Cereal Nation Catalogue Season 2

1 CEREAL NATION 2011-2012 AUTUMN & WINTER

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CEREAL NATION 2011-2012 AUTUMN & WINTER


Exactly a year ago in 2010, coincidentally

during the Children’s National Day,

a group of artist, illustrators,

photographers, and most importantly

mothers and fathers marked the beginning

of Cereal Nation.

Their collaborative effort was

realized in a children’s line

featuring various pieces of apparel,

accessories, posters and special

edition storybooks that highlights

the spirit of childlike curiosity

concealed under the mischievous

characters of the Cereal Nation kids.

Designed under the direction of

Studio1212, for this season, Cereal

Nation’s latest collection is

inspired by the Memphis movement

once popularized by a group of

postmodernist designers based in

Milan during the 1980s. A movement

fronted by Italian architect and

designer, Ettore Sottsass that

values absurdities and challenges

the idea of formality and function in

its manifestation of design and takes

reference on various art movements

from ancient Egypt, Art Deco, to even

Pop Art.

As the Memphis movement was dispersed

through various mediums of design

platforms - from architecture, interior,

to music - for this collection, with

the thought of experimenting with

various unconventional materials,

unlikely shapes, and striking patterns,

Cereal Nation is introducing a range

of apparel that includes T-Shirts,

Dresses, Foldable Jacket, Hats,

Bags and Board Shorts and a special

collaboration between Cereal Nation

and Kandura ceramics that introduces

a new series of ceramic ornaments in

the form of a Clock, Money Bank, and

a Lamp.

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MEMPHIS DEVO REVERSIBLE HATcolour: off white &

yellow

01 Patterned Side

02 Yellow Side

01

02

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01 MEMPHIS DEVO HAWAIIAN SHIRTcolour: white

02 MEMPHIS DEVO BOARD SHORTcolour: white

01

02


01 MEMPHIS DEVO DRESScolour: white

02 MEMPHIS DEVO SHIRT colour: white

03 MEMPHIS DEVO DRAWSTRING BAGcolour: off white

26 x 35 cm

01

02 03

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01 MEMPHIS FOOTBALL colour: red

02 MEMPHIS DRESScolour: red

01

02

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01 MEMPHIS FOOTBALL colour: eggshell blue

02 MEMPHIS 3/4colour: eggshell blue

03 MEMPHIS DRESScolour: eggshell blue

01 02

03

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MEMPHIS EGYPTIAN

LONGSLEEVE

colour: white

01 front

02 back

01

02

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01 CN BALLOON

colour: black with

glow in the dark

prints

02 CN BALLOON

colour: purple

01

02

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01 02 03


01 LAMP No.1

Glazed Stoneware,

Stainless Steel Stand,

Canvas Head Lamp.

02 LAMP No.2

Glazed Stoneware,


Canvas Head Lamp.

02 LAMP No.3

Glazed Stoneware,


Canvas Head Lamp

04

05 06 07

04 LION WALL CLOCK

Glazed Stoneware

05 MONEY BANK (DOG)

Glazed Stoneware

06 MONEY BANK (CAT)

Glazed Stoneware

07 MONEY BANK (BIRD)

Glazed Stoneware

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01 MATH LONGSLEEVEcolour: green

02 MATH LONGSLEEVEcolour: black

01

02


03

04

03 SCIENCE FOOTBALLcolour: red

04 SCIENCE FOOTBALLcolour: green

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01

02

01 CN PEACEcolour: black

02 CN PEACEcolour: red


03

04

03 MUSICcolour: black

04 MUSICcolour: purple

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01

03

05

02

04

06


07

09

08

10

01 BASIC 3/4colour: red & blue

02 BASIC 3/4colour: yellow &

light blue

03 HENLEYcolour: navy

04 HENLEYcolour: orange

05 POCKET TEEcolour: green &

orange

06 POCKET TEEcolour: orange &

misty grey

07 BALIcolour: light green

08 BALIcolour: white

09 KID DYNAMITEcolour: green

10 KID DYNAMITEcolour: misty grey

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01

02 03

PEACE TOTE BAGcolour: off white

01 Camouflage Quilted

Peace Sign

02 CN Pink

03 CN Cyan


01

02 03

LEOPARD BACKPACKcolour: off white

01 Hidden Eyes

02 Red Stripe

03 Light Green Stripe

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No.11 Store

Jalan Petitenget

Seminyak 80361

Bali, Denpasar

Indonesia

www.no-11.com

Ak.sa.ra Bookstore

Jalan Kemang Raya 8B

Jakarta 12730

Indonesia

www.aksara.com

THE GOODS DEPARTMENT

Plaza Indonesia

Extension 4th Floor

Jakarta 10350

Indonesia

www.thegoodsdept.com

Widely Project

Jalan Riau 107

Bandung 40114

Indonesia

www.widelyproject.com

TRIBUTE

Jalan Wijaya IX No. 23

Jakarta 1216,

Indonesia

www.tributejakarta.com

SHOP INDEX


Art Direction: STUDIO-1212.COM

Photography: Natasha Gabriella Tontey

Styling: Irene Yuliana & Beatrisa Permata

Models: River, Tara, & Dida

@CerealNation

Cereal Nation

©2011 CEREAL NATION

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Cereal Nation Catalogue Season 2

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