CGD 318 MART Education Expert/Cgd318mart.com

8/16/2019 CGD 318 MART Education Expert/Cgd318mart.com

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2/20

CG !1" Entire Co$rse

'(R M(RE C)ASSES *ISIT+++.cg#!1"mart.com

CGD 318 Week 1 DQ 1 What is Public RelationsCGD 318 Week 1 DQ 2 Public Relations and CrisisManagementCGD 318 Week 1 Quiz

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3/20

CG !1" -ee 1 1 -hat is $lic Relations

'(R M(RE C)ASSES *ISIT

+++.cg#!1"mart.com

-hat is $lic Relations2 !ssess a minimum o"t#o de$nitions o" %ublic relations "rom the coursematerials and &our o#n research' Com%are andcontrast the ma(or di)erences andinterrelationshi%s bet#een %ublic relations and

(ournalism' *as %ublic relations in+uenced &ourbu&er beha,ior- .&nthesize the course materialsand other research to su%%ort &our res%onse'Res%ond substanti,el& to at least t#o o" &our

classmates/ %ostings'

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4/20

CG !1" -ee 1 3 $lic Relations an# Crisis Management


+++.cg#!1"mart.com

$lic Relations an# CrisisManagement. Re,ie# the ,ideo0 ack Welch on

o&otas PR Disaster' *o# does Dr' Welch assess o&ota/s %er"ormance- 4ased on the coursematerials and the ,ideo and other research0s&nthesize the conce%ts and gi,e an illustration o"ho# o&ota might ha,e changed %ublic %erce%tionusing PR in

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5/20

CG !1" -ee 1 $i4


$i45

1. -hen ste&s are taen to re&air#amage 6rom the crisis an# to &revent it 6romha&&ening again it is +hat ty&e o6 strategy23. Accor#ing to the te%t clients o6ten

critici4e &$lic relations 8rms 6or all o6 the6ollo+ing E9CET5!. -hat is not a contingency 6actor that&$lic relations &ro6essionals m$st tae intoacco$nt in managing a con:ict +ith its &$lic2

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6/20

CG !1" -ee 3 Assignment To Acce&t orRe;ect a Client


+++.cg#!1"mart.com

To Acce&t or Re;ect a Client' ! #ell5kno#n%ro"essional baseball %la&er is sus%ected o" ha,ing

used steroids and other %er"ormance5enhancingdrugs' *e has not been charged' *is agent asks &outo ad,ise and assist him in handling the intensemedia interest in the case'

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7/20

CG !1" -ee 3 1 $lic RelationsResearch


$lic Relations Research. 6denti"& a minimumo" $,e #a&s research is used in %ublic relations'

Discuss the role o" %ublic relations research insetting organizational short5term and long5termgoals #ithin an organization' !ssess the manner in#hich %ublic relations research can hel%%ro"essionals build and sha%e PR cam%aigns'



8/20

CG !1" -ee 3 3 $lics < $lic(&inion


$lics < $lic (&inion. Choose an organizationand identi"& its ke& audiences0 or %ublics' !ssess

ho# these %ublics can ha,e their o%inion sha%ed'Com%are and contrast the in+uence o" the di)erentt&%es o" o%inion leaders and their in+uence onsha%ing %ublic o%inion' Res%ond substanti,el& to atleast t#o o" &our classmates/



9/20

CG !1" -ee 3 $i4


$i4

1. Any 6alse statement ao$t a &erson ororgani4ation that creates &$lic contem&thatre# ri#ic$le or in:icts in;$ry onre&$tation is no+n as5

3. Motivational o;ectives are more#i=c$lt to accom&lish eca$se5

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10/20

CG !1" -ee ! Assignment >e+s Release


>e+s Release. Re,ie# the section entitled 7heormat o" a 9e#s Release: in the beginning o"Cha%ter 1;' Choose an e


11/20

CG !1" -ee ! 1 The A$#ience


The A$#ience. .elect and discuss one o" the"ollo#ing =uestions' Conduct research using theteni,ersit&/s ?nline @ibrar& to su%%ort

the %osition &ou take' Res%ond substanti,el& to atleast t#o o" &our classmates/ %ostings'



12/20

CG !1" -ee ! 3 $lic Relations Tactics


+++.cg#!1"mart.com

$lic Relations Tactics. Re,ie# the %ublicrelations communications instruments in Cha%ter1;0 such as ne#s releases0 brochures0 and

broadcast media' .elect an organization0 andcom%are and contrast the strengths and limitationso" t#o instruments used b& the organization' Whichtactic is least e)ecti,e and #h&- Which tactic ismost e)ecti,e and #h&-

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13/20

CG !1" -ee ! $i4


$i41. This 6orm o6 ne+s #elivery totelevision stations m$st e care6$lly

consi#ere# eca$se o6 the cost.3. The most +i#ely $se# #oc$mentiss$e# y &ractitioners to ne+s me#ia is the



14/20

CG !1" -ee ? 1 Gloal Im&act o6 $licRelations


+++.cg#!1"mart.com

Gloal Im&act o6 $lic Relations. .elect anorganization "rom the >nited .tates that conducts

business in countries other than the >' .'0 andassess the im%act o" global %ublic relations onbu&er beha,ior



15/20

CG !1" -ee ? 3 @$siness S&ortsTo$rism an# Entertainment


+++.cg#!1"mart.com

@$siness S&orts To$rism an#Entertainment. .&nthesize the course materials

and e,aluate ho# the %ublic relations %ro"essionaleducates the media using a s%eci$c e


16/20

CG !1" -ee ? $i4


1. -hich is >(T a o6ste#eBs c$lt$ral#imension that a##resses a c$lt$ral#iference2

3. The &innacle o6 cor&orates&onsorshi&s is!. The re6$sal to $y the &ro#$cts orservices o6 a com&any is calle#



17/20

CG !1" -ee 1 $lic Relations < >onDro8t (rgani4ations


+++.cg#!1"mart.com

$lic Relations < >onDro8t(rgani4ations. .elect a non5%ro$t organization

A!merican Red Cross0 .al,ation !rm&0 etc'B andassess the role o" %ublic relations in that non5%ro$torganization'



18/20

CG !1" -ee 3 $lic Relations in the31st Cent$ry


+++.cg#!1"mart.com $lic Relations in the 31st Cent$ry' .elect anorganization "rom the >nited .tates and assess the

methods #ith #hich this organization usescommunication instruments such as traditional orsocial media "or its %ublic



19/20

CG !1" -ee 'inal a&er $lic Relationso6 Star$csF


+++.cg#!1"mart.com

or the inal Pa%er0 &ou #ill be e,aluating the %ublicrelations %ractices at an organization based on all

the cha%ters in the course te


20/20

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CGD 318 MART Education Expert/Cgd318mart.com

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