Celina's Final Paper

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Celina’s Mulberry Market and Grille

Group 2: Amy Ferro, Grace Mazur, Melissa Morgan, Sarah Harker, Luke Watson, Greg Jones, Austin Emme

Stockton University

Marketing Research Phil Kening

April 30th, 2015

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Table of Contents

Title Page Page 1 Table of Contents Executive Summary Page 3 Background Page 4 Research Objectives Page 4 Methodology Page 5 Results Page 6 Findings Pages 623 Conclusions Page 24 Recommendations Page 25 Appendix Pages 2632

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Executive Summary

This survey was conducted for Celina’s Mulberry Market & Grille, located across from AtlantiCare Regional Medical Center in Galloway, NJ. The purpose for this survey was to find out if Celina’s delivery service available to the Stockton community would be beneficial to the restaurant. In addition, we want to give suggestions on how Celina’s may enhance its products and services in the future.

Nearly 800 Stockton students, faculty, and staff responded to the survey. Students were broken down into 5 categories: Graduates, Freshmen, Sophomores, Juniors, and Seniors. The students were further broken down into those who live on campus, and those who commute. Students who live on campus were then separated into Housing 1, 4 and 5, Housing 2 and 3, Seaview, or Country Inn & Suites.

The start of our survey included questions addressing participants’ knowledge of Celina’s restaurant, knowledge of Celina’s delivery service, and whether or not they would consider using the delivery service in the future. Only 48% of respondents had knowledge of Celina’s before the survey was conducted; of the 48% who were aware of Celina’s, only 38% had knowledge of their delivery service. However, of the respondents who replied to having knowledge of Celina’s, 84% would consider using the delivery service provided by the restaurant.

The survey was then split into individuals who never order delivery and those who order on occasion. The survey was ended for participants who never ordered deliver. The remaining 76% of respondents were asked to rank their likeliness of ordering specific foods. In addition, they were asked how they prefer to order, via phone or online, and to state a price range they would be willing to pay. Recommendations and conclusions were then made in response to the survey questions, openended responses, and cross tabulations.

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Background

Restaurant History Celina’s Café, located at 68 West Jimmie Leeds Road in Galloway, is more formally known as

Celina’s Mulberry Market and Grille Café. It serves breakfast Monday through Friday from 8am to 12pm, Saturdays from 8am to 12pm, and Sundays from 8:30am to 3pm. Lunch is served Monday through Friday from 11am to 8pm, Saturdays from 11am to 8pm, and Sundays from 11am to 3pm. The dinner options are more limited with hours Monday through Saturday from 4pm to 8pm. The food is aimed primarily toward a Mediterranean style with elegant, welldecorated dishes. The price of breakfast and lunch foods average at about $10 or less with Dinner options primarily over $15. Celina’s offers food specials often through announcements on Facebook and their website. They also offer a service called SpotOn Rewards through an app that customers can download on their phones. This app allows current customers to “check in” when they visit the restaurant and cash in “spots” for special deals.

Meeting

For our research project our team first met with Lois, the owner of Celina’s Café, on February 12, 2015. During this meeting, Lois provided us with some basic, useful background information on the restaurant as well as her goals for growing successfully. We also discussed some areas that we could focus our research on such as the restaurant’s current customers or Stockton Students.

Goals

Lois explained that her main goal was to expand her delivery service and make it more appealing for students. We did this by researching the Stockton University demographic and what foods they would be interested in ordering. With our research, she intends to have the restaurant manager create flyers with possible food specials and QR Codes to make ordering easy and appealing for the Stockton Community.

Our team has decided to primarily focus research on Stockton Students, faculty and staff for several reasons. Based on Celina’s online reviews, it is evident that the quality of food and service is already rated between four and five stars. With this data already being collected, this limits our areas that we could discover new and important research. Considering that the delivery service is new, we feel that the data concerning it may be more sensible to collect. We have decided to consider the delivery service as our marketing problem and focus our research on its success with Stockton Community.

Research Objectives

Our objectives were to focus on Celina’s delivery service in regards to Stockton Students, faculty and staff. We wanted to discover the likeliness of students, faculty and staff ordering delivery from Celina’s. Once we found out if they would order than we could ask questions like the types of food they would most likely to order and how much they would be willing to spend. The most important objective was to find out if they delivery service would be an overall benefit to the restaurant.

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Methodology

Data Collection Method

We collected the data by conducting a survey by email. Surveys are a great way to gather convenient and precise data. By using email, we were able to reach a very large population of the students, faculty and staff at Stockton University. Our email was sent out in a blast to the school population. We also used SurveyMonkey.com to create the survey.

Audience

The audience we targeted for our survey were Stockton students, faculty and staff. By targeting the following, we were able to analyze who would be more likely to order delivery from Celina’s. Students would probably be more likely to order during the weekends and weekdays for breakfast, lunch and dinner. While the faculty and staff would probably be more likely to order during the weekdays around lunch time. Knowing this allowed us to see who we should target the delivery service for breakfast, lunch and dinner. Sample Size

The Stockton community has roughly 9,000 people, including current students, faculty and staff. At a 95% level of confidence, depending on the confidence interval we want to be at, changes the sample size we hope to reach. For example, if we wanted to have a 10% confidence interval, we need at least 95 responses. To have at least a 5% level of precision, we would need at least 368 responses. To have an almost perfect confidence interval at 1%, we would need at least 4646 people to respond to our survey. Limitations

Since we conducted a survey that was done by email there were a few limitations that we encountered. There was a nonresponse bias which means that there was a systematic difference between those who do and those who do not respond to the survey. This happens when a person refuses to participate in the survey, a respondent is reached but cannot or will not participate at that time and a person cannot be reached at a particular time. This includes anyone who simply never opens the email to begin with. There also was a response bias which resulted from the people who answered the question incorrectly. This happens when the respondent deliberately gives untrue answers and does not understand the question properly.

Another limitation of our survey was whether enough people would respond to the survey. If our sample size was too small, we might have encountered sample error, and our sample would be a misrepresentation of the entire population. Knowing the following limitations we should be able to interpret our results more accurately.

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Results

Out of our entire target audience, the Stockton community, including all undergraduate students,

all graduate students, and all faculty and staff, the population size is roughly 9,000 people. Our sample size was much greater than we anticipated, ending at 789 responses. This is at a 95% confidence level with a margin of error of +/ 3.334%.

Findings

Question 1:

Awareness of Celina’s was basically split 50/50. There is no significant difference. There are only 2 more people who have heard of it among

those who have not.

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Question 2:

Awareness of delivery was considerably low for the amount of people that have heard of Celina’s.

Almost two thirds did not know they had a delivery service.

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Question 3:

After we made it known to all of the participants that Celina’s delivers the large majority, of nearly 85%, said they would order from the restaurant.

Less than a sixth of those participating in the survey said they would not order from Celina’s after knowing they deliver.

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Q3 Open Ended Responses

"Never would consider ordering"

Commuter 9

Delivery Charge 3

Don't like the food/service 5

Too expensive 8

No need/Don't order out 8

Rather dine out/Pick-up/Takes too long 8

Maybe 3

Never had/Unsure of options(GF/vegan) 5

Only delivers to Campus Center 3

Only have meal plan/No money 2

Of people who would not consider ordering from Celina’s, the largest group were commuters or

those who don’t live in the Galloway area With a slightly lower number, an equal amount of people feel Celina’s is too expensive, they

have no need or don’t order out, or would rather just go to the resturant to eat there or pick up food

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Question 4:

A large majority of those unaware of Celina’s would consider ordering.

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"Never would consider ordering"

Commuter/Don't live around here 10

Delivery Charge 0

Don't like the food/service 1

Too expensive 3



Maybe 1

Never had/Unsure of options(GF/vegan) 9

Only delivers to Campus Center 0

Only have meal plan/No money 10

A relatively high number of people who would not consider ordering from Celina’s have no need

or do not order take out. The second highest reasons: Commuter or only rely on a meal plan and/or don’t have extra

money for takeout. A slightly lower number of people have never had the food, so they are unsure of the dining

options, several with dietary restrictions.

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Question 5:

The chart shows that most of the respondents order delivery monthly. Most important audience will be the roughly 18% who order weekly or more. Also that 24% never order delivery, these people had the survey terminate here.

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For those who answered "Never"

Less than monthly 13

Delivery Charge 1

Not Enough Time 3

Meal Plan/No money 16



Unhealthy 6

No delivery services where I live/Commuter 2

No vegetarian/Gluten-free options 6

Largest number of respondents would rather eat out or pickup their food. The next highest reason were those who had no need or do not order out. We realized we should have had a choice for less than monthly

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Question 6:

A little more than half prefer ordering via phone With growing technology, a significant amount would prefer to order online


For those who answered "Other(please specify)"

Both/No preference 9

Mobile App 1

Pick-Up in store 1

Of the 11 who chose “other”, only 1 would rather order by Mobile App, and 1 would rather pick

up the order in store. We realize we should have included an option for both or no preference

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Question 7:

The majority of respondents, 58%, are willing to pay $5.00$10.99 for delivery We were not surprised to see $16.00$20.00 get the least amount of respondents, with only

5.30%. The lower prices saw the majority of responses while the higher prices saw the least.

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Question 8:

There are similar stats between Freshman, Juniors and Seniors who took the survey due to more responses in the survey.

The Sophomore, Graduate, Faculty and Staff showed less percentage due to the lack of participation in the survey.

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Question 9:

The response to this question shows that under two thirds of those who answered as a student to the prior question, 62%, live on campus.

Not as far off as expected, over a third are commuters.

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Question 10:

Over 96% of those who answered the previous question as to living on campus, live on the main campus site of the 5 housing units.

It is shown that less than 5% of those who live on campus and took our survey live in Seaview hotel and Country Inn and Suites.

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Question 11: Q11

Definitely Probably Maybe/Unsure Probably Not Definitely Not Count

Sandwiches 295 183 46 18 15 557

Salads 225 154 76 54 44 553

Burgers 206 145 101 51 40 543

Pasta 231 159 87 45 27 549

Seafood 102 87 116 108 128 541

Answered question 561

Skipped question 228

The graph shows that the highest demand of food to order would be sandwiches Pasta is the next item on the menu that people would want to order Burgers and salads came in third that people would want to order Seafood has the lowest demand to order with only 102 definite responses

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Cross Tab 1: What types of food would each grade level, faculty, or staff be most likely to order? Q11

Freshmen Sophomore Junior Senior Graduate Faculty Staff Count

Sandwiches

Definitely/Probably 94 74 108 98 3 27 72 476

Maybe/Unsure 12 6 10 6 1 6 5 46

Prob Not/Def Not 6 3 9 6 0 5 4 33

Count 112 83 127 110 4 38 81 555

Salads


Maybe/Unsure 19 10 20 12 0 7 8 76

Prob Not/Def Not 22 26 22 23 0 2 3 98

Count 111 84 125 107 4 40 81 552

Burgers


Maybe/Unsure 22 12 23 20 1 9 14 101

Prob Not/Def Not 12 10 14 17 1 17 19 90

Count 111 83 125 108 4 38 72 541

Pasta


Maybe/Unsure 12 11 19 21 0 11 13 87

Prob Not/Def Not 7 11 16 10 0 13 15 72

Count 112 82 125 109 4 39 76 547

Seafood


Maybe/Unsure 22 21 26 24 0 11 11 115

Prob Not/Def Not 53 36 45 45 2 19 36 236

Count 112 82 124 109 4 38 70 539

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The graph shows that 52% of participants would choose to have sandwiches and only 18% chose that they would prefer seafood.

Pasta has the next highest percent at 42% where burgers percent lies at 37%. The percentage shown for salads is 40%. Of the 559 respondents the majority said they would most definitely order a sandwich. Freshman were almost split where the majority said they would definitely order a sandwich or

pasta. Sophomores had a high majority of them saying they would definitely order a burger, a

sandwich, or even pasta. With juniors, most said they would definitely order a sandwich. Then a close second was pasta. Seniors, most said they would definitely order a sandwich. Then a close second was pasta. Faculty and staff are pretty much the same , where the majority of both said they would

definitely order either a salad or a sandwich. For all the food categories the least favorite seemed to be seafood.

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Cross Tab 2: How many have heard of Celina’s broken down by student grade, faculty, or staff? Q1

Freshmen Sophomore Junior Senior Graduate Faculty Staff Response % Count

Yes 23 30 50 66 2 34 69 48.3 % 274

No 90 56 79 46 2 7 13 51.7 % 293

113 86 129 112 4 41 82 567

Type Yes No Total Respondents

Fresh, Soph, & Junior 31.4% 68.6% 328

Senior, Faculty, & Staff 71.91% 28.09% 235

Graduates 50% 50% 4

The split between respondents who have and have not heard of Celina’s was almost even, with

48.3% who have heard of it and 51.7% who have not. The majority of respondents who have not heard of Celina’s were lower classmen (freshmen,

sophomores, and juniors). All classes above Juniors had a majority of respondents who have heard of Celina’s, besides

Graduates. There is an even split in Graduates of people who have heard of Celina’s and two people who

have not. Most of the respondents were Juniors with 50 who have heard of Celina’s and 79 who have not.

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Cross Tab 3: How many, of those who had heard of Celina’s, knew they deliver, broken down by student grade, faculty, or staff? Q2


Yes 6 11 16 21 1 19 43 0.424 117

No 19 19 33 46 1 14 27 0.576 159

answered question 276 276

skipped question 296 296

A majority of the students who have heard of Celina’s, did not know they deliver. Staff had the highest number of respondents who are aware that Celina’s delivers. Seniors had the highest number of respondents who did not know that Celina’s delivers. All of the underclassmen had a majority of students who did not know that Celina’s delivers. The majority of Faculty and Staff are aware that Celina’s delivers.

Cross Tab 4: How much each grade level, faculty, or staff group would be willing to pay individually for delivery? Q7


$5$10.99 77 55 77 56 2 13 51 58.70% 331

$11$15.99 32 31 42 52 2 21 23 36.00% 203

$16$20+ 4 0 10 4 0 6 6 5.30% 30

answered question 564

skipped question 8

Of the 564 responses from undergraduates, graduates, faculty and staff the highest percentage of

them said that as an individual they would usually be willing to spend between $5 and $10.99. The majority of freshman, sophomores, juniors, and staff said between $5 and $10.99. With seniors the gap was a little bit closer with almost the same amount saying they would be

willing to spend between $5$10.99 and $11$15.99. The faculty, on the other hand, are more willing to spend between $11 and $15.99.

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Conclusions

Awareness of Celina’s was basically split 50/50. There were only 2 more people that had heard of Celina’s than those who had not. The awareness of the delivery service was considerably low for the amount of people that have heard of Celina’s. Almost one third did not know they had a delivery service. The results of the survey shows that over 85% of correspondents would be open to ordering from Celina’s, showing a high demand for delivery services at Stockton University. The chart shows that 58% of respondents order delivery monthly and 24% never order delivery. We found that 55% of respondents would rather order by phone. 42% would rather order online. Of the 1.92% that chose “other”, only 1 would order via mobile app, 1 would rather pick up the order in store, and 9 don’t mind ordering online or by phone. 58% of respondents are willing to pay $5.00$10.99 for delivery. 36% would be willing to pay $11.00$15.99. Only 5.3% would be willing to pay $16.00$20.00 There are similar stats between Freshman, Juniors and Seniors who took the survey due to more responses in the survey. The Sophomore, Graduate, Faculty and Staff showed less percentage due to the lack of participation in the survey. We found that nearly 63% of correspondents do live on campus, compared to 37% of those who commute to this University. We found that over half, at 57%, of correspondents, live in housing 1,4, and 5, and it showed that almost 39% of those who participated in the survey lived in the freshman dorms of housing 2 and 3. What this tells us is that 96% of those who took our survey and lived on campus, lived on the main campus of housings 15. The graph shows that 52% of participants would choose to have sandwiches and only 18% chose that they would prefer seafood. Pasta has the next highest percent at 42% where burgers percent lies at 37% The percentage shown for salads is 40%. With the information given, Celina’s should focus on the higher ranking percentages and not so much about the lower one which is seafood. The split between respondents who have and have not heard of Celina’s was almost even, with 48.3% who have heard of it and 51.7% who have not. Freshmen, Sophomores, and Juniors all had more respondents who have not heard of Celina’s vs. those who have. Seniors, Faculty, and Staff had more respondents who have heard of Celina’s. All of the undergraduate students had a majority of respondents who are unaware that Celina’s delivers. The percentage of respondents who are unaware is higher than those who are aware. The majority of the 564 participants said they would be willing to spend between $5 and $10.99, but the gap between $5 and $10.99 and $11$15.99 was a little closer with seniors and faculty where they were willing to spend a little more than the other participants.

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Recommendations

Since the conclusions were 50/50 we would recommend more advertising to the Stockton community in particular. Since one third of those who have heard of Celina's have not heard of their delivery service we would recommend advertising the delivery service more. This could be done by creating a QR code for the delivery menu and emailing it to stockton students, faculty and staff. Seeing as how over 80% of those who not heard of Celina’s delivery services, would be willing to order from Celina’s, getting word out about what Celina’s offers and how to order from there. Knowing that more than half of the respondents order delivery monthly we would recommend offering incentives to go more often. This could include coupons and more advertising to Stockton Students about the Osprey cash. Many of the open ended answers mentioned being short on money so this could bring in more students. Those who would order online, 42%, and those who would order by phone, 55%, are relatively close in number. We would recommend looking into developing a way for people to order online, or possibly a mobile app. We would also recommend advertisements on facebook, or menus, that ordering online is an option, if people are unaware. The majority of respondents are willing to spend $5.00$10.99, 58%, and $11.00$15.99, 36%, We would recommend offering items at or near these price ranges, or making the food at those ranges known to the students. Another recommendation would be to offer coupons or deals during specific times or days of the week. Since burgers are the most likely to be ordered and then pastas and burgers are a close second we would make some promotions through social media and their website that include some foods in those categories. Since 96% of students living on campus, live in housings 15, it would be wise of Celina’s to send a few employees to every single apartment and dorm and sliding menu or brochures under their as a means so that every student is in possession of information of Celina’s delivery menu and their number. Housing 15 are all within walking distance of one another making this a great opportunity to build awareness of Celina’s delivery services. Knowing that most of the participants like to spend between $5 and $10.99 as an individual on delivery, we would suggest they offer some type of coupon to the Stockton Community, where say if someone orders delivery from there five times in one month they receive a free sandwich on their next order from there.

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Appendix

Questions 3 Open Ended Responses (Expanded) I don't live around here Delivery charge, and it's so close to campus anyway no need I do not live on campus Not from the immediate area, saving money Not on campus that long, commuter I am not the biggest fan of their food. I pass Celina's on the way home and I could pick up my own order. They are too expensive. $10 for lunch w/o drink. Their prices are obscene as long as they would deliver to absecon I generally don't eat out; I cook at home & bring my lunch to campus. takes too long time to wait for the order maybe. Are you trying to market Celina's? because they don't take meals don't like them Waiting for delivery, unknown the time of arrival Bring my own food. Never have bought their goods before I commute and bring my own lunch Unsure of vegan options I live to far away. So long as they have Gluten Free options I bring my own meals but if I can afford it I'll consider ordering out. I don't order food I commute I've never had their food Not much I eat there... And dont ften try new things Last time I went I tried getting gluten free, as advertised. But was greatly disappointed. They said they could maybe make me a sandwich and it couldn't be guaranteed gluten free. I typically don't order delivery I live outside of their ordering area. only if free delivery, or very low cost (+$12) Way, way too expensive Their prices are too high Had it before didn't like it they refuse to deliver on campus except to the campus center

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food is not as tasty when delivered Generally have no meals while on campus. im a commuter so if I was going to eat there i would just drive but can I use meal plan? they told us they only deliver to the Campus Center and that is not where I am located Prices are high as it is Too expensive Too expensive and they have a delivery charge (if I'm not mistaken). I like to get away from campus Generally prefer to bring my own food Heard they are slow on delivery. too expensive for me cheaper to cook for myself I only have about 1520 minutes for lunch. I don't live around here and delivery to my office would be difficult since I teach all day. Their staff seems to be poorly trained and do not record/make orders to specifications

Question 4 Open Ended Responses (Expanded) I'm a commuter student, but feel it is valuable to other students. I don't like to order deliveryfood. I do not reside nearby How much does it cost? Never heard of them They are slightly expensive, who spends 4.95 on a bowl of oatmeal? Too much hassle No where to sit an eat..adjunct. I would especially consider ordering if they accept unrestricted funds. Don't know enough about them Need cheaper food option on campus, not delivery Restaurant food is unhealthy I don't know what's on the menu. I don't live on campus/there'd be nowhere to deliver to. I rather buy food in person I don't live at stockton. Not enough time between classes Because it's inevitably going to be stupidly expensive. there are enough food choices for me would like to see a menu delivery food is unappealing I'm broke biatch I commute for school and go home to eat.

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never tried anything from there If I'm at school I am using my meal swipes More information is required I have no money. don't live on campus dont want to wait for delivery. prefer a vendor stand. I have a meal plan too expensive It's off campus I'm a commuter I have a car, I would just drive there commute from Monmouth county I'm not a vegetarian Don't like the food dont live on campus I commute I do not normally eat out I bring my lunch Not interested I don't order out very often I want a chipotle Question 5 Open Ended Responses (Expanded) about 23 times a year Lack of time. Delivery charge Never heard of it before Not on meal plan or I am not sure if I am able to use flex dollars for it. it's not never but its less than monthly go there instead I'd rather pick it up, it's quicker that way Usually like once or twice a semester. But I go semesters without ordering. I prefer to cook in my apartment. cook at home I pick up do not live in a place where most places deliver Live at home, no one delivers to my town.. Have to do pick up typically I usually just go pick up the food. faster to pick up myself I just have never eaten there before. Usually bring lunch from home; unaware of options.

https://www.surveymonkey.com/analyze/UT1m3SBwXC3dgM8d5OdA8E0TkWgZbEQz7cYC0ailhaA_3D#

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I only order delivery once every couple of months I order once every few months but generally I just don't think of it. Time consuming Restaurant food is unhealthy Did not have the need to order food. I very seldom eat out. no known delivery services where I live usually dine out a few times a semester Did not know they delivered rarely, very rarely. Why don't we better consider improving the incredible poor service in the student center? im broke lmao I'm not from this area, so it is hard for me to gain the trust of nearby restaurants. I like to pick up my food Because we have food at home very rarely bc im broke I usually make my own food. All restaurants around my house are at most a five minute drive Do not use food delivery. Not enough money. Uncertainty of what you will get I AM BROKE. BIATCH. No money I just bring my own. It good and it's the right price. I do not like the idea of having to pay an additional fee for someone's salary no vegetarian options Financial restrictions It seems difficult to order on campus every other month It's once in a blue moon I try and save money and cook my own food Just haven't done it My frequency is much less than monthly. Maybe once or twice a year. If I order food out, I will use the time to run other errands and pick up food on my way back. No one who offers gluten free options delivers to campus. Easier to pick up Would rather dine in I prefer to cook myselft or eat at the actual restaurant for the ambiance. My home isn't a convenient distance from a restaurant for delivery. I typically eat at Nwing when on campus.

https://www.surveymonkey.com/analyze/UT1m3SBwXC3dgM8d5OdA8E0TkWgZbEQz7cYC0ailhaA_3D#

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Inconvenient due to work hours I would usually only order out once a week. I meal prep most of the time. There's food here I didn't know they did this I don't order as often as monthly, perhaps once every 23 months bring from home I have car, and I'm not lazy No money Id rather go and pick up my food I make my own food usually I prefer human interaction Can't afford it Don't have the money Prefer to pick up Broke college kid with a meal plan. they don't take flex. Prefer to select at the store or restaurant and bring home. not never, but rarely. having a meal plan, I just eat on campus. Nothing's good around here I have a couple of times. I don't often because of money I have a meal plan prefer to pick up food myself Don't know places wait time is usually too long Perception of delivery takes too long not aware of delivering Prefer to not out and have healthier options at home It's just easier to go and pick food up for me. I will only order take out if I have a lot of people that I am ordering for and entertaining. I just drive and get it commuter If I'm eating at home, I'd rather cook It's easier to just get food on campus Too much of a hassle. If I'm goign to stay at home to eat I would rather cook for myself. cheaper to cook for myself I would rather pick it up. usually bring my own lunch, or go to Campus Center Sometimes I do, but less than monthly time and cost Question 6 Open Ended Responses (Expanded)

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Both Phone & Online I have no preference. grub hub mobile app either one phone or online My family usually does pickup instore after calling ahead. either Both Phone and Online both Either is good Both Both Celina’s Questionnaire

1. Have you heard of Celina’s Mulberry Market and Grille? Yes No

2. Are you aware they deliver?

Yes No

3. Celina’s has just begun to offer day and evening delivery. Would you consider ordering from

Celina’s? Yes No If no, why not?

4. Celina’s Mulberry Market and Grille is a cafe located minutes from Stockton University. They have a wide variety of food choices, serving breakfast lunch and dinner, 7 days a week. From their breakfast to dinners to their award winning vegetarian menu, there is something at Celina’s for everyone. They have just begun to offer day and evening delivery. Would you consider ordering from Celina’s? Yes No If no, why not?

5. How often do you order delivery from any restaurant?

Never Monthly

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Weekly Twice a week More than twice a week Of you answered “Never”, please explain why

6. How do you prefer to order delivery?

Phone Online Other (please specify)

7. How much would you be willing to spend on delivery as an individual?

$5.00$10.99 $11.00$15.99 $16.00$20.00+

8. Are you a student, faculty, or staff? Please choose which applies.

Freshman Sophomore Junior Senior Graduate Faculty Staff

9. Do you live on Campus?

Yes No

10. Which housing do you live in?

Housing 1,4, or 5 Housing 2 or 3 Seaview Country Inn and Suites

11. How likely would you be to order the following food types?

Definitely Probably Maybe/Unsure Probably Not Definitely Not Sandwiches Salads Burgers Pasta Seafood

Celina's Final Paper

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