Brand Journalist, Salesforce Marketing Cloud@jasonboies

Jason Boies

THE LATEST SOCIAL MEDIA TRENDS FROM 2013 International CES: Day 2 January 9, 2013

Wednesday, January 9, 13

25,326 Peak of social conversations on Day 2. Highest volume occurred when the show !oor opened, around the time when Samsung was delivering its keynote

2013 International CES Day 2: Over 247,000 Social Conversations

0

7500

15000

22500

30000

12am4am

9am12pm

2pmSocial Media Conversation from Day 1 at CES

Wednesday, January 9, 13

2013 International CES Day 2: Marc Benioff’s “Brand Matters” Keynote

- Salesforce CEO Marc Benioff delivered his “Brand Matters” keynote on Day 2 of CES

- The keynote received nearly 1,500 mentions, which made Benioff the most-talked about speaker on Day 2 of CES

benioffSalesforce

marc

#brandmatters

lovesdisruption

#2013ces

loves

philanthropy

Benioff Keynote Word Cloud

Wednesday, January 9, 13

2013 International CES Day 2: What They’re Saying About Marc Benioff’s “Brand Matters” Keynote

Wednesday, January 9, 13

2013 International CES Day 2: Samsung is the top brand- Samsung leads on the strength of its keynote presentation, with the flexible YOUM mobile phone drawing the most attention: over 16,200 mentions

- Sony is second: 7,200 mentions on the back of its Xperia Z mobile phone, named “Best of CES” by CNET

- LG, Panasonic and Google received nearly the same amount of mentions: ~5,300

Samsung

Sony

LGPanosonic Google

Wednesday, January 9, 13

2013 International CES Day 2: Televisions Still Reign

10,000+Mentions of TVs on Day 2

0 2750 5500 8250 11000

Televisions

Tablets

Smartphones

Apps

Ultrabooks

Mentions of 4K/8K and questions about the future of 3D televisions helped fuel conversation.

Wednesday, January 9, 13

2013 International CES Day 2: #Android Still Leads the Hashtags

0

275

550

825

1100

#android #apple #lookinside #bornmobile #lookforLogiictechMentions

Removing the official hashtags (#2013CES, #CES) as well as generic hashtags (#tech and

#technology), we see #Android still leading the way.

Note: Day 1 and Day 2 data combined

Wednesday, January 9, 13

2013 International CES Day 2: 35-44 year old Males Still Dominating the Conversation

35-44 year olds lead the conversation with 5,488 posts (35.5%)

Males dominate with 65.5% of conversation to Females’ 34.5%

If you’ve ever spent time at CES, you’d understand why this is!

Note: Day 1 and Day 2 data combined

Wednesday, January 9, 13

2013 International CES Day 2: Will.i.am is Still Top Celebrity- Celebrity with most buzz: Recording artist Will.i.am, who spoke on a Day 1 panel at CES (550+ mentions)

- #2: Rapper 50 Cent appeared to show off his headphone line, SMS Audio (300)

- #3: Maroon 5 played a mini-concert at CES (255)

- Rounding out the top 5 are Tim Tebow for his SOUL headphones (126) and LL Cool J with Boomdizzle headphones (85)

Will.i.am

Maroon 5

50 Cent

Tim Tebow LL Cool J.

Wednesday, January 9, 13

Thank You

Wednesday, January 9, 13