Central Puget Sound Regional Fare Coordination System Regional Program Administrator Seattle, WA...
-
Upload
kelton-knop -
Category
Documents
-
view
220 -
download
4
Transcript of Central Puget Sound Regional Fare Coordination System Regional Program Administrator Seattle, WA...
![Page 1: Central Puget Sound Regional Fare Coordination System Regional Program Administrator Seattle, WA Cheryl Huston March 18, 2013.](https://reader036.fdocuments.in/reader036/viewer/2022062407/56649c845503460f9493a9ec/html5/thumbnails/1.jpg)
Central Puget Sound Regional Fare Coordination
System
Regional Program Administrator
Seattle, WA
Cheryl Huston
March 18, 2013
![Page 2: Central Puget Sound Regional Fare Coordination System Regional Program Administrator Seattle, WA Cheryl Huston March 18, 2013.](https://reader036.fdocuments.in/reader036/viewer/2022062407/56649c845503460f9493a9ec/html5/thumbnails/2.jpg)
Agenda
• Governance • Goals• Overview• Conversion• Benefits• Lessons learned• What’s next?
ORCA gets you moving
![Page 3: Central Puget Sound Regional Fare Coordination System Regional Program Administrator Seattle, WA Cheryl Huston March 18, 2013.](https://reader036.fdocuments.in/reader036/viewer/2022062407/56649c845503460f9493a9ec/html5/thumbnails/3.jpg)
RFCS Agencies
To implement a common “seamless” fare collection system – using smart card technology – for bus, rail and ferry travel in the Central Puget Sound region.
![Page 4: Central Puget Sound Regional Fare Coordination System Regional Program Administrator Seattle, WA Cheryl Huston March 18, 2013.](https://reader036.fdocuments.in/reader036/viewer/2022062407/56649c845503460f9493a9ec/html5/thumbnails/4.jpg)
RFCS Organization Seven Governing Boards
Joint Board
Regional Program Administrator
Operations Manager
RegionalServices
Contract Admin
SystemOperations
ProgramAdmin
PolicyDevelopment
PublicInformation
Seven Operating Agencies
Fiscal Agent
![Page 5: Central Puget Sound Regional Fare Coordination System Regional Program Administrator Seattle, WA Cheryl Huston March 18, 2013.](https://reader036.fdocuments.in/reader036/viewer/2022062407/56649c845503460f9493a9ec/html5/thumbnails/5.jpg)
RFCS Goals• One regional card for all• Replace paper passes, tickets & tokens• Regional fare integration • Support and expand business accounts• Public acceptance• Customer satisfaction• Revenue and ridership data
![Page 6: Central Puget Sound Regional Fare Coordination System Regional Program Administrator Seattle, WA Cheryl Huston March 18, 2013.](https://reader036.fdocuments.in/reader036/viewer/2022062407/56649c845503460f9493a9ec/html5/thumbnails/6.jpg)
Overview• Five independent transit agencies• Agency-specific passes and paper transfers • Limited agreements for inter-agency media• Prior to smart card development:oRegional Fare Coordination programoRegional “PugetPass” o Interagency transfer acceptance
![Page 7: Central Puget Sound Regional Fare Coordination System Regional Program Administrator Seattle, WA Cheryl Huston March 18, 2013.](https://reader036.fdocuments.in/reader036/viewer/2022062407/56649c845503460f9493a9ec/html5/thumbnails/7.jpg)
Feasibility Study
Operating Concept
RFP Development System Design and Testing System Updates
Prototype
Demonstration
Proposals Received
Evaluation & Contract Finalization
Beta Test
2006
Go Live
4/2009
Overview
PLANNING & PROCUREMENT DESIGN IMPLEMENTATIONOPERATIONS
1995-2000 2001-20052006-2010 2011+
Full System Acceptance
![Page 8: Central Puget Sound Regional Fare Coordination System Regional Program Administrator Seattle, WA Cheryl Huston March 18, 2013.](https://reader036.fdocuments.in/reader036/viewer/2022062407/56649c845503460f9493a9ec/html5/thumbnails/8.jpg)
Conversion
• Limited distribution of no fee ORCA cards • Unlimited exchange for eligible Senior or
Disabled riders• 2 hour transfer• Website launched• Street teams• Marketing campaign• Public acceptance
![Page 9: Central Puget Sound Regional Fare Coordination System Regional Program Administrator Seattle, WA Cheryl Huston March 18, 2013.](https://reader036.fdocuments.in/reader036/viewer/2022062407/56649c845503460f9493a9ec/html5/thumbnails/9.jpg)
Conversion
• Limited ORCA rollout - 4/2009• Big Splash - 9/2009• Full System Acceptance -12/2011• Total sales - $172 million• Cards issued - 1.3 million• Average weekday boardings – 350,000• Percent of total boardings – 63%
![Page 10: Central Puget Sound Regional Fare Coordination System Regional Program Administrator Seattle, WA Cheryl Huston March 18, 2013.](https://reader036.fdocuments.in/reader036/viewer/2022062407/56649c845503460f9493a9ec/html5/thumbnails/10.jpg)
Benefits
• Simplifies transfers• Faster, easier boardings • Accurate ridership data • Daily regional revenue reconciliation• Reduced types of fare media• Reduced cost of fare media production• Reduced staff resources to sell fare media• Increased customer benefits
![Page 11: Central Puget Sound Regional Fare Coordination System Regional Program Administrator Seattle, WA Cheryl Huston March 18, 2013.](https://reader036.fdocuments.in/reader036/viewer/2022062407/56649c845503460f9493a9ec/html5/thumbnails/11.jpg)
Lessons learned
• Interagency operations and governance• Scale of change for agencies and customers• Card management• Vendor resources• System security• Data privacy• Underserved markets• Websites
![Page 12: Central Puget Sound Regional Fare Coordination System Regional Program Administrator Seattle, WA Cheryl Huston March 18, 2013.](https://reader036.fdocuments.in/reader036/viewer/2022062407/56649c845503460f9493a9ec/html5/thumbnails/12.jpg)
What’s next?
• Special accounts• Retail card sales• Website redesign • Reaching new or underserved markets• New payment options• Evolving technology• Strategic planning
![Page 13: Central Puget Sound Regional Fare Coordination System Regional Program Administrator Seattle, WA Cheryl Huston March 18, 2013.](https://reader036.fdocuments.in/reader036/viewer/2022062407/56649c845503460f9493a9ec/html5/thumbnails/13.jpg)
Questions?
Thank you
Cheryl HustonORCA Regional Program Administrator
206-398-5330
orcacard.com