Cfo Survey Report on the Economics of the Cloud

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    Tableofcontents

    ExecutiveSummary 3

    MethodologyandtheSurveyUniverse 4

    SurveyFindings 5

    Appendix:Respondentcompanieslist 10

    TheinformationcontainedinthisdocumentrepresentsthecurrentviewofMicrosoftCorporationontheissuesdiscussed

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    thedateofpublication.

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    Executive Summary

    "The first rule of any

    technology used in a

    business is thatautomation applied to

    an efficient operation

    will magnify the

    efficiency. The

    second is that

    automation applied to

    an inefficient

    operation will magnify

    the inefficiency"

    - Bill Gates

    "Any sufficiently

    advanced technology

    is indistinguishable

    from magic."- Arthur C.Clarke

    "Once a new

    technology rolls over

    you, if you're not part

    of the steamroller,

    you're part of the

    road."- Steward Brand

    "We're changing theworld withtechnology.

    - Bill Gates

    The advantages of cloud-computing are commonly known: You dont need

    upfront infrastructure investment; scaling up is relatively easy; and the service

    provider is likely to be more efficient than your company.

    The ability to pay as you go from a service provider rather than spending

    upfront feels natural to a CFO theres nothing new about buying services.

    Whats new is that cloud-computing offers a delivery and financing alternative

    to one of the bastions of corporate capital expenditures: IT.

    If a CFO can see better cash flow, lower risk and visibility, he or she will likely

    become a cloud-computing convert in no time. It is, however, not always a

    bed of cash flow for everyone. Service level agreements, increasing monthly

    costs and data ownership are all potential trouble spots that will need to be

    resolved.

    While it may not make sense for a company to apply a cloud-computing

    model to every enterprise service, smart CFOs should seriously examine the

    trend for some of their services. The big question now isn t whether to adopt

    cloud computing, but rather, where and when to adopt it.

    The CFO Institute, in association with Microsoft, conducted a survey amongstCFOs and senior finance professionals to gather their perceptions andunderstanding of cloud-computing, and its potential economic and efficiency

    benefits.

    Our CFO Survey revealed the following:

    The majority of CFOs consider investment in technology as a meansto cut costs.

    Reduced up-front costs, increased flexibility, and competitiveadvantage are the key benefits of implementing a cloud computingsolution.

    Over 30% of CFOs surveyed are already using or are considering touse a cloud computing solution, indicating a keen interest in cloudtechnology.

    A concern regarding security and compliance was the number oneimpediment to large Indian corporations in adopting a cloud

    computing solution, followed by loss of control and compatibility.

    One third of CFOs consider themselves responsible for taking thelead in implementing a functional and cost effective cloud computingsolutions. The majority feel that it is the CIOs responsibility

    A high percentage of CFOs were not aware that cloud computing is agreen technology.

    In conclusion. Given the CFOs belief that cloud computing can offersubstantial savings, process flexibility and competitive advantage, they wouldbe keen to explore its implementation provided issues related to security andcompliance and loss of control are managed effectively. CFOs also need to

    be convinced that cloud computing is a proven and tested technology, whichthey expect will happen in due course of time.

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    Methodology and the Survey Universe

    The survey was conducted by the The CFO Institute, in partnership with Microsoft. The results arebased on approximately 30 individual CFO responses.

    (Please refer to the Appendix for the complete respondent companies list)

    Respondent companies by sector Respondent companies by size

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    SURVEY FINDINGS

    The majority of CFOs

    consider investment in

    technology as a means tocut costs

    It is not surprising that a

    majority of CFOs consider

    investment in technology as

    a means of cutting costs.

    Those that thought

    otherwise considered

    investment in technology as

    a means to improve

    processes. The fact that

    costs are reduced is simply

    a side effect, says SK

    Joshi, Director Finance,

    Bharat Petroleum

    Corporation.

    Reduced upfront costs and

    competitive advantage wereconsidered to be to prime

    benefits of cloud

    computing

    helping the company

    react quickly to markets

    conditions is a benefit that

    CFOs are not aware of

    The majority of respondents considered reduced up-front costs, increased

    flexibility, and competitive advantage as key benefits of implementing a cloud

    computing solution. Surprisingly, however, most did not consider its ability to

    enable a company to react quickly to changes in market conditions as a key

    advantage.

    INSIGHT: Michael Schrage, Research Fellow, MIT Sloan Schools Center for

    Digital Business explains that the cloud can accelerate and compress both the

    development and the test times for innovation and change you can do this

    with suppliers and customers. It is a big deal!, he says.

    About 10% of respondents

    had already implementedcloud computing. 20% are

    planning to implement...

    Over ten percent of the respondents had already implemented a cloud

    computing solution, while another twenty percent are planning to implement in

    the near future. A large portion of the respondents had no plans to install cloud

    computing solutions, a thought echoed by Robin Banerjee, CFO, Suzlon who

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    ... those that are not

    planning to implementshould seriously consider

    the needs of those that

    require flexibility from the IT

    infrastructure

    explains that having already invested heavily in infrastructure, they would

    consider it as an option when the time comes to update hardware

    infrastructure. His concerns about cloud computing not being a proven

    technology would hopefully get addressed by then, he says.

    At IL&FS, their internal security policy does not allow the use of wifi networks,thus making it difficult to even consider cloud computing as an option, says SN

    Mukherjee, Chief Operating Officer.

    INSIGHT: Michael Schrage emphasises that the question that needs to be

    addressed explicitly is "Are the business unit heads satisfied with the flexibility

    offered by their existing IT infrastructure, as they are the ones that need to be

    responsive and adaptive to the market changes. Just because you've spent a

    lot of money on something doesn't mean you're getting value. There's a saying

    in America that goes "where you stand" depends on "where you sit". The CFO

    may be happy with how things are going, but the business unit heads may

    think otherwise. Cloud computing can offer low cost flexibility with quick turnaround times., he says

    Concerns regarding security

    and compliance are the

    number one impediment to

    implementing cloud

    computing...

    Currently, a concern regarding security and compliance was the number one

    impediment to large Indian corporations in adopting a cloud computing

    solution, followed by loss of control and compatibility.

    SN Mukherjee explains when we send an email, we don't know where it

    goes it goes into a cloud. We are moving from data abstraction to

    infrastructure abstraction, which can be unsettling.

    11.5

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    15.4

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    Alreadyusingit Plantouseorare

    consideringusing

    it

    Noplans Don'tknow

    WhatisyourstandpointonadopPonofcloud

    compuPng?

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    The majority of CFOs surveyed were fairly neutral when it came to their

    impression of reduced time to impact compared to regular investment in IT

    hardware/infrastructure.

    Although the time to implement a cloud computing solution may be fast,

    additional time will be required to prove that it works, says Robin Banerjee.

    INSIGHT: Time to Impact - if a business unit has a new and interesting

    idea, it can be easily tested on the cloud. It can give a customer the ability to

    customize an order, which would otherwise take forever on traditional ERP

    systemsYou use the cloud to prototype the template with a few customers...

    learn from that, and that becomes your gateway. You then use middleware to

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    CanCloudCompuPngsubstanPallyreducethePmerequiredto

    implementanITsoluPon,ascomparedtoatypicalupfrontCAEX

    basedITprojectdecision?

    1=Stronglydisagreeand7=Stronglyagree

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    integrate the innovation with your existing ERP system, Michael says.

    The majority of CFOs have

    placed a high priority on

    reducing their capex to opexratio...

    The majority of companies have placed a high priority on reducing their capital

    expenditure to operating expenditure ratio, which is all the more reason to

    consider cloud computing as an effective means to reduce capital expenditure

    and increase IT infrastructure flexibility.

    INSIGHT: Cloud computing and traditional computing (ERP etc) are not

    necessarily rivals. If you collaborate with the CIO and business unit heads, you

    can have the best of both worlds. You can have the cloud give agility,

    nimbleness and responsiveness to business process and business units, andhave the existing infrastructure provide centralized support, Michael says.

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    The majority of CFOs feel

    that it is the CIO that should

    take the lead in

    implementing a cloudcomputing solution...

    One third of CFOs consider

    themselves responsible for

    taking the lead in

    implementing a functional

    and cost effective cloud

    computing solution. The

    majority feel, however, that

    it is the CIO who should be

    held responsible for taking

    the lead, and changing ITs

    internal charging model to a

    pay-as-you-go type

    framework. Over ten

    percent felt that the CEO

    should take the lead.

    Many CFOs are not yetaware that cloud computing

    is a green technology...

    A high percentage of CFOs

    were not aware that cloud

    computing is a green

    technology.

    Cloud computing can save

    energy and money. When

    an organisation requires

    additional computing

    power, a cloud computing

    set up can draw on its

    additional computing power

    and resources, just when

    its needed. Energy and

    other associated costs for

    running servers the rest of the time can be avoided. Cloud resources provide a

    reserve that can be allocated without the need to pay for the resource sitting

    idle in one fixed location. Therefore, cloud computing enables an

    organisations IT infrastructure to be far greener than it is currently.

    Toknowmoreaboutcloudcomputingpleasevisit:http://www.microsoft.com/india/cloud/

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    Appendix

    List of respondent companies

    1. ABB Limited2. Abu Dhabi Commercial Bank (ADCB)3. Alok Industries Limited4. Bharat Petroleum Corporation Ltd.5. Bosch Chassis Systems India Ltd.6. Ceat Ltd7. DCM Shriram Consolidated8. Ericsson India9. Essar Projects (I) Ltd10. General Insurance Co. Ltd11. Govt. of India12. HCL Infosystems Ltd13. Infosys Technologies Limited14. Infrastructure Leasing And Financial Services Ltd15. Ispat Industries Limited16. JSW Steel Ltd17. Maharashtra State Electricity Distribution Co. Ltd.18. Mother Dairy19. Punj Lloyd20. Reliance Comm21. Suzlon Energy Ltd22. Tata Chemicals Ltd.23. Tata Consultancy Services24. The New India Assurance Co Ltd25. Toyota26. Voltas27. Wipro