Centro de Innovación de BBVA: Las ciudades y los datos
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A citizen centric vision of new urban services powered by the reuse of financial data Let’s collaborate! Get in touch with us: Elena Alfaro Martínez [email protected] Marcelo Soria-Rodríguez [email protected]
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D. Juan Murillo Arias, Proyecto Smart City, Centro de Innovación de BBVA, en el marco del Encuentr CTE "Smart cities: nuevos desafíos", celebrado en CEIN el 15 de noviembre, en el transcurso de la Semana Navarra de la Ciencia 2012
Transcript of Centro de Innovación de BBVA: Las ciudades y los datos
A citizen centric vision of new urban services powered by the reuse of financial data
Let’s collaborate! Get in touch with us:Elena Alfaro Martínez
Marcelo Soria-Rodrí[email protected]
Who is BBVA
Noth America (2)
• USA• Mexico
Europe (10)
• Spain• France• Germany• Italy• Portugal• U.K.• Belgium• Russia• Switzerland• Turkey
Central America (3)
• Cuba
BBVA Group
South America (10)
• Argentina• Bolivia• Brazil• Chile• Colombia• Ecuador• Paraguay• Peru• Uruguay• Venezuela
Asia - Pacific (7)• Australia• South Korea• China• India• Japan• Singapore• Taiwan
• Cuba• Puerto Rico• Panama
Source: BBVA,
32 countries, 48 million customers & 6,450 M$ Net Profit
Our Smart Cities visionOur Smart Cities visionis to generate value for the city from the reuse
and combination of already existing data
Almost everything we do in the city leaves a digital trace
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Sao Paulo (Brazil)
But only 5% of the available digital information is currently being used
Source: The Economist 2010 Sao Paulo (Brazil)
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Data exchange platform
This information can be extracted, combined, processed, analyzed and fed back to the city as new urban services
Government Citizens Businesses
Why a bank?
most city life requires a paymentmost city life requires a payment
we process 24M transactions / day, have 500000 point of sale terminals,
17500 ATMs � all this data aggregated and anonymized can…
we process 24M transactions / day, have 500000 point of sale terminals,
17500 ATMs � all this data aggregated and anonymized can…
… generate rich descriptions of city life, such as this map of average payments
per street
… generate rich descriptions of city life, such as this map of average payments
per street
Aggregated economic activity / 4 months / 2010-2011
… or this “city cardiography”…… or this “city cardiography”…
we believe that we can greatly enhance our understanding of
cities with data and act upon cities with data and act upon it, improving efficiency,
generating opportunities for everyone, achieving greater
quality of life
and we believe that the best wayto achieve this is by allowingthird parties to develop theirthird parties to develop their
ideas on top of our data. This isthe way to generate and share
opportunities.
… which opportunities?… which opportunities?… which opportunities?… which opportunities?
understanding city and tourism, visitors’ purchasing patterns, areas of interest, etc.
understanding city and tourism, visitors’ purchasing patterns, areas of interest, etc.
… or understanding where do people fromyour city go to for holidays in August
… or understanding where do people fromyour city go to for holidays in August
knowing the real economic impact of an event analyzing purchase activity
before, during and after the event…
… and comparing the results analyzing trends.
Knowing where do your customers come from. For every business.
There are many more uses forcompanies, city councils and
citizens. citizens.
Do you want to create the futurecities we want?
Let’s collaborate! Get in touch with us:
Elena Alfaro MartínezElena Alfaro Martí[email protected]
Marcelo Soria-Rodrí[email protected]
