Ch 1 Introduction to Operations Management

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    Operations Management

    Moutaz Khouja

    Business Information Systems and Operations Management DepartmentThe Belk College of Business Administration

    The University of North Carolina at CharlotteCharlotte, NC 28223

    Ph: (704) 687-7653, Fax: (704) 687-6330

    [email protected]@uncc.edu

    http://www.belkcollege.uncc.edu/mjkhouja/http://www.belkcollege.uncc.edu/mjkhouja/

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    Outline

    Introductions Name cards

    Brief bios

    Suggested info (optional)

    University history

    Job history

    Family and/or friends

    Hobbies

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    Brief bio BSME, MBA, PhD Operations Management

    Married to Lisa Smith for 18 years, three cats.

    Teaching Operations Management, MBA, Undergraduate (UG)

    Topics in Management Information Systems (PhD)

    Quantitative Analysis and Business Statistics, MBA

    Service Operations Management, UG

    Production Planning and Control, UG

    Research and Consulting Inventory Management

    Supply Chain Management

    Pricing

    Applications of Artificial Intelligence to Operations Management

    Cooking, reading

    Very happy to be in Monterrey.

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    What is operations management? Operations management (OM) is defined as the design,

    operation, and improvement of the systems that create anddeliver the firms primary products and services.

    OM is management ofprocesses that produce and distributeproducts and/or services to customers.

    OM objective is make sure that the processes work effectively and

    efficiently. What is the difference between effectiveness and efficiency?

    Efficiency: producing something at the lowest possible cost

    Effectiveness: doing the right things to create the most value forthe firm

    What is value? quality divided by price

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    Typical Operations Decisions and TheirHierarchy

    Strategic level

    Broad scope, long term

    Operational level

    Narrow scope, short term

    Tactical level

    Moderate scope, medium term

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    Physical--manufacturing

    Locational--transportation

    Exchange--retailing

    Storage--warehousing

    Physiological--health care

    Informational--telecommunications

    Transformations

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    Transformation Processes

    Inputs Use resources Outputs

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    What is a Service and What is a Good?

    Classic view:Physical output (tangible) of process Good

    If you drop it on your foot, it may hurt you

    Intangible process Service

    If you drop it on your foot, it wont hurt you

    McDonalds is in Service or Manufacturing sector?

    Every organization is in the service business, T or F?

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    OM in theOrganization

    Chart

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    Core Services

    Core services are the basic things thatcustomers (internal or external) want fromproducts they purchase (quality, on timedelivery, price (cost), etc.) Somewhat easier to emulate or copy

    OperationsManagement

    Flexibility

    Quality

    Speed

    Price (or cost

    Reduction)

    Performance Objectives

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    Value Added ServicesValue-added services differentiate the

    organization from competitors and buildrelationships that bind customers to thefirm in a positive way (sales and fieldsupport, problem solving, etc.)

    Significantly more difficult to copy andimplement

    OperationsManagement

    Information

    Problem

    Solving

    Sales Support

    Field Support

    Value-Added Service Categories

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    Case: Fast-Food Feast, p. 21

    Please read this very short case and visit McDonaldsand one more fast-food restaurant.

    You do not have to eat there but make sure to observeas much as possible how they prepare their meals

    using the seven questions listed on page 21.Also, please read the article McDonald's focus flips

    back to fast

    Discuss case

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    Case Questions

    What do these different fast food restaurants sell? Does each of them sell something different?

    What is different about the operations of theserestaurants?

    Processes, Technology, Service Speed, Capacity, FlexibilityHow do these stores make hamburgers?

    Did you notice any differences?

    What are sources of variability that these stores mustdeal with?

    How do these businesses ensure quality?