CERTIFICATE INFOOTBALL BUSINESSMANAGEMENTONLINE - OCTOBER 2017

Diego ValdesDirectorSports BusinessInstitute Barcelona

Tony FaulknerCo-FounderVisionary Sports Investment

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WELCOME TO THE CERTIFICATE INFOOTBALL BUSINESS MANAGEMENT

The Sports Business Institute Barcelona and Visionary Sport Investment in Manchester have the pleasure of welcoming students from around the world every year. Each year we help more and more partici-pants achieve their professional goal of working in the football industry.

In developing the Certifi cate in Football Business Management we wanted to provide our candidates with the opportunity to pursue a top-class education without having to move to Barcelona or Manchester. We wanted to open the doors of possibility to students no matter where they were located and provide them with the opportunity to learn, network, and engage with top football industry professionals.

It is our pleasure to say that we have accomplished that goal. Through the Certifi cate in Football Business Management working professionals and recent graduates can have access to top-class education no matter where they live.

We welcome you to explore the opportunities that this program has to off er you.

Are you ready to reach your career goals with us?

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THE CERTIFICATE IN FOOTBALL BUSINESS MANAGEMENT

“Bridging the gap between an academic approach to sports management and the re-al-life environment of the football industry”

The football industry has seen numerous opportunities and challenges in the last decade. Traditional business models are shifting and new ones continuously emerge. As such, sports properties worldwide are in high demand of industry professionals equipped with the fun-damental business concepts and industry-specifi c skill set who can create value by putting ideas into action.

The Certifi cate in Football Business Management will provide you with the practical knowl-edge, skills, mindset and network to achieve your professional goals within the football industry.

With live, face-to-face virtual classes, multimedia coursework that can be completed from any-where, a renowned international football industry faculty and hands-on learning experienc-es, the program will optimize your career advancement opportunities and accelerate your path towards success in the football industry.

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WHY CHOOSE THE CERTIFICATEIN FOOTBALL BUSINESS MANAGEMENT?

FOOTBALL INDUSTRY RECOGNITION

Recognised by the Centre for Sports Business at the University of Salford in Manchester. Backed by a repu-tation of having trained executives from the top clubs, leagues, federa-tions and other football organizations worldwide

CAREER ADVANCEMENT

Learn the knowledge and develop the skills to optimize your profes-sional opportunities in the football industry

GLOBAL NETWORKING

Share skills, knowledge and net-works by joining an alumni commu-nity made up of like-minded peers and industry executives in over 80 countries across the globe

REAL-LIFE CASE STUDIES

Build a unique set of competencies by learning from what is happening in the football industry today

TOP FOOTBALL GUEST LEC-TURERS

Gain exposure to some of foot-ball’s top industry leaders and deci-sion-makers with experience work-ing for the most important clubs and sports properties worldwide

FOOTBALL MENTORSHIP PROGRAM

Program done in parallel with course consisting of career workshops and individual sessions tailored for the specifi c career aspirations of each candidate

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FORMAT Online with live bi-weekly video conference sessions

DURATION & WEEKLY DEDICATION8 Months / 8-10 hours

MENTORING & GUIDANCEAccess to a number of services for your career development

CORPORATE FOOTBALL TOUR IN BARCELONACorporate Football Tour in Bar-celona, including course gradua-tion ceremony

LANGUAGEEnglish

FEE 6,200€

NEXT INTAKEOctober 2017

REQUIREMENTS Bachelor’s degree, diploma orequivalent.*

*Exceptions will be made for individuals with relevant sports industry experience

PROGRAM OVERVIEW

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YOUR LEARNING EXPERIENCE &METHODOLOGY

Studying the Certifi cate in Football Business Management you will benefi t from the latest technol-ogy-enabled education. Our interactive methodology combines live web conferences led by top football industry professionals with an integral online platform through which the contents of the program are delivered.

1SELF STUDY

ONLINECOMPONENT

2VIRTUALGUEST

LECTURESWITH TOP

FOOTBALLEXECUTIVES

3LIVE AND

INTERACTIVEONLINE

FOOTBALLBUSINESS

LABSESSIONS

4PRACTICAL

ASSIGNMENTSAND FINALPROJECT

5CORPORATE FOOTBALL

TOUR & GRADUATION CEREMONY

INBARCELONA

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TERM 1

1. Introduction to the Business of Football

2. Football Marketing & Sponsorship – Part I

3. Football Marketing & Sponsorship – Part II

4. Stadium Management and Club Operations in Football

5. Financial Management in Football

...........................................................................................................

TERM 2

6. Digital Business Management in Football

7. CRM and Data Analytics in Football

8. Football Fan Engagement and Community Relations

9. Media and Communications in Football

10. Emerging Markets in Football

...........................................................................................................

TERM 311. Performance Management in Football

12. Football HR and Career Management

13. Player Representation in the Football Industry

14. Football Law and Legislation

15. Athlete Brand Management in Football

16. Final Project

* Please note that some program content may be subject to change

ACADEMIC CURRICULUM

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The Certifi cate in Football Business Management brings together international industry executives from the top football clubs, governing bodies and corporations across the world to provide students with the most relevant and up-to-date information from the football industry through online guest speaker ses-sions.

The course is led by Diego Valdes, Director at the Sports Business Institute Barcelona and Tony Faulk-ner, Co-Founder of Visionary Sports Investment and former Performance Manager at Manchester City Football Club. Together they have provided training to executives from across the football industry at a global level including clubs, federations, and media outlets such as FIFA, Club Wembley, Liverpool FC, Manchester United, Manchester City FC, West Ham United, PSG, Inter Milan, Juventus, Galatasaray, he Mexican Football Federation among numerous other top sports properties.

SOME OF OUR CONFIRMED GUEST SPEAKERS INCLUDE:

JOAQUIM CARDONA• FORMER HEAD OF DIGITAL BUSINESS AT FC BARCELONA• BUSINESS DEVELOPMENT MANAGER AT DUGOUT, SPAIN & LATAM• DIGITAL BUSINESS CONSULTANT

Module: “Digital Business Management in Football”

MATTHEW BUCK• DIRECTOR OF PLAYER MANAGEMENT AT THE PFA• PLAYERS’ REPRESENTATIVE OF INTERNATIONAL AND PREMIER LEAGUE FOOTBALL PLAYERS• FA LICENSED AGENT SINCE 2004

Module: “Player Representation in Football”

CLAUDIO BORGES• CRM, DIGITAL MARKETING, ANALYTICS AND LOYALTY AT CITY FOOTBALL GROUP -MANCHESTER CITY FC, NEW YORK CITY FC & MELBOURNE CITY FC

Module: “CRM and Data Analytics in Football”

GRANT DOWNIE, OBE• HEAD OF PERFORMANCE AT MANCHESTER CITY FC ACADEMY• PREVIOUSLY WORKED FOR MIDDLESBROUGH FC, GLASGOW RANGERS FC & THE FOOTBALL ASSOCIATION

Module: “Performance Management in Football”

MARIOS CHRISTODOULOU• OPERATIONS MANAGER AT APOEL FC

• TICKETING MANAGER & SAFETY OFFICER

Module: “Stadium Management and Club Operations in Football”

MARK DAVIES

RICHARD CLARKE

• GLOBAL HEAD OF PARTNERSHIPS AT SWANSEA CITY FOOTBALL CLUB• FORMER HEAD OF NEW BUSINESS AT LEICESTER CITY FOOTBALL CLUB

• FORMER MANAGING EDITOR AT ARSENAL FC • FORMER DIRECTOR OF DIGITAL MEDIA & COMMUNICATIONS, COLORADO RAPIDS (MLS)• SPORTS DIGITAL CONSULTANT

Module: “Football Marketing & Sponsorship”

Module: “Media and Communications in Football”

PEDRO IRIONDO• SENIOR BUSINESS CONSULTANT - SPORTS PRACTICE, KPMG FOOTBALL BENCHMARK• OPERATIONAL REVIEW FOR FOOTBALL CLUBS

Module: “Financial Management in Football”

BAS SCHNATER

MARIO LEO

• FAN ENGAGEMENT, CRM & DIGITAL AT AZ ALKMAAR• MATCHDAY FAN ZONE COORDINATOR, STADIUM EXPERIENCE DEVELOPMENT • GUIDING THE CLUB’S DATA-DRIVEN TRANSFORMATION

• FOUNDER & GENERAL MANAGER RESULT SPORTS• SPECIALISED IN DIGITAL ANALYTICS, COMMUNICATION, MARKETING & STRATEGIC NEEDS FOR ATHLETES, CLUBS, LEAGUES AND FEDERATIONS

Module: “Football Fan Engagement and Community Relations”

Module: “Digital Business Management in Football”

FACULTY

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As an additional complement to the program, students will have the possibility of attending a cor-porate football tour in Barcelona consisting of the following:

• Professional visits to the top football clubs and corporate sporting organizations in Barcelona• Career development workshops for optimizing professional advancement in the football industry• Networking opportunities with industry executives• Cultural and social events in Barcelona• Graduation ceremony

This is a unique experience exposing students to the business models of the most successful sporting organizations in Barcelona and off ering numerous networking opportunities.

*Air fare and accommodation are not included in the program fee. The corporate football tour and graduation ceremo-ny in Barcelona are not mandatory components to complete the program.

For further information, including accommodation queries, and logistical details please contact our Student Recruit-ment & Admissions team by email at contact@sbibarcelona.com

>CORPORATE FOOTBALL TOUR &

GRADUATION CEREMONY IN BARCELONA

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FOOTBALL INDUSTRYRECOGNITION

Having trained executives from the top clubs, leagues, associations, media outlets and brands, the Sports Busi-ness Institute Barcelona and Visionary Sports Investment have undergone rapid growth and are now recognized by the football industry as two of the leading sports business education or-ganizations in Europe and worldwide.

EDUCATING FOOTBALLINDUSTRY BUSINESS LEADERS

Pursuing a certifi cate program in foot-ball business management is about shaping your future without being lim-ited by your geographical location. We have built an online program that gives you access to a world-class education led by leading football industry deci-sion-makers.

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WHAT FORMER STUDENTS SAY ABOUT OUR TRAINING COURSES & METHODOLOGY

Well-researched, engaging, challenging and thoroughly enjoyable, these are fi rst-rate courses useful for both people in the football industry or aspiring to work in football. The content was highly relevant and up-to-date, refl ecting the diff erent approaches to this fast-paced industry, while also looking at the potential developments and opportunities.

SBI Director, Diego Valdes, has fantastic experience in the many aspects of football and has the ability to impart knowledge in an engaging and interesting manner, which en-courages participants to think for themselves and gain a deep understanding of the fi eld. Working in the football industry myself, I have been able to improve my skill-set and ability to perform my job thanks to this course. I would wholeheartedly and without reservation recommend these courses to anyone either in the industry or aiming to gain a fundamental understanding of how football works off the pitch¨.

Richard Lamb, Chief Revenue Offi cer at West Ham United FC (Formely with Manchester United & Inter Milan)

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FOOTBALL BUSINESS TRAININGINDUSTRY LEADERS

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INDUSTRY-RECOGNIZED CERTIFICATION

The Online Certifi cate in Football Business Management is delivered by the Sports Business Insti-tute Barcelona and Visionary Sports Investment and recognised by the Centre for Sports Busi-ness at Salford University School of Business. It is a complementary industry-oriented program of multidisciplinary character.

This certifi cate bridges the gap between an academic approach to learning and the real-life en-vironment of the football industry. As our training initiatives are focused on real-life case study analysis and guest speaking sessions from top football executives they are highly regarded in the football industry. As proof we can proudly say that we have trained executives from the top football clubs, leagues, associations, media outlets and brands.

CERTIFICATION

111

Our team is dedicated to connecting students with a wide range of executives and employers from across the football industry to build your network and optimize your career opportunities.

The program also includes enrollment to the “Career Development in Football” Mentorship Program. It is an eight-month program done in parallel with the course that includes a series of workshops and individual sessions that are tailored to the specifi c aspirations of each candidate based on his/her specifi c career goals, age, geographical location, previous experience, back-ground and overall motivations of working within the football industry.

Students will also have access to several sporting recruitment fi rms which regularly advertise va-cancies in the football industry at a worldwide level.

FOOTBALLINDUSTRYADVISORS

PERSONALCAREER

MENTORSHIPNETWORKING

OPPORTUNITIES

ACCESS TOINDUSTRY

JOBVACANCIES &INTERNSHIPS

DIRECTACCESS

TO SPORTSRECRUITMENT

FIRMS

CAREER DEVELOPMENT IN FOOTBALL MENTORSHIP PROGRAM

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SPORTS BUSINESS INSTITUTE BARCELONA

Calle Bertran 77Escalera B, 3-2

08023, BarcelonaSpain

(+34) 636 293 097

contact@sbibarcelona.comwww.sbibarcelona.com

CONTACT INFORMATION

HOW TO APPLY

To apply for the program please visit www.sbibarcelona.com and fi ll out the online

application form. You can also get in touch with our team via email at contact@sbibarcelona.com