CH Value Chain and Economic Potential
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Transcript of CH Value Chain and Economic Potential
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CH Value Chain and Economic Potential
Franco NiccolucciUniversity of Florence
and
EPOCH
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What is (tangible) CH
• Monuments• Groups of buildings• Sites• Artefacts and museum exhibitsof outstanding value from the point of view of art, history or science
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What about intangible CH?
• Acknowledged as inseparable companion to tangible CH
• More difficult to document, preserve, communicate
There is no tangible CH without intangible CH
but There may be intangible CH without tangible CH
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Intangible heritage
Kris making, Indonesia
Sand drawing, VanuatuThe Kihnu Cultural Space, Estonia
Opera dei Pupi, Sicilian Puppet Theatre
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CH Information
• Research Scholars• Education Students, the public• Preservation Professionals• Enjoyment The public
• Information is instrumental to the goal• Information is influenced by the intended audience• Information is maintained:
– As long as it is useful and advantages are greater than the effort required
– As far as required by the goal
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Examples
• Archaeological information– Produced as result of research– Maintained for administrative purposes– Sometimes created for communication– Including many different formats:
Text (structured/unstructured), images, 3D
– Difficult to re-use, but valuable
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Managing archaeological datasets
• ArchSearch by ADSGeographic coverage
Relevant area
Available data
Summary information
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Geographic information• Archaeological Risk Map
Archaeological MapLänder Lower-Saxony and Baden-Württemberg
Archaeological Map of Romania - CIMEC
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New visit patterns
• A different visitors’ approach– In Italy, 12 state museums and sites (over 460) make 50% of the
visitors (90 sites make 90%)
– 3 UNESCO WH sites (over 32) make 50% of the visitors
The approach to cultural heritage is similar to mass consumption
A few cultural institutions monopolize the cultural market
CHI concerning these best sellers is likely to be more valuable
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Pervasive technology
• There are more mobile phones than people – 107% in Italy
• Young people uses mobiles and SMS as preferred communication tool – and are willing to have services
• Internet chat has substituted the phone for teenagers• Cars come with built-in GPS navigators• Virtual (Internet) travel agencies are substituting real
ones• Potential markets for re-used/value-added CHI
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The pipeline of CHI
DATA CAPTURE
MANAGEMENT& STORAGE
PROCESSING
DISTRIBUTION
• Automatic vs manual
• Huge amount of data• Standardization• Search and retrieve
• Complexity vs accessibility
• Importance of infrastructure
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Problems
• Guidance for users
• Reliability & credibility
• Social value vs economic value
• The cost of services