Celebrating Scotland PLACES | PEOPLE | CULTURE · they have finished with it. • 52.1% of our...

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Celebrating Scotland PLACES | PEOPLE | CULTURE

Transcript of Celebrating Scotland PLACES | PEOPLE | CULTURE · they have finished with it. • 52.1% of our...

Page 1: Celebrating Scotland PLACES | PEOPLE | CULTURE · they have finished with it. • 52.1% of our readers are male and 47.9% are female. • The average age of our readers is 41.1 years

Celebrating ScotlandPLACES | PEOPLE | CULTURE

Page 2: Celebrating Scotland PLACES | PEOPLE | CULTURE · they have finished with it. • 52.1% of our readers are male and 47.9% are female. • The average age of our readers is 41.1 years

PLATFORMS

The Scots Magazine is the

biggest selling Scottish interest title in the UK

It has a readership of

271,000...

...with 10,542

subscribers

SOCIAL MEDIAWEBSITEFacebook 4,727 likes

Twitter 16.7k followers

Instagram 1,000 followers

Over 22,000 social media

followersDIGITAL EDITION

Unique users 5,800

Monthly page views 14,816

Advertisers can link from their ad straight to their website.

Member of the Audit Bureau of

Circulations

24,316

TGI 2017 Q2 (Jan 16 – Dec 16)

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DEMOGRAPHICS

Our reader is a high-end consumer...• 54.2% of our readers are the main

shopper for their household.

• Over half of readers pass the magazine on to someone else once they have finished with it.

• 52.1% of our readers are male and 47.9% are female.

• The average age of our readers is 41.1 years old.

• The Scots Magazine is used as a key source of information – a third of our readers keep it and refer to it again.

• Over half of our readers have acted upon an advert they have seen within the magazine.

• Our readers are a prime target for advertising. They are more likely to act upon advertising than average.

IssueCopy

DeadlineOn the Shelves

August 26 June 20 July

September 24 July 17 August

October 21 August 14 September

November 25 September 19 October

December 23 October 16 November

January 20 November 14 December

February 18 December 18 January

March 22 January 15 February

The Scots Magazine is the oldest continually published magazine in the world. It is packed with entertaining and informative features on Scotland’s people, places, culture, and leisure. Every issue celebrates Scotland’s rich urban and rural life, from the great outdoors to the vibrant city scene: all complemented by stunning photography.

TGI 2017 Q2 (Jan 16 – Dec 16)

Copy Deadlines 2017/18

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ADVERTISING RATESAdvert TypeEighth PageQuarter PageHalf PageFull PageDouble Page SpreadInside Front CoverInside Back CoverOutside Back CoverClassifiedInsertsLineage

Price£395£595£995

£1795£2995£1995£1995£2295

£25 per column cmfrom £21

£9 per line

1/2 landscape107[h] x 153[w] mm

1/2 portrait

219[h] x 74[w] mm

1/4 portrait

107[h] x 74[w] mm full page

261[h] x 191[w] mm bleed219[h] x 153[w] mm type255[h] x 185[w] mm trim*

DPS261[h] x 376[w] mm bleed219[h] x 338[w] mm type255[h] x 370[w] mm trim*

*NB:

trim

is o

nly

supp

lied

to in

dica

te

finish

ed s

ize

of m

agaz

ine

6x260[h] x 74[w]

4x240[h] x 74[w]

5x150[h] x 34.5[w]

1/8 single

column107[h] x 34.5[w]

1/8 double column51.5[h] x

74[w]

Group Sales Manager

Ger McGuiganT: 0141 567 [email protected]

Classified Sales

Risha ShahT: 0207 400 [email protected]

Display Sales

Joan JohnstonT: 0141 567 [email protected]

Inserts Sales

Melissa ShipmanT: 0207 400 [email protected]

Advertising Contacts

Regular Advertisers: