Mobile Media Summit Medienforum nrw, Köln,

24.06.2009

cellity Address book 2.0

2

Sep. ‘09

least cost router

set of individualsingle-purpose-apps

Dec. ‘08Feb. ‘08May ‘07Feb. ‘07

Communicator 3multi platform (messagingvoice, presence, etc.)

Communicator:voice, e-mail, messaging, twitter

Communicator 2 incl.address book 2.0:communication features (e-mail, messaging, social networks, twitter, voice)

connect & communicate

The Evolution cellity’s Address book 2.0

Introducing the cellity addressbook 2.0 Introducing the cellity addressbook 2.0

mobile advertisement build in

one central personal profilemanage yourself in one placerelevant contact information

auto-connectwith your current friends

up-to-date contact info

auto-add new contacts

connect to social networks

universal messaging platform:send messages like e-mail, SMS, messages on Twitter & Facebook, etc.connect to social feeds Twitter, Facebook timeline, etc.

cellity Addressbook 2.0

Works on the iPhone Works on the iPhone

Works on the Android G1Works on the Android G1

Works on all major mobile platformsWorks on all major mobile platforms

Works with major social networksWorks with major social networks

Works with major email providersWorks with major email providers

Web appWeb app

Web app: web callWeb app: web call

Web app: messagesWeb app: messages

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BrowserBrowser

EmailEmail

Address Book 2.0+ Social Network FeaturesAddress Book 2.0

+ Social Network Features

Social network

messaging

Social FeedsSocial Feeds

Address Book 2.0+ Social Network FeaturesAddress Book 2.0

+ Social Network Features

Social network

messaging

Social FeedsSocial Feeds

cellity addressbook 2.0cellity addressbook 2.0

native mobileaddress book

incoming & outgoing calls

email, IM, SMS, freeSMS

fully open for additional sources

Outlook

Frontends:

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centralized information widely accessible & securely stored

Server Centric Architecture

In the mobile web

On the computer

On the mobile phone

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connect & communicate

Business Model

Ind

irect

Reven

ues

Dir

ect

Revenues

Advertising

- there is a strong demand for mobile ad space

- ideal opportunity for targeted advertising within the client application

B2B Services

- focus on MNOs in Western Europe

- offering the cellity Communicator 2 in a co-branded environment

- revenue share for advertising revenues or monthly charged fees for the premium service directly via the MNO billing

Premium Model

- premium services for a monthly subscription fee

- advanced application features such as ‘export of data’, ‘additional storage capacity’ or ‘free of advertising‘.

- premium model will start in Q3/ 2009

Channels

- channels within the client software- trigger the sale of mobile content

(charged per sale), 3rd party content or services (charged per lead), + specific parts of the premium offering

‘Classic’

- voice services (per minute) or cost per SMS channels

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messagingvoice

socialnetworks

socialfeeds

IM*

LBS* Presence*

connect & communicate

connect & communicate

* coming Q1/2009

Future outlook: Address Book 3.0

Thank you for your attention!

cellity AGSarik WeberStahltwiete 2322761 HamburgGermanytel. +49 40 8888 5600fax +49 40 8888 56010

www.cellity.com