COMSATS Institute of Information Technology, Wah Campus.

Business Communication

Course Coordinator:

Ayyaz Qadeer

Lecture:

Effective Communication in Business

Effective Communication in Business

1. Importance and Benefits of Effective Communication

Ancient Heritage for Communication Principles

‘Lifeblood’ of Every Organization Benefits of Effective Communication in

your Career Challenge of Communication in Global

Market

1. Importance and Benefits of Effective Communication

1. Ancient Heritage for Communication

Ancient Greece, Rome & East Significance of Oral and Written Communication Who will discuss the role of effective

communication in Ancient India???2. Lifeblood of Every Organization

Internal Communication Downward Upward Horizontal

External Communication Overall Communication Costs

1. Importance and Benefits of Effective Communication

3. Benefits of Effective Communication in Your Career

A Valuable job requirement See here

Who will bring the 5 ads. requiring the good communication skill???

An essential for promotion See figure 1.1 in ‘Effective Business

Communication’ p. 9

4. Challenge of Communication in the Global Market

4. Developing the right attitude5. Preparing adequacy6. Becoming flexible

2. Components of Communication

1. Context Country & Culture Organization External Stimuli Internal Stimuli

2. Sender-Encoder Encode the symbols

3. Message 5 W’s and 1 H

2. Components of Communication

4. Medium Oral or Written

Oral1. Immediate feedback2. Shorter sentence; shorter words3. Conversational4. Focus on interpersonal relations5. Prompt action6. Less detailed technical

information7. More personal pronouns8. More colloquial language9. Simpler constructions10. More imperative, interrogative,

and exclamatory sentences

Written1. Delayed feedback2. Longer sentences; longer words3. More formal4. Focus on content5. Delayed action6. More detailed technical

information7. Fewer personal pronouns8. More complex constructions9. Useful for permanent record;

detailed documentations10. Possibility of review

2. Components of Communication

4. Medium Oral or Written Inside your organization Outside your organization

5. Receiver-Decoder6. Feedback

See figure 1.3 in ‘Effective Business Communication’ p. 14Click here to see Checklist 1.1

3. Concepts and Problems of Communication

1. Conventions of Meanings Miscommunicated Instructions

Bimonthly Tenement Table

Reaction to Denotations, Connotations, and Euphemisms

Denotations Connotations Euphemisms

2. Perception of Reality Abstracting

Necessary Slanted statements

Inferring Necessary, Desirable Risk of Inferences

3. Concepts and Problems of Communication

3. Values, Attitudes, and Opinions

Favourable or Unfavourable Information Inadequate or Incorrect Information Closed Minds Sender’s Credibility Other Circumstances Affecting Attitude

See Checklist 1.2

4. Nonverbal Communication

1. Appearance

Effect on Written Messages Effect on Oral Messages

Personal appearance Appearance of surroundings

2. Body Language Facial Expressions Gestures, Postures, and Movements Smell and Touch Voice and Sounds

4. Nonverbal Communication

3. Silence, Time, and Space

Silence Time Space

Checklist 1.1Components of Communication

1. Context Have you considered the cultural and organizational

conventions concerning the environment of your message?

Have you thought about the specific reasons for and objectives of your message?

2. Sender-Encoder Recognize that internal attitudes can influence your

message. Realize that the words you use reveal something

about you.

3. Message Is central purpose clear? Is thought given to both verbal and nonverbal

elements of communication?

Checklist 1.1Components of Communication

4. Medium Ask yourself: which medium should I use? The more

urgent suggests oral; the less urgent suggests written

5. Receiver-Decoder Are you, as the sender, aware of the attitudes and

perceptions of your receiver? Are there physical, emotional, mental, or cultural

factors in the receiver which could affect your message?

6. Feedback Have you allowed for feedback to your message? Have you been precise about when you desire the

feedback?

Checklist 1.2

Aids in Overcoming Communication Problems

1. Meanings Choose, if possible, the denotative words over the

connotative word. Through audience analysis, select the term with which

the audience has had the most experience and understanding.

2. Perception of Reality Be sure to provide sufficient information. Be careful with allness terms; not all people will agree. Choose wisely when inferring; enough data must be used

to draw a valid conclusion.

3. Values and Opinions Realize that some audiences do not desire information

which is at odds with their own biases and limited information.

Spend sufficient time on collecting information which is valid and credible