CFL campaign in Prishtina, Gjakova and Gjilan

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Dr. Shemsedin Vehapi

GIZ Prishtina

Socio-economic interviews, accompanying the CFL campaign in Prishtina, Gjakova and Gjilan

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In order to assess the present degree of awareness of households for the subject

of energy efficient lighting A study was conducted in 200 HH in the

municipalities of:

Gjilan (128HH),

Prishtina (44 HH) and

Gjakova (20 HH)

GIZ Prishtina

Stages of Campaign

First phase ( Baseline, August 2010): To each family are donated 10 CFL lamps which

have been replaced with the ordinary lamps and the first socio-economic questionnaire is realized.

Second phase ( First evaluation, September 2010): In a space-time from one month

after replacing the lamps the second evaluation questionnaire is realized.

The third Phase (Second evaluation, August 2011): Since the space time from one

month is quite short and it was impossible to get valid data regarding raising awareness and impact,

the same evaluation process is repeated one year later.

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Socio-economic interviews, accompanying the CFL campaign in Prishtina, Gjakova and Gjilan

AIM OF CAMPAIGN

-Verifying the lighting quality of CFL lights in comparison with ordinary lights.

-Verifying opinions and attitudes of the citizens for CFL lighting compared to the earlier

lighting.

-Identifying citizen’s problems during the use of CFL lights

- The lifetime of CFL lights in real conditions of electric power supply in Kosovo.

GIZ Prishtina

Respondent has ever heard about CFL?

- 28.6% of all respondents confirmed that they are using CFL already, and only 12 % are using CFL because they already knew their advantages

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Basic Data Household B

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Have the respondents recognized any CFL Adds.

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Basic Data Household B

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GIZ Prishtina

Table 3: Average electricity bill; estimated % from

electricity bill used for lighting

Mean

Average electricity bill/month

29.81Euro

Estimated % from electricity bill for lighting

15.19Euro

The average size of all households is 109 m2 and the average number of rooms 6.5 rooms.

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Changes experienced with CFL B

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Positive changes

CFL helps them to save money, CFL has a better light quality, CFL are more durable

Satisfaction with CFL B

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2,1%

4,2%

6,3%

14,6%

52,1%

10,4%

8,4%

2,1%

,0% 10,0% 20,0% 30,0% 40,0% 50,0% 60,0%

Doesn't like the CFL light …

CFl don,t fit with interior design

CFL aren't durable as they promise

CFL do not fit in luminaries

CFL are too expensive(canot …

Don't know where to bye CFL

CFL have Starting problems

Don't know CFL advantages

Graphic 4: Reasons to still use other bulbs besides CFL

Even though most of the respondents showed a high level of satisfaction, there are still 25% of respondents that still use ordinary bulbs besides CFL.

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Problems with CFL B

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© Boardëorks Ltd 2006 8 of 16

74 HH changed in average 2 lights. Total amount of delivered CFL lights is 2000

(10 lights for each household) the amount of broken bulbs is 150, which is 7.5%

of the total amount.

Conclusions

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© Boardëorks Ltd 2006 9 of 16

About 99% of respondents are sure that CFL are much better than ordinary bulbs.

CFL helps them in:

o Saving money because of the less expenses and

o Are more durable and

o Provides them with better light quality

80% of them are ready to replace all their lights with the CFL and 92% are

going to by again CFL lights in case they have to change.

74 HH changed in average 2 lights. Total amount of delivered CFL lights is 2000

(10 lights for each household) the amount of broken bulbs is 150, which is 7.5% of

total amount.

The campaign undertaken not only improved the level of knowledge about the

CFL lights, but also strengthened the positive opinion about the importance of

energy efficiency

Basic Data Household O

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•Intervention with direct suplay of HH with CFL lights seems to be a very effective

way. MED and KEK should think of possibilities to expand this project in order to give

possibility for people to directly become aware of the differences.

•The campaign of direct intervention in HH had a large effect not only to the

participants of project, but also in a wider society. Regarding to the suggestions of

respondents, there should be more similar campaigns in order to raise the awareness

level of wider society.

•Promotion campaign should be organized in different ways: Promotion of CFL

original products, promotion of CFL qualities through the TV, radio and newspaper

advertisements.

• The fact about perception of respondents that CFL protects environment and decorate

the home has decreased from 25% to 7.2%. Is a good indicator that in the promotion

campaigns the focus should be also oriented in importance of CFL lights for the

environment protection as a very important issue.

•It is also necessary to strengthen control over the different supplying companies with

CFL lights and protect citizens from buying a fake light. This affects largely the general

opinion of citizens about the quality of CFL lights.

GIZ Prishtina

Socio-economic interviews, with 800citizens, in 5 biggest cities

of Kosovo C

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in 5

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The survey was done in august 2011 with the 810 citizens from 5 different cities:

Prishtina (212) Gjilan (156) Gjakova (127) Prizren (151) and Peja (164).

The main objective of the survey was to : To gather information for the knowledge level of the respondents regarding CFL lighting. To measure the awareness level regarding the electric efficiency Their opinions and thoughts about the quality of efficient lighting and Their opinions for the organization of a further campaign for the information and awareness of the population

GIZ Prishtina

Knowledge about CFL

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Is it worth to instal

CFL

Percent

Yes 97,5%

No 2,5%

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Opinions about CFL quality

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82% of them have CFL installed at their homes

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Opinions about campaign

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Most of respondents think that it’s the KEK and the Government’s responsibility to

stimulate people to use CFL light.

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Conclusions

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There are only 1.2% of respondents from all samples that don’t have any

information about CFL lights.

The level of respondents knowledge about CFL quality has important impact in

their opinion about CFL price.

About 96% of respondents agree that there should be a campaign organized to

inform people about CFL.

Most of them think that the best way to inform people is to use TV and Radio as

broadcasting sources.

Most of respondents think that it’s the KEK and the Government’s responsibility,

to stimulate people to use CFL lights.

Many of them think that there should be an organized marketing campaign which

will go through different advertising recourses, mostly T , Radio and newspaper.

There are no significant differences between male and female respondents

regarding their level of their knowledge about CFL, Their general opinions and other

issues connected with CFL and energy efficiency.

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Recommendations

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There is a need for further information of people, through different campaign activities to

inform them about the qualities of CFL lights.

According to the fact that the TV is one of the most powerful broadcasting tool, the MED

and KEK should think to use it as a very effective way to inform people

It is good to undertake organized campaigned which will focus on accurate information of

citizens towards possibility of energy saving through use of CFL lights.

To inform people about the possibilities to find original lights and to avoid the misuse of the

different companies that supplies them with fake ones.

Ministry of Economic Development together with the KEK must organize the stimulating

package for people, in order to use CFL lights. It may be a good idea to have a joint project

coordinated from the Ministry, KEK and to develop them through the Municipality

involvement, in different advertising and stimulating activities.

Best way to stimulate people to use CFL is to try to find different ways to lower the price of

CFL and organize different promotion campaign.

GIZ Prishtina

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