CENTRAL WISCONSIN DIGITAL AND SOCIAL MEDIA CONFERENCE

Wednesday , Apr i l 10 , 2019UW -S tevens Po in t

D rey fus Un ive r s i t y Cente r

2019

2019 Central Wisconsin Digital and Social Media ConferenceGuest wireless network"UWSP_Unsecure_Guest"

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Schedule At A Glance8-8:30 a.m.

8:30-9 a.m.

9-10 a.m.

10-10:15 a.m.

10:15-11:15 a.m.

11:15-11:30 a.m.

11:30 a.m.-12:30- p.m.

12:30-1:30 p.m.

1:30-1:45 p.m.

1:45-2:45 p.m.

2:45-3 p.m.

3-4 p.m.

Registration Check-in/Visit Exhibit Booths

Welcome and Introductions

Keynote Presenter - Ursula Mentjes

Transition/Break

Session A Breakouts

Transition/Break

Session B Breakouts

Lunch/Networking/Visit Exhibit Booths

Thank you and Closing

Session C Breakouts

Transition/Break

Session D Breakouts

Wi-Fi Instructions

@uwspsbdc

Find us on Facebook and Twitter!

For today's event, we'd love to get social media by using the hashtag

Social Media Information

#CWDSMC

Coordinated By

Thank You Sponsors!

It's time to tellyour great story.

Let us helpvia the power of

video.

usworkstories.com

mbeck@ usworkstories.com 715-574-9244

SESSION DESCRIPTIONS

Keynote Presenter: Ursula MentjesThree-time bestselling author, award winning entrepreneur and sales expert-- Ursula Mentjes

(menches—rhymes with benches)--will transform the way you think about selling so you can

reach your goals with less anxiety and less effort! The founder of Sales Coach Now as well as an

inspirational speaker, Ursula is author of "Selling with Intention, "Selling with Synchronicity" and "One

Great Goal," and she specializes in Neuro-Linguistic Programming to help clients double and triple

their sales in as little as 30 days. Honing her skills at an international technical training company, where she began her career in 1996, Ursula increased sales by 90 percent in just one year!

What if one goal could change everything? Ursula will inspire attendees and make the principles of One Great Goal impossible to

forget with the stories of her own struggles and triumphs. Audience members will come face-to-face with their Soul Purpose, what’s

stopping them and the tools they need to identify and overcome whatever has previously stood in their way.

This moving and inspiring presentation will help audience members: - Discover the “Power of One”

- Understand why clarity matters

- Realize the importance of “Soul” and “Sole purpose

- Recognize the impact of thoughts and beliefs on success

- Take “inspired and intentional” action

- Step into the flow

- And more!

Many people get “stuck” on their way to reaching their goals. One Great Goal will inspire attendees to figure out what they really

want so they can achieve their deepest desires.

Keynote 9 - 10 a.m. (Laird Room North)

SOCIAL MEDIA

Presented by Josh Klemons, Reverbal CommunicationsThere's a lot more to Facebook ads than just hitting "boost post" and hoping for the best. During this intro session, we'll talk about getting started with Facebook's powerful Ads Manager, and cover topics like choosing ad objectives, building great audiences, A/B

testing for success, and more.

A Sessions 10:15 - 11:15 a.m.

One Great Goal

A1 - Facebook Ads Manager Intro (Laird Room North)

DIGITAL MARKETINGPresented by Michael Beck, U.S. WorkstoriesWhether recruiting employees, engaging your staff or marketing your product, your story is powerful and video is a great way to tell it. Learn how to tell your story, great ways to capture it on video and effective ways to present it on a variety of platforms. We'll take a

look at how others are effectively telling their stories and connecting with key audiences.

A2 - Tell Your Story with Video (Laird Room South)

SALESPresented by Heidi Pope, Enhanced Designs LLCCome and learn the five pillars that every business needs to create a brand that will create an impact. Drive your sales to your target audience with the brand - messaging - customer reach.

A3 - Impact Driven Marketing (Room 374)

SESSION DESCRIPTIONS

SOCIAL MEDIA

Presented by Josh Klemons, Reverbal CommunicationsBy having a plan, segmenting tasks and properly organizing your ideas, you can create and manage an interesting, engaging and

valuable social media program without having to sacrifice all of your many other responsibilities.

C Sessions 1:45 - 2:45 p.m.C1 - Master Your Social Media in 20 Minutes a Day (Laird Room North)

DIGITAL MARKETINGPresented by Isak Rasmus, Virtual Vision Computing, LLCFrom Facebook to email marketing: Tools to funnel more customers to your website.

C2 - Off-Page Marketing (Laird Room South)

SALEPresented by Ursula Mentjes, Sales Coach NowRather than making small increases in sales each year, imagine taking a Quantum Leap! If you or your sales team are ready to get to the next level—and fast—then this program is for you. Ursula shares the 5 steps that Sales Professionals or Entrepreneurs must take to make that next leap in their sales. This seminar is for experienced Sales Professionals and Entrepreneurs as well as those

who just getting started. An excellent topic to jump-start a sales team, group or individual!

C3 - 5 Steps to a Quantum Leap in Your Business This Year (Room 374)

SOCIAL MEDIAPresented by Josh Klemons, Reverbal CommunicationsIf you have run some Facebook ads, but you feel like there’s more to them then you understand, then this session is for you. We’ll talk about powerful tools like Custom and Lookalike Audiences, retargeting ads, in-depth analytics and more.

B Sessions 11:30 a.m. - 12:30 p.m.B1 - Facebook Ads Manager Advance (Laird Room North)

DIGITAL MARKETINGPresented by Isak Rasmus, Virtual Vision Computing, LLCLearn how to effectively use Google "free" tools to attract more customers.

B2 - Getting the Most Out of Google (Laird Room South)

SALESPresented by Ursula Mentjes, Sales Coach NowMost entrepreneurs and sales professionals struggle to reach their sales goals on a monthly basis, usually getting stuck in the same

place. If you are ready to get to the next level—and let go of what’s been stopping you—then get ready to make a change! Ursula

shares the seven sales blocks that keep you stuck in scarcity and what you can do to release them. This seminar is for experienced

Sales Professionals and Entrepreneurs as well as those who just getting started. An excellent topic to jump-start a sales team, group

or individual!

B3 - 7 Sales Blocks and How to Shift Them (Room 374)

Lunch Break 12:30 - 1:30 p.m. (Laird Room North)Start the midday break with UW-Stevens Point's On Point Catering's taco buffet with locally grown aquaponics lettuce and micro

green salad with honey lime dressing. Soft shell tortillas, braised chicken or braised beef (choose one), chopped lettuce, chopped

tomato, chopped onions, shredded cheese, black beans, fresh lime and cookies. Take the time to do some networking activities with the "strangers" at your table. There's also ample time to visit our sponsors and exhibitor booths. Learn more about them and

how their products or services can meet your social media, digital marketing, or sales needs.

Lunch - Network - Visit Exhibit Booths

SESSION DESCRIPTIONS

SOCIAL MEDIAPresented by Josh Klemons, Reverbal CommunicationsThe social media toolkit keeps expanding — are you keeping up? While there are many great free tools in your social media

arsenal, Live, Stories, and Groups are three particularly powerful ones available to help you build your brand, tell your story, and

reach new audiences online. We'll talk through the basics, as well as tips and tricks for making the most of each of these three

powerful tools, along with a few others that you should be using, but probably aren’t.

D Sessions 3 - 4 p.m.D1 - Tools You Should Be Using, But Probably Aren't (Laird Room North)

DIGITAL MARKETINGPresented by Sarah Schwab, Content Creation CoachIn order to connect with prospects and provide value through e-mail, social media and on your website, you need content! Sarah

will teach you how content marketing really works, the difference between content and copy, and how you can use two types of content to successfully attract and engage customers.

D2 - Filling Your Content Gap (Laird Room South)

SALESPresented by Melissa Blair and Nancy Lucchesi, The Sales TechsLearn a successful method to map out your strategy from capturing leads to closing sales. We’ll discuss the different methods to

maximize online techniques to turn leads into paying clients. Also, find profit leaks and how to address them.

D3 - Finding Your Fast Path to Profit (Room 374)

Breakout Session Grid

PRESENTER BIOGRAPHY

Heidi Pope

Clients rely on Heidi to create

marketing strategy and expertly

execute it with high-impact

graphic design. Her diverse

background includes more than

15 years of hands-on experience

in graphic design, marketing and

project management. Heidi uses

her unique combination of

creative and analytical talents to

help entrepreneurs, nonprofits,

and corporations create strong

brands and realize their full

marketing potential.

enhanceddesignsmarketing.com

Owner, Enhanced DesignsJosh Klemons

Josh is a Digital

Storyteller/Strategist and the

founder of Reverbal

Communications, helping brtands

of all shapes and sizes find, hone

and tell their stories online. He has

done digital work with local,

statewide and national political

campaigns, tiny nonprofits, Fortune

500 companies and everything in

between. He sits on the board of

Social Media Breakfast Madison,

Grow Madison and the Marketing

Committee for the United Way of

Dane County. He writes, teaches,

trains, presents, and consults

regularly on social media and ways

brands can reach, engage, and

expand their audiences online.

joshklemons.com

Founder, Reverbal Communications

Mike Beck

Mike is an award-winning

journalist who has developed and

overseen thousands of stories on

a variety of platforms. He has seen

the impact authentic stories can

have on people, businesses, and

communities. In 2015, Mike

launched U.S. Workstories, LLC, to

help businesses and other

organizations tell video stories that

showcase their people, products

and values as they compete for

talent and market shares. Since

then, he has helped a wide range

of organizations. Clients include

local, state, and international

businesses in a variety of

industries.

usworkstories.com

Founder, U.S. Workstories

Nancy Lucchesi and Melissa Blair

Melissa, the Queen of Automation,

and Nancy, the App Mama, are

co-owners of The Sales Techs.

Their work centers around helping

other entrepreneurs bring their

visions to life. After several decades

of business experience, Melissa

and Nancy finds joy and

satisfaction in helping other

business owners succeed. They

believe entrepreneurs are a key

role in strengthening local

communities. Their favorite part of

their work comes when clients

succeed in growing their

businesses through leveraging

technology. Melissa is a

homebody who loves spending

time with her kids and two

dachshunds. Nancy is an avid

Packers fan and loves to travel,

especially when it leads her to a

beach.

thesalestechs.com

Co-Founders, The Sales

Techs

Sarah Schwab

Sarah, author of the Amazon #1

bestselling book “Content That

Dances" is known for her expertise

in helping small businesses and

entrepreneurs create a strategy and

develop consistent, compelling

content that builds connections

and engagement, leading to

growth. She has created hundreds

of blog articles, produced videos,

teleseminars, webinars, e-books,

and more.

contentcreationcoach.com.

Founder and President, Content Creation Coach

Isak Rasmus

Isak enjoys working with clients to

develop one-of-a-kind marketing

strategies that turn leads and clicks

into new customers and sales. With

over 15 years of internet marketing

knowledge, he is a valued asset to

his clients. Isak is certified in Google

Analytics, Google Adwords, Google

Shopping, and YouTube. He also

holds a degree from the University

of Wisconsin-Eau Claire in

Marketing.

virtualvision.com

Business Development Manager, Virtual Vision