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    E. Wainright Martin

    Carol V. Brown

    Daniel W. DeHayesJeffrey A. Hoffer William C. Perkins

    MANAGINGINFORMATION

    TECHNOLOGYFIFTH EDITION

    CHAPTER 15

    MANAGING THE INFORMATIONSYSTEMS FUNCTION

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    Rapid technological change

    Exploding applications and data

    Growth in business managementunderstanding of technology

    Frequent external shocks

    THE CHALLENGES FACINGISLEADERSHIP

    Page 582-583

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    IS leadership must manage these

    organizational assets:

    Human resources Organizational data

    Physical infrastructure

    Applications portfolio

    MANAGING THEASSETS INAN

    ISO

    RGANIZATON

    Page 583-584

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    Provide specialized IT

    training for ISprofessionals and others

    MANAGING THEASSETS INAN

    ISO

    RGANIZATON

    Page 584

    Developing Human Resources

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    MANAGING THEASSETS INAN ISORGANIZATON

    Page 584-585Figure 15.1 Selected IS ManagementPositions (1 of 3)

    Possible IS Management Positions

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    MANAGING THEASSETS INAN ISORGANIZATON

    Page 584-585Figure 15.1 Selected IS ManagementPositions (2 of 3)

    Possible IS Management Positions

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    MANAGING THEASSETS INAN ISORGANIZATON

    Page 584-585Figure 15.1 Selected IS ManagementPositions (3 of 3)

    Possible IS Management Positions

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    Develop policies and

    procedures to managean IT systems physical

    assets computer

    hardware and networks

    MANAGING THEASSETS INAN ISORGANIZATON

    Page 584

    Improving the Physical Infrastructure

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    Infrastructure management issues addressed

    in policy statements:1. Location

    2. The workstation

    3. Supported operating systems

    4. Redundancy

    5. Supported communications protocols

    MANAGING THEASSETS INAN ISORGANIZATON

    Page 586-588

    Improving the Physical Infrastructure

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    Infrastructure management issues addressed

    in policy statements (cont.):6. Bandwidth

    7. Response time on the network

    8. Security versus ease of access

    9. Breadth of network access

    10.Access to external data services

    MANAGING THEASSETS INAN ISORGANIZATON

    Improving the Physical Infrastructure

    Page 586-588

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    Most companies cannot operate without

    software applications they are critical assets

    Just as physical infrastructure, software

    portfolio needs managed as an asset

    MANAGING THEASSETS INAN ISORGANIZATON

    Managing the Applications Portfolio

    Page 588

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    A company must know:

    What software it owns Where it is located

    What it does

    How effective it is

    What condition it is in

    MANAGING THEASSETS INAN ISORGANIZATON

    Managing the Applications Portfolio

    Page 588

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    Policies and guidelines must exist for the

    development and maintenanceof ISapplications

    Maintenance should be treated as an activity

    necessary to preserve an assets value

    MANAGING THEASSETS INAN ISORGANIZATON

    Managing the Applications Portfolio

    Page 588

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    Application portfolio policies must address:

    1. Assumed user2. Application location

    3. Process-driven or data-driven design

    4. Evaluation criteria for new applications systems

    MANAGING THEASSETS INAN ISORGANIZATON

    Managing the Applications Portfolio

    Page 588-590

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    Process-Driven Design

    Collects, manipulates,and stores only data

    needed to operate a

    particular process

    Most often used in thepast

    Data-Driven Design

    Concentrates on alldata needed and

    collects into database

    Each application

    accesses commondatabase for needed

    information

    Managing the Applications Portfolio

    Page 589-590

    MANAGING THEASSETS INAN ISORGANIZATON

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    Ten key issues:

    1. Developing effective change management system (Chapter 12)

    2. Ethical use of IT (Chapter 16)

    3. Agreeing upon the role of the IS organization

    4. Selecting effective IS leadership

    5. Creating an active partnership with business managers

    6. Determining an outsourcing strategy

    7. Designing an equitable financing system

    8. Deploying global information systems

    9. Designing an appropriate IS organization and governance

    system

    10. Ensuring regular performance measurement

    INFORMATION TECHNOLOGYMANAGEMENT SYSTEM ISSUES

    Page 590-591

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    IS organization:

    Role is continually changing

    Needs a mission statement

    Must be future-oriented while fulfilling todays

    requirements Must be aligned closely with business activities

    1. Agreeing Upon the Role of the IS Organization

    Page 588-590

    INFORMATION TECHNOLOGYMANAGEMENT SYSTEM ISSUES

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    IS organization is expected to: Demonstrate business understanding and maintain close

    communication with business managers

    Respond quickly to changing business needs

    Help reengineer business processes to be more customer responsive

    Ensure business can participate in e-commerce

    Keep final customer in mind

    Build systems that provide direct customer benefit Help business managers make better decisions with information

    Use IT for competitive advantage

    Help business integrate IT

    1. Agreeing Upon the Role of the IS Organization

    INFORMATION TECHNOLOGYMANAGEMENT SYSTEM ISSUES

    Page 591

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    IS organization is alsoexpected to: Be steward of organizations IT resources

    Deploy IT resources throughout the organization

    Facilitate productive use of resources

    Lead development of information vision and IT architecture

    Communicate vision and architecture

    Maintain managerial control over important information resources

    Administer corporate data Make current and new IT available at lowest possible cost

    Help business managers know and use technology

    Develop partnership with business managers to exploit technology

    1. Agreeing Upon the Role of the IS Organization

    Page 592

    INFORMATION TECHNOLOGYMANAGEMENT SYSTEM ISSUES

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    Chief Information Officer (CIO):

    A member of executive management team

    Needs mix of business and technical knowledge Guides and unifies entire organizations IT resources

    Masters understanding of business, products, vendors, sales

    channels, customers, and competition

    Recognize IT advantages and where to apply Hires good people and delegates

    Works with executive management team to achieve

    competitive advantage

    2. Selecting Effective IS Leadership

    Page 593-594

    INFORMATION TECHNOLOGYMANAGEMENT SYSTEM ISSUES

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    Senior IS Management Issues: Improving data and IT planning, especially linking IS to the business

    Gaining business value through IT Facilitating organizational learning about and through IT

    Refining the IS units role and position

    Guiding systems development by business managers

    Managing organizational data as an asset

    Measuring IS effectiveness

    Integrating information technologies

    Developing systems personnel

    2. Selecting Effective IS Leadership

    Page 594-595

    INFORMATION TECHNOLOGYMANAGEMENT SYSTEM ISSUES

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    3. Creating an Active Partnership with Business Managers

    Page 595

    INFORMATION TECHNOLOGYMANAGEMENT SYSTEM ISSUES

    Partnershipa critical strategy based on sustaining a

    long-term relationship between IS and businessmanagement

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    IS steering committee or advisory board used to: Ensure frequent interaction

    Set priorities

    Check progress

    Allocate scarce resources

    Communicate concerns

    Provide education

    Develop shared responsibility

    3. Creating an Active Partnership with Business Managers

    Page 595

    INFORMATION TECHNOLOGYMANAGEMENT SYSTEM ISSUES

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    4. Determining an Outsourcing Strategy

    Page 595

    INFORMATION TECHNOLOGYMANAGEMENT SYSTEM ISSUES

    Outsourcing hired outside services to perform some of a

    companys IS operations

    Application service providers (ASPs) provide total

    systems to organizations, ranging from competitive

    intelligence systems to broad ERP applications

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    Outsourcing: Allows an organization to pay only for what it uses

    Trend might relate to the position of the CIO

    Popular, largely due to: Fast pace of technological change

    Dissatisfaction and costs related to past in-house services

    Must be both a remedy for service failures or costs and

    a strategic choice Should not be used for strategic information systems

    with security or privacy issues

    Page 596-597

    INFORMATION TECHNOLOGYMANAGEMENT SYSTEM ISSUES

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    Key factors in selecting an outsourcing vendor:

    Vendor reputation

    Quality of service

    Flexible pricing

    Page 596-597

    INFORMATION TECHNOLOGYMANAGEMENT SYSTEM ISSUES

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    5. Designing an Equitable Financing System

    Page 598

    INFORMATION TECHNOLOGYMANAGEMENT SYSTEM ISSUES

    Typical measures used to track IT costs:

    Total IT budget as percentage of total organization

    revenues or income

    Total IT budget as percentage of total organization

    budget

    IS personnel costs as percentage of total organization

    professional personnel salaries and wages

    Ratio of hardware and software costs to IS personnel

    costs

    Costs for IT hardware and software per managerial or

    knowledge worker

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    5. Designing an Equitable Financing System

    Page 598

    INFORMATION TECHNOLOGYMANAGEMENT SYSTEM ISSUES

    Why is it hard to measure IT costs?

    Some IT costs are hidden No relationship to benefits included in

    these measures

    Benefits may happen after development

    costs occur

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    INFORMATION TECHNOLOGYMANAGEMENT SYSTEM ISSUES

    Measuring Benefits

    No simple way to measure valueadded benefits of IT

    Can track IS performance measures

    over time

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    INFORMATION TECHNOLOGYMANAGEMENT SYSTEM ISSUES

    Controlling IS Costs

    Use IS organizations budget Divide costs:

    Personnel

    Equipment and software

    Outside services

    Overhead

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    INFORMATION TECHNOLOGYMANAGEMENT SYSTEM ISSUES

    Chargeback Systems

    IS chargeback process places control of IS spending

    with business managers, and is used to better understand

    true costs

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    5. Designing an Equitable Financing System

    Page 598

    INFORMATION TECHNOLOGYMANAGEMENT SYSTEM ISSUES

    Why use a chargeback system?

    Assign costs to those who consume Control wasteful use of IT resources

    Overcome belief that IT costs unnecessarily high

    Provide incentives using subsidy

    Change IS to be more business driven

    Encourage managers to be knowledgeable

    consumers

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    5. Designing an Equitable Financing System

    Page 598

    INFORMATION TECHNOLOGYMANAGEMENT SYSTEM ISSUES

    Successful chargeback systems must be:

    Understandable Timely

    Controllable

    Accountable

    Clearly linked to benefits

    Consistent with IS and organizational goals

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    6. Deploying Global Information Systems

    Page 600-601

    INFORMATION TECHNOLOGYMANAGEMENT SYSTEM ISSUES

    Region and country issues influencing

    global IT management:1. Country telecommunications infrastructures

    2. Legal and security considerations

    3. Language and culture

    4. Time zone differences

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    6. Deploying Global Information Systems

    Page 602

    INFORMATION TECHNOLOGYMANAGEMENT SYSTEM ISSUES

    Key trends of global outsourcing:

    Offshore development centers permanent offshorepresence

    Near-shore sourcing outsourcing to countries close to

    home and overlapping time zones

    Multisourcing relying on multiple service providers ina number of companies, based on price and skills

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    6. Deploying Global Information Systems

    Page 603

    INFORMATION TECHNOLOGYMANAGEMENT SYSTEM ISSUES

    Global team manager traits:

    Multiculturalist E-facilitator

    Recognition promoter

    Internationalist

    Traveler

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    7. Designing an Appropriate IS Organization

    and Governance System

    Page 603-604

    INFORMATION TECHNOLOGYMANAGEMENT SYSTEM ISSUES

    Figure 15.8 Classic IS OrganizationStructure

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    7. Designing an Appropriate IS Organization

    and Governance System

    Page 604

    INFORMATION TECHNOLOGYMANAGEMENT SYSTEM ISSUES

    Types of IS Organizational Design:

    Centralized IS applications and resources housed,managed, and controlled centrally

    Decentralized business units have complete control of

    their own IS resources

    Federal attempt to achieve benefits of both centralizedand decentralized

    Customized mixed design in large enterprises where

    each division determines best design for that division

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    2005 Pearson Prentice-Hall Chapter 15 - 39 Page 605Figure 15.9 Common Designs forthe IS Organization

    Centralized Decentralized Federal Customized

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    7. Designing an Appropriate IS Organization

    and Governance System

    Page 605

    INFORMATION TECHNOLOGYMANAGEMENT SYSTEM ISSUES

    Organization design depends on:

    How rest of business is organized

    Type of customer markets, products, and

    geographical spread

    Role of IT within the organization

    Reporting level of most senior IS leader

    Types of technologies managed by IS organization

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    2005 Pearson Prentice-Hall Chapter 15 - 41 Page 606Figure 15.10 Four Types of ISGovernance Mechanisms

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    8. Ensuring Regular Performance Measurement

    Page 606

    INFORMATION TECHNOLOGYMANAGEMENT SYSTEM ISSUES

    Necessary for internal customers to regularly

    evaluate IS organization Need to show if promised cost savings are

    realized

    Required: Agreement on measurable criteria

    Metrics to judge work quality

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    8. Ensuring Regular Performance Measurement

    Page 607

    INFORMATION TECHNOLOGYMANAGEMENT SYSTEM ISSUES

    IS Evaluation Criteria Meeting business objectives

    Responding rapidly and economically to new needs Expanding business or services

    Developing an architecture and plan

    Operating reliable and efficient technology resources

    Focusing on the customer

    Providing quality IS staff Reducing size of backlog

    Satisfying users

    Adopting new technologies

    Figure 15.11 IS Evaluation Criteria

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    8. Ensuring Regular Performance Measurement

    INFORMATION TECHNOLOGYMANAGEMENT SYSTEM ISSUES

    Other measures to evaluate IS performance:

    Service level agreements with internal business units

    can be used to evaluate IS performance

    Annual surveys for each major system

    User satisfaction surveys