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156 . T he C EO M ag az in e - A ug us t 2 01 4 t he ce om ag az in e. co m. au t he ce om ag az in e. co m. au T he C EO M ag az

LifestyleLEISURE

P lanning elaborateholidays and organisingluxurious gifts orincentives for clientscan often be a

signicant investment in time andenergy for many executives. Forthose who want to outsource thisworry and effort, Alsaker Lifestyle

LifestyleManagementOutsourcing

T h e C E O M a g a c a u g h t u p w it h Ro b e r t s fr o m Ad is co v e r s o m e b e s t e xp e ri e n co r g a n is e d f o r c

1. W e f ac ilitat e a lo t o f c a r tr ad es an d w ine ; thto be th e m ost p opular. W e a rr a ng e f or the delive r ed to the c lien ts o fc e o r h ome to tesow n e nvironment a nd time.

2 . W e ca n ar range a s urp r ise f or a me mbe rs wdow n a prominen t jew e llery s tor e to th e p ubhou r s. T he m em be r a nd his w if e h ad to ta l acw hole s tore a nd the s ta ff . T he y d r a nk cha mpw as ab le to ch oos e w ha te v er sh e w a nte d!

3 . One m embe r , w ho is n ot a m e mber o f a g olfto impr e ss so me ov er s ea s c lients , so w e a r raimmediate a cce ss f or the m to p lay a t T he Law e re p icke d up in a Por s che SUV f rom the one w Callaw ay c lub s , h a d ca r ts to us e , a nd wch auff eur ed b a c k to the o f ce a f te rw ar d s. Nethat c eme nte d a dea l for h im.

As the industryin Australia is inits infancy, itcan only growand becomemore prominentas people seethe truebenets.- Will Roberts

Private Ofce offers lifestylemanagement for the harried andhectic executive.

Lifestyle and leisure management isone of the latest luxury, time-savingservices appearing in the market forthe wealthy consumer. Managingdirector and founder of Alsaker, Will

Roberts, intimately understands theneed for this new service.

Executives are assisted in businesswith executive or personalassistants or nance with privatebankers. Like these services,lifestyle management is anoutsourced service assisting the

time-poor and facilitating theirlifestyle. They get to enjoy theirsuccesses without spending timeorganising it.

There are different interpretationsof what lifestyle managementactually is. For some, its aconcierge that runs errands foryou, picking up your dry-cleaningand shopping, or walking yourdog. At Alsaker, we specialise inthe negotiation and acquisition oflifestyle assets rather than being a

generic concierge.A client will request a certainproduct or asset. We present theresearch of the product with alloptions, availability, and pricing,and then we negotiate the bestprices and arrange the deliveryof the lifestyle asset. In mostcases, the client doesnt have tochange their routine or createtime to t it in.

For many CEOs, this could be awelcome reprieve for thosepersonal lifestyle tasks they cantdelegate to an assistant. Willbelieves that both supply anddemand are steadily increasingin this sector.

I think that after AmericanExpress broadened the exclusiveconcierge concept withCenturion, high-net-wealthindividuals started to expect a lotmore. Now private companieshave taken over as the leaders inproviding higher levels of service.Unfortunately, the trend I haveseen in recent years is thatthese global companies havebecome too large and theycannot sustain the promisedlevels of personal service, thusopening up the opportunity forsmaller, boutique companiesspecialising in certain niches tooffer a more personalised and

transparent service.

As we dont have the traditionalsubservient society, the lifestylemanagement industry is still arelatively young one here inAustralia, but its growingrapidly as time-poor people arelooking for alternative methodsto assist their hectic lives.Its amazing how many members

say, I dont need that, andthen once they understand anduse our business, they cantbelieve that they ever livedwithout it.

As an exclusive invitation-onlymembership that specialises indiscreetly sourcing and securinglifestyle assets, Alsaker canresearch, negotiate, and acquire arange of assets from real estate to

jewellery, boats, cars, wines, andsuits. They can also offer a variety

of discreet and reliable servicesfrom sending oral arrangementson anniversaries to organisingcorporate boxes at sporting events,and many more. Will says that itsimportant to tailor their service toeach member.

When a new member joinsAlsaker, they ll out a surveytelling us where their interests lie.This is everything from birthdaysto favourite music genres, winevarieties, sports, and holidaydestinations. We only informmembers of the exclusive offersand events that pertain to theirspecic interests; they dont havetime to be bombarded withfrivolous information that doesn'tinterest them.

Part of the research we do is tolook at alternatives for the client.If they are looking at property, forinstance, we not only show themwhat is currently on the publicmarket but we show themoff-market properties as well.They use this membershipbecause they rely on us to exhaustevery possible option to present tothem. Its our job to presentoptions and solutions the memberhasnt thought of. If the memberchooses a particular option butwants it adjusted in any way, weadjust it and present it again.Clear communication at this level

is p aramount.

Strong partnerships are vitalthroughout this process, withAlsaker utilising its cooperativerelationships. Our partners need tohave experience in working withhigh-net-wealth clients andservicing their demands at thehighest levels, regardless of whatindustry they are in. Our approved

partners understand the process; they doget to meet or know is until its appropriathis information.

As the sector growsexecutives will utilimanagers in a numbOne area I see hugcorporate incentivewill use lifestyle meAlsaker as part of anbonus package to ex

especially if they arrelocated. The corpthe executives famnew surroundings, aexecutive is able to efcient earlier. Itsthe company and th

As the industry in its infancy, it can onbecome more promsee the true benetsboutique rms haveinnovative to survivclients will inevitabdemanding for grea

With ever-increasing executives time, outorganisation and mantheir lifestyle assets amay well become the

Time-poor executives are now outsourcing their leisureand lifestyle needs with an innovative new service.

By Sarah Linney

As featured in

The CEO MagazineFor more info visit

theceomagazine.com.au

FastwayCouriersRichardThame FitnessFirstsAndyCosslett TicketmastersMariaOConnor

SamWalsh,strengtheningthe globalnetworkofminingmono lithRioTinto

Escape to UluruTiffany & Co.Aston Martin

Vanquish VolanteDeconstructi ng the

food pyramid

PropertyinvestmentstrategyLearningtosayyesOrganisationalresilience

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I n c l . G S T

IRONMAN

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