do.

A fair bit of creativity and passion goes into the brewing of our beers. It’s this shared spirit of experimentation and creativity that drives us to get involved with events like this - we think it’s pretty great company to be in.

We live over here on the internet www.littlecreatures.com.au, and also hang out here www.facebook.com/littlecreaturesbrewing and here twitter.com/LtCreatures if you want to have a chat.

We are pleased to serve our NZ wine for the Challenge fundraiser.

Located in the Awatere Valley, Marlborough, Yealands Estate produces award winning wines in harmony with the environment.

So good are the Yealands Estate wines that our Single Block Sauvignon Blanc has been awarded the title of the World’s Best Sauvignon Blanc (International Wine Challenge, 2012).

The Interislander is far more than the New Zealand ferry service which bridges the North and South Island. It links our great country. The three-hour, 92km journey between Wellington and Picton is one of New Zealand's most iconic tourist experiences and acknowledged as one of the most spectacular cruises in the world. You will never forget the Cook Strait. It's so spectacular, we named it after the guy who discovered us.

The journey is even better than getting there.

Flowerdale Farm supplies over 150 different varieties of Shoots,

Microgreens, Sprouts, Petite Vegetables, Edible Flowers, Salad

Greens and Herbs. We are continually working with chefs and

growers to develop our ever increasing range so that we can

regularly bring new products to you. Flowerdale Farm is a

leading produce supplier to independent green grocers,

top end retail providores and supermarkets nationwide.

Yealands Estate Little Creatures

Interislander Flowerdale

we named it after the guy who discovered us.

The journey is even better than getting there.


Today we are the Fine Wine Gourmet Pantry and our aim is to provide exceptionally high quality and a diverse range of meats and Deli products along with a variety of selected wines to accompany our customer’s healthy eating choices. We welcome you to come in and see for yourself! We are proud to supply meat to Mr Hive Kitchen & Bar and to support the Challenge event.

Ocean Made Seafood in Collingwood is one of Melbourne’s leading retail and seafood wholesalers and with more than 30 years of combined experience, owners John and George are recognised as leaders in the industry. Some of Melbourne’s finest restaurants and hotels go to Ocean Made for the freshest seafood from all over Australia; ranging from Tasmanian salmon, Gold Band Snapper from off the West Australian coast, magnificent live crays from King Island and succulent oysters from South Australia, Tasmania and NSW.

When aspiring to exceptional culinary standards, not all salmon are created equal.

ORA King salmon is the best of our unique breed of King salmon, nurtured throughout their lifecycle to ensure the finest result.

ORA King salmon is inspired by and created for fine dining chefs around the world.

Ocean Made Felices

ORA King Salmon Mercedes Benz

This event has been organised by Foodservice Industry Australia PO Box 8308, Armadale VIC 3143, AustraliaP: (61 3) 9527 8635 M: 0414 367 888E: [email protected] W: www.foodserviceindustry.com.au

THANKYOU to all the Charity Committee and to all the suppliers, Chefs, Restaurants, FIA members and all other partners for their help to make this event happen.

A very BIG thank you to Crown Metropol and to Mr Hive Kitchen & Bar for allowing us to come to their beautiful hotel and to be so accommodating for the FIA.

All creative and content has been designed by Greg at Communicate Design. We are most grateful for his work and the huge amount of time spent on this project.

CHallenge Magazine

Documents

Transcript of CHallenge Magazine