Ch 03 mk 2014
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Transcript of Ch 03 mk 2014
![Page 1: Ch 03 mk 2014](https://reader036.fdocuments.in/reader036/viewer/2022062313/558cc255d8b42a171a8b4651/html5/thumbnails/1.jpg)
marketingis safuZvlebi 2014 Tavi III – marketinguli garemo
Caucasus University2014
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ლექციის თემები
• garemo faqtorebi romlebic zemoqmedeben kompaniis SesaZleblobebze
• kompaniis da marketinguli garemos uriTerTdamokidebuleba
• mikro da makro garemo
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marketinguli garemo
mikrogaremo – Zalebi, romelTac uSualo kavSiri aqvT organizaciasTan da ganapirobebs mis urTierTobas momxmareblebTan.
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marketinguli garemo
makrogaremo – socioeTikuri Zalebi,
romlebic zegavlenas axdenen
mikrogaremoze
igulisxmeba rom maTi gakontroleba SesaZlebelia kompaniis mier
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kompaniis Sida garemo
მარკეტინგი
კომპანია
მომწოდებლები
მარკეტინგულიშუამავლები
მყიდველი
კონკურენტები
საზოგადოება
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• uzrunvelyofen kompanias saWiro resursebiT produqtisa Tu momsaxurebis შექმნის mizniT
momwodeblebi
• exmarebian kompanias saboloo myidvelamde produqtis mitanasa da realizaciSi
Suamavlebi
• sxva organizaciebi, romlebic mocemuli kompaniis samizne bazars msgavsi saqonliTa da momsaxurebiT emsaxurebian
konkurentebi
• adamianTa jgufi, romelic kompaniisadmi avlens realur an potenciur interess, razedac damokidebulia kompaniis miznebis ganxorcieleba
sazogadoeba
mikrogaremo
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myidvelTa tipebi
kompania
samomxmareblo bazari
biznes bazari
meoradi bazari
Saxelmwifo bazari
saerTaSoriso bazari
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kompaniis makrogaremo
kompania
demografiuli
Zalebi
EekonomikuriZalebi
bunebriviZalebi
teqnologiuriZalebi
politikuri Zalebi
kulturuliZalebi
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kompaniis makrogaremo
• mosaxleobis Seswavla zomis, simWidrovis, adgilmdebareobis, asakis, rasis, sqesis, profesiisa da sxva statistikuri maCveneblebis mixedviT
demografia
• faqtorebi, romlebic zegavlenas axdenen momxmareblis msyidvelobiT unarze da moxmarebis struqturaze
ekonomikuri
• bunebrivi resursebi, romlebic sWirdeba organizacias warmoebisaTvis da romelzec zemoqmedebs marketinguli qmedebebis Sedegad
bunebrivi
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kompaniis makrogaremo
• kanonebis, saxelmwifo dawasebulebebisa da sxva struqturebis erToblioba, romlebic zegavlenas axdenen da zRudaven organizaciebsa da kerZo pirebs
politikuri
• socialuri institutebi da sxva Zalebi, romlebic zegavlenas axdenen sazogadoebis ZiriTadi faseulobebis, gemovnebisa da qcevis formirebaze
kulturuli
• , თანამედროვე მაღალტექნოლოგიური გარემო რომელსაც გავლენა აქვს კომოანიის
ეფექტურობაზეteqnologiuri
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Technological Environment (Consumer Market)
/ იცვლება ბერდება ხშირად ქმნის ახალ ბაზრებს ზრდის წარმადობას და ეფექტურობას
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PESTLE Analysis
Political
Economic
Socio-cultural
Technology
Legal
Environmental trends
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