CEO Blog by Takhta Pandu PadmanegaraCyber PR Specialist

Background

Based on Research by:

Blog Theme:“…………………………………..”

Objective

- To become the trustworthy CEO Blog in creating positive image for the CEO in Cyber World- As CEO personal Diary to express himself as CEO, personal activities, and personal interest- Becoming one of the best CEO Blog

Blog Strategy

Main Strategy

Talk

Connect

SEOCyber

Character

Participate

Blog Walking

Answering Technique

Trust

Personal diary

Guiding

Support the CEO

RSS

Micro

blogging

Linkbacks

Keyword

Organic Search Traffic

Key Performance Indicator

KPI

Content

Comment

SubscriptionPerception

Visitor/Stats

Positive Content

3 posting weekly plus 1

posting special

occasion

Positive Feedback

High Traffic

300 Unique Visitors/day/smt 1

600 Unique visitors/day/smt 2

Frequent Discussion Responses

Positive

Real (not fake)

High Feeder

RSS Submission Frequent

5 Cyber Characters to support traffic and discussion

Infrastructure

Blog Strategy Details

Develop CEO BlogFinal Touch Blog DesignCodingDevelop Widget

- Microblogging (Twitter, Exectweet)Recommend #MrCEO twitter to an Executive Twitter

- Facebook Connect- Flickr- RSS Feeds Submission

(Technocrati, Bloglines, RSS Network, etc)Developing Premier Blog ContentDeveloping plug-inSecurity & Blog Maintenance

Cyber CharacterDevelop Cyber Character- Guiding Blog reader and Support CEO - Influencing Blog reader

"Participate & Talk" in cyber world and blogosphere- Blog Walking- Message & Posting Management

Supporting Tweet Post- Answering TechniqueModeration (Replying Comment)

Media and Blogger Coverage Strategy 1>>Behind the Scene Blogging Event of CEO>>Media & Blogger Event>>Live twitter Event>>Online Publication (Youtube, Flickr, etc)

Blog Strategy Details

Media are invited to Mr CEO’s Informal Event (e.g, party, hobbies event, sport, etc), then on that event Mr. CEO shows to the press about his blogging activity (from write a post, blogwalking, browsing, etc)

Online launching for blogger (conference, podcast, video podcast, social media release “differ with press release”), online publication, blogwalking.

When Mr. CEO has an event, the blog officer supports the event by doing a live twitter report and tweet the progress of the event.

When there’s a special occasion, event, or special message, the cyber character promote and support the online publication through vary online media

Media and Blogger Coverage Strategy 2>>Behind the Scene Blogging of CEO’s Event>>Media & Blogger Event>>Live twitter Event>>Online Publication (Youtube, Flickr, etc)

Blog Strategy Details

Media Management:>>Media Visit: Announce Blog to Senior Editor who has blog to get expose by media. Such as: Tempo, Jawa Pos, The Jakarta Post, Kompas, etc

Kumpul Blogger:Announce and Chit-chat about blog at Blogger Gathering/basecamp.>>in here Mr. CEO visit the basecamp to have a small discussion with blogger and professional blogger

Blog Strategy Details

Search Engine Optimization StrategySEO Organic

Comment in Other BlogsReplying comment in every post

SEO AmplifyListed in GoogleListed in YahooListed in BingKeywords StrategyLinkbackAnchor TextWorpress SEO PackageMeta Tag etc

Measurement & EvaluationGoogle AnalyticsWordpress StatisticsTwitalyzer: Measuring Twitter

- Relative influence- Signal-to-noise ratio- Generosity- Velocity- Clout

Online SurveyGoogle PageRankComment Report (Qualitative-Content Analysis)

Blog Strategy Details

DisclaimerOpinions expressed here and in any

corresponding comments are the views and opinions of (Mr CEO), and do not necessarily reflect the views of the PT

…………..

Brief Timeline(for detail see the detail timeline)

Activity Aug Sept Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug

Develop CEO Blog

Cyber Character

Participate & Talk

SEO

Behind the Scene Blogging

Launching (Media – Offline)(Blogger – Online)

Measurement and Evaluation

Blog Map

Pages:HomeAbout Me/Tentang Saya

Categories:LifeEventAwardMarketing & BusinessTechnologyScheduleOthers

Additional Features:RSSTwitterFlickrMetaFacebook Connect (tentative)

ArchivesRecent Commentsetc

Measuring and Evaluation

The Twitalyzer is an analytics application built by Web Analytics Demystifiedthat sits on top of Twitter. There are a variety of uses for the Twitalyzer, but most people use it to track their use of Twitter over time, benchmarking themselves against other Twitter users, and helping to determine which social media strategies are working (and which are not.)

Thank You

Takhta Pandu PadmanegaraCyber PR Specialistpandu@asiapr.nethttp://www.asiapr.nethttp://kenapaharuspr.comhttp://padmanegara.wordpress.com