CEM Global BD Pack_2016

www.customerexperienceevent.com [email protected] +44 (0) 20 7368 9494

Customer experienCe management in Telecoms Global series


Business Development Pack


Telecoms IQ’s series of Customer Experience Management events offers operators and service providers across the globe the opportunity to learn how to optimise their CEM strategies and leverage them to deliver tangible results that will secure top-level buy-in.

8 Summits across Europe, the Americas and Africa all feature top-calibre speaker faculties, interactive discussion sessions and plenty of networking opportunities.

Each event showcases the very best there is to offer across the CEM in Telecoms community. Take advantage of a truly unique series of events and meet decision makers from across the globe as they actively seek solution providers who can help them develop winning CEM initiatives that will exceed customer expectation

series BaCkground

“The quality of the delegates was very high and I liked the professionalism of the event”

Velti – senior Consultant

mike ryan Vid

http://bit.ly/1PR7WL7


series Breakdown

“We had some great discussions with operators and service providers that we hadn’t spoken to before. We also made some great introductions with the global operator base that was represented at the event”

mds – Chief marketing offiCer


past Clients inClude

delegate profileBy joB funCtion By seniority By geography

30th June – 2nd July, London, UK

y Corporate Customer Care 35%y Corporate Segment Management 30%y Enterprise Marketing 25%y Enterprise Service Management 5%y Other 5%

y Western Europe 50%y Eastern Europe 25%y MENA 15%y Russia & CIS 5%y Other 5%

y VP/C-Suite 25%y Director-level 30%y Head of Department 30%y Manager 10%




y Customer Experience 45%y Customer Service 25%y Customer Insight/Analytics 10%y Digital/eCare 15%

y Western Europe 40%y Eastern Europe 40%y Russia & CIS 10%y MENA 5%y Other 5%

y VP/C-Suite 25%y Director-level 30%y Head of Department 30%y Manager 10%y Other 5%

22nd-24th September, Vienna, Austria

“The event gave us valuable brand awareness and follow-up opportunities with Service Providers across the region”

Ciqual – Vp marketing



20th-22nd OctoberAtlanta, USA


y Customer Experience 40%y Customer Service/Care 25%y Customer Center Management 20%y Digital/Online Care 10%

y USA 60%y Canada 20%y Central America & Caribbean 10%y Latin America 5%y Other 5%

y VP/C-Suite 40%y Director-level 35%y Manager 20%y Other 5%

“Our main objective for sponsoring CEM in Telecoms was to maintain our profile within the marketplace. Many of our customers were at the event and those who were not, we wanted them to become customers. There’s been lots of opportunity to network with people and everybody seemed to be at the event with the serious intent of acquiring or learning on the aspect of customer experience management”

responsetek – sales director


y Western Europe 25%y Eastern Europe 25%y Middle East 15%y Asia 15%y The Americas 10%y Africa 5%y Other 5%

25th-27th January 2016London, UK

past Clients inClude“The conference circuit gets busier every year; but having invested in a number of telecoms conferences over the years I find Telecoms IQ to be one of the most consistent in terms of creating a compelling agenda and attracting the right level of delegates. For us, as a sponsor, these are critical in our ability to generate a positive ROI.”

responsetek – sales director


y Customer Experience 40%y Customer Service/Care 10%y Customer Insight/Analysis 10%y Digital/Online Care 15%y Corporate Customer Management 5%y Network Performance 15%




22nd-24th March 2016Rio de Janeiro, Brazil

“The CEM Latin America event was a great intimate event with interactive panels, a good level of participants from different companies in the Telecoms sector, and lots of networking time to find and connect with the right people”

Clarabridge - regional marketing Coordinator


y Customer Experience 30%y Customer Service/Care 35%y Marketing 20%y Network Performance 20%y Other 5%

y Brazil 45%y Rest of South America 35%y Central America 10%y Caribbean 5%y Other 5%




19th-21st April 2016, Stockholm, Sweden

“An excellent event – good contacts and great insights from the region”

iisy ag – head of sales


y Customer Experience 40%y Customer Service/Care 15%y Customer Insight/Analysis 10%y Digital/Online Care 20%y Network Performance 10%y Other 5%

y Nordics 65%y Baltics 25%y Russia & CIS 5%y Other 5%



Cem in teleComs afriCa logo

By public demand, Telecoms IQ will be launching onto the African continent, where operators are still struggling to ensure high-quality customer service and network performance, and looking to the vendor community for answers. Sponsors of the inaugural Summit will have the chance to engage with a room full of actively buying senior CEM professionals and position themselves as the ‘go-to’ provider during this buying phase.

26th-28th May 2016Dar es Salaam, Tanzania


y Customer Experience 40%y Customer Service/Care 40%y Marketing 10%y Network Performance 5%y Other 5%

y Brazil 45%y Rest of South America 35%y Central America 15%y Caribbean 5%



working with us: opportunities

& Benefits

Depending on your current strategy in the market, we can develop bespoke packages that meet your specific needs, whether they are based around:vThought Leadership: showcase your experiences and key differentiatorsvBranding: gain maximum exposure and prominence in a competitive marketvNetworking: maintain existing relationships and make new contacts

Generate new, qualified leadsAccess motivated influencers and authorised buyers at the point where they are making purchasing decisions to further their strategies. Be in the right place at the right time to influence which vendor they choose.

Demonstrate thought leadershipTake centre stage in front of a captive and targeted audience and demonstrate the expertise and market knowledge necessary to ensure they choose you as their preferred supplier.

Network with key decision-makers and influencersAs a key sponsor you will be in a position to have face-to-face meetings with existing and potential clients in an environment that is set up for business conversations and interaction.

Position your company brand front of mind Be the name that all operators think of when selecting vendors. Be the brand that springs to mind when choosing solutions. Be the most prominent solution provider in this space.

Stand out from vendor delegatesStand out on an elevated platform with a heightened presence. Vendors who attend as delegates, without sponsorship status, miss out on the opportunity to be seen as front of mind. Be the ‘go to’ company through maximum recognition and exposure at the event.

Secure a competitive advantagePlace your key staff in a room with operators who have a genuine interest in your solution and at the time when you can have a direct influence on their selection criteria.

Gain business intelligence for maximum client engagementKnow your market direct from your potential clients and be in a position to set up genuine opportunities for maximising new business results. Be the first to know what is happening so you can act quickly to develop business partnerships


pre-eVent on site post eVent

thought leadership

vWhitepaper email marketingvTelecoms IQ newsletter placement

vPlenary KeynotesvClient TestimonialsvWorkshops and Brainwave sessionsvTech demonstrations

vWhitepaper and/or presentation placement on the Telecoms IQ content centre

vPresentation marketing to other events in the CEM Series

lead CultiVation vTargeted delegate acquisition campaignsvProspect listing

vOn-site introductionsvBreakfast briefingsvPrivate lunchesvEvening networking sessions

vEmail introductions LinkedIn contactsvAccess to Telecoms IQ community

Brand awareness vOnline presence on event websitevListings and logos on all event materials

vLanyard or Delegate Pack sponsorshipvLiterature seat drops and flyer handouts

vSocial media marketingvPost-event emailvSurvey sponsorvBranding on Telecoms IQ contact centre

our promise to youOver the past 5 years Telecoms IQ’s event portfolio has consistently delivered the highest quality of information sharing and networking opportunities at carefully focused operator-led conferences that combine structured networking sessions with in-depth case studies.We will provide you detailed real-life, industry-first case studies and interactive sessions that ensure each attendee leaves with a wealth of knowledge and a stack of business cards ready to drive their business forward.Each of our events evolves to cover the topics that our customers want to know about, and the CEM in Telecoms Global series is certainly no different. With operators under immense pressure to provide best-in-class experiences across all touch points, make sure you interact with leaders from across the globe as they actively seek solution providers who can help them find new ways to deliver a consistently seamless customer experience.

new for 2015!This year, on the basis of sponsor and delegate feedback, we have embraced a more flexible and consultative approach and innovated our platforms, marketing channels and service delivery.

This is all because we are dedicated to ensuring a return on our sponsor’s investment, and as such want to work with you to build bespoke packages that are tailored to your individual goals.

We offer a comprehensive range of platforms, media, networking opportunities and marketing channels to deliver your objectives.

In consultation with our expert team, you can mix and blend the following to make this event work at its hardest for your business development needs.


Please feel free to contact them directly if you have any queries and allow them to illustrate the value of partnering with the telecoms industry’s market leading CEM events!

Email: [email protected]: +44 (0) 207 368 9300

ContaCt us

Zoe AmosCEM in Telecoms Global Series Director

Mark LeeCommercial Director

Marija PocekutovaCommercial Director

Mark, Marija and Zoe have the combined expertise to ensure that your involvement with the CEM in Telecoms global series guarantees a viable and long-term route to market strategy.

CEM Global BD Pack_2016

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