Ch 09 creating brand equity tell and show

www.kerwinchu.blogspot.comBe Greedy When Everyone Is Fearful

Show & Tell

By Kerwin Wesley Chu

BRAND

VALUE

Brand Asset Valuator


Components of Brand Asset Valuator

DifferentiationRelevanceEnergyEsteemKnowledge


When you admire someone the usual problem is how to ask her out..


Chances of getting a “Yes” for a first date lies on several factors..

Factors similar to BAV, which can help your chances of a “Yes”


There is a KREED (sic) in asking out that can be followed..


First, you must PROFILE the person..

Determine her hobbies, likes, hangouts, friends..


First ,you must PROFILE the person..

That’s Knowledge.. The degree of awareness about a brand.


Look for common interest s..

Use these as talking points ..


Look for common interest s..

That’s Relevance.. how closely can the consumers relate..


Take advantage of opportunities..BUILD on it..

Shock and Awe…


That’s Energy .. Bringing the brand alive.

Take advantage of opportunities..BUILD on it..


An image you want to be remembered and known for..

Make a GOOD first impression..


Make a GOOD first lasting impression..

That’s Esteem.. consumer’s perception about the brand.


Be different..

Don’t immediately ask for a date..just go out..


Be different..

That’s Differentiations.. stand apart from its competitors.


When you want to ask someone out, just follow the KREED (sic)

KnowledgeRelevanceEnergyEsteemDifferentiation


When you want to ask someone out, just follow the KREED (sic)

ProfileCommon InterestBuild opportunitiesGood ImpressionJust go out


Show & Tell

By Kerwin Wesley Chu

BRAND

VALUE

Brand Asset Valuator

Education