CEO Jens Moberg Green Grid Symposion Electricle Vehichles.
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Transcript of CEO Jens Moberg Green Grid Symposion Electricle Vehichles.
CEO Jens Moberg
Green Grid Symposion
Electricle Vehichles
Better Place – the company
• Founded by Shai Agassi in 2007• $200 million in initial venture capital + 350
USD HSBC• Headquarters in Palo Alto, CA.• R&D in Tel Aviv, Israel• Operating companies in Israel, Denmark,
Australia• About 250 employees globally
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Better Place is the global provider of electric vehicles services, accelerating the transition to sustainable transportation.
Why launch in Denmark
• Currently advantageous tax system for EV's
• Climate and environmentally conscious Government
• Mature in Sustainable energy - 20% wind energy
• High taxes on cars and petrol
• Short distances
• Educated population ready for change
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Paradigm shift
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Better Place Solution Elements
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Out and aboutCharge Spots• Cost-effective • Standards compliant• Networked & intelligent• User-friendly design • Over-the-air upgrades
BackofficeScalable, distributed software architecture supports mass scale messages between end points of charging network, BPLC back-office, and utility interface.
In hand, in the car
Behind the scenes
Driver Services• Trip planning• Charge scheduling• Battery swap scheduling• Road-side assistance
Battery Switch• Convenient • Extends range• Enables battery
life management
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Charging when the wind blows
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AutOS
Intelligent c
harge control
Gridmanagement
Intelligent charging
Control Center
Charge plan – follows production of renewable energy
Monitor battery
level
Managing the grid: The challenge of the EV
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EV charged without intelligent charging
Intelligent charging follows highest
availability of renewable energy
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Extra power needed for charging EVs
Normal power expenditure
If all EVs are charging in peak hours the grid will be utilized dramatically compared to today, hence a new distribution net is required (cost in billions) and coal power would be the only solution to meet the demand.
Managed EV Services Ecosystem
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battery switch stations
single-unit residences(smart metering/HAN)
multi-unit residences
utility
office buildings
public charge spots
utility API
charg
ing
AP
I
EV charge management
back
offi
ce &
ana
lytic
s
SCADA
energy supply
load management
system planning
EV driver API
EV network management
LCC
retail space
power lines2-way communications
EV driver services
Better Place EV charging demo at COP15 and deployment of 1K charge spots in Denmark by 2010
Copenhagen street-side charge spots
Denmark: BP deployment featured at COP 15(1000+ CS deployment in 2010)
Street-side charge spots
CPH Fire Dept. Renault Fluence ZE demo cars
Charge location map
Service Control Center