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CENTRAL ELECTORAL COMMISSIONCENTRAL ELECTORAL COMMISSIONThe organization of Civic Education and The organization of Civic Education and
Information CampaignInformation CampaignBatumi, 9-10 February 2012Batumi, 9-10 February 2012
REPUBLIC OF MOLDOVA
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The training of electoral officials and civic The training of electoral officials and civic education of voters Strategyeducation of voters Strategy
for the period 2008-2013for the period 2008-2013
• Increasing the public interest for elections
• Increasing citizen awareness of the electoral process
• Encourage citizen participation in elections and other
public activities
• Civil society training for elections
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Voter Education/Awareness Voter Education/Awareness and Electoral Educationand Electoral Education
• Parliamentary Elections April 5, 2009
• Early Parliamentary Elections July 29, 2009
• Early Parliamentary Elections November 28, 2010
• General Local Elections June 5, 2011
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Challenges to Civic/Voter EducationChallenges to Civic/Voter Education
• Limited funds
• Inadequate coordination of the implemented initiatives
• Lack of monitoring and evaluation
• Impact analysis of the information campaign
• Limited time for production
• Maintain neutrality
• Making a common person aware of the importance of
the elections
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Electoral background - General Local Electoral background - General Local Elections June 5, 2011Elections June 5, 2011
• Registration of a large number of candidates
• Big number of elective positions with the use of 2 to 4 ballots
• Every voter can vote only in localities in which each he
officially resides
• More than one round in the majority of localities
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Objectives of Civic/Voter EducationObjectives of Civic/Voter Education
• Motivate voters to participate in the elections
• Increase voter awareness of voting procedures
• Build the image of the CEC as a modern and
transparent institution
• Present real people behinds elections
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Phases of the implementationPhases of the implementation
• Identification of the advertising company
• Design
• Production
• Distribution
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Shots from social spotsShots from social spots
• 6 procedural/motivational spots• 11 social “Did you know…” spots• 7 audio spots (Radio)
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Voter Education Media (TV/Radio)Voter Education Media (TV/Radio)• Moldavian population has the most confidence in advertising on TV
• Local broadcasters are obliged and those with national coverage have the right to air CEC spots
• 17 spots shown around 7 000 times on 14 TV channels
• Audio spots broadcasted by 14 Radio stations
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Printed materials (1)Printed materials (1)
• T-shirts for the promo bus activity • Voting “step-by-step” posters • General motivational poster• Identity documents leaflets• Calendars• Banners on the internet
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Printed materials (2)Printed materials (2)• Billboards• Light boxes• Street liners
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Other modern means to inform votersOther modern means to inform voters
• www.voteaza.md & www.cec.md• Social networks
• Hotline • SMS messages
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Promo Bus activityPromo Bus activity• Inform/Motivate people about the upcoming local elections
• Provide a detailed information about the necessary documents (leaflets)
• raise awareness regarding electoral bodies/procedures in different age groups
• discuss with/inform at least 200 people per day
• present CEC as a modern/ innovative organization
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Contests for youthsContests for youths• Essay contest and drawing competition in 2009• Contest “Sing, World!” in 2010• Contests for the 2011 electoral campaign: - “The most successful motivational motto in Local Elections” - “The best motivational poster in Local Elections”• Exhibition during the electoral period
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CEC Information and Resource CEC Information and Resource Centre for citizensCentre for citizens
• Public access
• Space for training, communication and
information
• Documentary background
• Library
• Rich collection of links to websites
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Conclusions (1)Conclusions (1)Parliamentary Elections voters’ turnout
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Conclusions (1)Conclusions (1)General Local Elections voters’ turnout
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Progress of the 2011 Civic/Voter EducationProgress of the 2011 Civic/Voter Education
• CEC had better financial and professionally contribution• Awards for the top three most active TV and Radio stations• A better communication with civil society• Better respected deadlines for production/editing/ dissemination of the spots• Regular briefing sessions and regular press releases• More active media covering the voter education campaign. • A common slogan, motto and visual implementation • Joint effort of all the institutions involved, a strategy and a roughly creative concept development
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Recommendations:Recommendations:
• Implement one coordinated voter education campaign• Permanent monitoring of the implementation• Designation of a coordinator from the CEC staff• Use new technologies (such as SMS, internet, hot line)• Conduct a pre-election general survey of the population• Copyrights (for the logo, songs, video spots etc.)• Outline key performance indicators• Conduct a post-election survey• Select a specialized publicity company to help
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Our partners in raising Our partners in raising voters awarenessvoters awareness
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Thank you!Thank you!
Dr. Iurie CIOCANDr. Iurie [email protected]@cec.md
Chairman, Central Electoral Commission Chairman, Central Electoral Commission MoldovaMoldova