CFA UK Stepping Ahead – Developing The Perfect Pitch UK Stepping Ahead – Developing The Perfect...
Transcript of CFA UK Stepping Ahead – Developing The Perfect Pitch UK Stepping Ahead – Developing The Perfect...
CFA UKStepping Ahead – Developing The
Perfect Pitch
Sarah Dudney * Karen Hale
29th February 2012
Learning methodologyand follow up
• Insights, discussion, reflection
• Practice
• Develop your own action plan with key datesof achievement
© Ignite, Sarah Dudney and Karen HaleFebruary 2012. All rights reserved
Session outline
• By the end of the session attendees will have learntthe following:
• Finessing your pitch
• Does your business dress mirror your message?
• What is your own campaign for successfulnetworking?
© Ignite, Sarah Dudney and Karen HaleFebruary 2012. All rights reserved
Ignite career quiz
1) Who likes talking concisely about their own achievements.And does it?
2) Who thinks ahead and thinks about their audience ?And dresses for that audience ?
3) Who actively prepares for successful networking.And does it ?
© Ignite, Sarah Dudney and Karen HaleFebruary 2012. All rights reserved
The elevator pitch – refresh
Skills Attitudes Knowledge Experience
1. Take a sheet of A4 paper, put your name in a circle in the centre and thenfrom the circle four arms with skills, attitudes, knowledge and experience
2. Write all that comes to mind in these categories
3 Next take out the words that you do not want to do. Then rank in orderall those aspects that a potential employer would be interested in
4 Finally write this in the third person
5. Revise and then practice, practice and more practice
Source Max Eggert The Perfect CV
© Ignite, Sarah Dudney and Karen HaleFebruary 2012. All rights reserved
Flag up the contents
“Two seconds is all it takes” – Malcolm Gladwell
© Ignite, Sarah Dudney and Karen HaleFebruary 2012. All rights reserved
In the witness box
Information processing
83-93% vision (55% facial expression)5-11% hearing (38% vocal tones)2-6% the rest
Non verbal more believable
Non verbal is multi channelled
Non verbal is continuous broadcast
Source: Michael Isaac Forensic Psychiatrist
© Ignite, Sarah Dudney and Karen HaleFebruary 2012. All rights reserved
A picture speaks a thousand words
76 % of UK bosses would decide against hiring a candidate because they deemedtheir clothing inappropriate
Source: Survey by senior executive careers site The Ladders.co.uk© Ignite, Sarah Dudney and Karen Hale
February 2012. All rights reserved
How to create your personal brand
© Ignite, Sarah Dudney and Karen HaleFebruary 2012. All rights reserved
What to wear where
Mark Zuckerberg
Sheryl Sandberg
Levels of formality
© Ignite, Sarah Dudney and Karen HaleFebruary 2012. All rights reserved
People who maintain a consistently attractive appearance have greater economic success thanthose whose appearance and style fluctuate over time, up 20% higher earnings
Biddle and Hamermesh 1998
Business casual
Choose important separatesand
accessorize well
Levels of formality ?
© Ignite, Sarah Dudney and Karen HaleFebruary 2012. All rights reserved
Levels of Formality with ColourWhite, Ivory, Blue, Pink and Lilac (avoid black)
Levels of Formality with PatternPlainStripes - one colour on white with equal frequencyStripes - two colours or more, varied frequencySmall checkBold check
Strategic dressing - shirtsby
by
Make the pattern of the shirt different from the pattern of the tieOr if you wear a striped shirt with a striped tie make sure stripes are not identical in size
and run in a different direction
Style: shirt, tie & suit patterns
Only two patterns per outfit(avoid wearing a striped shirt with a striped tie and a pinstriped suit)
by
Choose an important top
© Ignite, Sarah Dudney and Karen HaleFebruary 2012. All rights reserved
In the witness box
Information processing
83-93% vision (55% facial expression)5-11% hearing (38% vocal tones)2-6% the rest
Non verbal more believable
Non verbal is multi channelled
Non verbal is continuous broadcast
Source: Michael Isaac Forensic Psychiatrist
© Ignite, Sarah Dudney and Karen HaleFebruary 2012. All rights reserved
© Ignite, Sarah Dudney and Karen HaleFebruary 2012. All rights reserved
Added influence
64 % of directors believe that women in make up look moreprofessional Source Aziz Communications Index
Lisa Kudrow
The man behind the beard
60% of business people thought that a man with a beard could not bebothered to shave or was hiding something.
Source: Aziz Communications Index
© Ignite, Sarah Dudney and Karen HaleFebruary 2012. All rights reserved
Secrets of networking
• Intellectual curiosity and skill at information gathering ask good questions
ASK
• Professional Philanthropy (you get back what you put in)
GIVE
• Professional eavesdropping- always discreetly
GATHER
• Confidentiality and discernment (you don’t have to tell anyone that youare looking for a job, only career opportunities... )
KEEP
• Appreciation –praise your network and your mentors
PRAISE
© Ignite, Sarah Dudney and Karen HaleFebruary 2012. All rights reserved
Secrets of networking - investing social capital
• Build your networking grid – Aim to build 100contacts and prioritise them by proximity to you andyour career goals and objectives
• Boot camp activity– look to double that by 100 in 8-12 weeks and so on, your network will give you morerelevant contacts, plug them in ! Every single namematters.
Diary of a networker
Breakfast /Preparation:It is not who I know but who knows me ? I always introduce myself in a way that is
audible and encouraging and generates interest
Coffee with colleagues – I gain value from the contacts I make and best way forwardis to ask them about themselves !
Lunch with a colleagueCan I list my and discuss 5 major accomplishments in my career ? I do not gossip and
look after information given to me
Drinks with a colleague who is leaving for a new roleI approach all contacts with an open mind and I practise the art of a good
conversation
Supper:I am always an active listener, always positive in spirit and always return the help and
contribute professionally
© Ignite, Sarah Dudney and Karen HaleFebruary 2012. All rights reserved
Networking passions• Corridor conversations, client and team meetings
• Sport....especially football/golf/tennis/badminton
• Industry conferences
• Seminars
• Brokers, lawyers, accountants, other serviceproviders
• Newspapers, industry magazines
Financial Times, FT FM, Hedge Fund Journal,Investment Pensions Europe, The Economist,Bloomberg..........
Data, knowledge, insight, communicate
© Ignite, Sarah Dudney and Karen HaleFebruary 2012. All rights reserved
© Ignite, Sarah Dudney and Karen HaleFebruary 2012. All rights reserved
Your agenda for action
• What will you elect to do after our presentation?
• When?
• How?
• What might be in your way? And how to resolvethis?
• What does your success look like?
24© Ignite, Sarah Dudney January 2012. All
rights reserved
Speaker background
About Sarah Dudney and Ignite
• Sarah Dudney established Ignite in 2011 in response to client demand for more contemporary andrelevant business and career coaching in the investment management industry. Ignite’s workincludes:
– Career coaching with particular focus on those in career transition in City and related fields
– Business coaching for individuals and teams
– Learning and development for City based firms encompassing topics such as Impact and influence to Leadership without Authority
• Sarah Dudney has 11 years experience of search in the City of London working with assetmanagement houses, banks and family offices in EMEA and North America.
• Over the past six years Sarah has written on career management, recruitment and related issuesin financial services for Financial Times, Investment Pensions Europe, Professional Investor andGlobal Investor.
• Her earlier career was spent in Edinburgh working for AEGON in a corporate planning role.
• She is a graduate of the University of Edinburgh
• www.ignitecareer.com
• Mobile 07793204220
© Ignite, Sarah Dudney and Karen HaleFebruary 2012. All rights reserved
Speaker background
About Karen Hale and Ignite
• Karen joined Sarah in 2011 in response to client demand for more contemporary and relevantbusiness and career coaching in the investment management industry. Ignite’s work includes:
– Career coaching with particular focus on those in career transition in the City and related fields
– Business coaching for individuals and teams
– Learning and development for City based firms encompassing topics such as Impact and influence to Leadership without Authority
• Karen has significant experience of advising business leaders from many different sectors on howto create and develop their own consistent business image.
• She consults leading global banks, private banks and family offices,
• She also advises on media presentation for the digital age and works with a leading financiallobbying group on their media presentation.
• Karen also is a guest speaker at the London Business School on business image.
• Mobile -07956626740
• www.ignitecareer.com
© Ignite, Sarah Dudney and Karen HaleFebruary 2012. All rights reserved