4th March 2017

Presented By:Shahid Rasool, Director, CEMCA, New Delhi

CEMCA and Community Media

Commonwealth Heads of Government MeetingVancouver, 1987

Commonwealth of Learning (COL) was created with headquarter in Vancouver, Canada and regional office - Commonwealth Educational Media

Centre for Asia in New Delhi.

CEMCAEducational media centre

for promoting media enabled learning for sustainable development,

among the Asian Countries, of the Commonwealth

Corporate Outcome Deliver quality lifelong learning

opportunities using suitable educational media

for commonwealth Citizens of Asia, Particularly marginalised groups &

youth leading to sustainable livelihood

Works in 8 Commonwealth Countries of Asia, which include Bangladesh, Brunei, India, Malaysia, Maldives, Pakistan, Singapore and Sri Lanka.

CEMCA

CEMCA – Focus Area

Open Educational Resources

Community Learning

Programmes

Gender MainstreamingPersons with disabilities

ICT & Technology

Enabled Learning

Open Distance Learning

Skills & Livelihoods

“Let No One be

Left Behind

”

Community Media

Community media is any form of media that is created and controlled by a community, either a geographic community or a community of identity or interest.

Grassroots media is focused more specifically on “media making” by and for the local community that it serves making the discussion more narrow and precise. 

Community Media

A subset focusing on small scale media projects which aim to bring different visions and perspectives to the "codes" that are so easily embedded in the social psyche.

Community Radio

Community radio is a radio service offering a third model of radio broadcasting in addition to commercial and public broadcasting.

Community stations serve geographic communities and communities of interest.

They broadcast content that is popular and relevant to a local, specific audience but is often overlooked by commercial or mass-media broadcasters.

Community radio stations are operated, owned, and influenced by the communities they serve.

They are generally nonprofit and provide a mechanism for enabling individuals, groups, and communities to tell their own stories, to share experiences and, in a media-rich world, to become creators and contributors of media.

In many parts of the world, community radio acts as a vehicle for the community and voluntary sector, civil society, agencies, NGOs and citizens to work in partnership to further community development aims, in addition to broadcasting.

Community Radio

Dr. R. Sreedher, Former Director of CEMCA, who may be referred to as Father of Community Radio in India.

Set Up the first Community Radio in Anna University on Feb 1, 2004

CR in India

CEMCA

Policy Advocacy

CR Awareness

Facilitation for CR

Establishment

Capacity Building

Mentoring for

Content Creation

Community Participatio

ns

Role of CEMCA in CR

CEMCA brought out two volumes of step-by –step guidelines and manual to assist interested organisations to apply for CR License.

Facilitation for New CR Set Up

Community Radio Facilitation Centre (CCFC) was set –up at CEMCA in July 2011 and a special project team constituted.

In Jan 2012, a facilitation unit was created at the MIB premises that provided technical and administrative assistance to visitors as well as to MIB CR Cell.

The project ended in 2013, and CEMCA provided assistance to 72 new applicants for setting up CR stations.

CR Advocacy & Awards

CEMCA assisted follow up through various line ministries to help civil society organisations to get the various clearances for setting up new CR Stations.

CEMCA in collaboration with UNESCO conducts Community Radio Video Challenge for students to make them aware about the power of Community Radios. 4th CRVC scheduled for April 2017.

CEMCA assisted follow up through various line ministries to help civil society organisations to get clearances for setting up new CR Stations.

Policy Advocacy

CEMCA designed an on-line application process for MIB which has considerably simplified and shortened the application process for CR License.

CEMCA has catalysed and raised advocacy issues like improving sustainability of CR stations and in its consultation held at Baramati in September 2008, initiated a dialogue with the Directorate of Audio Visual Publicity (DAVP), the agency responsible for releasing Government Advertisements and Sponsored Programmes for all media to consider putting CRS on their panel.

In 2011 and 2012, MIB and CEMCA co-hosted the First and Second CR Sammelan and Exhibition

CEMCA instituted Awards to celebrate good functioning CR stations.

The 1st national workshop was facilitated by CEMCA in February 2008 to help MIB understand the extent to which CRS were catering to the needs of the community and to provide an opportunity to all the CRS to interact with each other and share their experiences.

CR Sammelans

The 2nd National Capacity Building Workshop for Managers of functional CR stations was held in February 2009 by CEMCA on behalf of MIB.

CEMCA has organized 37 consultations at National, Regional and State level on behalf of Ministry of Information and Broadcasting.

CR Awareness Workshop

CR Awareness workshops aim at making potential organisation aware about the power of community radios, urging them to set up CRS. In these workshops, the participants are provided knowledge about the process of setting up of a CR.

More than 1200 representatives of educational institutions, civil society organisations, NGOs and other institutions eligible and desirous of setting up a CRS have been walked through the entire process.

Science for Women’s Health & Nutrition by DST

2005: Project Conceived,

Designed and Implemented

by Dr. R. Sreedher at

Anna University for India’s first

CRS

2007: Reviewed by DST and offered via CEMCA to all the 13 Community Radio

Stations in the country

2009: Project

extended to another 15

stations again

through CEMCA

2011: 9 CR Stations participated through

CEMCA

2012 – 2015: Project offered by DST through other agencies.

In 2016, DST through CEMCA offered the project to 14 CR Stations, spread across the length and the breadth of the

country

Orientation Workshop

Application for Funding

Shortlisting14 CRS by DST

Baseline Survey

DST’s Local Advisory council

RecommendationCapacity Building

Content Creation – Sample 10 episodes

Programme Production –

355 episodes

Field Activities

Audience Feedback

Project Workflow

CEMCA

Con

duct

ed

Handh

eld C

RS

Conducted

Conducted

Facilitated

Conducted

14,000 communi

ty women

surveyed

140 local experts involved

as advisory

committees3 social

science researche

rs involved

in baseline survey

20 community

radio profession

als involved in Capacity

Dev

140 model half-hour

radio programm

es produced

3 Tribal Communities reached – Kandha, Kotha & Sahriya

CEMCA&

DST

Coverage & Reach

CEMCA Trains 20-25 women from the Community

on Data Collection

GMR Radio, AP

Radio Awaz, MP

Radio Kothagiri, Tamil Nadu

KVK Pravara, Maharashtra

Radio AAP ki Awaz, UP

Radio Bundelkhand, MP

Radio Namaskar, Odisha

Saiyare Jo Radio, Gujarat

Sarathi Jhalak, Karnataka

Data Collected From The Women Of The

Community By The Women Of The Community

Data Entry using Real-time Cloud Computing

Stickers used after Survey and Content C

reated

CR Stations have started broadcasting from 8th March – International Women’s Day

Capacity Building Workshop Done &

10 Sample Episodes produced

Initiatives 2016-17To develop a framework to ensure that

listeners transform to being learners.

Pre-PCF8 workshop in Kuala Lumpur to formulate a model to Transition Listener to Learner TL2L approach to Community Media http://cemca.org.in/ckfinder/userfiles/files/Report%20on%20Pre-PCF%208%20Workshop%20L2L.pdf

Knowledge sharing between Practitioners from Uganda, Kenya and India.

Mr. James Onyango, Education Specialist COL

Ms. Nancy Achieng of KAIPPG, Kenya Dr. Moses Tenywa, AGINSBA, Uganda Dr. R Sreedher, Former Director &

Consultant, CEMCA Ms. Ujjwala Tirkey, DST CR Practitioners from India

Community Radio : TL2L

TL2L Model - Hypothesis

M• Mobilize the community into learning groups:

Strong social capital is essential

U• Understand the learning needs, participatory

content creation, sequencing the learning, delivery plan (structured learning)

S• Synchronise with the enterprise or livelihood

value chain, structure group meetings and synchronise the delivery, facilitate group discussions, community share the experience

F• Synchronous or asynchronous Feedback system,

share the feedback – Integrate multiple media

A• Assess the learning outcome, participatory

evaluation

E• Evaluate the outcome and impact in terms of the

broader objectives such as health, livelihood, empowerment etc

Initiatives 2016-17

Orientation

Baseline Survey

Content Creation

Field ActivitiesMonitoring &

Evaluation

CR Stations Engaged in Skill Mission integrating CLP Model and TL2L approach Bangladesh – Engaged 5 CR Stations & Launching 1

Web Radio North East – Engaged 8 CR Stations from Assam,

Manipur, West Bengal, Bihar & Odisha

Impact Indicators - Enrollment in Skill Development

Courses Number of youth being helped

for Self-Employment Identification & Validation of

existing and traditional skills of the community which has not been listed by government

Finance raised by CR by conducting field activities.

New Age Trends

From Year 2000 to 2016 - 98% decline in Computing Costs 99% decline in Storage Costs

Year 2000 Internet Users – 370

million Broadband Users –

60 million Few mobile apps

existed

Year 2015-16 Internet Users – 3.1

billion Broadband Users –

2.3 billion 226 Mobile aps

downloaded

Geographic Communities

Global Communities

Hybrid Communities due to Migration

Changing Concept of Communities

Emerging Trends

1. Create a comprehensive Technology loop.http://radio.garden/live

2. Convergence - Integrate “Mobile telephony” as a tool for learning and feedback.

3. Usage of Social Media as tool for Community Development

Thank You

srasool@col.org www.cemca.org.in