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A STUDY ON EFFECTIVENESS OF DISTRIBUTION CHANNEL WITH

SPECIAL REFERENCE TO HYKON INDIA PRIVATE LTD

A Project Report

Submitted to the

UNIVERSITY OF CALICUT, MALAPURAM

In Partial Fulfillment of the Requirement for the Award of the degree of

MASTER OF BUSINESS ADMINISTRATION

Submitted by

RANJITH KUMAR K M

(Reg. No: NCALMBA037)

Under the Guidance of

Mr. R. SARAVANAN

School Of Management

NEHRU COLLEGE OF ENGINEERING AND RESEARCH CENTRE

Pampady, Thiruvilwamala, Thrissur-680 597

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School Of Management

NEHRU COLLEGE OF ENGINEERING AND RESEARCH CENTRE

Pampady, Thiruvilwamala, Thrissur-680 597

DECLARATION

I, RANJITH KUMAR K M hereby declare that the project report entitled

A STUDY ON EFFECTIVENESS OF DISTRIBUTION CHANNEL

WITH SPECIAL REFERENCE TO HYKON INDIA PVT LTD.

THRISSUR. Submitted to the University of Calicut in partial fulfillment of

the requirements for the award of the degree of the Master of Business

Administration is a record of original work done by me during 21 days from

20th August 2012 to 13th September 2012 under the guidance of

Mr. R SARAVANAN, Faculty School of Management, Nehru College of

Engineering and Research Centre.

I also hereby declare that this project report has not been submitted at any

time to any other university or Institute for the award of any degree/

diploma/fellowship or other titles

Place: Pampady

Date: Signature of Candidate

Forwarded

DIRECTOR PRINCIPAL

School of Management Nehru College of Engineering and Research Centre

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School OfManagement

NEHRU COLLEGE OF ENGINEERING AND RESEARCH CENTRE

Pampady, Thiruvilwamala, Thrissur-680597

CERTIFICATE

This is to certify that this Dissertation submitted in partial fulfillment of the

requirement of the degree of Master of Business Administration of the

University of Calicut is a record of bonafide project work done by

RANJITH KUMAR K. M under my supervision and guidance and no part

of this project report has been submitted earlier for the award of any degree

of any University and this report has not been published in part or full in any

other magazine or journal.

Date: Faculty Guide

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ACKNOWLEDGEMENT

It gives immense pleasure to express thanks to all those who help me to the successful

completion of this project work.

Success and happiness are directly related to the achievements of the goals set. The

contribution for the success of this project work came from distinguished persons. I express my

indebtedness to each and every individual who have helped me for the preparation of this project

done at HYKON INDIA PVT LTD (Thrissur).

I express with deep sense of gratitude, the kind co-operation and assistance received at

Star plastics (Thrissur) Ltd. especially to Mr. nijo c jose Regional Managerchannel sales for

giving me the opportunity and permitting me to do the project. My sincere thanks to all members

of administration and employees for the help and co operation extended.

Words are boundless to express my sincere thanks to Prof. RAVI VARMA RAJA,

director, Nehru School of management, for providing me permission, guidelines and facilities for

the project.

Heartfelt thanks to my guide Mr. SARAVANAN [Assistant Professor] department of

MBA, for his immense and valuable guidance which has resulted in the work taking the present

form. I take the privilege to extend my hearty thanks to the faculty members of the school of

management, NCERC for the valuable suggestions throughout the project duration.

Last but not least I wish to extent my gratitude to my PARENTS AND STUDENT

MATES. For the support and co-operation their rendered to me to make this project perfect in its

total. I convey my thanks to all who helped me directly and indirectly to carry out this project

successfully.

RANJITH KUMAR K.M