GRAPHIC STANDARDS MANUAL

Establishing the Centurion Wireless Technologies, Inc. Brand

1 / 08 / 2001

TABLE OF CONTENTS

Why do we need graphic standards? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

Logo specifications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

Color usage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Unacceptable logo usage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Typeface and paper specifications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

Business card . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Letterhead . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

#10 envelope . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

Oversized envelopes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Mailing label . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

Fax cover sheet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

Presentation template . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

Shirts and specialty items. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

Downloadable files—logos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

Downloadable files—PC templates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

Downloadable files—Mac art files . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

Camera-ready logos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

Printed samples . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

2WHY DO WE NEED GRAPHIC STANDARDS?

With so many wireless component providers competing vigorously for industry dollars andawareness, it is imperative that Centurion Wireless Technologies, Inc. creates and maintains astrong corporate signature. The Centurion logo is a graphic mark that can be instantly associatedwith Centurion and all it represents. We seldom realize the role graphics plays in a company’spublic image. These carefully designed graphic elements are the ambassadors of the Centurionbrand. The graphic identity is quite often the most visible aspect of a company and should beguarded through careful usage.

The purpose of this manual is to define the stylistic presentations of the Centurion identity andto outline the procedures for its implementation. The use of Centurion’s corporate signature ina unified, consistent manner will help to enhance the positive image that we currently maintainin the marketplace.

To maximize the corporate signature’s value, all individuals involved in any form of Centurion’scommunications must consistently adhere to these standards. Any questions concerning usageof the logo should be directed to Centurion’s Marketing Department.

3LOGO SPECIFICATIONS

The logo consists of three elements: the signal icon, the Centurion logo type, and the WirelessTechnologies, Inc. line. These elements must always be used in the same proportion to eachother as shown below.

Maintain the minimum clearance space around the logo as indicated. The base measurement ofone unit equals the width of the “C” in the Centurion logo type.

A Pantone 201 Red box acts as a secondary identifier for the logo. The height of this box equalsthe hieght of the logo from the top of the signal icon to the baseline of the Wireless Technologies,Inc. line. The logo pair is to be used on the corporate stationery, envelopes and business cards.

Minimum reproduction size is 1 inch wide. Reducing the logo below thissize makes the type too small to read.

1 unit

1 unit

1.5 units

1 unit

1 unit

1 unit

1 unit

1.5 units

1.5 units

1.5 units

1 inch

1 unit

4COLOR USAGE

The logo is provided in several color variations to accommodate various usage needs. Wheneverpossible, the signal icon should be printed in Pantone 201 red. The type in the logo should beprinted in black on a light background or reversed out in white on a dark background.

If a second color is not available, print the logo in all black or reverse it out of a background inall white as shown in the examples below. Sometimes it will be necessary to use the all whiteversion of the logo for legibility.

REVERSE OUT 2-COLOR/PMS 201 (RED) AND BLACK REVERSE OUT 1-COLOR/WHITE

2-COLOR/PMS 201 (RED) AND BLACK 1-COLOR/BLACK

5

The Centurion Wireless Technologies, Inc. logo should always appear exactly as provided.Never reset the type or alter the corporate logo in any way.

UN

AC

CE

PT

AB

LE

UN

AC

CE

PT

AB

LE

UN

AC

CE

PT

AB

LE

UN

AC

CE

PT

AB

LE

UN

AC

CE

PT

AB

LE

Do not stretch logo. Do not screen back logo.

Do not change colors of logo. Do not set type in different typefaces.

UNACCEPTABLE LOGO USAGE

6TYPEFACE AND PAPER SPECIFICATIONS

Type

The materials on the following pages require the use of the Bailey Sans ITC type family. It can beordered direct from Precision Type at the numbers listed below.

US: 800.248.3668Outside the US: 631.864.0167www.precisiontype.com

Paper

Neenah Classic Crest—Avon Brilliant White is the paper specified for the following materials.Specific size and weight of stock is referenced in each section that is applicable.

AaBbCc123BAILEY SANS ITC BOOK

AaBbCc123BAILEY SANS ITC BOLD

T i t l e

N A M E

AD D R E S SP H O N E : 0 0 0 . 0 0 0 . 0 0 0 0 FA X : 0 0 0 . 0 0 0 . 0 0 0 0C E LL : 0 0 0 . 0 0 0 . 0 0 0 0 E - MAI L AD D R E S SW W W. C E NT U R I O N . C O M

7

N a t i o n a l S a l e s M a n a g e r, Wi r e l e ss P r o d u c t s

MAN N Y G U T S C H E

19 01 P I O N E E R S B LV D . LI N C O LN , N E 6 8 5 02 U SAP H O N E : 4 02 . 328 . 3 4 07 FA X : 4 02 .4 6 5 .14 45MAN N Y G @ C E NTUR ION . C OMW W W. C E NT U R I O N . C O M

3.5 inch

.962 inch.0625 inch

BUSINESS CARD

Centurion Wireless Technologies, Inc. business cards consist of 6 main components: 1) The Logo & Accent Box. 2) The Title with Graphic Rules. 3) The Name. 4) The Contact

Information. 5) The Signal Icon Background. 6) The ISO 9001 logo (Lincoln andWestminster Only).

The business card layout is provided as a QuarkXpress™ template.

Center the title inside the title bar,leave a .0625 inch space betweenthe rule and the type.

Signal Icon2% black screen

TitleBailey Sans ITC BookPantone 201 RedSize: 6 pointTracking: 25

Paper SpecsNeenahClassic Crest80 lb coverAvon Brilliant White

Ink Specs2 colorBlack and Pantone 201 Red

NameBailey Sans ITC BoldSize: 7 pointLeading: 9.5Tracking: 20

Contact InformationBailey Sans ITC BookSize: 7 pointLeading: 9.5Tracking: 20

2 inches

.819 inch

.785 inch

.25 inch

.125 inch

Centurion logo used in unisonwith the Pantone 201 red accentbox. See page 3.

1.0625 inch

.25 inch

.25 inch

8

a d d r e ss p h o n e f a x w e b

3 425 N. 4 4 TH S T. , LI N C O LN, N E 6 8 5 0 4 -16 03 U SA 4 02 .4 67.4 4 91 4 02 .4 67.4528 W W W. C E NT U R I O N . C O M

December 28, 2000

Mr. John Smith

4321 Buffalo St.

Lincoln, NE 68500

Dear Mr. Smith,

The words you are now reading are for mock-up purposes only. This indicates where the actual copy will go after

approval of the preliminary concept and layout. The words you are now reading are for mock-up purposes only.

This indicates where the actual copy will go after approval of the preliminary concept and layout. The words you are

now reading are for mock-up purposes only. This indicates where the actual copy will go after approval of the prelimi-

nary concept and layout. The words you are now reading are for mock-up purposes only. This indicates where the actu-

al copy will go after approval of the preliminary concept and layout.

The words you are now reading are for mock-up purposes only. This indicates where the actual copy will go after

approval of the preliminary concept and layout. The words you are now reading are for mock-up purposes only. This

indicates where the actual copy will go after approval of the preliminary concept and layout. The words you are now

reading are for mock-up purposes only. This indicates where the actual copy will go after approval of the preliminary

concept and layout. The words you are now reading are for mock-up purposes only.

Sincerely,

Mr. John Doe

Employee Title

Spaces between graphic elements andthe contact information of each world-wide location should be equal.

Signal Icon2% black screen

Centurion logo used in uni-son with the Pantone 201 redaccent box. See page 3.

LETTERHEAD

Provided with this manual are output-ready QuarkXpress™ files for each Centurion WirelessTechnologies, Inc. location. Specifications for formatting letters are included for consistentand professional correspondence. Black and white electronic letterhead templates are alsoprovided for MS Word.

2.875 inch

8.5 inch

11 inches

.5 inch.667 inch

1.5 inch

.75 inch

Body copy should be alignedto the second line, “WirelessTechnologies, Inc.” in the logoas shown.

.25 inch

Type: ArialSize: 9.5 pointLeading: 16Horiz. Scale: 90%

Type: Bailey Sans ITC BookPantone 201 RedSize: 6 pointTracking: 25

Type: Bailey Sans ITC BookSize: 6 pointTracking: 20

Paper SpecsNeenahClassic Crest24 lb writingAvon Brilliant White

Ink Specs2 colorBlack and Pantone 201 Red

2.885 inch

9

C E N T U R I O N W I R E L E S S T E C N O L O G I E S , I N C .

3 4 2 5 N. 4 4 T H S T. , L I N C O L N, N E 6 8 5 0 4 - 1 6 0 3 U S A

a d d r e s s

The specifications shown are for a #10 envelope. When setting up similar sized envelopesother than #10, use the same measurements from the upper left corner for the front of theenvelope, and the top center for the back of the envelope.

9.5 inch

4.125 inch

4.125 inch

.125 inch

# 10 ENVELOPE

Centurion logo used in unisonwith the Pantone 201 redaccent box. See page 3.

Center name and address line on backof envelope as shown. Internationaloffices use legal name if not CenturionWireless Technologies, Inc.

.5 inch.416 inch

Signal Icon2% black screen

Type: Bailey Sans ITCBoldSize: 6 pointTracking: 20

Type: Bailey Sans ITCBookSize: 6 pointTracking: 20

Type: Bailey Sans ITCBookSize: 6 pointTracking: 25Pantone 201 Red

Paper SpecsNeenah Classic Crest#10 EnvelopeAvon Brilliant White

Ink Specs2 colorBlack and Pantone 201 Red

2.76 inch

10

Use these specifications as measured from the upper left-hand corner for any oversizedenvelopes. They may be printed in either one or two color. Sizes include, but are not limitedto, 9"x12" and 10.5"x13".

For locations with a legal name other than Centurion Wireless Technologies, Inc., include thelegal name in the address line as shown below.

OVERSIZED ENVELOPES

3425 NORTH 44TH STREET LINCOLN, NEBRASKA, USA 68504-1603

CENTURION ELECTRONICS (SHANGHAI), LTD.NO. 150 CAI LUN ROAD (1600 WEST CHUAN-BEI HWY) ZHANGJIANG INDUSTRIAL PARKPUDONG NEW AREA, SHANGHAI PRC 201203

.5 inchCenturion logo used in unisonwith the Pantone 201 redaccent box. See page 3.

2.875 inches

Address should be aligned tothe second line, “WirelessTechnologies, Inc.”, in the logoas shown.

1.835 inch

Type: Bailey Sans ITC BookSize: 7 pointLeading: 8.5

Type: Bailey Sans ITC BookSize: 7 pointLeading: 8.5

Type: Bailey Sans ITC BoldSize: 7 pointLeading: 8.5

11MAILING LABELS

For mailing packages and unprinted envelopes, use the mailing label shown below.Output-ready QuarkXpress™ files are provided for mailing labels.

3 425 N O RTH 4 4 TH S T R E E T

LI N C O LN, N E B R A S K A, U SA 6 8 5 0 4 -16 03

P H O N E : 4 02- 4 67- 4 4 91 FA X : 4 02- 4 67- 4528

TO :

For locations with a legal name other than Centurion Wireless Technologies, Inc., includethe legal name in the address line as shown below.

C E NT U R I O N I NTE R N ATI O N AL LT D.

# 1 P R I NTE R S E N D, GATEH O U S E WAY

AY LE S B U RY, B U C K I N G HA M S H I R E H P 193 D B U. K.

P H O N E : + 4 4 .129 6 . 339 . 8 0 8 FA X : + 4 4 .129 6 .4 8 9 . 9 4 9

TO :

Type: Bailey Sans ITC BookSize: 6 pointLeading: 20Tracking: 10

Return address and rules alignwith the second line, “WirelessTechnologies, Inc.”, in the logoas shown.

.5 inch

.2 inch

.35 inch

1.0625 inch

Centurion logo used in unisonwith the Pantone 201 redaccent box. See page 3.

Type: Bailey Sans ITC BookSize: 6 pointLeading: 10Tracking: 20

Type: Bailey Sans ITC BoldSize: 6 pointLeading: 10Tracking: 20

12FAX COVER SHEET

The fax cover sheet is provided as output-ready art and as an electronic MS Word template.Logo and address specifications are the same as the letterhead with all elements printed inblack only.

a d d r e ss p h o n e f a x w e b

3 425 N. 4 4 TH S T. , LI N C O LN, N E 6 8 5 0 4 -16 03 U SA 4 02 .4 67.4 4 91 4 02 .4 67.4528 W W W. C E NT U R I O N . C O M

FACSIMILE COVER SHEET

TO:

FAX:

PHONE:

RE:

FROM:

NO. OF PAGES (INCLUDING COVER SHEET):

DATE:

�URGENT �FOR REVIEW �PLEASE COMMENT �PLEASE REPLY �PLEASE RECYCLE

PLEASE ADVISE IF ANY PAGES ARE MISSING.

NOTICE: The documents accompanying this facsimile transmission contain information from Centurion Wireless Technologies which is confidential and/orlegally privileged. The information is intended only for the individual or entity stated above. If you are not the intended recipient, you are hereby notifiedthat any disclosure, copying, distribution or taking of any action in reliance of the contents of this telecopied information is strictly prohibited and that thedocuments should be returned to Centurion immediately. In this regard, if you have received this facsimile in error, please notify us by telephone immediately, (via collect call), so that we can arrange for the return of the documents to us at no cost to you. Thank you.

8.5 inch

11 inches

Spaces between graphic elements andthe contact information of each world-wide location should be equal.

.5 inch.667 inch

.25 inch

Type: Bailey Sans ITC BookSize: 6 pointTracking: 25Pantone 201 Red

Type: Bailey Sans ITC BookSize: 6 pointTracking: 20

.757 inch

13PRESENTATION TEMPLATE

These PowerPoint™ templates are provided to maintain a unified corporate look for allCenturion presentations. They were designed to allow flexiblity in the content within thecontext of the Centurion Wireless Technologies, Inc. identity.

P r e s e n t a t i o n f o r

( I n s e r t C o m p a n y N a m e )

W I R E LE S S HAN D S E T P R O D U C T S

Wireless data represents the conver-gence of wireless technology, mobilecomputing, and the Internet.

3G will usher in the convergence ofvoice, data, and video.

Will drive new cycle in the growth ofwireless antennas and power products.

O u r c u st o m e r ’ s l a t e st p r o d u c t s

SAMPLE SCREEN

TITLE SCREEN

Centurion logo used in unisonwith the Pantone 201 red accentbox. See page 3.

Secondary Content Area. May alsobe text or graphics. Visually centercontent with the Centurion WirelessTechnologies, Inc. logo.

Dominant Content Area. May betext or graphics. Text should be setin Areal, horizontally scaled 90%and no larger than the subhead.

Color BarPMS 201 Red

Start subhead here.Start headline here.

14SHIRTS AND SPECIALTY ITEMS

For applications such as embroidered shirts, hats and other wearable and specialty items, it isacceptable (and even preferred) to separate the elements of the logo. Remember, however, thatthe size relationship of the logo elements may never be altered when they are used together.Here are some samples of embroidered knit shirts using the separated logo elements.

2.5 inches

2.5 inches

1 inch

1 inch

2.5 inches