CERTIFICATE

This is to certify that Mr. NIKIN.K.NAMBIAR a student of our Institute has completed

his Dissertation in part fulfillment of his MBA. He has carried out a study on

"Effectiveness of online advertising on potential buyers” under my guidance.

Date: Dr. Vineeta Rupani

Place: Bangalore [Alliance Business Academy]

DECLARATION

I NIKIN.K.NAMBIAR, studying in Alliance Business Academy, Bangalore do hereby

declare that this Dissertation Report -"Effectiveness of online advertising on potential

buyers”, has been prepared by me as part of the requirements of the MBA Program of

Bangalore University (Batch of 2003 – 2005). My guide for the Dissertation has been

Dr. Vineeta Rupani

I further declare that this report has not been submitted earlier to any other University or

Institute for the award of any Degree or Diploma.

Date: NIKIN.K.NAMBIAR

Place: Bangalore Reg. No.: 03VWCM6065

DISSERTATION REPORT

AREA OF STUDY:

"Effectiveness of online advertising on potential buyers”

This Dissertation report is being submitted as part of the requirements of the MBA Program of Bangalore University.

SUBMITTED BY

NIKIN.K.NAMBIAR

Reg. No. 03VWCM6065

Under the guidance and support of

Dr. Vineeta Rupani(Faculty, ABA)

ALLIANCE BUSINESS ACADEMYBANGALORE – 560 076

Batch: 2003-2005

ACKNOWLEDGEMENT

I sincerely thank Mr. Sudhir.G.Angur, Honourable President- Alliance Business

Academy, for giving us an opportunity to take up this research. I thank him for being a

constant source of inspiration and encouragement. I would like to express my gratitude to

Dr.B.V. Krishnamurthy, Director and Executive Vice president –Alliance Business

Academy, for providing me support to conduct this research.

I would like to thank my faculty guide, Dr. Vineeta Rupani, for providing me with the

necessary guidance and insights into the dissertation report. Without his continuous help,

suggestions and encouragement it would not have been possible for me to complete the project

effectively. I am deeply indebted to my Program Manager, Prof. M.V. Narasimhan, for his

belief in me. He has been a mentor and a source of energy to me, as always.

I would also express my deep gratitude to my family, friends with out whose cooperation

this project would not have been possible.

NIKIN.K.NAMBIAR

Reg. No: 03VWCM6065