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Transcript of CENTURY 21 Affiliated
Century 21 Affiliated
The Gold Standard
www.Century21Affiliated.com
Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.
The CENTURY 21 SystemThe CENTURY 21 System Franchisor of the world's largest residential real estate sales organization.
8,000 offices, 42 countries, 144,000 agents worldwide
A subsidiary of Realogy Corporation
We provide service to our brokers and sales associates through world-class support systems
– Franchise support
– Training
– Marketing
– Technology
– Expanded services
www.Century21Affiliated .com
Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.
The CENTURY 21 SystemThe CENTURY 21 System Number One Choice Among Homeowners
– Our Sales Consultants are considered the most professional and knowledgeable in the industry.
– On-going education, a proprietary computer network and interactive internet classes- all of this Century 21 training, and more, has helped to rank Century 21 on top with Wirthlin Rankings.
– 35% of homeowners say that the Century 21 system has the most professional and knowledgeable agents.
www.Century21Affiliated .com
That’s a 5 to 1 edge over the nearest competitor!
Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.
Century21.comCentury21.com Tour the United States of Century 21 “My Century 21”
– Find your perfect new home– Save your favorite property searches– See local home sales trends– Maintain your home's value– Access exclusive online content
www.Century21Affiliated .com
Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.
Century21.com Century21.com en Espanolen Espanol www.Century21Espanol.com was created to
meet the needs of the Hispanic American community. Features include: – Spanish language property and office searches
(including the ability to find Spanish speaking offices, like our own)
– Listing Requests– Mortgage calculators as well– A host of other resources that address the specific
needs of the Hispanic Community.
www.Century21Affiliated .com
Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.
History of Century 21 AffiliatedHistory of Century 21 Affiliated 1977 ~ Founded by Bill Kessler & Gene Anderson as A-K Realty 1978 ~ A-K Realty Purchase Century 21 Franchise 1988 ~ Century 21 Affiliated and Realty World Don Simon (Veridian Homes) merge to
form Century 21 Affiliated - Simon 1997 ~ Aggressive Expansion continues throughout WI ~ sales exceed $200M Currently…
– Century 21 Affiliated is #12 in the World among Century 21 Companies (of more than 8,000 offices worldwide)
– Century 21 Affiliated is in the Top 100 of all Real Estate Companies in the World (Real Estate Magazine)
– Century 21 Affiliated has 27 offices throughout WI and MN– www.Century21Affiliated.com is the #1 Real Estate Website in all of Wisconsin!
We get over 2,000,000 hits per month!– www.Century21Affiliated.com is the #1 Lead Generating Website
in the NATION! We get hundreds of leads per day!!
www.Century21Affiliated .com
Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.
Office LocationsOffice Locations
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Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.
Relocation ServicesRelocation Services
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Corporate Clients:– American Airlines– Associates Relocation– Bank One– Bristol Meyer Squibb– Burnett Relocation– CitiCapital Relocation– Corporate Transfer
Services– Dean Foods– EDS Relocation– GMAC– Gundaker Corp.
Full Relocation Department with a Global Connection Helping Those Who Serve
– Partnership with two leaders in the field: Transition Assistance Online and VALoans.com.
– Homesteps– International Paper Corp.– Kraft– Merrill Lynch– Newell Rubbermaid– Nordstrom– Online Relo Services– Primacy Relo– Prudential– Quixtar Textron– Sears Roebuck– USAA
Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.
www.Century21Affiliated .com
2006
Listed Properties SoldListed Properties Sold
Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.
Recent Rankings and AwardsRecent Rankings and Awards Awarded as a ‘Grand Centurion’ Company by the
Century 21 System.
Awarded for Quality Service year after year.
Ranked #12 World-Wide (2006)
Ranked in the Top 100 (out of 300,000) by Realtor Magazine
Ranked in Top 1% World-Wide in the Power Broker
Report
Won the First Ever Company-Level Technology Award.
www.Century21Affiliated .com
Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.
A Leader in TechnologyA Leader in Technology Partnership with Google Base
and Trulia State of the Art Internet Leads
Management System Online Document Storage Showing Time Online Award-Winning Online Training
Program Technology Learning Center Wireless Internet Access Full Time IT Manager 21Online intranet site Automatic Emails Notification
for New Listings Smart Phones Online Advertising Networked Computers
www.Century21Affiliated .com
Enhanced listings– Multiple Photos– Slide Shows– Virtual Tours
Electronic listing and marketing tools
– eGreetings– Life@Home newsletters– Virtual Presentation Library– CENTURY 21 email account– Web Site Builder Wizard– Online CMA Program
Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.
An Award Winning WebsiteAn Award Winning Websitewww.Century21Affiliated.com
Every Listing. Every Company. Every Day.
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The new and improved www.Century21Affiliated.com has been designed around exactly what consumers are asking for when it
comes to their real estate needs-
Superior Search Capabilities
Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.
– Connected to 5 Multiple Listing Service databases
– Search throughout the entire state of Wisconsin and parts of Illinois and Minnesota.
– Create Your own account to receive listings by email without any obligation.
– Up-to-the minute information on the changing landscape of the real estate industry.
– For Sale By Owner information, – Home buying tips– Relocation information, and – A full directory of data, photos and links
for every area we serve. – Links to neighborhood public and private
school information along with – Links to government and other
community-related websites.
www.Century21Affiliatwww.Century21Affiliated.comed.com
Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.
Additional Website ExposureAdditional Website Exposurewww.century21affiliated.comwww.c21affiliated.comwww.21opensunday.comwww.c21affiliatedexpress.comwww.century21.comwww.century21.com/wisconsinwww.realtor.comwww.wisconsinhomes.comwww.Trulia.comGoogle Basewww.OpenHouse.comOodle.com*Edgeio.com*Vast.com*PropSmart.com*www.madison.com*www.channel3000.com*www.jsonline.com*
www.Century21Affiliated .com
Listings submitted to the Multiple Listing Service (excluding those indicated to be exclusive listings) will be featured on these websites within 48 business hours of entry into the MLS. These websites pull updates from internal databases but cannot be guaranteed for those websites for which Century 21 Affiliated does not own.
Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.
State of the Art Online Leads State of the Art Online Leads Management SystemManagement System
The CENTURY 21 Online Leads Management System is a software-based program that captures leads from homebuyers and sellers, and then matches the lead information with the most appropriate sales associate.
Converting data to voice, the CENTURY 21 Leads Management System instantly informs the sales associates of the lead via phone or designated communication vehicle, enabling sales associates to respond to consumers within minutes of receiving the request.
www.Century21Affiliated .com
Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.
Online Document StorageOnline Document Storage
CENTURY 21 Affiliated’s Online Document Storage is the simple and easy to use paperless transaction system for Century 21 Affiliated clients. If you’re tired of filing cabinets eating up too much space, having it be a real pain just to find an old file, and not being able to manage your business from anywhere anytime it may be time for you to go paperless. Ask a Century 21 Affiliated Real Estate Professional about setting up your own account.
www.Century21Affiliated .com
Why Use an Online Safety Deposit Box?
– Access your HUD Statement for Tax Time
– Refinancing– Insurance Purposes– Resale/Listing Information– Real Estate Planning– Change Ownership on Title– Remodeling/Renovation– Check Your Survey– Keep Updated Homeowners
Insurance Info– Keep Updated Photos of Your
Property
Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.
Online Showing Appointment Online Showing Appointment SoftwareSoftware
CENTURY 21 Affiliated has the newest version of the classic front desk software system that helps our offices manage showing appointments, send showing notification emails, gather showing feedback, track ad & sign calls, generate listing activity reports and more. It connects to the Multiple Listing Service to update our office listing information and downloads the latest MLS agent roster so we can quickly identify agents requesting showings. Some of the benefits of this advanced appointment programming are:
– Downloadable appointment taking client for high-speed appointment entry.– Hosted database for online reporting and networking offices (optional).– Automatic email notifications for showing agents, listing agents, staff and sellers.– Automatic listing and agent updates from your MLS.– Online listing activity reports for agents and homeowners.– Automatic web-based feedback emails.
www.Century21Affiliated .com
Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.
A Leader in QualityA Leader in Quality
Buyer and Seller Service Pledges
Online Quality Service Survey
www.Century21Affiliated .com
Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.
MarketingMarketing Exclusive Marketing Programs
designed for Buyers and Sellers State of the Art Marketing Materials Unmatched Brand Recognition
– Century 21 Real Estate LLC remains the ‘Most Recognized Name in Real Estate’
www.Century21Affiliated .com
Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.
National Advertising ExposureNational Advertising Exposure
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Primetime
Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.
National Advertising ExposureNational Advertising Exposure
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Syndication
Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.
SponsorshipsSponsorships
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Continued ownership of the finest Real Estate in Racing:
“The Century 21 Winner’s Circle” Official Real Estate Service Provider of Horse
Racing
Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.
Hispanic MarketingHispanic Marketing
www.Century21Affiliated .com
Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.
Specialty MarketsSpecialty Markets
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CENTURY 21 programs that enables our Sales Consultants to concentrate on a “niche” market that best suits their skills and abilities.
Support includes– Marketing materials – Training– Signage – Advertising opportunities
Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.
Marketing for Fine Homes & EstatesMarketing for Fine Homes & Estates
Designed for residential property valued in the top 10% of the local marketplace.
www.Century21Affiliated .com
Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.
Corporate SupportCorporate SupportBill Kessler, President,
Broker/Owner Founded Century 21 Affiliated 29 years ago Owner of 25+ offices Sales Academy, Business Meetings,
Supervision & Support
Judi Kessler, Vice President 22 years with Century 21 Affiliated 22 year Licensed Realtor REO Manager, Experienced Agent
Manager, Supervision & Support
www.Century21Affiliated .com
Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.
Career DevelopmentCareer Development
www.Century21Affiliated .com
Dan Kruse, Regional Manager 7 years with Century 21 Affiliated 5 years managing offices Meetings, Supervision & Support
Jo Evans, Training and Education 27 years with Century 21 Affiliated Masters in Education Jo’s Group Leader, Extensive Real Estate Knowledge &
Support
Lindsay Gallagher, Training and Education 6 years with Century 21 Affiliated 5 year Licensed Realtor Getting Started, Jo’s Group Instructor, Weekly Meetings
Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.
Marketing, Media & Technology Marketing, Media & Technology DepartmentDepartment
www.Century21Affiliated .com
Lora Werner, IT Manager 9 years with Century 21 Affiliated 8 year Licensed Realtor Email/Website Support, Computer
Hardware/Software Support
Shana Erdmann, Marketing Director 8 years with Century 21 Affiliated Branding, Corporate Marketing, Public Relations,
Advertising and Office and Agent Marketing Support.
Karin Wrznewski, Marketing Assistant 10+ years Graphic Design Experience Flyers, Brochures, Website Profiles, Printing Projects.
Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.
www.Century21Affiliated .com
Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.
Century 21 Affiliated Gives BackCentury 21 Affiliated Gives Back
www.Century21Affiliated .com
CENTURY 21 Affiliated remains active in Madison and the surrounding communities by generously supporting local charities. We are proud to have close relations with Easter Seals of Wisconsin, Orphan Helpers, and the First Harvest Food Bank.
Agents and staff in each one of our offices are also encouraged to participate in charities in their own local community to help stay connected and to give back to the people that have helped to make CENTURY 21 Affiliated what it is today.
Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.
Consider a Career with Consider a Career with Century 21 AffiliatedCentury 21 Affiliated
www.Century21Affiliated .com
Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.
Are you looking for:Are you looking for: Unlimited growth opportunities? Flexible work schedule? Security and financial independence? More control of your future? Personal satisfaction and recognition?
A career in real estate with the CENTURY 21 System can help you obtain the rewards, recognition, respect and results
you want in a successful career.
Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.
Training for all Skill LevelsTraining for all Skill Levels
• Basics• CREATE 21• BLAST!• Virtual Solution Series
(VSS)• Specialization
• Fine Homes & Estates• New Home Sales• Mature Moves• Commercial Brokerage• Relocation
• Designations• Accredited Buyers Representation• Residential Finance Specialist
www.Century21Affiliated .com
Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.
New Agent Training That Works!New Agent Training That Works! Pre-License Training Provided
– Online– DVD– Live, In-Classroom
Core real estate sales skills:– Prospecting– Obtaining listings– Marketing– Working with buyers– Relationship management– Business planning
Six weeks of training and developmental activities– 12 live, online sessions – Self-paced modules and follow up coaching– Dedicated CENTURY 21 nationally-based instructors
www.Century21Affiliated .com
Voted Five Years in a Row to Training Magazine’s “Top 100 List” (1)In our most recent national study, agents who participated in CREATE 21 closed 28% more sides and earned 21% more, on average, than those who didn’t (2)
Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.
Award Winning Intranet Site Award Winning Intranet Site 21Online.com21Online.com
www.Century21Affiliated .com
Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.
Build Your Own Website!Build Your Own Website!
Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.
eGreetingseGreetings Stay in touch with your
customers.
Attach personal messages or featured property listings.
Choose from a variety of cards.
Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.
NewslettersNewsletters
Stay in touch with your buyers and sellers,
Write customized articles and add featured property listings.
Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.
Marketing for our AgentsMarketing for our Agents Our programs maximize your chances of
success by…– Raising brand awareness– Increasing consumer interest and satisfaction– Enhancing customer retention– Helping you differentiate from your
competition– Increasing listings and sales
www.Century21Affiliated .com
Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.
Merrill Marketing SolutionsMerrill Marketing Solutions
Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.
Ad StudioAd Studio
Create your own, professional looking ads!
No Need to hire a professional… you can customize them yourself.
Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.
Become a Part of the Become a Part of the Century 21 Affiliated TeamCentury 21 Affiliated Team
www.Century21Affiliated .com
YouYou CENTURY 21 Affiliated
CENTURY 21 Affiliated
TheCENTURY 21
System
TheCENTURY 21
System
Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.
Mission StatementMission Statement
To provide the most stimulating and productive environment possible so that
our Consultants can provide the best professional service to their customers
and clients as they help them make excellent housing decisions.
www.Century21Affiliated .com
Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.
For more information on Century 21 For more information on Century 21 Affiliated, please visit us online at Affiliated, please visit us online at www.Century21Affiliated.comwww.Century21Affiliated.com
www.Century21Affiliated .com
(800)238-4646