Certi�cation inDigital MarketingBe Future Ready

Vedanta Rojgar Yojana

WhyDigital Marketing? The Time is NOW!

Our CREDENTIALS

63% 91%

Content marketing

Social media marketing

Email marketing

of B2B marketers used content marketing in 2017

of marketers believe their biggest challenge is generating traffic and leads

Content creation is the most important factor in increasing B2B marketing success]

(State of inbound report)

14% of businesses fail due to poor marketing(B2B PR Sense blog)

45% of B2B companies have a formal marketing plans in place(Statistica)

61%of B2B marketers consider a lack of resources - staff, funding and time as the biggest obstacle lead generation.

(Bright TALK)

02% of all revenue is spent directly on a company’s B2B marketing budget(CMO, 2014)

90%of B2B marketers believe in account-based marketing (ABM), but only 20% have in marketing strategy(Sirius, 2015)

31% of B2B marketers use marketing automation to increase revenue(Statistica)

(Statistica)

(Statistica)

CTRs are

More than

of Linkedln users say they more likely tp buy from a company they interact with on Linkedln

(Ironpaper, 2017)

53% 47%

50%

75% of small business owners will include Facebook in their social media strategy

of B2B marketers say email is the most effective lead generation tactic

(Salesforce, 2016)

80% Marketers claim that extending exclusive deals and offering loyalty programs are the most effective mobile campaigns

of B2B buyers report tha tmobile played a significant role in a recent purchase

(Bouston Consulting Group, 2017)60%

higher for B2B email campaigns than B2C email campaigns

From Copyrights Offive, Govt. of India

Training per year

Sectors Covered

Affiliations with Sector Skill Councils

Hours of Learning Delivered

India presence

B2B marketing statistics

ProgramBENEFITS

CorporatePartners

Hands onExposure

IndustryRelevantCurriculum

FlexibleLearning

Future Ready Certification

The certification ensures that you will be equipped with affluent knowledge and effective skill sets to meet the requisites of future demands of global organisations.

The curriculum combines academic elegance and business relevance to facilitate the participants learn basics and best practices of logistics and e commerce, followed by technical tools used to document operational requisites.

This certification program provides utmost learning flexibility. Learn while you earn with online sessions. We accommodate transfer cases and sabbaticals and provide the option to catch up even when you have missed classes.

Industry Collaboration

The curriculum combines academic elegance and business relevance to facilitate the participants to learn the essentials and best practices of digital marketing along with tools utilised to execute a marketing campaign

The program is designed, delivered and endorsed by leading digital marketing organisations. Our corporate partners are involved in curriculum design, facilitating projects, industry lectures and also suggesting pedagogical improvements.

An integral part of the learning experience is the application of techniques where in candidates get hands-on-exposure by dealing with case studies and on tools like Hootsuite, Tweet deck etc.,

ProgramPEDAGOGY

Program DeliveryStudents/Professionals can choose classroom/online/mentorship sessions panning over 90 days.

Online-Learning Management SystemThe program is delivered in two formats.

Students/Professionals can choose the “classroom format” or the“online format” or “combination of both” with mentorship sessions spanning

over 90 days.

Industry Perspective LecturesThis is an important component of the program that complements and

substantiates the learning with an applied orientation. The participants get the opportunity to listen to eminent speakers from leading digital marketing

speakers and assimilate the best practices discussed by them in their lectures.

Experiential LearningThis program is designed to transform candidates to business-ready digital marketing professionals through hands-on experiential learning on relevant Digi-marketing practices. This is achieved through practice exercises, case studies, quizzes and assignments.

ProgramCURRICULUM

Introduction to Digital Marketing••••••••

•••

•

•••••••••

•••

••••

••

•

•••

Digital Marketing StrategySet up digital marketing goalsIdentify and understand target audienceIdentify the digital channels and set-up campaign budgetsDefine KPIs to measure performance of campaignsContent Marketing StrategyDigital Advertising PlanUnderstanding Social Media MarketingFollowing Email Marketing Best PracticesDesigning Search Marketing StrategyApplying website analyticsLeveraging conversion ratesSocial Media and Mobile MarketingCRM and Role of Leadership in Digital MarketingData PrivacyData SecurityCustomer Database and Analytics

Plan and conduct digital market-ing campaigns

Plan and prioritize the set-up of campaigns Delegate tasks to the team members Review the set-up of campaigns Analyze the campaign insights on different channels Making Required Changes in ExecutionTrack and measure the performance of all campaignsPrepare the campaign performance report for the key stakeholders Managing the teamDelegate project tasks and set deadlines Monitor team’s work and give constructive feedback

Basics of MarketingTraditional Marketing vs Digital MarketingInternet and Social MediaImpact of Graphic DesigningWeb Analytical ToolsCompetitor Analysis - ActivityDemographics and Interest profilingIdeal target Customer

BENEFITS

On completing this program, you will:

Be well versed in digital marketing tools and technologies such as SEO, Adwords, Hootsuite etc.,

Apply industry relevant digital marketing techniques including profiling, analysing, targeting, re-targeting, ROI etc.,

Structure a business problem into an digital marketing framework using platforms along with web analytics

Perform data analytics to ensure the result of marketing via tools and technologies used ie., reach, site visitors, product hits etc.,

Present yourself as an ideal candidate for roles such as Digital Marketing Manager, Social Media Marketing Manager, Online Marketing Manager within leading Digital Marketing companies

Upon successful completion of the program, you will receive a

recognised course completion Certificate from Vedanta Foundation

& Quess Corp Ltd

Placement ASSISTANCE

Access to Opportunities with Leading Companies

Workshops on Resume Review and Interview preparation

Career guidance and mentorship by Faculty of Quess and Vedanta along with Industry Experts

Learners complete the PlacementReadiness Evaluation at the end ofthe program to participate in theplacements process.

Roles offered:

PlacementHighlights

• Online Reputaion Manager

• Web Analyst

• Digital Markerting Strategist

• Web Content Manager

• Online Leads Manager

• Social Media Specialist

• Email Marketing Specialist

ParticipatingCompanies

3

Average Salary14,000/-

Highest Salary20,000/-

All eligible candidates will receive 3 offers of placement assistance

0 - 1 year

9900 -12000

1 - 2 years

12000 - 14000

2 - 3 years

14000 -16000

3 - 4 years

16000 -18000

4 - 5 years

18000 -20000

Possible COMPANIES

CareerPROGRESSION

Digital Marketing Associate

Digital Marketing Executive

Digital MarketingSenior Executive

Digital MarketingAssistant Manager

Digital MarketingManager

OtherCERTIFICATION

E-commerce and Logistics

Tourism Management

Hospitality Management

Welding

Health Care

Banking Sales and Marketing

Consumer Sales

Construction Electric Works

ITES - CustomerRelationship Management

Automobile Technician

Data Science

Machine Learning

Digital Marketing

Finance and Accounts

Consumer Durables

ProgramPARTNERS

Vedanta Limited, a subsidiary of Vedanta Resources Limited, is one of the world's leading diversified natural resource companies with business operations in India, South Africa, Namibia, and Australia. Vedanta is a leading producer of Oil & Gas, Zinc, Lead, Silver, Copper, Iron Ore, Steel, Aluminium & Power. For two decades, Vedanta has been contributing to India's growth story. The company is among topprivate sector contributors to the exchequer with the highest ever contribtion of INR 42,560 Crore in FY 2019. Vedanta's operations contribute 1 per cent to India'sGDP as per the IFC report.

Quess Corp Limited (BSE: 539978, NSE: QUESS) is India’s leading business services provider and largest private-sector employer. We offer a host of services to help organizations manage their non-core activities in the areas of Workforce Manage-ment, Operating Asset Management, and Global Technology Solutions across industries and geographies

Excelus specializes in building enhanced employability prospect for the youth of India in collaboration with Government, Corporate and Industry Partners. Our experience in providing business service solutions across various industries pro-vides us with a well-built awareness of industry relevant skill sets..

ClientLIST

AdmissionDETAILS

Applicants should have a Bachelor’s degree.

The program is open for candidates in their final semester and recent graduates with 0-3 years of experience.

Eligibility

Selection Process

Apply by filling asimple online

application form. Admissions

committee willreview and shortlist. Shortlisted candidates

need to appear for an online psychometric

assessment. Candidates will beenrolled for the

certificate program.

Fee inclusions Learning materials, tuition fees and LMS access

Format Weekend and Weekday Classroom Online + Offline Classroom

Program FeeStructure

Option 1 Option 2 Option 3

INR 14,500/- INR 17,000/- INR 19,500/-

Registration feesINR 3,500/-

Down paymentINR 11,000/- atthe time ofregistration

Registration feesINR 3,500/-

Registration feesINR 3,500/-

3 Post Dated Cheques ofINR 4,500 each are to be submitted within 15 days ofregistration

5 Post Dated Cheques ofINR 3,200 each are to be submitted within 15 days ofregistration

Note : All Post Dated Cheques are to be submitted along with bank verification form / letter and signed undertaking

Course Completion

CERTIFICATE

Please contact us:

Quess House3/3/2 Bellandur Gate,Sarjapur Main Rd, Bengaluru, Karnataka 560103

Head OfficeOpp Niranjan Bldg,Corner of ‘E’ Road,Marine Drive, Mumbai-400002.

Tel: 022-22826005/ 022-22818466