CEMS Alliance – Stage 1April 30, 2009

Dominik BurkolterAlexandra Fisenko

Phoebe Liu Igor Zhilin

Alliance & Network StrategyDr. Markus Kreutzer

Agenda

History

Current Situation

Analysis

Stakeholders

Value Network

Current State of the Alliance

Conclusion

Reasons to Form an Alliance

Masters in Management Degree with a Global Reach

Demand Supply

Students

? ? ?

Many great programs to choose from

Need to be most attractive to companies

and students

Companies

The CEMS alliance was formed

Reasons to Form an Alliance

Founded in 1988 CEMS Chairman - Bernard Ramanantsoa, Dean of HEC Paris 23 Full Member Universities 4 Associate Academic Member Universities 55 Corporate Partners

CEMS Class 2008

726 (+56% vs 5 years ago)52% male, 48% female43 nationalities (including 13 non-European)

Facts & Figures

• See http://www.cems.org/general/about/facts_figures.php

Why allied? Theory

Expand production base• Intellectual property• Human resources• Financial resources• Classroom capacity

Exchange intangibles• Reputation• Credibility• Informal learning• Access to networks

Resource-based viewUniversities needed complementarities

Knowledge-based viewAcquire knowledge of partnersKnowledge bases converge?

Why now ally? TheoryAgain, resource-based view:

Universities still want complementaritiesSocial network concept:

Alliance members tend to ally within existing social networksExisting networks are depletingCritical mass (35 universities) is closeAfter critical mass no new value

Knowledge-based viewAccess knowledge of partnersMaintain diversified specialized knowledgeAlliance will be more balanced by diversity

What firms want

Reputation

CSR

Promising, bright staff

Out of 54 corporate partners, barely 10 indicated CEMS membership on their websites

Stakeholders

Students

PhD

Faculties-Universities

Alumni

Corpo-rations

CEMS

Value Network Analysis

Source: Gartner (2008): Value Network Analysis Highlights Tangible and Intangible Value Exchanges

Solid lines = tangible, dotted, intangible

Alumni

Universities

Promoting

Top Education

Potentialcandidates

Students

PhD

Corporations Faculties

Network /Events

CV databaseInternshipsJob marketCareerLeading in industriy

Knowledge exchange

Top studentsPromoting

Promoting

Feedback

Exchange ofideas / opinions

Socialising

Up-to-dateknowledge

Studies

Money

Money

OrganisationAnnual Meeting

Strategic Board

Executive Board

CEMS Head Office

Student Board Permanent Comitees

CEMS Clubs Alumni Association

Academic and Corporate Partners

Vission and Mission