Central State Marketing Orthopedics Joint Care€¦ · Orthopedics Joint Care Central State...
Transcript of Central State Marketing Orthopedics Joint Care€¦ · Orthopedics Joint Care Central State...
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Orthopedics Joint Care
Central State Marketing
December, 2015
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Communications/Public Relations Internal | External Outreach & Education Marketing
Consumers | Web | Advertising | Collateral
Growth Plan WORKING DRAFT ( at your seats)
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Team of physicians, clinicians, administrators, marketing, communications & business development, working to grow a program of distinction in joint saving care – Expertise – Seek TJC designation as Certified Program for Joint Replacement – Centralize a designated unit – Dedicated staff – Standardized quality care in joint services (medical and surgical)
• Prevention • Education • Medical and Surgical Care • Rehab
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Collateral in process
NAME/ Signage MD Bio/Sales Sheet Consumer flier Banners at Unit entry Patient Education Outdoor / Transit End of Year Web
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VISIBILITY BANNERS ELEVATOR WRAPS POSTERS SIGNAGE
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Consumer Flier Direct Mail
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Web
+ links to consumer fliers + links to MD bios + links to patient testimonials + responsive page (Converts to mobile + research for SEO words + Key word rich
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MD Bio/Sales Sheets
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Outdoor| Transit
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End of Year
+ Newspapers + Outdoor + Radio
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Holiday Greeting
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Patient Education
+ Under clinical review