CET Strategic Planning

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Strategic Planning

Campus Empowerment Training

March 2013

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Who We Are

Democracy for America

• Founded in 2004 by Gov. Howard Dean

• People-powered political action committee

• Dedicated to changing the Democratic Party from the ground-up

Campus Empowerment Training

• Elect & develop progressive student voices

• Build the next generation of Democrats

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The purpose of this training

• Learn how to backwards plan

• Learn how to calculate the numbers you need

• How to anticipate access needs and issues

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The backwards plan

• Easiest tool to visualize what your goals are

• & how you are going to reach them

• Easily expandable

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Key Principles

1. Explicit & Written

2. Set Specific, Quantifiable Goals. Establish Benchmarks

3. Create a Timeline and Work Backwards

4. Revise and Update

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SMARTer, not harder

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An example of numbers planningCategory Week -3 Week -2 Week -1 Week 0 Total

Tabling 100 Contacts100/10contacts an hour= 10 Vol. Hours

150Contacts150/10 contacts an hour= 15 Vol. Hours

250 Contacts250/10 contacts an hour=25 Vol. Hours

500Contacts

1000 Contacts

1. Decide how many total contacts you need.

2. Decide how many contacts you need during each week.

3. Do the math to figure out how many volunteer hours you need.

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An example of non-number based planning

Category Week -3 Week -2 Week -1 Week -0 Total

Dorm Access

Get incontact with head of residential life and set up a meeting

Meet with head of residentiallife.

Prepare supplies for table in dorm

Table all five days from 10-3.

To have Get out the Vote access to the dorms.

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Questions?

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Step-by-Step Process

Step 1: Identify the Goals, Break Into Realms.

Step 2: Identify the Timeline.

Step 3: Work Backwards, Establish Benchmarks

Step 4: Identify Priorities and SWOT.

Step 5: Revise as Needed.

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Step 1: ID Goals & Break Into RealmsMusgraves for UA Kick-off Meeting

Realm (Responsibility) Goal

Crowdbuilding (Chris)120 people total attendance: 60 from

slate outreach, 60 from clubs.

Media (Claudia)2 LTES, 1 article in school paper & 1 in

alternative paper, 1 campus radio

Speakers & Coalition

Partners (Tom)3 speakers total: Slate, clubs, Greek life

Finance (Dina) $120 from general fund

Logistics (Kyle)Venue, parking, music & sound system,

food, tabling and data collection.

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The rule of halves

• The Rule of Haves- half of the phone numbers you have will answer, half of those people will commit to coming, and half of those who commit will attend.

• 25 attendees = 50 “yeses”= 100 people talked to = 200 numbers

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Step 2: Identify the TimelineMusgraves for UA Kick-off Meeting

Realm

(Responsibility)Thurs Fri Sat Sun Goal

Crowdbuilding (Chris)120 people total attendance: 60 from

slate outreach, 60 from clubs.

Media (Claudia)2 LTES, 1 article in school paper & 1 in

alternative paper, 1 campus radio

Speakers and

Coalition Partners

(Tom)

3 speakers total: Slate, clubs, Greek life

Finance (Dina) $120 from general fund

Logistics (Kyle)Venue, parking, music & sound system,

food, tabling & data collection

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Step 3: Establish BenchmarksRealm

(Responsib

ility)

Thurs Fri Sat Sun Goal

Crowdbuil

ding

(Chris)

- 4

phones

- 4

scripts

- 4 vols

@

3 days

- Confirm 4

vols.

- 4 vols @

3 hrs

= 360 calls

goal = 40

yeses

- Confirm

4 vols.

- 4 vols @

3 hrs

= 360

calls

goal = 40

yeses

- Confirm 4

vols.

- 4 vols @ 3

hrs =

360 calls

goal = 40

yeses

- Reminder

texts

120 people

total

attendance:

60 from slate

outreach, 60

from clubs.

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Questions?

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Step 4: Identify Priorities and SWOT

Realm Thurs Fri Sat Sun Goal

Priorities

1) vol

recruitme

nt

2) News

Advisory,

pitch

3) Sound

system

1) Crowd

building

2) draft,

edit

news

release,

radio feeds

1) finalize

media

outreach

prep

2) crowd

building

1) Media

packets

2) Crowd

Building

3) tabling and

data

collection

1) Media hits

2) Consistent

message

3) Crowd =

120

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Step 4: Identify Priorities and SWOT

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Step 5: Revise as Needed

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Week -4March 25th– 31st

Week -3April 1st-7th

Week -2April 8th-15th

Week -1April 16th-April-22nd

Wk 0April 23rd-29th

Week 1April 30th –May 6th

Goals

Street Team Planning & prep for campaign. 50% of fundraising complete

150 150 300 400 Campaign shut down, thank yous,next steps planned

1000 contacts

Housing & Group Raps

250 250 500 contacts

Phone banking

5 5 10 10 30 hours

Fundraising 60%raised

75% raised 100% raised $2,013

Interest Cards

100 70 30 200

Admin & Priorities

1) Volrctmnt 2) $$

1) Group Raps 2) $$ 3) Replan

1) P/Bs 2) GOTV planning 3) $$

1) $$complete 2) street team 3) GOTV Prep

GOTV!

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Some things to remember

• SMART goals.

• Make sure that your plan includes means and not just ends

• Involve the input of the people responsible for carrying out each section.

• Plan to replan

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Questions?

CET Strategic Planning

Documents

Transcript of CET Strategic Planning